video production partner

23 Questions to Ask When Choosing A Video Production Partner

23 questions to ask before choosing the best video production partner

If you have a blog or a website of your own, then you need to make sure that you are posting some amazing video content. It is not always possible to make or create beautiful videos on your own. You will need the help of a video production partner.

What is video production?

Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production, and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (moving images / videography) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production) or after an event has occurred (post-production).


Hence, if you do not have the skills or expertise, you can definitely hire a video production partner for your need. In order to choose the best video production partner, you need to consider several important factors. To ensure that you are choosing the best partner who can craft a perfect video based on your niche knowing your needs and requirements, you have ask some questions before you finally choose the one.


video production partner

So, here are some of the questions that you have to ask your video production partner while choosing the best one:


1. How long have they been in business?


This is one of the most important questions as you will get the idea about their experience. Experience is important in order to excel and gain more skills. Even experience increases professionalism and creativity towards the work.


2. How many videos have you produced to date?


This question firmly asks about their experience in producing the explainer video. Definitely, their work experience matters a lot and if they are new to this concept, then they are not the right people to work with.


3. What is the team structure and who all will do this?


More or less, every video production house works as a team. The entire team is divided into many segments and each of them is responsible for pre-production, production and post-production. So, you need to know who else is involved in the team and how they work.


What is the company culture?


video production partner

Well, the company culture is an important topic to discuss. Every company has its own culture and if do not match with you, there can be a conflict of ideas. So, make sure you definitely ask this question.


5. How do you decide whether or not a video is a success?


When you are hiring a video production partner for your firm or company, you need to confirm whether or not that partner is capable to help you. Video is one of the key marketing tools and a lot of things depend on it.


6. Which video produced by them is their favourite and why?


This question is quite important as the answer will give you an elaborate idea about what type of videos or contents they like. Generally, the video production company will show you their best video and you will know whether or not it is the right choice for you.

video production partner

7. What is the most important aspect of client relationship while the production process is going on?

This can give you a better idea about how they work and what are their priorities towards the clients. This can also help you to know if they take clients seriously or not.


8. What is your biggest mistake during a project and how do you deal with it?


The question is important because mistakes or blowups can happen at any time. The main part is whether or not they have the skills or patience to rectify it and produce with a perfect and seamless video to you.


9. When can you start working on the project?


video production partner

Now, you need to ask about when they can start working on your project. Many production houses take up works and are on tight schedules. If you think that your work is more urgent and you need to start it as soon as possible, then you need to choose one who is ready to start whenever you want.


10. What is the time that they propose?


Let the video production house propose with the timeline first for your project. You will be able to get an idea of how long they will take to complete the project.


11. What are the potential hold-ups?


You need to ask in order to get a clear idea about what can possibly happen in this scenario. Of course, you need to have a clear idea about everything before you start.


12. How will you handle edit request and communication?


This is an important one and the answer can be an ideal way for you to understand how organized they are or the potential creativity they have in them. So, listen carefully when they answer this.


13. How well can you write?


video production partner

When it comes to a video, one of the important aspects is the script. So, you need to know whether or not the video production company has a good and potential team to write a great script for your video. Also, try to ask for a sample or the talents of the writers they have.


14. Do they understand your business?


When it comes to writing, just a general ability to write is not enough. The write must have the ability to know and understand your business and the product or services that you offer. This will help you to explain what you want to convey to your potential customers.


15. Can I see some sample of a script?


Of course, you need to ask this question in order to know more about their script writing abilities. Most of the video production companies will willingly show you their scripts. This will help you to know their structure or creativity. Take a look at different scripts from different niche.


16. Can I take a look at the assets that you might have built for previous clients?


Our Clients

Well, this is important as designs are quite an integral part of the video production. The assets include design treatments and characters. You need to take a look at the different styles that they use for videos. Not all animators can be perfect with all types of style. Look for the one that you think is perfect for your business.


