Explainer Videos & Animation.

Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos, often placed on a landing page, your website’s home page, or a prominent product page, have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.

Explainer video production process typically takes a few weeks (3-8).

The production time depends on the film’s duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), workload, etc. Regardless of the deadline, the process of explainer video production stays the same and it’s divided into 8 steps.

For information on some of the different basic packages we offer, check out the pricing table below.

  • Film objectives,
  • The film’s setting within the brand’s communicative strategy,
  • An idea as to the design/style of the video,
  • Graphic symbols,
  • Selected music,
  • Deadline (when does it have to be ready?),
  • Estimated duration of the video,
  • Live Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. Live action explainer videos are usually best for companies selling a physical product or people-oriented services, such as a restaurant, or consulting group.
  • Animated Explainer Videos: The most popular type of explainer video, an animation is often the preferred format for explaining services or intangible tech products like software.
  • Whiteboard Explainer Videos: A whiteboard video is an explainer video in which animation is hand drawn and erased on a whiteboard.
  • Kickstarter Explainer Videos: You’ll notice that nearly all Kickstarter projects involve an explainer video of some kind.

Gathering materials (including Brief)

We initiate the process of making a film with precisely that. We need to understand the subject of your video inside-out. Therefore the client presents his or her vision (thanks to questions included in our Brief questions), and we learn what are the specifics of the client’s business. After Brief, we collect materials from the client. Typically: PowerPoint Presentations, flyers, website links etc. All the things that help us understand the subject of your video.

Creating a scenario

A well-written scenario constitutes the key to creating a great explainer video. Basing on information collected from the client we create an initial scenario outline. Due to the fact that we are from the outside, we can notice those elements which are especially important for potential recipients. Remember that recipients usually do not possess such knowledge concerning the company as its employees, so it has to be presented to them in a clear

Creating a storyboard

At this stage, the first real “outline” of the film is created because a storyboard constitutes a document which allows us to see how the movie is going to look like, frame by frame. A storyboard includes specific phrases from the scenario accompanied by images. The scenario is divided into specific scenes with assigned images of particular film frames, voice over text, used props, and remarks concerning production and editing.

Storyboard approval

This is the most important element in the entire process of film production. Why? Our films are created “live” (are shot on a real film set at our studio) just as real motion pictures. Summing up: accepting the storyboard is key. After accepting the storyboard the client does not introduce any changes, even the smallest ones. Changes made after accepting the storyboard result both in an increase of costs as well as extending the production time.

Preparing props and doing the conceptual work

When we already know what are we making and how, then the props are prepared – both paper ones, handmade by us, as well as the “real” ones which have to be found and purchased in accordance with the storyboard. Cartoonist looks for the best way to transform the storyboard’s plot into a great movie.

Film set

We usually reserve 2-5 working days for the film set. The films are recorded in high quality with a 4k camera. The illustrator can take advantage of more than 200 marker colours and countless numbers of paper materials. Furthermore, the illustrator is also supported by the production manager who helps to execute the more complex scenes.


Editing always starts with correcting colours during which we make the recorded colours as close to natural ones as possible. Then the video material is cut into portions with their speed increased at more than ten times. Any unnecessary hand movements and failed scenes are being deleted. One minute of recording is usually “composed” of a few hundred short fragments. Any special effects or stop motion animations, which cannot be done using traditional methods, are created and added during the editing.

Implementing final remarks

It happens very rarely that there aren’t any. They are usually limited to minor changes in the pace of particular scenes. If the changes exceed the previously agreed scenario and storyboard then we have to record the scenes anew, which rarely allows meeting the initial deadline and budget. That is why point 4, accepting the storyboard, is so important.

The process described above may seem complex. However, we take that entire load on our shoulders because we execute films from start to finish.


Quality + Value + Affordability


A powerful tool you need to sell and tell your business. 

These packages are great for most business needs but certainly not a one size fits all solution. If you need something "custom" please do not hesitate to contact us to discuss your unique needs.


  • • Creative & Script
  • • 1 Min Animation
  • • Standard Styles
  • • Pro In-House Voice
  • • Sound FX
  • • Licensed Music
  • • Outstanding Service
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  • • Creative & Script
  • • 90 Second Animation
  • • Storyboard
  • • Pro In-House Voice
  • • Selected Characters
  • • Sound FX
  • • Licensed Music
  • • Outstanding Service
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  • • Creative & Script
  • • 2 min animation
  • • Storyboard
  • • Pro Voice Selection
  • • Custom Characters
  • • Full Sound FX
  • • Licensed Music
  • • Outstanding Service
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  • • Creative & Script
  • • 3 min animation
  • • Storyboard
  • • Pro Voice Selection
  • • 2D & 3D Elements
  • • Sound FX
  • • Licensed Music
  • • Outstanding Service
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  • • Do you need something totally Custom? Do you need a concept that is totally outside the box? Perfect!
  • • You're in the right place...most of our Custom Solutions have a price range of R200,000 in upwards to R500,000 per video.
  • • Contact us to see some of our Custom Solutions.
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Explainer Video Price: Worth Every Cent

Quality explainer videos are an investment that grows your business. A cool look and feel are nice, but the end result of a great explainer is a measurable ROI through increased video SEO results, in-bound leads, customer satisfaction, awareness, engagement, sales, or conversions.


  • TIMELINE: Typically takes 2-3 week turnaround from time of shoot for delivery
  • DELIVERY: 1080p HD Web, Mobile and TV Formats – 1920 x 1080 MP4
  • INSURANCE: Fully insured and licensed to do business at any location
  • 4K Final Delivery Available at additional cost (due to the purchase/cost of additional memory and drives)
  • Packages DO NOT include the cost of travel or per diem
  • Pricing is subject to change

NOTE: Every client has unique needs and these details are general; your project may vary.