List of 25 great inbound marketing blogs

List of 25 great inbound marketing blogs in 2019

These business-changing gems have made our list of 25 great inbound marketing blogs. In our opinion, these blogs are well, for lack of a better word, addictive.

Whether you're a CEO, blogger, office manager or content writer, here is our list of inbound marketing blogs you just can't miss!

25 Great Inbound Marketing Blogs:

 

List of 25 great inbound marketing blogs in 2019

1.HubSpot

HubSpot's website is without a doubt the mother ship for all inbound marketing. The company’s blog is packed with content that most marketers we know, including the team here at IMPACT, religiously read.

Just one of the best inbound marketing blogs out there!

HubSpot

 

2. Ann Handley

Ann Handley is a writer, digital marketing pioneer and the best-selling author of the Wall Street Journal, writing and talking about how companies can escape market agility through their content. We love Ann's blog for both her in-depth marketing advice and insight, as well as the knowledge and humour Ann brings to her articles.

 

Ann Handley

3. DigitalMarketer

DigitalMarketer is a leading online community for digital marketing professionals. The company’s mission is to double the size of 10,000 businesses in the next five years, and it does this by showing marketers, entrepreneurs and business owners how to run effective digital marketing campaigns that drive more traffic, sales and profits. The company's blog contains practical training articles on all aspects of digital marketing, with many of the techniques already tested by the company's own team of marketing experts.

DigitalMarketer

4. PR 20/20 blog

The PR 20/20 blog spins fresh content daily from various authors. The topics covered include strategy, content, SEO, social, PR, email and marketing technologies. The leadership team behind PR 20/20 is the same group that created the Marketing Artificial Intelligence Institute, so it's no surprise that the company's blog is one of the best purchases in the inbound marketing industry for news, updates and insights on AI.

This is a great blog to subscribe to if you are aiming to stay ahead of marketing technology but would also like to delve deeper into more traditional topics such as PR and social media.

The PR 20/20 Blog

5. Kuno Creative

Kuno Creative is a top inbound marketing agency that regularly publishes articles on inbound marketing, demand generation, brand experience and inbound sales and activation. With well-written and researched articles and content that is generally aimed at medium-sized businesses, this is a great blog to add to your list.

Kuno Creative

6. Lynton

Lynton is an agency specializing in HubSpot and WordPress, and the company's blog includes articles on marketing, web design and custom software integrations.

If you use HubSpot or WordPress for your business, Lynton's blog is a great resource to help you make the most of your investment in these platforms.

 

Lynton

7. MOZ

The description of the Moz blog explains it all. "The industry's top wizards, doctors and other experts offer their best advice, research, guidance and insight - all to help you level your SEO and online marketing skills."

The content that Moz publishes has long been considered the gold standard for marketers who want to delve into topics related to search engine optimization, and it includes popular features such as founder Rand Fishkin's Whiteboard Friday videos.

Moz

 

8. Weidert Group

This Appleton, Wisconsin-based agency specializes in inbound marketing for complex industries and businesses that sell "considered purchases." The company's blog reflects its expertise with the content on topics ranging from inbound marketing to sales strategy and business growth.

 

Weidert Group

 

9. Danny Brown

HubSpot listed Brown as the No. 1 marketing blog, so we had to take a look. And yes, he is there for a reason. We love how it looks like he's talking directly to you. He provides advice and information through the art of storytelling. Very effective!

Danny Brown

10. Trust Insights

Led by Christopher S. Penn and Katie Robbert, the Trust Insights blog is the go-to resource for articles on data science, analytics, machine learning and AI for marketing. Come here to geek out on their in-depth articles, news updates and podcasts. We promise you to leave feeling much smarter!

 

Trust Insights

11. Chris Brogan

Chris has been blogging ever since it was called "journaling" and his experience shows. Today, he offers business and marketing consulting for medium to large businesses and publishes articles aimed at helping businesses navigate the evolving cultural effects of the digital landscape. The fact that he casts videos and humour makes this informative blog even more fun!

 

Chris Brogan

 

12. Problogger

Problogger describes himself as "home to those who want to start a blog, create great content and expand their blogs, and then go professionally to make money blogging." This site is the brainchild of a professional blogger (name) Darren Rowse and is about helping readers monetize their blogging efforts. If you need blogging tips and tricks, come here.

ProBlogger

 

13. Top Rank Marketing Blog

Created by Susan Misukanis and Lee Odden, TopRank Marketing helps major brands such as McKesson, Dell and LinkedIn address the most difficult issues of digital marketing and PR. The corporate blog includes content marketing, marketing of influential workers, SEO and social media.

 

Top Rank Marketing blog

 

14. Jeff Bullas

Jeff Bullas named Forbes as “Best CMO Influencer” and one of the “50 Online Marketing Entrepreneurs” to be tracked. SEO, business and personal growth.

 

JEFF BULLAS

 

15. Seth Godin

Don't let the old school blog design fool you- Seth Godin is considered the godfather of marketing bloggers. His incredibly short but surprisingly thought provoking daily (yes, daily!) Posts are on top of the list of marketing subscribers of most marketers.

 

Seth Godin Blog

16. Daily Blog Tips

This no-brainer site is packed with useful content for bloggers and website owners, and AdvertisingAge has been ranked among the 100 best marketing blogs in the world.

 

Daily Blog Tips

17. ClickZ

ClickZ was founded in 1997 and has become one of the largest digital marketing communities in the world. The site helps leading marketers and business leaders navigate digital marketing technologies transforming their industries by providing the latest news, statistics and intelligence.

 

ClickZ

18. Orbit Media Studios

Orbit Media Studios is known as a top agency for web design and the corporate blog is a great source of information about web design, SEO, digital content and analytics.

Orbit Media

 

19. John Chow

John Chow broke into the blogging scene when he showed his blog from zero to over $ 40,000 a month in just two years showed revenue. And it worked only 2 hours a day. In number 16 on AdAge Power 150 and number 1 in Canada's Top 50 Internet Marketing Blogs, John Chow's blog is full of useful marketing articles.

John Chow

20. Web Ink Now

Dave Meerman Scott is a prolific writer, public speaker and marketing thought leader who promoted concepts such as news and fanocracy. Read this blog to keep up with its latest thinking and the top of the marketing world.

DAVID MEERMAN SCOTT

21. CopyBlogger

Named the “Bible of Content Marketing” by VentureBeat, Copyblogger has been publishing educational articles to teach people how to create great content since 2006. If you want to know what's working with content marketing, from details to the big picture strategy Things, this blog is full of information you will find valuable.

list of 25 great inbound marketing blogs

 

22. Duct Tape Marketing

John Janstch is a well known small business and brains expert behind Duct Tape Marketing. His coaching system is for people who have a specific need or problem to know, such as trust, to trade with you, and to refer you to others who have the same need or problem. The Duct Tape Marketing blog, aimed primarily at small business audiences, is full of advice, knowledge and articles that any business or marketer can use to achieve better results.

list of 25 great inbound marketing blogs

23. Search Engine Journal

Search engine journal covers the marketing world with detailed guides, news reports, argumentation and observational articles from expert guests. The focus of the blog is digital marketing, SEO, content marketing and paid search. If you're a tough businessman hungry for the best tools, tips and strategies, it's a blog for you.

 

list of 25 great inbound marketing blogs

24. Social Media Examiner

The Social Media Examiner is widely regarded as the largest online source of information about social media marketing in the world. These are comprehensive articles, expert interviews, original research and news, a blog for marketers looking for their social media game.

 

list of 25 great inbound marketing blogs

25. Outside the Jar (Hotjar)

The Hotjar blog, Outside the Jar, keeps you updated on the latest content on user statistics, digital marketing strategy and UX design.

list of 25 great inbound marketing blogs

Conclusion

So there it is; our list of some of the best inbound marketing blogs that can be found on the web. Make sure you review them all if you haven't already. And as always, if you’re interested in learning how to get better results from your inbound marketing, feel free to contact us.

Everything content marketing! That's all we really need to say. If you need blogging tips and tricks, come here.


ways to increase traffic to your website

Ways to Increase Traffic To Your Website 2019

The best ways to increase traffic to your website from organic traffic is to increase the number of pages on your website that can rank for your important keyword terms. Look at where you can add new category pages, new blog posts, or new pieces of attractive content (visuals, quizzes, etc) to target specific keywords.

48 Ways to Increase Traffic To Your Site in 2019

1. Optimize Old Content

 

ways to increase traffic to your website

 

Because you are tracking your keyword rankings (you are, right? If you’re not, use SEMrush), you can find the keywords that you rank near the bottom of the first page and go add useful content to those pages to help them rank better. Google also prefers updated and new content over old stale content.

2. Launch New Products

A great way to attract new users to your company or website is to launch products that meet their needs. The great part is that you can often charge for these as well and make money will getting new users into your full conversion funnel.

3. Create Online Courses

 

Online cource

 

The great thing about the Internet is that you can publish any type of content you want. By creating longer-form content like courses that are targeted around both user needs and specific keyword phrases (don’t forget keyword research!), you can drive more traffic to your site and convert them into email addresses that you can then take down your funnel.

Plus, online course websites exist in plenty so you can put them on places like Lynda.com to further your reach.

4. Write Guest Posts

By using a site like SimilarWeb, you can find sites related to yours. If they have your audience, you can usually get content onto their site that helps them build traffic while at the same time getting access to their new audience.

5. Accept guest posts

Similarly, many sites want links for SEO purposes and access to your customers. If they’re not a direct competitor, let them guest post on your site! Then they are invested in your company and will promote the content that they’ve produced, which also gets you in front of their own audience. Double win!

6. Launch Infographics

 

Infographics

If you have a designer in your company or can find one online, create useful graphics that tell a story and help people see your content in a new way. Do outreach for links, promote on Pinterest, etc.