17. Will you use custom designs or stock characters for the project?


Well, this depends entirely on the timeline or budget. On the projects that have lower budgets and shorter timelines, animators will use stock characters or the ones that they already have. But if you want to have customized designs for your video contents, then you must let the animators know about it. This will help them to create it for you and set the budget according to that.


18. How many options are there for voiceover?


video production partner

Voiceover is one of the main elements of the video contents. Hence, you need to ask about the options that you have. You need to confirm whether or not you need some specific mention to a target group of customers or locations in the video.


19. Do you have access to different or specific needs?


Well, specific needs can be of different types such as gender, accents and age. If you want your video to have some of these specific needs then you need to make sure that you mention this to your video production company.


20. Will the voiceover and music score be licensed?


You must have seen or heard about many incidents where a video is banned just because it is violating any copyright. Even the license issue is one of the major concerns. So, you need to make sure that you are investing in a company that can protect you against any kind of license issues. You must need the licensing to be for web or broadcast and even perpetual.

21. What is your schedule for payment?


This is another necessary question as you need to know whether or not you have to pay the whole amount before the video production is done. If so, you need to avoid such services. Generally, they will take 50% of the total payment before and the rest after the video is delivered to you.


22. Who will own the final video?


You should expect, in general, to hold the complete ownership of the produced video when the full payment is done. But there are some services that retain rights of the usage of video. You need to be clear about your needs and requirements. If you want full ownership, then you need to find someone who will give that to you.

23. What if I need to make some changes after the video is made?


Nobody gets everything right in the very first time. Some things happen that are completely out of our control. Hence, there must be an option to make some essential changes after the video is made. This question will help you to know or understand whether or not the video production company will entertain any changes or updates after the video is made.




So, these are some of the very important questions that you have to ask the video production company. Also, you will get a vivid idea about the produced videos before and how they are. Will it be helpful for you? All these questions will give you plenty of ideas about choosing the right video production company for your needs.

Social media content formats

Like a hungry teenager, social media always wants more content.

To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona.

  1. Which social media platforms do they use? Guides you to the optimal social media platforms.
  2. What information and topics attract their attention on social media?Determines your social media content focus. It should be promotion-free!
  3. Why are they using social media? Do they want specific information or are they just filling time? Influences the information content and format.
  4. When do they check social media? Supports your social media posting schedule.
  5. Where are they when they check social media? Also consider the type of device they’re using. Helps determine the content focus, format and context.

By understanding your target social media audience, you can create social media content to achieve your business objectives.

To ensure your information attracts attention, engages followers and builds influence, use a variety of the 5 social media content formats.

A mix of social media content formats yields content tailored to each special social media platform to appeal to the largest audience.

5 Social media content formats

There are 5 key social media content formats. Each has its own specific characteristics to attract your target audience on social media.

1. Social Media Content Format: Text

Text tends to be the densest and most difficult to consume social media content format.

Users read about 20% of the text on the average page according to usability expert Jakob Nielsen. While adding additional words increases read time, visitors only read about 18% of them. Write easy-to-understand information on novel topics to convert text social media content into social media shares.

900 words is the sweet spot for blog post length according to Orbit Media’s Blog Survey. But 8% of bloggers are going deeper with 1,500 words.

Social media options

  • Blogs are the jewel in the crown of social media. You own the content and the media entity. You retain all intellectual property rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my viewChris Brogan’s view and Gini Dietrich’s view.)
  • LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content.
  • Medium remains below the radar as a social media entity. It’s worth using.
  • Facebook Articles and Twitter are expanding the amount of text allowed. (BTW, Ann Handley called BS on Facebook for saying that text was going to disappear. )
  • It’s important to note that you can republish your blog posts on LinkedIn Publishing and Medium. BUT there’s a good chance it can be considered duplicate content.
  • Make each slide stand on its own. View each slide as shareable content.
  • Create direct-to-social media presentations. While at SAP, Michael Brenner developed content marketing based on executive talks. (BTW, SAP updated this Slideshare to increase views.


