Inbound marketing is promoting your website and your business with various forms of quality content through blogs, search engine optimization, social media, videos, infographics, newsletters, podcasts, whitepapers, eBooks, and more.

The Difference Between Inbound Marketing And Outbound Marketing

Inbound marketing is a term that was coined in 2006 by Brian Halligan and Dharmesh Shah, founders of HubSpot, one of the leading providers of marketing solutions.

What is Inbound Marketing?

Inbound marketing is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which motivate people to identify themselves and request more information or make a purchase. Inbound marketing is closely aligned with content marketing, Search Engine Optimization (SEO) and social marketing because each of these programs focuses on attracting unknown prospects to your business.

It is our professional duty as B2B Generation staff to ensure that all our customers are able to make leads that are of the highest quality and those that are sales-ready. This way, our customers are able to get huge returns on the capital invested in marketing strategies. To ensure that this happens, there is a need for a combination of different activities outsourced from both the outbound and inbound perspectives of marketing that will lead to the most desirable results possible. To be able to come up with such a program, therefore, it is paramount that you understand the difference between the two marketing perspectives.

What inbound marketing is all about

In simple words, inbound marketing can be described as the use of content and incentives that are related to the services and goods you are trying to sell. This is important because it places the potential buyers in a position that they can relate to your products, inquire more about it and even make purchases. Other perspectives on marketing including social marketing and content marketing, which involves the use of SEO, are closely linked with inbound marketing. This is because they focus on bringing new traffic to your site, and this is the reason why the inbound marketing technique is very important for business success.

What is outbound marketing?

Outbound marketing differs from inbound marketing in that as a marketer, you are required to study your potential customers and design programs and tools that will help you to educate this audience on the specific products you deal with. Traditional methods like the use of emails, email marketing and telemarketing are the most common ways of accomplishing outbound marketing. While there is a difference between outbound and inbound marketing, the line may appear to be blurred sometimes. For instance, inbound marketing can be used to initiate long term marketing campaigns by gathering data while outbound marketing will come up with ideas to educate the target group to a position where they are willing to make purchases.

Conclusion

Due to the dynamic of these two strategies, outbound and inbound marketing strategies can be used for the successful program for long term benefits. To ensure that your B2B lead generation is successful, you have to be able to effectively use the outbound and inbound marketing techniques.