The Benefits of Real Estate Video Marketing

Real estate relies heavily on visual motivators. There is no better way to show off the virtues of a home than through video (apart from doing an actual, in-person walk-through, of course!). Video gives the prospective buyer the feeling of moving through the home and is far more descriptive of the space than still, images can ever hope to be. Real estate video marketing conveys information effortlessly and quickly. Viewers can see how rooms and spaces connect and get a feel for the flow of the house or property. Video is also a great way to show accurate room size and home features.

A picture may be worth a thousand words, however, did you know that one minute of video is worth 1.8 million words and creates 4x all the more posting enquiries?

Real Estate Video Marketing


That is the reason it’s essential that you use video in your land promoting procedure. To enable you to out, we’ve thought of 10 basic land video advertising thoughts:

10.The most effective method to and list-style recordings


As of late, looks for how-to recordings on Youtube have developed 70% year on year while list-style recordings stay well known as they tap into our intrinsic want to sort data.


The way to an extraordinary how-to or list-style recordings is noteworthy bits of knowledge. In case you’re ready to offer some incentive to your watchers, they’re undeniably bound to see your office in a positive light and draw in with you. Thus, this will set up you as an expert and keep your image best of psyche.

9. Property listing videos

Property posting recordings exhibit property and it encompasses to feature its highlights and pleasantries. They additionally help move the potential way of life the occupant or purchaser could lead if they somehow happened to live in the property. Accordingly, property recordings must intrigue, drawing in and critical to leave an enduring impression and drive enquiries.


You can transfer property posting recordings to your site, web based life and property posting sites, for example, Space and Realestate.com.au. You can likewise make geo-focused on advertisements on Facebook to build your achieve, image mindfulness and posting enquiries. Take in more about how to develop your property the executives business utilizing Facebook.


After you’ve turned out to be progressively alright with property posting recordings, you can even take a stab at something increasingly innovative to emerge from the group. Here’s an entertaining one that became a web sensation!

8. Agent profile videos

With regards to finding a property supervisor or land operator, prospects need to realize that you’re reliable, informative and proficient. Extraordinary compared to other approaches to pass on this is by making a specialist profile video. Not exclusively can chilly prospects discover your identity yet hotter prospects can become more acquainted with you better too.


Your specialist profile video ought to incorporate a speedy, cordial presentation about your identity, how you can encourage your prospect and what separates you from different operators. When you’ve made it, you can utilize it again and again to advance yourself!

7. Behind-the-scenes videos

Off camera recordings are extraordinary land advertising resources as they help grandstand your image identity. They can be pre-recorded or communicate at the time utilizing Snapchat, Facebook Live, Vine or Periscope to give an easygoing sneak look into the everyday activities of your office.


Short, casual off camera recordings of your group setting up an open home and taking part in network occasions can help acculturate your image and fabricate trust. Then, off camera recordings of property photoshoots can help you feature a property before it’s recorded and assemble expectation.

6. Client testimonial video

Tribute recordings from fulfilled clients are incredible from multiple points of view. Contrasted with content surveys, client tribute recordings are significantly more captivating, individual and convincing. In addition to the fact that they help provoke the enthusiasm of prospects they help fabricate your believability by giving social confirmation.


When you have a couple of client tribute recordings, you can cut up them for your site, points of arrival, messages, online networking stages and Google advertisements.

5. Suburb profile videos

What is your opinion about Blackburn in the wake of viewing the above video?


Suburb profile videos help move the way of life of an area and enable forthcoming purchasers and inhabitants to envision what their life could look like if they somehow managed to live there. They likewise exhibit your nearby mastery and can help fabricate your notoriety for being an educated land specialist.


You ought to incorporate film of nearby luxuries like schools, eateries and transportation. Furthermore, it may be worth referencing any fascinating history, tourist spots and attractions as well.


Suburb profile recordings advance to the two local people and those hoping to migrate to the region so make certain to transfer these recordings to Youtube and Vimeo to build your scope and make it less demanding to discover on web search tools, for example, Google and Hurray.

4. Market update videos

In case you’re now sharing business sector updates, for example, lodging patterns, property postings and bits of knowledge with your database, you’ve effectively done a large portion of the work! Presently you should simply change over those updates into brief recordings to additionally draw in your prospects and customers.


You can likewise utilize advertise refresh recordings to tempt watchers to agree to accept your email bulletins or tail you via web-based networking media. Along these lines, you can build your achieve, drive more traffic to your site and further set up yourself as an expert in the land business.

3.Company profile videos

An easy decision land video showcasing thought is one that advances your organization. Organization profile recordings are an extraordinary method to give social evidence and convey your office’s central goal, administrations and accomplishments. Beam White Menai and Sutherland’s video (above) does this extremely well and even has a clever montage of the properties they’ve sold toward the end.


Then again, you can recount the account of how your land organization came to fruition or exhibit the general population and identities behind your office. This is an extraordinary method to draw in watchers, make an individual association and manufacture trust from the get-go.

2.Question and answer videos

Place yourself in the shoes of your customers and prospects. What questions do they have about the leasing, purchasing and moving procedure? What data do they require before drawing in with you or utilizing your administrations?


These inquiries can be utilized to make a convenient inquiry and answer recordings to support your quality on Youtube, Google and Hurray. You can likewise install them in blog entries, present them via web-based networking media, transform them into advertisements or make a progression of messages to impart to your database.

1. Just for fun videos

While only for the sake of entertainment recordings aren’t actually fundamental land advertising recordings, they can significantly expand your image mindfulness and feature your image identity when done right. They can be farces of tunes or motion pictures, land parody dramas or some other inventive idea you can consider.


The video above is a farce of Taylor Quick’s “Shake It Off” that has just about 30,000 perspectives on Youtube. It has likewise been highlighted on sites like Inman and Realestate.com.au. Simply consider all the free attention and site traffic they more likely than not arrived with that one video!


To recap…


Here are the best 10 basic land video advertising thoughts:

10. Step by step instructions to and list-style recordings


9. Property listing videos


8. Agent Profile videos


7. Behind-the-scenes videos


6. Client testimonial videos


5. Suburb profile videos


4. Market update videos


3. Company profile videos


2. Question and answer videos


1. Just for fun videos


Ideally, this blog entry on fundamental land video advertising thoughts has given you some motivation.

Hopefully this article on essential real estate video marketing ideas has given you some inspiration.



Audio Visual Lab

Open chat