Why online video is the future of content marketing

If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I'm hard pressed to find any indicator that doesn't suggest rapid growth.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that's a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?

The success stories of videos that have gone viral are legend. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video's inherent shareability. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

It is naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester's researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.

But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you're to realise a decent return on your investment, you will need to bear the following in mind.

Always consider the audience you are trying to reach and ensure the video is relevant to them. If it's not the most appropriate means of getting your message across, you are probably wasting your time.

Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video's potential, you must make it easy for users to find and share it. Don't neglect mobile either. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.

Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you.


Bring the noise: the best marketing and PR for business growth

Live Q&A: Getting online marketing right

How to write a successful blog that also promotes your business

Chris Trimble is director of content at content marketing agency Axonn Media

- This piece was originally published in January 2014

Link Post

Why LinkedIn is So Important for Professionals and Job-Seekers

LinkedIn might not be the most popular of all the social networks out there, but let’s not underestimate its importance, especially when it comes to connecting with industry professionals, furthering your career, hiring and getting hired, as well as for business-to-business (B2B) activities.

While it may not boast Facebook or Twitter-like numbers, LinkedIn is still the most popular and largest professional network/business-oriented social networking site out there. LinkedIn has 240 million active users right now out of more than 300 million registered members, and the social networking site grew 38% in 2013 – impressive, to say the least.

As of now, more than 3 million companies from all around the world have official LinkedIn Company Pages. Which means that working professionals, employees, entrepreneurs, CEO’s and job-seekers alike need to have an active presence on the website. Here are some reasons why:

LinkedIn is excellent for connecting with professionals

LinkedIn is great for creating strong connections, especially between professionals, like-minded individuals, thought-leaders and people in your industry or whom you share interests with.

Ask questions, share knowledge, get important insights, know about upcoming events, gain important information, know about job openings and opportunities inside and outside your circles, voice your opinions, participate in discussions, and so on.

It is very important to be in touch with people in your industry or niche and build strong, long-lasting connections with them, and LinkedIn lets you do just that.

LinkedIn remains the best platform to promote yourself as a professional

LinkedIn remains one of the best ways on the internet to promote yourself as a professional.

Your LinkedIn page is like your very own personal online portal/page where you can list all your achievements and accomplishments, details about your job experience and skills, as well as other information. This information is shared with everyone who you’re connected with, as well as other professionals, head-hunters, CEO’s and recruiters who might be looking for someone like you and stumble upon your profile.

You can use LinkedIn as a platform to advertise your skills and build credibility as a professional.

Make sure that you have a detailed, up-to-date and complete profile, that is impresses anyone who looks at it!

LinkedIn is the best place to get hired

If you’re looking for a job, LinkedIn remains the premium and only place that gives you a high chance of landing one!

LinkedIn can recommend job that match the details given in your profile, as well as show job listings that are relevant to you.

You can also visit company pages, and track companies for any job openings, individuals that may be leaving an organization (which of course means that there might be openings in said organization soon), and so on.

LinkedIn allows you to remain on top of what’s happening in the industry

At the end of the day, LinkedIn is just another social networking website – which means people share stuff on it. When you connect with your peers and colleagues, you gain knowledge, information and insights about what’s happening in your industry. You remain updated and in touch with everything that’s happening in your niche. You remain on top of all important events and whatever goes on that’s relevant to you.

So LinkedIn is an excellent way of keeping abreast of what’s happening in the industry, especially about things that are relevant to you.

LinkedIn is a great way of being found on Google

LinkedIn has a lot of authority on Google, and the website tends to rank well in the Google results (SERP) as well. As a result, LinkedIn individual (and company) pages tend to rank really well on Google.

So if you have a LinkedIn page for yourself, chances are that if you were to Google your name, your LinkedIn page will be one of the first results on the results page.

