According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic.

Corporate Video Production Services

Audio Visual Lab is one of the top corporate video production companies in Durban, Johannesburg. Our corporate video production marketing strategy services is a holistic view of your entire video content program – the strategy, execution (production) and distribution (marketing) for getting the right video content into the right place of your communication plan. A holistic video strategy will empower you to plan, budget and integrate all the different types of sales and marketing video communications you will need to affect the different stages of your marketing & sales funnel.

A holistic video strategy will empower you to plan, budget and integrate all the different types of sales and marketing video communications you will need to affect the different stages of your marketing & sales funnel.

Regardless of your revenue or industry, we know you have to show a return on investment in order for you to prove that business video content is a worthwhile investment…

That’s our number one job and we love doing it!

It’s time to hit the record button.

70% of marketers say that video is responsible for more conversions than any other type of content. Corporate video production helps grow your business and helps your brand & organization thrive.

Video Drives More Leads

If you’re looking for customers to take action, then consider adding video to your emails for a 200-300 percent increase in click-through rate. Another tactic: combining video with full-page ads boosts engagement by 22 percent.Sell real estate? Then you’ll want to know: listings that include a video receive 403 percent more inquiries than those without.Fifty percent of executives look for more information after seeing a product or service in a video. In fact, 65 percent of them visit the marketer’s website and 39 percent call a vendor after viewing a video.

Video Drives More Sales

According to 70 percent of marketers, video produces more conversions than any other type of content. This pays off nicely for ecommerce sellers who have found that using product videos can increase product purchases on an online store by 144 percent

Even if you don’t have an online store, including video on a landing page can increase conversion by 80 percent and after watching video, 64 percent of users are likely to buy a product online.

Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of customers state that video increases the chance that they’ll purchase a product on their mobile device.

The Purpose of  Your Corporate Video

The core purpose of the corporate video is to be an asset for the corporation in driving business value through effective communication and presentation. Ultimately, the goal really is to increase revenues or lower overall business costs by creating the right video that communicates something meaningful to the business audience it aims to reach.

By replacing traditional communication such as in-person verbal presentation or discussions, pamphlets, reading materials, or power point presentations; corporate video is an investment in ensuring a company’s most critical communications are done in the best way possible.

We make your corporate video a marketing tool.

We’ve interviewed hundreds of CEOs and C-Suite executives from Fortune 500s and startups alike, as well as hundreds of entrepreneurs and brilliant business people at all levels of the corporate ladder.

We’ve also created some of the most dynamic cinematography, motion graphics, 3D animations, and visual effects this side of a major movie studio.

Over the years, Audio Visual Lab’s corporate videos have helped kickstart countless business initiatives and given a boost to hundreds of careers.

In addition to world-class production expertise, Indigo’s production team is stocked with serious business acumen, including people with backgrounds in finance, creative advertising, entertainment, branding, social media, corporate communications, and viral marketing.




  • Homepage Company Videos
  • Brand Videos
  • Content Marketing Videos
  • Testimonial Videos
  • Product Explainer Videos
  • Event Videos
  • Vlog / Webinar Videos
  • 360 Videos
  • Social Media Videos
  • Trade Show Videos
  • Website Background Videos
  • 3D Product Animation Videos
  • Annual Recap Videos
  • Company History Documentaries

Human Resources

  • Recruiting Videos
  • Orientation Videos
  • HR Training Videos
  • External Culture Videos
  • Internal Culture Videos
  • Event Recaps


  • TV Commercials
  • Facebook Video Ads
  • Instagram Video Ads
  • Twitter Video
  • Display Network Ads
  • YouTube Pre-Roll Ads


  • Training Videos
  • Safety Video
  • FAQ Videos


  • Investor Relations
  • VC Fundraising Videos
  • Kickstarter Videos
  • Financial Results Announcements

The Business Case for Corporate Video / Calculating Estimated ROI

Making a business case for the investment in a corporate video all comes down to measuring the estimated ROI. While a video is a fun and exciting process, removing all emotion from the investment, the question comes down to how much revenue or cost savings will the video create for the business? Understanding this will be key in developing the business case for picking your budget.

Given the nature of video, being largely apart of crafting a subjective sales and marketing experience for your prospects, sometimes it can be difficult to measure the specific ROI of a single video, especially those used internally or for non-sales branding efforts. However, if you can accurately predict some element of the return on investment, you’ll be able to prepare a fitting investment scope and a business case for yourself, your marketing team, or your C-suite leaders.


  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
  • 54% of senior executives share work-related videos with colleagues weekly (Tubular Insights)
  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
  • Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).


  • 4 out of 5 consumers believe that demo videos are helpful (Animoto).
  • Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  • People spend on average 2.6x more time on pages with video than without (Wistia).

Marketers who use video grow revenue 49% faster than non-video users (VidYard).

Corporate Video Content Marketing and Distribution Strategy

Ever noticed that your prospects, customers, partners and peers are all watching more business video? That’s because our personal behavior is driving our business behavior. Online digital videos for business is a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day.

Because we have become a society of viewers and not readers, a video 1st content marketing strategy makes a solid investment.

From top to bottom of the marketing and sales funnel, a business video content strategy fits into each and every part

  • Brand awareness and social engagement videos for the top of the funnel
  • Animated explainer videos and corporate overview videos that drive lead conversion
  • Sales videos like product videos, video FAQs and testimonial videos, that can also be used for lead nurturing
  • Training videos for post sale on-boarding and support

Business video communications can play a significant role to help you achieve your objectives. Give us a call or send us an email and let us show you how.

Check Out Some Of Our Corporate Videos

View our portfolio