Original explainers, commercials, and brand films.
ANIMATED EXPLAINER VIDEO SERVICES
Promote your Brand, Product or Service with Animated Explainer Video
We create professional, goal-orientated animated videos that do the selling for you.
We’re an independent, Durban based animated explainer video company, providing the best ‘quality to cost’ ratio on the planet.
Tell your story, show your products and explain your services in an engaging and entertaining way with the power of explainer videos. Animated explainer videos are the most effective and exciting way to showcase your business, present your products, explain a concept and tell your brand story.
Explainer Videos & Animation.
Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos, often placed on a landing page, your website’s home page, or a prominent product page, have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.
Explainer video production process typically takes a few weeks (3-8). The production time depends on the film’s duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), workload, etc. Regardless of the deadline, the process of explainer video production stays the same and it’s divided into 8 steps. For information on some of the different basic packages we offer, check out the pricing table below.
WE GATHER INFORMATION CONCERNING FOR EXAMPLE:
Film objectives, The film’s setting within the brand’s communicative strategy, An idea as to the design/style of the video, Graphic symbols, Selected music, Deadline (when does it have to be ready?), Estimated duration of the video,
TYPES OF EXPLAINER VIDEOS
Live Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. Live action explainer videos are usually best for companies selling a physical product or people-oriented services, such as a restaurant, or consulting group. Animated Explainer Videos: The most popular type of explainer video, an animation is often the preferred format for explaining services or intangible tech products like software. Whiteboard Explainer Videos: A whiteboard video is an explainer video in which animation is hand drawn and erased on a whiteboard. Kickstarter Explainer Videos: You’ll notice that nearly all Kickstarter projects involve an explainer video of some kind.
Our Latest Case Studies
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Explainer Video Strategy
Gathering materials (including Brief)
We initiate the process of making a film with precisely that. We need to understand the subject of your video inside-out. Therefore the client presents his or her vision (thanks to questions included in our Brief questions), and we learn what are the specifics of the client’s business. After Brief, we collect materials from the client. Typically: PowerPoint Presentations, flyers, website links etc. All the things that help us understand the subject of your video.
This is the most important element in the entire process of film production. Why? Our films are created “live” (are shot on a real film set at our studio) just as real motion pictures. Summing up: accepting the storyboard is key. After accepting the storyboard the client does not introduce any changes, even the smallest ones. Changes made after accepting the storyboard result both in an increase of costs as well as extending the production time.
Creating a scenario
A well-written scenario constitutes the key to creating a great explainer video. Basing on information collected from the client we create an initial scenario outline. Due to the fact that we are from the outside, we can notice those elements which are especially important for potential recipients. Remember that recipients usually do not possess such knowledge concerning the company as its employees, so it has to be presented to them in a clear
Preparing props and doing the conceptual work
When we already know what are we making and how, then the props are prepared – both paper ones, handmade by us, as well as the “real” ones which have to be found and purchased in accordance with the storyboard. Cartoonist looks for the best way to transform the storyboard’s plot into a great movie.
Creating a storyboard
At this stage, the first real “outline” of the film is created because a storyboard constitutes a document which allows us to see how the movie is going to look like, frame by frame. A storyboard includes specific phrases from the scenario accompanied by images. The scenario is divided into specific scenes with assigned images of particular film frames, voice-over text, used props, and remarks concerning production and editing.
We usually reserve 2-5 working days for the film set. The films are recorded in high quality with a 4k camera. The illustrator can take advantage of more than 200 marker colours and countless numbers of