Which means that LinkedIn is not only an excellent way of being found, it is also an excellent way for recruiters or people you may have met at a conference to look you up and know more about you. This can be immense in terms of networking and staying in touch with them, as well as expanding your network.

Video Post Format

There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.

And if you think you’re seeing a lot of video in your social feeds now, hold onto your hat: Cisco predicts that online video traffic will increase three times from 2015 levels by 2020, so that video traffic will represent 82 percent of all consumer internet traffic within the next three years.

Perhaps it’s not surprising, then, that more than 70 percent of U.S. marketers planned to use social video ads within the 12 months starting May 2016.

Of course when we talk about social video, we’re actually talking about several different things at once. While some types of video are designed to have a long shelf life, others are much more ephemeral, disappearing after only a day. Let’s look at the different social media video options beyond the standard native social video, and explore how to use them on the various social media platforms.

6 types of video for social media

Here’s a primer on each of the social media video formats, including the key technical details you need to create one for each network.

1. Live video

According to eMarketer, more than a third of internet viewers say they watch live video online, with Facebook Live as the most popular channel, followed by YouTube live streaming. Live video is also available on Twitter and Instagram.

Facebook Live Video

You can start a Facebook Live broadcast spontaneously, or schedule one for later. The commenting feature on Facebook Live Video makes it a great way to interact directly and authentically with your clients and fans.

Technical requirements:

  • Resolution: Maximum 720p (1280 x 720), 30 frames per second
  • Maximum bit rate: 4 mbps
  • Minimum video length: None, but Facebook recommends 10 minutes
  • Maximum video length: 4 hours
  • Title length: Maximum 255 characters

Find the step-by-step instruction and some best practices for maximizing your audience, in our guide to Facebook Live video.

YouTube live video

Most technical requirements for YouTube live video are managed through a YouTube verified encoder. You’ll need to download one before you can post live video on YouTube.

The video below explains how to start your first stream.

You can also use Live Chat to interact with viewers—or allow them to interact with each other—during your stream, as explained in the video below.

Keep in mind that while the live video is archived after you finish broadcasting, the live chat is not.

Twitter live video

Twitter has owned the live-broadcasting app Periscope since before the latter even launched. But only in December 2016 did Twitter make Periscope’s live video functionality available to all Twitter users, without downloading the Periscope app.

Technical requirements:

For now, you can only live stream directly on Twitter from your smartphone. For more options—like the ability to stream from a professional camera or GoPro—you can send your stream to Twitter from the Periscope app, as we explain in our Periscope marketing guide.

To launch your live social video straight from Twitter, tap the compose icon, then Live. When you’re ready, tap Go Live to start broadcasting.

Instagram live video

Unlike live videos on the other social networks, Instagram live videos cannot be archived. Once the broadcast is over, the video is gone, so make sure you’re also recording to another source if you want to have something more permanent.

Technical requirements:

It’s pretty simple: you can share live video on Instagram from your smartphone with the latest version of the Instagram app. The maximum live video length is one hour.

To launch your live Instagram video, tap the camera icon in the top left corner of your screen or swipe right from your feed, then tap Start Live Video. The broadcast will appear in your Instagram Story.

We’ve also got posts where you can find step-by-step instructions for creating a YouTube account and learn how to get more YouTube video views.

Ideal image sizes for social media

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of November 2017.

You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!

One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?

There’s so much to consider in creating great images for social media—for me, the size and shape tend to get locked in before I even realize what’s happened. Yet the size and shape — the height, width, and orientation — are the elements that most influence how an image will appear in a social media stream.

Fortunately, there are some answers out there on how to create ideal images that show up consistently great in your audience’s timelines. We’ve collected all the answers here, along with our favorite two templates to fit any network. 

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of November 2017.

You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!

One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?