7. Give Podcast Interviews

Podcasting is HUGE these days, and one of the best ways to grow a podcast audience is to invite influential people onto your podcast. Think about it like audio version guest posts. So, get one or two podcasts under your belt (or launch your own) then start targeting podcast producers to get onto their shows.

8. Social advertising

 

https://www.youtube.com/watch?v=iR6ATUw0BIU&t=920s

 

 

Social advertising on Facebook, Twitter, and other networks is still relatively cheap today as compared to Adwords. Many of them also allow you to segment down by demographics or target by keywords so that you hit your ideal audience.

9. PPC

PPC is usually best used for conversion-oriented keywords, which is great because it gets you a new audience that is also ready to convert.

 

PPC

10. Create and Sell Courses

What better way to show your expertise and get people reading all of your content than to teach what you already know? If you have a craft, create a course to teach it then sell it on places like Udemy while simultaneously selling it on your site from a page targeted towards a high volume keyword for SEO.

11. Create Pinterest boards

Pinterest is a super-strong domain and your Pinterest boards can rank very well. Do your typical keyword research for your website, then take some of those keywords and target them on Pinterest. A pro tip is to use your other online resources (website, Instagram, etc) to get them indexed faster and ranking better.

 

Pintrest boards

12. Promote pins on Pinterest

In this day and age, it’s not just enough to create content and expect it to rank and drive traffic. Rankings are influenced by engagement stronger than ever before, so use some budget to promote pins on Pinterest to your target audience.

13. Partnerships

Especially in B2B spaces, partnerships can be gold for customer acquisition. Build out referral programs with complementary companies to yours and try to funnel some of their traffic back to your site, either through website mentions or even their email marketing.

14. Link acquisition

This feels like an old school tactic, but it’s still true that the more links you have to your site, the better your site will rank. So acquire links to your site from content, from relevant resource pages on other sites, and from outreach that you do.

 

Ways to Drive Traffic To Your Site

15. Promote content via Outbrain/Taboola

Content promotion is so cheap these days that you’d be silly not to do it. I know people with content sites making literally thousands of dollars a day all from promoted content.

 

https://www.youtube.com/watch?v=qR-TtPSU1ho

 

16. Create satellite websites

If your main website is around one niche yet you operate in many niches, you can build out websites specifically targeted at those other niches and use them to funnel traffic to your other sites. You need to disclose that you own those other sites, but this is a great way to spread the organic reach.

17. Speed up your website

A fast site not only converts better but on a big site, you will also get more organic traffic because the search engines are able to crawl your site faster and find more content. Start with switching hosts then optimizing your code, all while making sure you are using aggressive caching and a content delivery network (CDN).

 

Content promotion is so cheap these days that you’d be silly not to do it. I know people with content sites making literally thousands of dollars a day all from promoted content.

 

18. Do new keyword research

If you’re really struggling to increase traffic to your site, go do new keyword research to get new content ideas, then go back to point 1 above and create new content!

19. Target the longtail of keywords for SEO

If you don’t have a very strong website, you can target longer tail keywords (<50 searches a month) which are often much easier to rank for. From this, you can start building up a base of content that you can then use to earn links and propel rankings for more competitive terms.

20. Target HackerNews/Reddit/relevant forums with content

If you can get content or a product to go hot on a site like Hacker News, Reddit, or ProductHunt you can literally get tens of thousands of visitors and often signups and sales. I (John) personally make over $70k from my site sitting on the first page of ProductHunt for a day, and I’ve seen Reddit drive tens of thousands of visits to sites.

 

Ways to Drive Traffic To Your Site

 

21. Run competitions/giveaways

One of the best ways to build an email list and therefore a new audience is through giving away high-value items and incentivizing your entrants to share as well in order to get more entries. I use the Kingsumo Giveaways plugin for this.

22. Speak at conferences

If you enjoy speaking, conferences can be a great way to get in front of a targeted audience. If you encourage them to tweet about it (put your Twitter handle on the bottom of every slide), you also get in front of their social media audience.

 

Ways to Drive Traffic To Your Site

 

 

23. Advertise at conferences

While speaking is the best way to get in front of your audience at conferences, advertising is second best. You can leverage advertising for brand recognition, offer discounts to those at the conference, get links from people doing roundups, and more. It’s a big win especially if you can tie revenue directly back to your company.

24. Free swag at conferences

I have constantly been amazed at how well quality swag works for advertising your brand, and what better place to give away swag than at conferences to your customers? You’ll build brand recognition and goodwill.

25. Create content for Slideshare specifically

Slideshare is its own content social network. By creating content for Slideshare specifically and promoting it, you can also land on the popular content sections of their homepage which drive great traffic. Make sure you link back to your site from Slideshare too.

26. Create videos for YouTube

If you can create videos in a cost-effective manner, YouTube is a great distribution platform. It takes time to build the channel but has a huge audience if done well.

27. Run YouTube Ads

Can’t create videos, but there are videos on YouTube that your target audience watches? You can run YouTube videos.

 

Youtube ads

 

28. Run webinars

Webinars can drive a new audience for you when you invite guests or do advertising, that has an audience that they will promote your webinar too. Try to bring on guests who already have a large audience.

29. Use HARO to acquire contributors

Help A Reporter Out is a great way to find great sources for stories you are writing. While this won’t directly get you a new audience, by including their quotes and tagging them on social media you can access their audience.

30. Teach a class

Teach people how to do what you do, put your content on Slideshare, rinse, repeat.

31. Mentor a startup

Mentoring startups is a great way to build goodwill within your industry. Often you can also then get guest posts or leverage their name to get content elsewhere or to be quoted as an expert/source.

32. Sponsor Meetups

Meetup.com is one of the most popular websites online for organizing groups of people to get together. Many of them accept sponsors, who do things like give free meeting space or pay the bar tab. This can be a great way to get your company or product in front of your ideal target audience.

 

way to increase traffic to your website

 

33. Do outreach to get included in email newsletters

Some companies do daily, weekly, or monthly newsletters that curate content from around their industry, and many of these have a lot of subscribers. If you have content that fits their audience, reach out to them and see if they’ll include your article in their next edition.

email newsletters

 

34. Add “Share Triggers” To Your Content

In my experience, content largely succeeds or fails based on one factor:

Whether or not the content has Share Triggers.

What are Share Triggers?

They’re things you include in your content that push people to share it.

A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.

viral-marketing-research-study

 

And they’ve proven in the lab what I discovered through trial-and-error:

When you include Share Triggers in your content, people are significantly more likely share and link to it.

For example:

One of the most powerful Share Triggers is Social Currency.

Social Currency is the idea that we share things that make us look good. And this Share Trigger is a large part of the reason that The Shrinking Dollar infographic I mentioned earlier did so well.

 

35. Dominate Organic Search

Fighting to claim our share of organic search rankings is the first step in every piece of content we produce.
Creating evergreen content that is updated regularly is one of the easiest ways to keep new users coming back to your site. We have some posts that are over two years old that still hold number one rankings on Google.

Tip 1: Use a keyword research tool like Moz or Ahrefs to find out what competitors are ranking for, then create similar content that is more robust. Keyword tools tell you exactly what a URL ranks for and how people are finding it, so there’s no reason to publish content hoping it will work. Using a research tool is by far the easiest way to decide what type of content to produce.

 

36. Reduce Your Bounce Rate

A high bounce rate damages your site’s pageviews, conversions… and it can even hurt your SEO.

(In fact, thanks to Google’s RankBrain algorithm, bounce rate is now a super important ranking signal).

That’s the bad news.

The good news is that improving your bounce rate is insanely easy.

I walk you through the entire process in this short video:

https://www.youtube.com/watch?v=shbhQfbfFgA

37. Promote Blog Posts and Videos on Quuu

Quuu is a dead-simple way to get people to promote your content on social media.

All you need to do is submit your best content…

…and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn and more.

I recently promoted one of my posts on Quuu. And got a handful of shares from influential people in the digital marketing space:

 

38. Landing Pages

Looking at the entire behaviour flow of the user is how best to sell your business.

A lot depends on where the user lands after finding your website.

Sending people to a page that makes sense based on how they found the website in the first place has a tremendous impact on if they convert to the action you want them to take.

Sending people to product pages that sell or pages that have a high likelihood of filling out a form can garner strong results based on the actions you want the user to make.

Any landing page should be relevant with a clear call to action and with a focused goal. It’s often best to go with a simple and straightforward design

mobile landing page

 

39. Facebook Groups

 

Facebook Groups

Facebook groups are filled with people looking to create and exchange information about specific topics and providing them with this information
is a very powerful way to drive traffic to a blog.

Join a few groups related to your niche, then establish a reputation as a thought leader in the space. Once you’ve done that, post a few links in the group.

Tip 1: Engage in insightful conversations with group members before posting links to your content. Spammers are easy to spot, and you’ll likely be
called out for it if you don’t provide real value to the groups.

Tip 2: Actively engage with members who respond to your post. When Facebook’s EdgeRank algorithm sees a high level of engagement, it considers
the post highly relevant and will show the post to more members of the group.

 

40. Use a “Question Analyzer” To Create Insanely Useful Content

This strategy is an AWESOME way to make your content better.

(As you know, the better content = more traffic)

All you need to do is:

  1. Find questions that your target audience asks online.
  2. Answer those questions in your content.

Here’s how to do it…

First, use a tool like Buzzsumo’s Question Analyzer or Answer the Public to find questions that people ask:

 

Then, either create entire posts to answer these questions…

…or incorporate the answers into your content.

Simple.

 

41. Email Marketing

Email Marketing to increase traffic
Traffic is worthless to me unless it converts.

I would much rather have 10,000 visitors per month with 1,000 that convert than to have 100,000 visitors per month with only 500 converting.

With that said, my advice is rather unorthodox in the internet marketing space, but here it is… the absolute BEST source of qualified traffic for me has been direct mail.

Yes, it’s expensive, but if you have a good list then it will pay for itself many times over.

