As we launch our Tourism Month campaign which is in September to coincide with the World Tourism Day – hosted annually in the same month on the 27th, let me begin with a quote by American Author Pat Conroy who said: “once you have travelled, the voyage never ends, but is played out over and over again in the quietest chambers. The mind can never break off from the journey”.
We embark on a campaign to encourage South Africans to explore the beautiful country because we understand that our historical past made it impossible for a majority of South Africans to travel and thus even today that historical reality still shows.