There’s so much to consider in creating great images for social media—for me, the size and shape tend to get locked in before I even realize what’s happened. Yet the size and shape — the height, width, and orientation — are the elements that most influence how an image will appear in a social media stream.

Fortunately, there are some answers out there on how to create ideal images that show up consistently great in your audience’s timelines. We’ve collected all the answers here, along with our favorite two templates to fit any network. 


Ideal image sizes for social media

Image sizes are a huge topic to cover.

There are ideal image sizes for cover photos and profile pictures, Facebook ads, and Twitter cards. Several in-depth blog posts have tackled an overview of what’s best in all these many different spots. Here are two of my favorites:

Most of the major social media channels like Facebook and Twitter now give you added control over how your profile picture and cover photo look. You get some really neat tools to resize and scale these pictures until they’re pixel perfect.

Here’s the process for a Facebook cover photo, for example.

For ideal sizes on cover photos and profile pictures, I’d highly recommend the site mentioned above. It has got it all covered.

I’d love for this post to focus specifically on the social media images you share with your updates, either as image attachments or as links.

Looking for a particular social platform? Try clicking one of these categories below to jump to the relevant section:

The best sizes for sharing images on social media

We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without.

One of the big questions for me is how you get an engaging image to look its best when it’s in a stream, timeline, or News Feed?

What’s the best — and maybe even the easiest — way to go about it?

In general, here are the best sizes for sharing images on social media. (Click on any link here to jump to the details for a specific network.)

Facebook – 1,200 x 628

Twitter – 1,024 x 576

Instagram – 1,080 x 1,080

LinkedIn – 552 x 368

Pinterest – 600 x 900

Google+ – 800 x 320

Our two favourite image size templates that cover most networks

In experimenting with the fastest, easiest way to create images we know will work well in social media feeds, we came across a couple of image sizes that became our go-tos: one size for horizontal (landscape) images and one for vertical (portrait) images.

  • Horizontal (landscape) – 1,024 x 512
  • Vertical (portrait) – 800 x 1,200

One of the simplest ways we’ve found for creating the 1,024 x 512-pixel images is to use Pablo. You can create an image in under 30 seconds and share directly to Twitter, Facebook, and Buffer.

We use the horizontal size for sharing to Facebook, Twitter, LinkedIn, and Google+.

We use the vertical size for sharing to Pinterest.

(We have also recently been experimenting with square images — 1024 pixels wide by 1024 pixels tall.)

The horizontal size isn’t quite spot on. But that’s alright because, as you’ll read below, most platforms now adjust the height of the images accordingly without cropping the images. Even when they do crop, we’ve found that it’s close enough where no important bits get cropped.

Section separator

Ideal image sizes for Facebook posts

Sharing images to Facebook

The orientation of your image—whether it’s horizontal (landscape), vertical (portrait), or square—will determine which dimensions Facebook uses to show your image.

If you upload a square image to share, it will be 476 pixels square. This’ll be the case no matter what size square you upload, be it an 800 x 800 image or a 400 x 400 image (the smaller images might appear a bit blurry when they are sized up to 476 pixels square).

Facebook Image Size - Square

If you upload a horizontal (landscape) image, it will be scaled to 476 pixels wide and the height will be adjusted accordingly.

Facebook Image Size - Horizontal (Landscape)

If you upload a vertical (portrait) image, it will be scaled to 476 pixels wide and the height will be adjusted accordingly but to a maximum of 714 pixels tall. Facebook will crop away the bottom of the image beyond the 714 pixels.

Facebook Image Size - Vertical (Portrait)

If you plan on sharing multiple images in the same Facebook post, there are some great insights at Have Camera Will Travel that cover all the various options that ensue here.

Sharing links to Facebook (and the images that come with them)

If you share a link to Facebook, the image associated with the link can be displayed in a number of ways. Again, all depends on the image size (pixel width and height) and shape (orientation).

Images previews for shared links are scaled to fill a box of 476 pixels wide by 249 pixels tall.