Here’s what I do: I take a sales letter pitching my products and services and send it to my leads.

Then in the same mailing I include another sales letter promoting a free download that they can get by visiting a specific URL.

Nearly every single person who receives that letter ends up going to the URL.

They see a high-priced offer and then the ability to get something for free that’s highly relevant to them and they take it.

From there, I have an autoresponder that continually brings them back to my site, getting more qualified traffic.

It’s insanely effective.

 

42. Domain Authority

 

Increase your site’s domain authority so that it ranks higher in Google search.

This makes it more likely to be seen by people when they search for keywords related to your content.

The top 3 positions in a Google search is where most of the search traffic goes.

You can increase your site’s domain authority by building backlinks to your site from other sites with high domain authorities through a variety of strategies, such as guest posting, earning spots on lists, or creating content that people like to link back to (such as a valuable resource for niche industries).

 

43. Video Marketing

According to research videos are more popular than plain text content.

People love videos; videos helps an audience to understand the concept immediately.

Create informative videos, product promotion videos, and you can publish it on your website along with all of your social media platforms too.

Nowadays many brands are creating their own YouTube channel to create and promote their videos.

You may ask your client for better feedback through video, and you can share it.

 

44. Remarketing

Once you’ve accomplished having someone visit your site, it can be really effective to use remarketing to target them.

This can be done by using cookies with your website visitors, which will allow you to follow them online with ads and remind them of your business.

It’s all about the follow-up and staying relevant.

These six inbound marketing strategies can help customers find your business online and build an excited and loyal fan base.

 

45. Improve Your Organic Click-Through-Rate

I have some good news:

If you want more traffic from Google, you DON’T need higher rankings.

(Seriously)

Instead, you can focus on improving your click-through-rate (CTR).

For example, let’s say you rank #3 for your target keyword. And your CTR is 4%.

SERP CTR 4

And let’s say that you double that CTR to 8%.

SERP CTR 8

Well, you just doubled your organic traffic… without improving your rankings.

But wait, there’s more…

CTR is now an important ranking signal in Google’s algorithm.

So when you get a higher CTR, you’ll ALSO improve your search engine rankings.

SERP CTR rankings

So… how do you actually improve your CTR?

Here are a few tips that work great:

  • Add a number to your title (like “21” or “98%”)
  • Write a compelling meta description
  • Test different titles and see which one gets the best CTR
  • Use titles that are highly emotional
  • Include your keyword in your URL

 

46. Steal Your Competitors’ Traffic Sources

Imagine that you could see the EXACT places that send your competitors traffic.

That would be a goldmine, right?

Well, your competitors aren’t about to send you their Google Analytics password.

Fortunately, you don’t need it.

Why?

You can see all of their top traffic sources for free with SimilarWeb.

SimilarWeb not only shows you a sweet overview of a site’s traffic…

traffic overview

…but exactly where they get that traffic from.

referring sites

Goldmine.

 

47: Find More Keywords With “Keywords Everywhere”

Keyword research is THE most important part of SEO.

Question is:

How do you find untapped keywords that everyone and their mom doesn’t already know about?

Keywords Everywhere.

keywords everywhere homepage

Keywords Everywhere is a Chrome extension that gives you keyword ideas, well…everywhere.

Once you install the extension, the next time you do a Google search, you’ll see search volume and CPC data on that keyword:

keyword data

Or the next time you’re shopping for a toothbrush on Amazon — BOOM — you see keyword data on the terms that Amazon suggests:

amazon search

48. Content Transformation

 Get More Traffic From Your Blog Posts With “Content Transformation”

Content Transformation is simple:

You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).

User Retention

Once you’ve attracted your customers to your site, whether to a piece of content via social or a conversion page via SEO, they’ll often leave your site and come back a few times before they actually convert. Sometimes they’re doing research, sometimes they get distracted by other sites, and sometimes they’re just not ready to buy or give you the information you so badly need from them to drive your business forward.


Video Maker

What Is The Best Free Online Video Maker?

What Is The Best Free Online Video Maker?

When you are looking for a free online video maker, it is important to understand that there are many options to choose from. To make things easier for you, we have managed to scour online and come up with one of the best online tools or programs for use when you need gif maker from videos, YouTube video maker, music video maker, etc. with movie Maker online, the best free online video editing program, you are guaranteed to deliver videos that not only appear but also sound great.
This online video editor is able to perform different basic actions like video splicing and cutting. You are able to upload videos, music, and images and by a simple drag and drop function combine them together.

Which Is The Best Video Making App?

 

https://www.youtube.com/watch?v=7P6OcMQ65tA

 

There are also numerous video-making apps for you to choose from. However, for you to edit your video like a pro you only need to use the best video making an app in the form of FilmoraGo. This video editor app for Android devices has primary functions such as adding themes, music, cutting, trimming, etc. This is a music video maker that you can also use as a YouTube video maker. There is a large collection of effects and templates and professional editing tools for its user.

How Do I Make Animated Videos For Free?

 

https://www.youtube.com/watch?v=48pwrr4gPOA

 

There are many tools you can use to make animated videos. One such top online tool you can use to make animated videos for free is Moovly. With Moovly, the process of creating animated videos has been made to be less strenuous and timesaving. There are numerous ready-made templates which with a simple drag and drop enables you to create animated videos.

How Do You Make A Video With Pictures And Music Software?

Video editing programs have the ability to make videos using just pictures and music. You will find that different programs have different ways of accomplishing this task even if generally the tasks performed are the same. For example, when you are using Movavi video editor, once you have downloaded and installed the app, to add pictures to the video, you are required to open the app and then go to create a project in full-feature mode, click the button labeled Add Media Files, and select the photos you want to use. Once you have added the photos, you can rearrange them in any preferred order. You can jazz up the video by adding music and this can be done through clicking the tab named Titles and dragging the music to the area titled Titles Track.

What Is The Best Movie Maker?

 

https://www.youtube.com/watch?v=fkJIaeWklIk

 

VirtualDub is a video maker program that is very simple to use and is suitable for performing many small tasks such as video retouching and editing. The program can be used to make and process audio and video data of up to 4GB. The program allows the addition of third-party filters such as contrast adjustments, brightness, blur, etc. via the plugin interface.
Every video editing enthusiast should get this tool.

What's The Best Free Video Editing Software?

 

https://www.youtube.com/watch?v=CgqMwiLw8ms

 

Blender is rated as the best free video editing software for a reason. The software is available for Linux, Mac, and Windows. It is entirely free to use this program, and you can perform basic tasks like video splicing and cuts and complex tasks such as video masking.
This program is suitable for both the beginner and advanced video editing software users.

What Editing Software Do Most YouTubers Use?

 

https://www.youtube.com/watch?v=gMgqheT1N14

 

A powerful video editing program is needed for having footage that is of high quality and able to enhance audience engagement. Adobe Premiere Pro CC is the most proffered video editing software used by YouTubers. It is easy to use the program with its user-friendly interface and tutorial overview. There is also the incorporation of touchscreen support.
The time-saving features and unparalleled customization options are the reasons for its preference by YouTubers.

Is Powtoon Really Free?

Powtoon

 

This solution for creating awesome presentations and videos is not entirely free. There is a free version having limited features, as expected. If you want to realize the full potential of this tool, you have various subscription packages to choose from.

How Much Does An Animator Make?

How much an animator makes depends on various things like skill, location, and seniority. The salary range is a wide one, from around $35,000to $80,000.

Facebook Video Maker: Create Animated Videos For Free!

https://www.youtube.com/watch?v=1wXALGfakkQ

 

You can use different platforms such a Motionden to create personalized animated videos for Facebook for your personal or business Facebook page. Video content is commanding about 82% of all internet traffic and thus the importance of creating Facebook animated videos cannot be overstated here.

Conclusion

You should always personally research more about any video editing software to ensure that the one you choose is able to deliver what you are looking for. You should compare the various features offered with the pricing. If you need more help please contact us


TOP PAYING ADSENSE KEYWORDS LIST 2019

Top Paying Adsense Keywords List 2019

List of Top Paying Adsense Keywords  2019

If you are aware of the fact of blogging, you might definitely hear about Google AdSense and Google Ad Words. Google AdSense is specially designed for webmasters and bloggers. They can make money by using it. Google Ad Words has so many tools that organize and handle the bidding competition between advertisers. It works as a solid platform for the advertisers who can give their ads by selecting their particular targeted audience. You will have to a successful AdSense publisher. And for this, you will need a lot of traffic and you will have to engage them with useful and bright ads. Google AdSense is the most trusted and reliable source of making money through your website.

Making money with AdSense:

 

https://www.youtube.com/watch?v=YN2YaBpcxr0

 

Google AdSense is an advertising programme that gives you the opportunity to make money by strategically and smartly placing ads on websites. There are various brands and online stores that give their ads on the website in order to gather valuable traffic. The advertisements should be relevant and appropriate as per the requirements of the websites. The advertisements are generally placed at varied locations on a blog post so that the people will easily find them out. There are many top paying AdSense keywords.

The list of top paying keywords:

There is a huge list of top paying keywords. You can use these keywords in order to get more traffic and earn good revenue.

