Why Do We Offer Inbound Marketing Pricing Packages?

Many customers think they know what marketing services they need to make their websites work for them. And some do. But many don’t.

These inbound marketing pricing packages bring together all of the elements required to develop every aspect of inbound marketing for you and your website, which include, but aren’t limited to strategy, planning, implementation, social media, SEO, marketing analytics, HubSpot training, personas, content marketing, blog development, email marketing, CTAs (calls to action), landing pages, premium content, lead nurturing and contextual marketing (aka smart content).

With over 6,500 companies using an Inbound Marketing approach it has been proven to deliver a higher Return On Investment at a Lower Cost Per Acquisition than traditional outbound marketing such as advertising, telesales and email blasts. Utilising the Hubspot Marketing Analytics platform all marketing activity can now be tracked from Keyword and Referring Site right through to Customer Life Time Value using Closed Loop Analytics.

  • 15% Increase in Revenue
  • 200% Return On Investment
  • 62% Lower Cost Per Acquisition
  • 9% Higher Value Per Lead
  • 100% Measurable

Inbound marketing helps you work smarter with your money than traditional outbound marketing. Whether your company is big or small, inbound is 10x more effective for increasing:

  • Website Traffic
  • Sales
  • Lead Generation
  • Customer Loyalty

Using the Inbound Methodology in Marketing

As a certified inbound marketer, our goal is to attract new prospects to your company, engage with them at scale, and delight them individually. We also partner with your sales and services teams to keep the flywheel spinning effectively and help the business grow.

inbound marketing

Attract

We want to attract the right strangers (your target persona) to your website and to your brand with quality, compelling content that answers the questions they have. We’ll use video, blogging, social media, keyword and SEO strategy, and even outbound advertising to do this.

Convert


With optimized landing pages, forms, and compelling calls-to-action we’ll convert these visitors into qualified leads. Contact information is the most valuable currency there is to the online marketer so we’ll give them premium content in exchange for it. This includes eBooks, whitepapers, infographics, webinars, case studies, and tips sheets.


Close

With the help of tools like lead scoring, closed-loop reporting, lead nurturing, and vast lead intelligence, paired with lead follow up best practices and sales tactics, you’ll then work to transform those leads into new business.

Delight

This sometimes overlooked component of inbound marketing can be your secret weapon in ensuring referrals and renewals. Once someone becomes a customer, you don’t want to forget about them, and you’ll continue to publish and share content that helps them better use your product or services and delight them as a partner and thought leader.

PACKAGES & PRICING


Pick the Pricing Package That's Right For Your Business Goals

Inbound Marketing Setup


Having an inbound marketing setup is essential to long-term success. This module involves an audit of your website’s search engine optimization (SEO), social media, and other analytics and key performance indicators (KPI) to gather a baseline. We also research your ideal customers and create personas so all future content efforts directly address their wants and pain points. Building a proper foundation sets the stage for your inbound marketing success.

Depending on your business goals, you'll know which of the inbound pricing packages detailed below - simple, simpler or simplest - is right for you and your organization.

Starter Pack

R15,750 monthly
  • for 3 months
  • • Assess your website
  • • Audit your digital content
  • • Identify your primary personas
  • • Review your competitors
  • • Develop SMART goals
  • • Benchmark your website analytics
  • • Identify focus keywords for your business
  • • Prepare contact lists for outreach
  • • Set priorities and an inbound marketing roadmap with you
  • • Help you determine the best pricing package for your business
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Simple

R30,750 monthly
  • • 12-month commitment
  • • Dedicated Simplifier
  • • Inbound Strategy and Planning
  • • Social Media Publishing and Promotion
  • • On-page SEO for website and blog articles
  • • Marketing Analytics and Reporting
  • • HubSpot Training & Support
  • • Buyer Personas
  • • Weekly Content Call
  • • 1 Blog Article Per Week
  • • 1 Custom Designed Email per Month
  • • Monthly Analytics Review, Strategy and Goal Setting Meeting
  • • 1 Call to Action and Landing Page per Quarter
  • • 1 Premium Content Offer per Quarter
  • • 1 Lead Nurturing - Workflow Campaign per Quarter (assumes Professional Level of HubSpot software)
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Simpler

R50,250 monthly
  • • 12-month commitment
  • • Dedicated Simplifier
  • • Inbound Strategy and Planning
  • • Social Media Publishing and Promotion
  • • On-page SEO for website and blog articles
  • • Marketing Analytics and Reporting
  • • HubSpot Training & Support
  • • Buyer Personas
  • • Weekly Content Call
  • • 2 Blog Articles Per Week
  • • 2 Custom Designed Email per Month
  • • Monthly Analytics Review, Strategy and Goal Setting Meeting
  • • 2 Calls to Action and Landing Pages per Quarter
  • • 2 Premium Content Offer per Quarter
  • • 2 Lead Nurturing - Workflow Campaign per Quarter (assumes Professional Level or higher of HubSpot software)
  • • Smart content mapped to buying cycle
Book Us Now

Simplest

R90,450 monthly
  • •12-month commitment
  • • Dedicated Simplifier
  • • Inbound Strategy and Planning
  • • Social Media Publishing and Promotion
  • • On-page SEO for website and blog articles
  • • Marketing Analytics and Reporting
  • • HubSpot Training & Support
  • • Buyer Personas
  • • Weekly Content Call
  • • 3-5 Blog Articles Per Week
  • • 4 Custom Designed Email per Month
  • • Monthly Analytics Review, Strategy and Goal Setting Meeting
  • • 1 Call to Action and Landing Page per Month
  • • 1 Premium Content Offer per Month
  • • 1 Lead Nurturing - Workflow Campaign per Month (assumes Professional Level or higher of HubSpot software)
  • • Smart content mapped to buying cycle
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GENERAL PROJECT DETAILS:

  • Remember, it’s not about the individual pieces, it’s about the total package. Everything works together to bring you customers, and the total package is more than the sum of the individual pieces.We can help you with marketing consulting, content creation, business blog strategy, inbound marketing website redesigns, video production, PPC or Adwords, SEO, and many other online marketing solutions on an hourly basis or via a monthly retainer.Let’s talk so we can learn more about your priorities.

NOTE: Every client has unique needs and these details are general; your project may vary.

Let's talk so we can learn more about your priorities.

Schedule an Inbound Marketing Assessment