Facebook Image Size - Link

When choosing an image to go along with a link, Facebook looks at the Open Graph tags for a page, specifically the og:image tag, which specifies the image that Facebook should use when sharing in the News Feed.

You can add the og:image tag manually into the <head> section on every page of your website, or you can try out a plugin like Yoast SEO for WordPress, which handles the code and implementation for you. (We’re big fans of the Yoast plugin for the Buffer blog.)

If you are creating an image to be used in the og:image tag for your link, keep in mind that anything outside of 476 x 249 pixels will be cropped from the top and bottom in order to fit.

Facebook Image Size - Link (Cropped)

Additionally, if the link you share does not have the proper og:image tags installed or the image in the tag is not large enough, Facebook will not display it full-width or might not display an image preview at all. If it does, a thumbnail image will be placed in a small box to the left of the link text.

For most all image orientations — square, horizontal (landscape), and vertical (portrait) — the thumbnail will be scaled and cropped to fit a 158 x 158-pixel square.

Facebook Image Size - Link (Small)

If you add multiple images to a link post, Facebook will automatically convert it into a carousel post. Each image is cropped to fit a 300 x 300-pixel square.

What we’ve found to be a great solution for creating and sharing images to Facebook is to build an image that is 1024 x 512. While this doesn’t quite fit the dimensions above perfectly, it is large enough to look great on retina displays (where the pixel density is greater) and large enough so as to fit with the full-width areas in the News Feed.

(And as you’ll see below, this image size is ideal for Twitter as well.)

If you want to make sure that your photos display in the highest possible quality, Facebook has some advice for you.

Section separator

Ideal image sizes for tweets

Twitter images used to appear on the timeline at 506 pixels wide by 253 pixels tall. Now, Twitter images appear bigger and less cropped when viewed on a desktop.

Sharing a single image to Twitter

On the desktop, regardless of the orientation of your image — horizontal (landscape), vertical (portrait), or square —it will be scaled to 506 pixels wide and the height will be adjusted accordingly but to a maximum of 506 pixels tall. The top and bottom of the image will be cropped away.

So a square image will nicely take up all the space available.

Twitter Image Size - Square

According to Twitter, any aspect ratio between 2:1 and 1:1 is great. But if you upload an image that is smaller than 506 pixels wide by 253 pixels tall, there will be a whitespace to the right of the image.

Note: On mobile, images will be cropped into a horizontal rectangle. According to Twitter, 1200 pixels wide by 675 pixels tall (16:9 aspect ratio) is the ideal Twitter image size for displaying your image fully on mobile. (This dimension also works great on the desktop.)

Twitter Image Size - Mobile

Sharing multiple images to Twitter

Twitter also allows you to upload up to four images to each tweet. The images used to be displayed as four equal horizontal rectangles but now, they are cropped into squares and the first image you upload will appear bigger.

Twitter Image Size - Multiple Images

The featured image will be scaled to various sizes depending on the number of photos you upload and cropped into a square:

  • Two images: Scaled to 252 pixels tall and cropped to 252 pixels wide
  • Three images: Scaled to 337 pixels tall and cropped to 337 pixels wide
  • Four images: Scaled to 379 pixels tall and cropped to 379 pixels wide

The remaining images will also be scaled and cropped into squares.

Note: On mobile, images will be cropped differently. Here’s an overview of the aspect ratios, from Twitter:

Twitter Image Size - Multiple Images (Mobile)

Image sizes for Twitter cards

Images are also present in each of the four different Twitter Cards. If you’re interested in trying out something like a website card or an app card, Twitter did a great job of breaking down the images sizes for each type of card. I’d like to get a bit deeper into one that seems key for content sharing.

Image website card.

Twitter card image size

This card shows a headline, description, link, and photo when you share a URL from a site that contains the appropriate Twitter Cards code. All this information is pulled via HTML tags, often the same ones that are being used by Facebook to display links.