  • Mesothelioma Law Firm ($179)

  • Donate Car for Tax Credit ($126.6)

  • Donate Cars in MA ($125)

  • How to Donate A Car in California ($111.21)

  • Sell Annuity Payment ($107.46)

  • Car Insurance Quotes Colorado ($100.9)

  • Annuity Settlements ($100.72)

  • Hard Drive Data Recovery Services ($98.59)

  • Donate a Car in Maryland ($98.51)

  • Motor Replacements ($98.43)

  • Best Criminal Lawyers in Arizona ($97.93)

  • Holland Michigan College ($95.74)

  • Online Colleges ($95.65)

  • Online Classes ($95.06)

  • World Trade Centre Footage ($95.02)

  • Donate Old Cars to Charity ($94.55)

  • Low Credit Line Credit Cards ($94.49)

  • Met Auto ($93.70)

  • Forensics Online Course ($93.51)

  • Donating Used Cars to Charity ($93.17)

  • PHD on Counselling Education ($92.99)

  • Car Insurance Quotes PA ($92.88)

  • Royalty Free Images Stock ($92.76)

  • Email Bulk Service ($92.55)

  • Webex Costs ($92.38)

  • Cheap Car Insurance for Ladies ($92.23)

  • Better Conference Calls ($91.44)

  • Car Donate ($88.26)

  • Online College Course ($78)

  • Car Accident Lawyers ($75.17)

  • Criminal lawyer Miami ($70)

  • Personal Injury Lawyers ($66.53)

  • Injury Lawyers ($60.79)

  • Personal Injury law Firm ($60.56)

  • Insurance Companies ($52)

  • Auto Mobile Insurance Quote ($50)

  • Health Record, Personal Health Record ($40)

  • Online Stock Trading ($35)

  • Forex Trading Platform ($20)

These are the highest paying AdSense keywords in 2019. You can also use Semrush and LongTailPro in order to choose the low competitive keywords and topic in order to enjoy the high AdSense CPC. Low competitive keywords are there to improve organic traffic. There are thousands of keywords you will get by using these two tools.

high AdSense CPC

Keep it simple:

You can make a lot of money through this. You will get after each and every click and that is called CPC. The counts of visitors and popularity play an important role here. You can increase the Google AdSense CPC and increase the overall revenue without any hassle. You can use the most relevant and required keywords from the above. Your content should be attractive and logical. Pure content can attract and gather visitors. You can also group keywords according to your particular topic. You will have to smartly use those keywords in your content wherever needed. There are many bloggers who continuously add keywords in the content without thinking much about the consequences. But irrelevant and illogical activity cannot give you profit. You will have to act smart and do your work accordingly.

Which Adsense ads pay the most?

In addition to picking the best niche for Adsense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.

In my own experiments, I’ve found higher click through rates with native in-article ads. Those ads perform the best on any of my sites.

The in-article ads will naturally blend with your content and display midway through your blog post. I like these types of ads because they are contextual and usually receive a good amount of clicks.

Sidebar ads are not as good since we are already trained to tune them out.

You can also try Matched Content if you have another content you’d like to promote.

Pro tip: Use Auto Ads by Google

Adsense Auto Ads take advantage of machine learning and place themselves automatically on your site where Google thinks they will perform well.

Google has been testing the Auto Ads feature as a beta since September of 2017 and recently (early March) released this feature to everyone.

Since Google has millions (if not billions) of sites to test, they will most likely be better than you or me when figuring out the right type and placement of the ads.

The only downside of this is that you won’t have much control of how many ads are shown or where they are placed, which if you are picky, might annoy you.

To set up Auto ads on your site, follow these steps:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click My ads.
  3. Click Auto ads.
  4. On the “Choose your global settings” page, use the controls to select the ad formats that you’d like to show.
  5. Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.
  6. Click Save.
  7. On the “Place code on your page” page, click Copy code.
  8. Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads. If you’re not sure how to do this, see Google’s Code implementation guide.

Bonus Keyword Industries/Niches

Here are other high paying keywords that you can target in your blog posts

  1. Treatment $37 CPC
  2. Software $35 CPC
  3. Classes $35 CPC
  4. Recovery $34 CPC
  5. Trading $33 CPC
  6. Rehab $33 CPC
  7. Hosting $31 CPC
  8. Transfer $29 CPC
  9. Cord Blood $27 CPC
  10. Claim $25 CPC

↓ Don’t forget about the bonuses at the end where I show you how to find the best kws ↓

Which exact keywords pay the most CPC on Adsense?

SEMrush did a nice study on some of the best keywords by country here.

If you are looking for exact top paying keywords such as mesothelioma which pays $1000+ per click, you can check out the list compiled of 1M+ AdSense keywords by GrepWords. For instance, they reported the ultimate top paying keyword “mesothelioma survival rates” at $1006.56 per click.

Here are a few of my favourite top paid keywords per industry found through SEMRush (data for 2017, 2018 and 2019, 2020):

Mesothelioma Keywords sorted by CPC

Mesothelioma is a type of cancer that lines the lungs, stomach, heart, and other organs, and unfortunately can’t be cured. Nevertheless, treatment can help reduce pain. People that contracted mesothelioma did so at their jobs so that is why you see searches like “mesothelioma attorneys”, “mesothelioma law firms” and “mesothelioma compensation”.

This is a very competitive keyword set so unless you can outrank WebMD and MayoClinic, I suggest you look for other industries.

KeywordVolumeKDCPC (USD)CompetitionResults
compensation mesothelioma1064.96568.670.91594,000
mesothelioma attorney houston3055.72545.840.74109,000
mesothelioma attorney california1055.3390.080.86223,000
mesothelioma compensation11064326.850.84596,000
pleural mesothelioma stages9071.76318.440.93148,000
mesothelioma lawyer directory2063.42290.340.86212,000
mesothelioma lawsuit settlements11061.8276.440.85139,000
statute of limitations on mesothelioma claims9053.98274.070.8264,000
lawyers for mesothelioma4058.43265.920.86537,000
mesothelioma settlement fund4059.3257.120.82262,000

*Competition of 1 means highly competitive.

Top Paying Keywords for the Lawyer Niche

Being a lawyer must be nice. You get to dress in a suit (which I love) and you also get to afford to spend exorbitant amounts of money for website traffic. Not too shabby.

KeywordVolumeKDCPC (USD)CompetitionResults
car accident lawyer moreno valley9052.02584.441112,000
ft lauderdale car accident lawyer1048.18566.171267,000
auto accident lawyers in chicago9059.03542.9512,280,000
car accident lawyer ny3053.89508.6211,320,000
car accident lawyer in phoenix2055.27504.5301,070,000
california motorcycle accident lawyer3047.51475.7815,410,000
car accident lawyer augusta9044.3463.711416,000
car accident lawyer in fort lauderdale5047.13462.9711,110,000
personal injury lawyer ft lauderdale1043.06429.361860,000
dallas truck accident lawyer9049.674261721,000

 

Doctors keywords CPC Adsense

In this list you will find a mix of people looking for Physicians and people looking for a PhD program.

KeywordVolumeKDCPC (USD)Com.Results
can you sue a doctor for wrong diagnosis4070.83250.960697,000
doctorate in security7074.61189.19125,000,000
doctor after car accident4060.59136.95129,200,000
doctors car insurance1066.17128.4613,100,000
car accident doctor atlanta7043.8122.421762,000
rehab doctors21059.77118.49022,900,000
business doctoral programs online3073.19118.1911,810,000
best doctoral programs in education3077.26114.31111,000,000
top online doctoral programs in business1071.32112.461995,000
educational leadership doctoral programs online2081.12108.971734,000

 

Best Attorney Adsense Keywords

I thought attorneys and lawyers were the same. Guess I was wrong.

Here are some other keywords pertaining to attorneys:

KeywordVolumeKDCPC (USD)CompetitionResults
personal injury attorney cape coral fl7044.08573.710.79302,000
accident attorney rancho cucamonga9046.05548.48171,000
mesothelioma attorney houston3055.72545.840.74109,000
truck accident attorney san antonio5047.2432.950.85703,000
motorcycle accident attorney orange county3052.34404.050.832,180,000
auto accident attorney colorado springs7051.94396.780.66280,000
accident attorney riverside ca3043.12390.880.51331,000
mesothelioma attorney california1055.3390.080.86223,000
phoenix accident attorneys2054.24358.080.711,500,000
louisville accident attorney2046.44345.620.63674,000

 

Bitcoin CPC Adsense KWs

I threw this one in because the crypto space is just so hot right now. These keywords are not the highest paying on my article roundup but I expect their cost per click to rise in the coming years.

Aside: I personally just love blockchain and cryptocurrencies. Actually, I love it so much that with my company Flux Ventures we launched an entire division just to buy and sell bitcoin and alt-coins.

KeywordVolumeKDCPC (USD)CompetitionResults
bitcoin merchant account2056.0264.320.87217,000
bitcoin merchant services3062.3533.240.87336,000
bitcoin mining cloud computing1066.0532.650.73604,000
buy bitcoin australia3052.3621.470.32783,000
buy stocks with bitcoin5083.421.080.466,010,000
software mining bitcoin1065.7518.190.62936,000
bitcoin mining gpu7071.5918.190.36696,000
buy stock with bitcoin3081.9417.590.4864,000,000
bitcoin stock chart21073.8616.240.09
how to invest in bitcoin stock5077.6416.160.711,060,000

 

Top Paying Insurance Related Adsense Keywords

The insurance companies surely make a killing from those outrageous premiums they charge us. Otherwise, how could they afford all those TV commercials and these crazy spends on Adwords? If you are in the insurance blogging space, kudos to you. You’ve picked a winner.

KeywordVolumeKDCPC (USD)CompetitionResults
compare car insurance7078.04469.1215,720,000
auto insurance troy mi1066.48420.290.841,080,000
car insurance comparison quote1077.7342.540.882,400,000
cars with cheapest insurance rates4085316.470.893,200,000
best learner driver insurance1067.65300.260.77830,000
insurance quotes young drivers1076.73299.630.946,490,000
automobile club inter-insurance2084.42299.490.81783,000
car insurance personal injury1082298.540.952,210,000
auto insurance conroe tx4069298.080.82443,000
auto insurance philadelphia pa17063.03293.140.481,330,000

 

I actually took some of those keywords ^ and launched my site TheInsuranceNerd to attract those high paying clicks ?. So far, so good.

