Marketers who document their strategy are 538% more likely to report success than those who don’t.

What is Content Marketing?

We are a content marketing agency.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Creating Buyer Personas

Audio Visual Lab is a content marketing agency that help companies build, test, and optimize content marketing programs to drive qualified leads and sales opportunities.

Great content marketing needs to serve your prospective leads in the same way you intend to serve them with your product or service.


Building Infrastructure

After identifying the buyer you’re targeting with content, it’s time to build the platform for engaging them. Creating or improving a blog is often core to these plans. Audio Visual Lab has expertise working with WordPressHubspot, and other content management systems to ensure you have the right home for your content. In addition, we help you think like a media company in auditing all your owned channels to determine how to best utilize each with content.


  • 86% of consumers say that authenticity is a key differentiator that leads to a purchasing decision
  • Good content helps you build and foster stronger customer relationships.
  • Your company can use quality content to educate your customers.


  • Increasing personalization can lead to a 500% increase in consumer spending
  • More content gives your site visitors a reason to stick around.
  • Valuable content helps you build credibility and authority.

Writing & Production.

Producing content for your buyer that also warrants media coverage is a major challenge. Audio Visual Lab’s team has created a blueprint for building editorial calendars full of thought leadership bylines, data-driven blog posts, newsletter copy, infographics and short-form videos as a solution. Whether you’re outsourcing this content creation in full or we’re supplementing your own efforts, we’re adept at providing engaging and expertly crafted content.

Outreach & Distribution.

Distributing via owned social media channels, email newsletters and native ads can assist with content engagement – but earned media pick-up and inbound links are the big driver for successful content marketing campaigns. BMV utilizes the storylines it creates to engage editorial contacts at the publications that matter to your buyer. Our content earns stories, builds awareness, improves SEO and drives inbound leads for your startup.

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  • A lack of relevance leads to an 83% decrease in engagement rates
  • Targeted content can help you reach a specific audience.
  • Content helps you improve search engine optimization (SEO) and online visibility.


  • Enables brands to differentiate themselves from their competitors
  • Buyers are checking out your content before contacting sales.
  • Blogging and other content creation help you bring in more qualified leads.