(The Yoast SEO WordPress plugin mentioned above also includes support for Twitter Cards.)

The recommended image size by Twitter is 800 x 418 pixels for 1.91:1 aspect ratio.


If you’re curious how your images might look with Twitter Cards, you can enter your link into Twitter’s free card validator to get a quick preview.

Section separator

Ideal image sizes for Instagram photos

Sharing photos to Instagram

Instagram used to be all about the square image. However, you can now upload landscape (horizontal) or portrait (vertical) photos as well. Here are the best sizes for Instagram’s three image types:

  • Square image: 1080 pixels wide by 1080 pixels tall
  • Vertical image: 1080 pixels wide by 1350 pixels tall
  • Horizontal image: 1080 pixels wide by 566 pixels tall


Instagram Image Size - Square

Vertical (Portrait)

Instagram Image Size - Vertical (Portrait)

Horizontal (Landscape)

Instagram Image Size - Horizontal (Landscape)

The thumbnail photos that appear on one’s profile page are 293 pixels wide by 293 pixels tall.

Sharing Instagram stories

Instagram stories are displayed at an aspect ratio of 9:16.  So the ideal size for Instagram stories is 1080 pixels wide by 1920 pixels tall.

So the ideal size for Instagram stories is 1080 pixels wide by 1920 pixels tall.

Instagram Image Size - Stories

Section separator

Ideal image sizes for LinkedIn posts

Sharing to your LinkedIn personal profile

According to a moderator of LinkedIn’s help forum, the ideal image size is 552 pixels wide by 368 pixels tall.

If you upload an image directly, the image will appear at a maximum width of 552 pixels and a maximum height of 368 pixels. The image will be cropped to fit this box.

It seems that if you upload a landscape image, LinkedIn will scale it to a height of 368 pixels and crop the sides. If you upload a portrait or square image, LinkedIn will scale it to a width of 552 pixels and crop the bottom of the image.

(LinkedIn only crops the image preview. People can still see the full image by clicking on it.)

LinkedIn Image Size

If you are sharing an image to your LinkedIn profile using Buffer, 800 pixels wide by 800 pixels tall will be ideal.

When you share links and articles to LinkedIn, the image preview will be scaled and cropped to fit a box of 520 pixels wide by 272 pixels tall.

LinkedIn Image Size - Link

Sharing to your LinkedIn Company Page

Images shared to your LinkedIn Company Page will look slightly different than images shared to your personal profile. LinkedIn recommends using a 1.91:1 aspect ratio, preferably 1200 pixels wide by 627 pixels tall. Also, your image has to be at least 200 pixels wide or it will appear as a small thumbnail on the left side of the post.

Images will be scaled to fit into a 436-pixels-wide-by-228-pixels tall rectangle.

LinkedIn Company Page Image Size

LinkedIn doesn’t crop images when they don’t fit that box. It scales the images and adds gray spaces accordingly.

If an image is too wide (e.g. landscape), LinkedIn will scale it to 436 pixels wide, adjust the height accordingly, and add gray spaces to the top and bottom of the image. If an image is too tall (e.g. square or portrait), LinkedIn will scale it to 228 pixels tall, adjust the width accordingly, and add gray spaces to the left and right of the image. Images on mobile are treated the same.

LinkedIn Company Page Image Size with Gray Spaces

When links are shared to your Company Page, the image preview will be scaled and cropped to fit a box of 436 pixels wide by 228 pixels tall.

LinkedIn Company Page Image Size - Link

This is a different size from when links are shared to your personal profile.

The good news? It’s almost the same aspect ratio as the image preview of links shared on your personal profile. So the same image should scale nicely for both image previews of links on your personal profile and Company Page.