And lastly, how could I forget this…

Best Digital Marketing/SEO Adsense Keywords

If you are a regular reader of my blog, you are most likely interested in all things online marketing / SEO so this list is for you:

KeywordVolumeKDCPC (USD)Competition
seo explanation1073.3108.420.42
digital marketing degree florida3077.4100.480.96
online courses on digital marketing1073.8892.381
digital marketing certificate programs online2080.7487.560.91
digital marketing course review2067.7285.60.9
internet marketing classes online7074.3683.931
courses on online marketing1072.883.630.73
online marketing education3075.6580.560.91
email marketing wikipedia1079.376.140.71
digital marketing degree course2075.5672.711
digital marketing classes online3073.7870.720.94
seo marketing company9057.5258.440.65
search engine optimization articles2078.1358.320.54
seo companys2059.8954.770.87
types of seo services5044.3453.130.86
seo technology11072.0949.290.75
search optimization companies1061.6148.650.83
seo specialists21074.345.350.61
search engine optimization marketing services1060.444.830.59
seo company3059.6343.010.74

Keywords to target if you are in the ‘software for fitness’ niche

KeywordVolumeKDCPC (USD)Com.Results
fitness showrooms stamford ct1076.54138.60.322,000
ea fitness26068.984.160.03116,000,000
fitness barre cranberry3076.4172.410.89371,000
fitness center software1054.4967.10.814,240,000
fitness gym software4050.5463.030.5624,100,000
apogee fitness3069.760.030.16420,000
fit online classes1064.8259.650.39381,000,000
rpac group fitness classes4084.7957.80.1
fitness management software1052.852.730.5617,100,000

Aw man, you still forgot my industry…

No worries, you can find all these keywords (and more!) by going into SEMRush and clicking on Keyword Analytics > Phrase Match (or Related Keywords), typing the keyword(s) that you want and then sorting by cost-per-click.

Here are other ideas to do keyword hunting.

Now, onto my favorite part. The bonuses.

Bonus #1: Target these countries if you want to earn 10x more

Aiming for the right countries can really skyrocket your adsense earnings. Here are the top 10 countries to target:

No.CountryAvg. CPC ($)Max. CPC ($)Avg. CTR %Average RPM ($)
1United States (US)0.40 – 2.3>502-32.04
2Canada0.50 – 2>3021.83
3United Kingdom (UK)0.10 – 1.6>191-21.37
4Germany0.40 – 1>111-32.62
5Thailand0.30 – 1621.6
6United Arab Emirates (UAE)0.15 – 3.11142.07
7Japan0.20 – 0.85432.44
8Switzerland0.20 – 1632.35
9Italy0.10 – 0.5031-30.73
10China0.10-0.3041-20.9

If you take a look at this chart, you will notice that most of the countries on this list are first-world countries.

How do you target a particular country in your blog?

The easiest way is to blog in their native language. To get visitors from Canada, the US, UK or Australia, your blog must be in English. Similarly, write in German if you are looking for people from Deutschland.

You may also change your targeting settings under Search Console.

Bonus #2: Unlock even more revenue by blocking low CPC ads

As a publisher, you have a good amount of control as to which Ad Categories you want to show on your site.

If you are trying to raise the CPC, RPM or CPM of your Adsense ads, then I suggest you take a look at your ad performance and start blocking categories that are not paying well.

Here’s how you can do that.

  1. Go to Adsense and on the left-hand column click on “Blocking Controls > Content> All Sites”
  2. Click on “General Categories”
  3. Sort by % Earnings (Ascending).
  4. In there you can take a look at which ads are taking a good amount of impressions but generating relatively low earnings.
    • For instance, let’s say the “Hobbies Games & Leisure” category is taking 4% of impressions yet just making 0.7% of your revenue, you can try and block it, and see if your performance improves.

You may also experiment by blocking certain ad networks. I haven’t personally tried this, but some people claim it works.

A word of caution: Don’t block too many categories (or ad networks) or else you will significantly reduce the bid competition and will start driving your revenue down.

Pro tip: Run Optimization Experiments

You can always run an Experiment (found under Optimization > Experiments) and see if blocking your ads yields more revenue or not.

You can also test if showing 50% of your total ads vs. 100% of ads yields more revenue.

Google Adsense experiments typically last for 10-30 days, up to 100 days (depending on your experiment and traffic).

For instance, I am running the experiment of blocking certain categories, and as you can see below I already started to see some good results (unfortunately Adsense policies prevent me from sharing the exact numbers).

Bonus #3: Steal your competitor’s lunch (aka. find which keywords are driving the most revenue to them)

What if you could view which keywords gets your competition the most clicks and revenue?

I’ll show you how I do it.

The process is very simple and uses SEMRush. (7 day free trial)

All you have to do is:

  1. Find any authority site in your niche. (For the sake of example in online marketing, I will use my own site)
  2. Type that site on the search bar in SEMRush
  3. Scroll to “Top Organic Keywords” and click on “See Full Report”
  4. On that report, sort by CPC.
  5. Voilá, you have a list of potential keywords that you can now use.
  6. Rinse and repeat with other sites that you admire.

Once you do this process with 3-5 sites, you will have a good set of keywords that you can target. (By the way, you can hire someone on Fiverr or Freeeup [my favorite] to write quality articles for you so you don’t have to actually spend time doing it.)

Bonus #4: Find more high paying keywords using Search Console

Did you know that Google already provides you with the keywords that you rank for?

What if you could optimize your existing blog posts to target even better keywords?

Instead of spending tons of hours writing a thorough post, you could use update an old one and pick juicier keywords.

Here’s how.

  1. Install the Keywords Everywhere Chrome Extension
  2. Head to the Search Analytics under the Google Webmasters Tools
  3. Choose your website
  4. Be sure to check the Clicks, Impressions, CTR and Position boxes at the top
    google webmaster adsense keywords
  5. Filter by any specific page that you want keywords to show for: i.e. https://alejandrorioja.com/blog/high-cpc-adsense-keywords/
  6. Since you installed the Keywords Everywhere tool you will see an additional 3 columns on your list, namely: Monthly Volume, CPC and Competition
    how to find high cpc keywords
  7. Unfortunately, you can’t sort by CPC so you will have to copy all the data into a spreadsheet and sort it there. I suggest you hit the Show 500 rows at the bottom of Webmaster tools.
  8. I made a Google sheet for you that you can copy (File > Make a Copy..) to sort all your keywords.
  9. Copy and paste all your keywords, and then hit the arrow on the column of CPC and sort from Z->A

    top paying keywords adsense
  10. Voila, you will see all the keywords that your blog post ranks for, all ranked from highest CPC to lowest CPC.
    sorted cpc keywords top paying

As you can see this last trick will yield keywords that might not be applicable to your blog post. In my case, “mesothelioma lawyer directory” does not apply to this specific post so I will just ignore it.

However, it will also find keywords that I am already getting impressions like “top paying keywords” but for which I am still ranked on page #2. The secret here is now to extend my existing blog post to include that new keyword so that my page gets bumped to page #1.

Pro tip: You can also sort by Volume or competition to find other hidden gems.

(Remember that now with the new RankBrain algorithm you shouldn’t target each specific long tail keyword but rather target medium-tail keywords that cover a broader topic.)

Related: Remember you can also show ads on Youtube (here’s a fun guide to Youtube SEO). 

so, how can you make $100 a day with Adsense?

I don’t know about you, but 100 bucks a day on ads sounds like a good passive income to me ($3k/mo).

Let’s run some calculations to see what it would take to make $100/day on Adsense.

First, some assumptions.

  • You are targeting US readers (as we saw earlier, US ads pay the most on average)
  • Your CTR (click-through rate) is 1% (i.e. 1% of visitors click on ads)
  • Your CPC is $0.50 (your niche is strong but your site is just getting started)
  • Your RPM (revenue per 1000 impressions) is $2

With these numbers, we can now calculate how many visitors we need to earn our target amount.

The formula is = Visitors * CTR * CPC + Visitors/1000 * RPM 

So with 15,000 visitors per day we obtain around $100/day on Adsense.

(15,000 * 1% * $0.5 + 15,000/1000*$2 = $105/day)

But how do you obtain 15,000 page views per day? Is that reasonable?

Yes, it is reasonable. To do that, you can either

  • produce 15 articles that get 1000 page views (hard)
  • produce 150 articles that get 100 page views (much easier)

Learn how to start a blog?.

Want to learn how to increase traffic to your site? Check this out!

Conclusion:

These high paying keywords are very much useful and needed. The smart technique will surely give you the profit. There are some freemium tools. You can get the help of these tools in order to decide your useful and valuable keywords. Keywords are everything that you will need in order to shine and highlight your business. You will get audiences through the proper use of keywords. So, by using correct keywords, you can make money through a website. It is not any more difficult to make money on this platform. All you need to do is to follow these guidelines in order to make money.


explainer videos

10 Reasons To Use An Explainer Video To Pitch Your Services

Explainer videos are very helpful when trying to pitch your business. They help in explaining in clarity the services you offer. If you are trying to introduce a new product to the market, then you need to think about the explainer videos. They are among the best way you can make more people understand the services or products you offer. If you have introduced a new product to the market, then you need to let people know how it works. Investing in the right video making software where you can create outstanding explainer videos will help in making you achieve great success when trying to explain about the products and services you offer.

The History of Explainer Videos

An explainer video is a short animated video commonly used by businesses to quickly tell their brands’ stories in a memorable way. In 2007, these videos started gaining popularity when the company Common Craft created one explaining how to use the new social media platform Twitter.

 

[embedyt] https://www.youtube.com/watch?v=O-P8qrogVa4[/embedyt]

 

10 Reasons to Use an Explainer Video to Pitch Your Services

1.Increases conversion rates

 

increase retention rate

 

If you would like to make more people buy your product, you need to teach them how the product works. From research, more than 85% of people who visit your service or product page will likely buy the product after they watch the explainer videos. With the videos, you will as well know the number of people who are interested in a given product due to the number of people you will see watching the videos. The main aim of carrying out marketing service is to try and increase the conversion rate. With the explainer videos, you will always attract more people to the business.

