This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of November 2017.

You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!

One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?

There’s so much to consider in creating great images for social media—for me, the size and shape tend to get locked in before I even realize what’s happened. Yet the size and shape — the height, width, and orientation — are the elements that most influence how an image will appear in a social media stream.

Fortunately, there are some answers out there on how to create ideal images that show up consistently great in your audience’s timelines. We’ve collected all the answers here, along with our favorite two templates to fit any network. 

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of November 2017.

You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!

One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?

There’s so much to consider in creating great images for social media—for me, the size and shape tend to get locked in before I even realize what’s happened. Yet the size and shape — the height, width, and orientation — are the elements that most influence how an image will appear in a social media stream.

Fortunately, there are some answers out there on how to create ideal images that show up consistently great in your audience’s timelines. We’ve collected all the answers here, along with our favorite two templates to fit any network. 

ideal-image-sizes

Ideal image sizes for social media

Image sizes are a huge topic to cover.

There are ideal image sizes for cover photos and profile pictures, Facebook ads, and Twitter cards. Several in-depth blog posts have tackled an overview of what’s best in all these many different spots. Here are two of my favorites:

Most of the major social media channels like Facebook and Twitter now give you added control over how your profile picture and cover photo look. You get some really neat tools to resize and scale these pictures until they’re pixel perfect.

Here’s the process for a Facebook cover photo, for example.

For ideal sizes on cover photos and profile pictures, I’d highly recommend the site mentioned above. It has got it all covered.

I’d love for this post to focus specifically on the social media images you share with your updates, either as image attachments or as links.

Looking for a particular social platform? Try clicking one of these categories below to jump to the relevant section:

The best sizes for sharing images on social media

We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without.

One of the big questions for me is how you get an engaging image to look its best when it’s in a stream, timeline, or News Feed?

What’s the best — and maybe even the easiest — way to go about it?

In general, here are the best sizes for sharing images on social media. (Click on any link here to jump to the details for a specific network.)

Facebook – 1,200 x 628

Twitter – 1,024 x 576

Instagram – 1,080 x 1,080

LinkedIn – 552 x 368

Pinterest – 600 x 900

Google+ – 800 x 320

Our two favorite image size templates that cover most networks

In experimenting with the fastest, easiest way to create images we know will work well in social media feeds, we came across a couple of image sizes that became our go-tos: one size for horizontal (landscape) images and one for vertical (portrait) images.

  • Horizontal (landscape) – 1,024 x 512
  • Vertical (portrait) – 800 x 1,200

One of the simplest ways we’ve found for creating the 1,024 x 512-pixel images is to use Pablo. You can create an image in under 30 seconds and share directly to Twitter, Facebook, and Buffer.

We use the horizontal size for sharing to Facebook, Twitter, LinkedIn, and Google+.

We use the vertical size for sharing to Pinterest.

(We have also recently been experimenting with square images — 1024 pixels wide by 1024 pixels tall.)

The horizontal size isn’t quite spot on. But that’s alright because, as you’ll read below, most platforms now adjust the height of the images accordingly without cropping the images. Even when they do crop, we’ve found that it’s close enough where no important bits get cropped.

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Ideal image sizes for Facebook posts

Sharing images to Facebook

The orientation of your image—whether it’s horizontal (landscape), vertical (portrait), or square—will determine which dimensions Facebook uses to show your image.

If you upload a square image to share, it will be 476 pixels square. This’ll be the case no matter what size square you upload, be it an 800 x 800 image or a 400 x 400 image (the smaller images might appear a bit blurry when they are sized up to 476 pixels square).

Facebook Image Size - Square

If you upload a horizontal (landscape) image, it will be scaled to 476 pixels wide and the height will be adjusted accordingly.

Facebook Image Size - Horizontal (Landscape)

If you upload a vertical (portrait) image, it will be scaled to 476 pixels wide and the height will be adjusted accordingly but to a maximum of 714 pixels tall. Facebook will crop away the bottom of the image beyond the 714 pixels.

Facebook Image Size - Vertical (Portrait)

If you plan on sharing multiple images in the same Facebook post, there are some great insights at Have Camera Will Travel that cover all the various options that ensue here.

Sharing links to Facebook (and the images that come with them)

If you share a link to Facebook, the image associated with the link can be displayed in a number of ways. Again, all depends on the image size (pixel width and height) and shape (orientation).

Images previews for shared links are scaled to fill a box of 476 pixels wide by 249 pixels tall.

Facebook Image Size - Link

When choosing an image to go along with a link, Facebook looks at the Open Graph tags for a page, specifically the og:image tag, which specifies the image that Facebook should use when sharing in the News Feed.

You can add the og:image tag manually into the <head> section on every page of your website, or you can try out a plugin like Yoast SEO for WordPress, which handles the code and implementation for you. (We’re big fans of the Yoast plugin for the Buffer blog.)

If you are creating an image to be used in the og:image tag for your link, keep in mind that anything outside of 476 x 249 pixels will be cropped from the top and bottom in order to fit.

Facebook Image Size - Link (Cropped)

Additionally, if the link you share does not have the proper og:image tags installed or the image in the tag is not large enough, Facebook will not display it full-width or might not display an image preview at all. If it does, a thumbnail image will be placed in a small box to the left of the link text.

For most all image orientations — square, horizontal (landscape), and vertical (portrait) — the thumbnail will be scaled and cropped to fit a 158 x 158-pixel square.

Facebook Image Size - Link (Small)

If you add multiple images to a link post, Facebook will automatically convert it into a carousel post. Each image is cropped to fit a 300 x 300-pixel square.

What we’ve found to be a great solution for creating and sharing images to Facebook is to build an image that is 1024 x 512. While this doesn’t quite fit the dimensions above perfectly, it is large enough to look great on retina displays (where the pixel density is greater) and large enough so as to fit with the full-width areas in the News Feed.

(And as you’ll see below, this image size is ideal for Twitter as well.)

If you want to make sure that your photos display in the highest possible quality, Facebook has some advice for you.

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Ideal image sizes for tweets

Twitter images used to appear on the timeline at 506 pixels wide by 253 pixels tall. Now, Twitter images appear bigger and less cropped when viewed on a desktop.

Sharing a single image to Twitter

On the desktop, regardless of the orientation of your image — horizontal (landscape), vertical (portrait), or square —it will be scaled to 506 pixels wide and the height will be adjusted accordingly but to a maximum of 506 pixels tall. The top and bottom of the image will be cropped away.

So a square image will nicely take up all the space available.

Twitter Image Size - Square

According to Twitter, any aspect ratio between 2:1 and 1:1 is great. But if you upload an