Sharing to your LinkedIn Showcase Pages

LinkedIn’s Showcase Pages, a feature that allows companies to create pages based on offshoots of their brand (for instance, Adobe created pages for Adobe Creative Cloud, Adobe Marketing Cloud, etc.), display images in a slightly different size but resizes them in the same ways:

  • On these pages, images and image preview for links will appear in a box of 366 pixels wide by 191 pixels tall (roughly the same aspect ratio as those above).
  • Images will be scaled and gray spaces will be added accordingly.
  • Image preview for links will be scaled and cropped to fit the box.

LinkedIn Showcase Page Image Size

According to eDigital, the ideal image size for your LinkedIn Company Page is 1200 pixels wide by 628 pixels tall. This size seems to work great for all the various image types — images on your personal profile, Company Page, and Showcase Pages.

LinkedIn uses the same Open Graph tags as Facebook and other social networks. If you’ve got your site well-optimized for Facebook links, then you should be good to go for LinkedIn as well.

Images in LinkedIn articles

One additional way to share content on LinkedIn is by publishing articles that appear on people’s home pages. LinkedIn built a substantial publishing platform for this content, which includes the ability to add featured images to the articles.

In the home page feed, the featured image on a LinkedIn article has the same size as that of a link shared on LinkedIn — 520 pixels wide by 272 pixels tall.

LinkedIn Image Size - Article

The recommended size for the cover image at the top of the article is 744 pixels wide by 400 pixels tall.

LinkedIn Image Size - Article Cover

(Cropping for these images occurs from the outside in, so the very middle of the picture will be what’s displayed in the smaller thumbnails.)

Section separator

Ideal image sizes for Pinterest Pins

There are a couple of different places where a Pinned image can appear on Pinterest.

In the feed, Pinterest images have a width of 236 pixels. The height scales accordingly, to a maximum of 800 pixels. If a user clicks to expand, the cropped portion of the image will appear.

Pinterest Image Size - Feed

If you click to expand a Pinned image, the image will have a width of 564 pixels. The height, again, scales accordingly.

Pinterest Image Size - Expanded

Beyond these two places, the other spots that you might find a pin include the cover for Pinterest boards and in side ads for recommended and related Pins.

According to Pinterestthe best aspect ratio for Pinterest images is 2:3, with a minimum width of 600 pixels. 

So this might raise the question (one that I’ve asked a lot before): What is aspect ratio?

It’s how the width and the height of an image relate to one another.

For instance, a 2:3 aspect ratio could be

  • 600 pixels wide by 900 pixels tall
  • 800 pixels wide by 1,200 pixels tall

Section separator

Ideal image sizes for Google+ posts

Sharing images to Google+

If you upload an image directly to Google+, the image will appear on the feed at a maximum width of 431 pixels. The height of the image will scale according to the new width.

Google+ Image Size - Feed

Clicking through to the update URL, the image will be 530 pixels wide, maximum, with a height that scales accordingly.

Sharing links to Google+

When you share links and articles to Google+, the featured photos appear at a maximum width of 426 pixels also (same as above). The height scales accordingly.

Google+ Image Size - Link

According to Google, the image must be sized as follows:

  • must be at least 400px wide.
  • must have an aspect ratio no wider than 5:2.

From that, I think it’s safe to say that 800 pixels wide by 320 pixels tall will be an ideal image size for Google+.

Similarly to the other social channels mentioned here, Google+ pulls in images from URLs using Open Graph tags. If the image used in the Open Graph is not at least 400 pixels wide or if Open Graph tags do not exist for a URL, Google+ may instead place a thumbnail image to the left of the update. This thumbnail is 110 x 110 square.


I hope these image size overviews might be useful for you. We continue to learn lots about what’s best for all the different social networks, and I’ll be happy to continue updating this post with all our latest findings.

(I’m also eager to experiment with mobile sizes as well!)

Is there anything we can add to this resource to make it more useful for you? What has your experience been with sharing different image sizes to social media?

I’d love to hear from you in the comments!

Image sources: IconFinderPabloStartup Stock PhotosBlurgroundsTwitter