2.Clarifies the objective of your product

Different people have different understandings. There are others who may not get the main idea of how the product works after they read the text messages. The videos will guide them from one step to the other which will contribute greatly towards helping you understand the products you offer. If you would like people to know what your business or products can do for them, and then you need to explain in videos. The explainer videos can help a lot in making people trust the products and services you offer.

3.Generates increased interest

Many people use social media to spread the news about their businesses. You can easily pass a lot of information to social media users if you can create marketing videos and post them on social platforms. Many people will like to access information easily. They will not read long texts but they can spare time to what your videos if they are interesting.

4.Ranks better in Google search

 

Ranks better in Google search

 

When you use videos on your website, they will tend to rank well and many people will access them online. People take less time to make decisions after they watch convincing videos about a given product. If you can create videos and post them on your website, they will rank and people seeing them will easily convert.

5.Increases web traffic

 

 

Increases web traffic

 

 

When you create marketing videos and post them on YouTube, they can easily attract traffic to your website. The videos will be viewed by several people who will then end up on your website after they click on the links. If you are trying to increase traffic to your website, which is necessary for increasing web traffic, you need to invest in the videos. There are several video sharing platforms where you can reach out to more people. Remember if you can attract more people to your business, it will be easy to make them convert in the long run. More traffic can as well contribute towards growing your brand.

6.Helps the audience to retain information

People retain more information when they see as opposed to what they hear. If you can create videos where you present your products and services, then you will make more people know about your products and services. You need to make more people retain information about your brand. When the audience is able to retain information, they will return to your business each time they develop a need for products or services you offer.

7.Liven up your pitch

When you use business videos to pitch your business, the whole idea becomes very interesting. People will be more eager to watch the videos and even retain the information. It is unlike when you will be creating boring papers which can be very hard to explain to potential customers.

8.Grabs the audience attention

 

https://www.youtube.com/watch?v=ewnB9DBYGwg

 

You need to make the audience engaged throughout your marketing process. The best way to make the audience stay engaged is to invest in business videos. If you will have a lot of information with different colours on your web page, it can end up confusing the clients. Try to create explainer videos and you will make people stay engaged till they convert. To easily sell your products and make other people consider you the best in the industry, you need to let them know how your products work. It is necessary to incorporate different ideas in your video which will make other people pay attention which can contribute towards growing your business.

9.Easily shareable

 

 

social media

 

There are several platforms where you can post videos with the aim of marketing your business. Some of the platforms which can allow you to share videos which people can then share with others. For instance, if you can share the videos on platforms such as Vimeo and YouTube, then you will make it easy for other people to share them. You need to try and make it easy for other people to spread the news about your business. Creating a shareable video makes it easy for other people to share news about the services and products you offer.

10.Showcases your personality

 

https://www.youtube.com/watch?v=5KLf_hapcm4

 

 

In a video, it will be very easy for you to let other people know more about your personality. You need to relate with other people in a professional manner so that you can make them become regular customers. You can easily boost your sales and even attract more customers if you can create an explainer video where you can make them know your level of expertise. Even if you are introducing a technical product which requires someone to have some form of introduction, it becomes very easy for you to introduce other people.

If you want to make an explainer video for your brand but don’t know where to start, begin by taking a look at explainer videos some of your competitors have done. This should help you find inspiration and direction for your own video so you can start jotting down ideas.

Then, you’ll need to find a means of video production, whether that’s scouting for an agency or trying your own hand at the task.


The power of video

The Power of Video

The Power of Video

 

We may have saved this post for the final day of Women’s Month – but, at Audio Visual Lab, our appreciation of the fairer sex continues every day of the year.

Our latest project does just that, capturing the stories behind the business successes of females in the agricultural sector. Just last week, the Department of Agriculture, Forestry and Fisheries (DAFF) in partnership with the Eastern Cape Department of Rural Development and Agrarian Reform and Total South Africa, hosted the Female Entrepreneur Awards in East London. This was a notable event, with accolades given to those who have excelled in their fields.

Female economic empowerment - like visual story-telling - is a cause close to our hearts, and we are thrilled to have had the opportunity to tell the tales of up-and-coming black businesswomen. Take a look at this example – one of 14 similar videos we've produced for this event - featuring Busi Lubanyana, the inspirational woman behind BBS Farms. Audio Visual Lab captured her in her most natural element, and she shared her beautiful story with us.

https://youtu.be/yomOfg9PGEY

Enjoyed it?

That’s because a good story goes far beyond just pretty, moving pictures. It draws you in, evokes emotions and makes you think about it long after your screen fades to black.

More than 500 million – yes, that’s half a billion – people watch videos on Facebook each day. A hundred million hours of it, in fact. Currently, video accounts for half of all mobile traffic and, in just three years, that number is expected to rise to 70 percent. These are just some of the mindblowing statistics from a recent article onwww.millforbusiness.com.

But we’ve long been aware of the steadily-growing interest in video, and that’s why we continue to push the boundaries of creative content each day. Isn’t it the same thing, you may ask? No. Anyone with a cellphone can shoot a video. Creative content, on the other hand, requires much more. Take a look.

With a name like Audio Visual Lab, you could say we’re slightly biased in this closing comment - but when the power of video and creative storytelling is unleashed, few can deny the results it brings.

And, since you made it to the end of this article, here’s a fun fact. You’re one of just twenty percent of internet users who do so – the other 80 percent wouldn’t have gone any further than the video. Need I say more?

Source: www.millforbusiness.com

 

 

 

 


How Important are Social Medias

It’s 2017 and social media is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never.

Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.

With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.

By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your online marketing easier.

According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

Here are some more social media statistics that prove beyond doubt that your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.

  • The number of social media-using adults has gone from 7% in 2005 to 69% just ten years later.
  • Social media use on mobile devices is seeing a 30% growth every year.
  • 2 million business today use Facebook advertising for promoting their products and services.

Let’s now look into the importance of social media in business by analyzing its advantages.

#1: Leverage Social Advertising

Social media advertising may be the new kid on the block, but it’s growing faster than imagined. Take Facebook Ads for example. Even though the social network launched ads in 2005, it managed to reach 9.16B in ad revenue in the first quarter in 2017. This just goes on to show that social advertising is here to stay — for a long, long time.

As more and more businesses successfully experiment with digital advertising, they’re realizing that taking the social media advertising route makes total sense. Here’s why:

  • Lower ad costs: When compared to traditional advertising methods such as print media, TV and radio advertising, social ads are not only dependable, but also cheaper. What’s more, you’re allowed to engage on various social media channels for free before scaling with paid ads. You’re free to grow on your own, at your own pace.
  • Targeted reach: Traditional advertising doesn’t give you the luxury to reach out to your target audience the way social media ads do. It simply doesn’t work that way. When you’re doing offline advertising, you’re taking the blind, shotgun approach where your returns are dismal even if you’re making big investments. Using social media ads you reach out to targeted prospects, increase your conversions and ultimately get a higher return on investment.
  • Real-time performance analysis: Knowing if your ad is working or not is integral in order to improve it. When you’re doing any type offline advertising, you’re unable to analyze the performance of your ad campaign. Which cripples massively cripples your efforts. Social media ads on the other hand allow you to constantly keep track of how well (or how bad) your ad is performing. You’re able to change your ad on the fly and instantaneously see the results.

Last but not the least, it’s important for businesses of all types to understand that social media ads are only getting bigger and smarter. Social media advertising is where the future is headed. It’s the new wave. The question is, are you a part of it?

#2: Boost Brand Awareness

Social media proves to be a powerful tool when it comes to growing your brand awareness. There are businesses who dismiss it as a way to build a brand, but by doing that, they’re leaving an open ground for competitors. On the other hand, many reputable chief marketing officers agree that social media has a definite impact on brand awareness.

Increasing your brand awareness via social media isn’t rocket science. Here are a few tips on how you can do so.

  1. Find Your Audience: Before you start focusing on a particular social platform, find out whether your target audience is on it. You can do this by searching for relevant conversations about your product or industry. For example, a B2B company may find their audience on LinkedIn rather than Facebook. Don’t just assume or follow other brands.
  2. Use Visuals: Once you know where your target audience is, it’s time to grab their attention by using eye-catching visuals with your content. Images and videos play a big role in helping you grow your brand awareness on social media channels. Because they not only increase engagement but also boost social shares.
  3. Create Conversations: Social media is all about building conversations. If you use these social platforms for one-way communication, you’ll only grab so much attention. Instead, talk and listen. Get involved. Showcase your personality by conversing, tagging and mentioning others.
  4. Measure Your Efforts: Don’t just aim in the dark. Use the tracking tools provided by the platforms (eg: Facebook Page Insights) along with other external tools such as URL shorteners, Google Analytics, etc. to measure your social media activity. Use the insights you gain to understand what’s working so that you can optimize your efforts and build a stronger brand with social media.
  5. Build Authority: If you want a higher engagement rate along with better brand awareness, then work on building your authority by sharing real value. Along with borrowed content, the content you post should also have something original, as it adds to your credibility.

Remember, every single step that you take to increase brand awareness with social media will impact the overall growth of your business in the long run.

#3: Increase Inbound Traffic

Inbound marketing is one of the most effective ways to generate targeted traffic to your website. It’s the kind of traffic that actually converts because it’s super relevant. However, if you leave you ignore the importance of social media in business, you will be limited to your inner circle of customers or the people that are already familiar with your market or brand.

By putting in more effort in social media promotion, you create a whole new channel to draw in laser targeted inbound traffic and get more inbound links.

For example, having an active blog makes it easy for you to connect with your audience with the help of fresh content. But by having them share this content (on the right time) on Twitter or Facebook increases your reach 10X. You’re suddenly reaching out to a bigger audience that may like plus share your content, follow your brand and ultimately become a customer.

Similarly, people that are already actively searching for keywords related to your product or service are a smaller percentage than those who aren’t. Social media helps you connect to this larger, untapped segment of the market.

To help you understand, here’s the amount of referral traffic social media management platform Buffer generates by creating and sharing quality content on some of the biggest social media networks:

By using social media, you diversify your marketing efforts in more than one way. You don’t reach out to just one type of crowd, but connect to a versatile customer base. Which is crucial to for your brand to make a mark in your niche.

For instance, serious professionals may find your website via LinkedIn while the younger crowd or the millennials may find you on Instagram. Each piece of social media content that you create is a new door for new customers to enter. It’s a different opportunity for you to connect.

Ultimately, it boils down to creating enough high quality content that you can post on social media sites, and in the process attract high-converting inbound traffic.

#4: Improve Search Engine Optimization

Every seasoned social media marketer knows that there is some connection between social media and search engine optimization. While Google has clearly stated that it does take “social signals” into consideration when ranking a page, there’s more to it.

Here’s how understanding the importance of social media in business and working on it can help improve your SEO.

  1. Higher Chances to be Found via Web Search According to Matt Cutts, the former spam head of Google, social shares have no impact on your website’s ranking. But, it’s a fact that social media properties do dominate the front of the search engine result pages for brand names. Which means, social media profiles indeed have the power to rank in the top 10 results. Social media profiles are a great way to connect to your prospects and customers. They work as a doorway to your business website because they show your human side. They not only inform the searcher about your business, but also help them become a part of your conversations.
  1. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web. You get more exposure. And you have multiple channels to draw people towards your business.
  2. Ability to Reach More People Via Social Media SearchPeople are no longer dependent on Google search when they need to connect to something or someone. Today, search is not limited to the mighty web search engines. It has moved beyond, which is why social media platforms such as Facebook and Twitter are the new search engines.
  1. There is massive amounts of content being created and shared on the social web. This content can easily be discovered by users with the help of keyword search, hashtags, etc. When people search for the type of content you’re publishing on your social media page, you may win new fans that want to follow, connect and do business with you.It’s just not about the content, but also about the content producer, which is you. When people see great content being created and shared, they’re curious about who’s behind it. This may lead them to look you up on LinkedIn and learn more about your business.Being a business it’s important that you take the necessary steps to stand out from other competing social media profiles and avoid have duplicate accounts.

The social media world is evolving and is so is the SEO arena. And there are high chances that social signals may start having affect on your rankings. So why not be prepared by building your social media presence with valuable content?

#5: Increase Conversion Rates

Social media is great for capturing targeted leads for your business, but it doesn’t stop there. Getting quality leads is only one part of the equation. The other part is converting those into sales.

Can social media help you increase your conversion rates? Does it have the ‘x’ factor when it comes to giving you the ground to achieve more sales?

The answer is a resounding yes, but only, if you do it the right way. Here are some ways you can use social media for better conversion rates.

  1. Use It for Social Proof According to Wikipedia, “Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.” In simple terms, people do what others do. They like to believe what the majority likes to believe. The reason why social proof works is because it gives a sense of assurance to your prospects and lets them know about the benefits of your product, without any selling. Social media is brimming with activity that can be used for social proof. If someone commented on your Facebook post praising your company, use it. When someone tweets you about how your product changed their life, use it. When someone posts a happy Instagram picture of them enjoying your service, use it.Look at how KWFinder smartly embeds tweets from their customers on their site as social proof:

  1. Use it for User-Generated Content Creating quality content for social media is crucial. But what better way to create this content than have your loyal fans do it for you. People that follow you on social media may mention you in a positive note, which you can use to feature them on your social profile. The UGC acts like a social proof that indirectly helps you increase conversions. Also, this doesn’t need to happen by chance. In fact, you can engineer it by asking people to share specific content for a chance to get featured to a wide audience. Given that you have a decent audience size, most social media users would be thrilled to have such an opportunity. You need to get creative in your approach and ask people. When Belkin did the launch for their Lego iPhone cases, they tapped into the power of their social community. They asked customers to personalize their cases in their own unique way and share the pictures on Instagram.
  1. As you can see, a ton of customers were excited enough to share their personalized cases with the right hashtags. This helped Belkin gain targeted exposure and higher conversions at zero cost.

There are many ways that social media can impact conversions and help you increase sales. But for that, you need first to understand the importance of social media in business and take the necessary steps. We at Lyfe Marketing are committed to helping you do just that. Check out our pricing page to see how we can work together to help you get better conversions.

#6: Satisfy Your Customers

Losing a customer is hard, and gaining a new one is harder. But retaining an existing customer is 10 times easier. Which is why customer satisfaction should be your topmost priority.

By using social media to connect with your customers, you have the opportunity monitor what they want, the problems they’re facing and how you could serve them.

In order to truly satisfy your customers and make their life easier, you need to offer them customer service that is more personalized and effective. And social media helps you do just that.

Customers these days know that social media is a lot more approachable and friendly than a call center executive, thousands of miles away, who has a hard time resolving your problem. In other words, customers want superior service without the hassle.

Increasing customer satisfaction with social media includes:

  • Monitoring conversations to see if your customers are talking about your brand and in what context.
  • Broadcasting important messages, announcements and offers to customers via a social media platform such as Twitter.
  • Offering prompt customer service to customers who are facing genuine problems or need some help with the product or service.
    • Holding regular question & answer sessions with customers to understand their concerns, get real feedback and see how things can be improved.
    • Connect and build a relationship with power users or customer advocates so that they can help serve other customers.

    Regardless of what social media platform you’re using to help your customers, it’s important to speak their language, give them personalized service and respond to them without much delay.

    #7: Enhance Brand Loyalty

    A lot of businesses are stuck on their follower count, which is nothing but a vanity number. It doesn’t serve a real purpose if the followers aren’t loyal to your brand. There’s a difference between a random follower and loyal one, because the latter adds real value.

    If you want to get the most out of your social media marketing efforts, it’s crucial that you focus on increasing brand loyalty. Having a loyal following means better engagement and better conversations.

    Ask any loyal social media follower about their trusted brand, and they will speak positive about it without the need to push. Which leads to natural word of mouth marketing.

    You can enhance brand loyalty on social media by:

    1. Having a Solid Social Media StrategySocial media platforms are evolving, and each has its own personality. Facebook is not Twitter, and Twitter is definitely not LinkedIn. Which means, you can’t take the same old, outdated marketing and advertising methods and apply them to social media. You need to formulate a social media strategy that clearly aligns your goals with other areas such as content marketing, search engine optimization, etc. This should give you a fair idea of what type of value you can create for your loyal social media followers. It’ll allow you to not only retain them but also help them spread the word.
    2. Sharing Value-Oriented Content There’s a reason why your followers are loyal to you. They’re looking for value, which you will have to deliver at all times by sharing quality content. For example, sharing a detailed case study is much better than a 500 word article. The more useful and relevant the content you post, the better.Plan how and what type of content you would like to share with your following. By spending time on strategizing your content creation, your content will fetch you a higher ROI when you share it. So don’t rush. See what sets your content apart from others. For example, visual content gets more shares than regular social media content. Which means you’re free to use photos, videos, etc. as long as they add some value.
    3. Being Consistent Your brand has a personality, and certain aspects that are unique to it. By identifying these personality traits and by bringing them out, it gets easier to connect to your target audience. Your aim should be to be consistent in your approach and maintain the same voice throughout your interactions. The content that you create/share along with how you converse with others should reflect your brand’s personality.
    4. Responding to Queries You may not be a celebrity for your social media followers, but they do look up to you for answers. So when they approach you with a relevant query, you should get back to them with the right answers. This way they will know that you are the real deal. And that your business actually cares about others. But don’t limit your answering adventures to your loyal followers. Go out there and hunt for questions that have partial answers or no answers. You can search using targeted keywords and look for questions that need a response. By answering these questions, you establish yourself as an expert or an authority.
    5. Show the Human Side

    While it’s okay to automate your social media posting with a tool like Buffer, it’s not-so-okay to keep doing it. Personally interacting with other people and humanizing your brand will go a long way. It will keep your followers/fans keeping coming back for more.

    A lot of businesses try to present themselves as big corporations, which is a mistake. People need people, not auto bots. Which is why you need to connect to them on a more personal level and engage in real conversations. Even if it’s just for the sake of interacting.

    Conclusion

    The importance of social media in business can only be understood once you start applying what we discussed.

    If done right, in the long run, social media marketing can prove to be really cost effective. Because as of today, even the paid social media campaigns, such asFacebook Ads, are cheaper than other advertising options such as search engine ads. Which means there’s a higher return on investment.

    Jumping on the social media bandwagon is no longer a matter of choice if you want to succeed. Your business needs it. Every business needs it. It’s more needed than ever.

    If you want the best social media marketing results without much hassle, be sure to check out our social media services page.


How to Start Vlogging on YouTube for Money

YouTube vlogs are no longer simply hobbies or diversions. If you are serious about creating and marketing high-quality video posts for your small business on a regular basis, then you could start making money from the ads Google places on your videos. Building your vlog's reputation and viewership to the level where you are making serious money from Google's revenue sharing will take time. Starting down this path, however, is as simple as creating a Google account for your YouTube vlog, creating an AdSense account to handle your payments and uploading your first vlog post to YouTube.

https://www.youtube.com/watch?v=T-7yYnAlZJ0

1. Log on to YouTube and click "Create Account" in the top right-hand corner of the screen. This will lead you to the Google Accounts page, where you will fill in all the necessary fields to create a Google account that will also be your YouTube account. If you already have a Google account you want to use, then this step is unnecessary.

2. Return to YouTube and click "Sign In" in the upper-right corner of the screen. Enter your account credentials on the next page.

3. Click on "My channel" in the left side of the screen. Select the options you want to apply to your channel, then click "OK, I'm ready to continue." This will set up your account's YouTube channel, to which you will upload all your videos.

4. Click on your account name in the upper-right portion of the screen, then select "YouTube Settings." Click on "Monetization" from the list of sections on the left side of the screen, then click the blue "Enable Monetization" button.

5. Click "How will I be paid?" under "Guidelines and Information," then click the link text that says "Associate an AdSense account." Follow the instructions on the page that comes up to apply for the AdSense account through which Google will pay you for any money your videos make.

6. Record your video. When you are done, return to your channel page and click on the "Videos" tab. Click "Upload a Video" from the list of possible options, select your video from the window that pops up, then click "Open."

7. Click the box next to "Submit this video for revenue sharing," then answer the questions about its content. Google will not automatically approve every video you submit for monetization, but it will approve videos to which you drive significant viewership and that meet its quality guidelines.

8. Proceed to fill in descriptive information about the video under "Video information and privacy settings." Use a catchy title, and common tag words, to maximize your video's presence on search engines and YouTube search results. Choosing "Public" in your privacy options will maximize the video's visibility and its eventual number of viewers.

9. Market your video. Post the video's link on your different social media accounts as well as any blogs you maintain. You can also post the video's link on forums you frequent, as well as email the link to different bloggers and ask them to post it on their sites. The more places on the Internet you post the video's links, the more traffic you will drive to the video.

10. Continue posting videos and marketing them on a regular schedule.


SEO Musts for Local Business

Use your location in your keywords.

The first trick is to use your location in your keywords. For example, if you are in London and you sell car insurance, your most important keyphrase should be “car insurance London” because this keyphrase contains your business and your location and will drive people who are looking for car insurance in London in particular.

2 Use your location in metatags

Metatags matter for search engines and you shouldn't miss to include your location, together with your other keywords in the metatags of the pages of your site. Of course, you must have your location in the keywords you use in the body text because otherwise it is a bit suspicious when your body text doesn't have your location as a keyword but your tags are stuffed with it.

3 Use your location in your body text

Keywords in the body text count a lot and you can't afford to skip them. If your web copy is optimized for “car insurance” only, this won't help you rank well with “car insurance London”, so make sure that your location is part of your keywords.

4 Take advantage of Google Places and Yahoo Local

Google Places and Yahoo Local are great places to submit to because they will include you in their listings for a particular location.

5 Create backlinks with your location as anchor text

It could be a bit tricky to get organic backlinks with your location as anchor text because some keywords with location don't sound very natural – for instance, “car insurance London” isn't grammatically correct and you will hardly get an organic inline link with it but you can use it in the Name field to comment on blogs. If the blog is dofollow, you will still get a backlink with anchor text that helps for SEO.

6 Get included in local search engine

Global search engines, such as Google, Bing, or Yahoo can bring you lots of traffic but depending on your location, local search engines might be the real golden mine. A local search engine could mean a search engine for the area (though it is not very likely to have regional search engines) or more likely for your country. For instance, Baidu is a great option, if you are selling on the Chinese market.

7 Get listed in local directories

In addition to local search engines, you need to try your luck with local directories, too. You might think that nobody reads directory listings but this isn't exactly so. For instance, Yellow Pages are one of the first places where people look when searching for a local vendor for a particular product.

8 Run locally-targeted ad campaigns

One of the most efficient ways to drive targeted, local traffic to your site is with the help of locally-targeted ad campaigns. PPC ads and classifieds are the two options that work best – at least for most webmasters.

9 Do occasional checks of your keywords

Occasionally checking the current search volume of your keywords is a good idea because shifts in search volumes are quite typical. Needless to say, if people don't search for “car insurance London” anymore because they have started using other search phrases and you continue to optimize for “car insurance London”, this is a waste of time and money. Also, keep an eye on the keywords your competitors use – this will give you clue which keywords work and which don't.

10 Use social media

Social media can drive more traffic to a site than search engines and for local search this is also true. Facebook, Twitter, and the other social networking sites have a great sales potential because you can promote your business for free and reach exactly the people you need. Local groups on social sites are especially valuable because the participants there are mainly from the region you are interested in.

11 Ask for reviews and testimonials

Client reviews and testimonials are a classical business instrument and these are like letters of recommendation for your business. However, as far as SEO is concerned, they could have another role. There are review sites, where you can publish such reviews and testimonials (or ask your clients to do it) and this will drive business to you. Some of these sites are Yelp and Merchant Circle but it is quite probable that there are regional or national review sites you can also post at.

12 Create separate pages for your different locations

When you have business in several locations, this makes the task a bit more difficult because you can't possibly optimize for all of them – you can't have a keyphrase such as “car insurance London, Berlin, Paris, New York”. In this case the solution is to create separate pages for your different locations. If your locations span the globe, you can also create different sites on different, country-specific domains (i.e. uk.co for GB, .de for Germany, etc.) but this is only reasonable to do, if your business is truly multinational. Otherwise, just a separate page for each of your locations will do.

These simple tips how to optimize your site for local searches are a must, if you rely on the local market. Maybe you are already doing some of them and you know what works for you and what doesn't. Anyway, if you haven't tried them all, try them now and see if this will have a positive impact on your rankings (and your business) or not.

 


Why Small Businesses Have the Social Media Marketing Advantage

 

As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones.

Small business social media marketing strategies actually have an advantage over big companies. Why? Social media effectiveness boils down to engagement. If a business doesn’t engage with its customers, chances are it won’t have success in social media marketing.

Small Business Social Media

Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.

In fact, one study revealed a whopping 90% of marketers say social media is important to their business. Eighty-two percent of survey participants worked in businesses with less than 100 employees.

Marketing through social media is easy for small business owners as long as you actively post on social media pages. Some common social media sites include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. To effectively use social media for your business, set a schedule to regularly engage with your followers.

Why small businesses have the social media marketing advantage

Social media success does not depend on how many followers a business has. Instead, it depends on customer engagement.

Here are some reasons why small businesses can actually have more success on social media than big companies:

1. Small businesses are community and individual focused

There are quite a few differences between big and small businesses, like legal structure, the number of employees, and revenue. But, the nitty-gritty aspects of a business aren’t the only distinctions between big and small businesses.

Small businesses tend to be more community and individual focused. Many small businesses choose to be heavily involved in their communities, which leads to a connection with customers. They also enjoy the benefits of joining the chamber of commerce in their community by connecting and sometimes partnering on marketing campaigns with other local businesses.

When using social media, small businesses can connect with their customers online. Small businesses are more likely to respond to their customers than large businesses. As a small business, you can easily handle the influx of comments from customers, so make sure you reply quickly.

Social media is a great way for people to talk about products or services. To increase customer engagement, ask customers to post pictures on social media with the company’s product. And, welcome reviews, questions, comments, and concerns from consumers.

As a small business owner, you can easily foster connections with individuals on social media. Current and potential customers will have more respect and appreciation for a business who provides timely responses.

2. Less expensive advertising

Though you can pay for some advertising features, like on Facebook, social media is free. You can target those advertisements to reach people within a certain radius of your business. That means you don’t end up paying for advertising outside of your local customer base.

To start advertising on Facebook, set a budget and choose your audience. Instead of coughing up thousands of dollars on social media marketing to reach across the nation, small businesses only have to focus on their locality.

Social media is a great advertising tool without paying for the extra features. You can update your followers on promotions, sales, new products, or even just industry-related information. Posting photos also help customers see what you offer.

With social media, you advertise to your current customers. But, you also can advertise to potential customers by getting your brand out there. Your current customers are great brand ambassadors, as well.

Small business owners typically know their customers personally, making it more natural for customers to share their experiences on social media. Current customers can post about your products or services, bringing your brand on the radar of their network and attracting new people to your business.

3. Joint social media marketing efforts

Multiple small businesses can collaborate on social media marketing strategies. As a small business owner, you can work with neighboring small businesses (not competitors) that target people within your niche.

For example, you can post on your Twitter that customers can get a 20% coupon to another small business if they buy from you and vice versa. Or, team up with a neighboring company for a social media giveaway or contest. Winners can get a prize that includes products from both businesses. You could even showcase your neighboring business’s promotions on your social media sites to show camaraderie.

By teaming up, you and the other small business can build brand awareness. You can get on the radar of potential customers and encourage individuals to buy from both businesses.

4. Personalized attention

Small businesses are all about personalization. For some, shopping at small businesses is part of having a good buying experience. One survey found that 53% of consumers want to shop at small businesses because they like the personal service they receive.

When customers are at your business, you can take the time to connect with individuals. You can answer where your products come from, how long your business has been around, and where you got the inspiration to start your business.

Personalized attention isn’t just applicable to consumers who are at your physical business location. On social media, small businesses can give more than scripted responses to customers.

A big corporation that sells across the nation doesn’t have time to give a personalized response to each customer. A small business, on the other hand, can write a genuine response directly addressing the customer’s situation. This direct connection between consumers and brands gives small businesses the social media marketing advantage.

5. Small businesses can piggyback on big advertising

Some large organizations hold events that small businesses can leverage in their social media marketing strategies.

Small Business Saturday (SBS), a day established in 2010 by American Express, promotes small businesses across the nation. If you’re not familiar with SBS, it’s a shopping holiday meant to encourage consumers to shop small. SBS takes place on the Saturday after Thanksgiving.

With Small Business Saturday, businesses can piggyback on nationwide social media marketing courtesy of American Express. American Express makes huge strides to advertise the day and get people to buy from small businesses.

Because of this, consumers know about SBS. In 2016, 112 million consumers shopped on Small Business Saturday. Since consumers recognize the nationwide event, it’s easier for small businesses to use social media to their advantage.

Big businesses might be able to dole out huge amounts of cash for advertising. With Small Business Saturday, you can reap the benefits of mass advertising just by posting that your business will participate.

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Audio Visual Lab team covers everything from earning referrals to managing time and being more productive.