How to Promote Your Videos After Publishing

Most creators think hitting “publish” is the finish line—it’s actually the starting point. Without a plan to promote your videos after publishing, your content risks going unnoticed.

Promoting ensures:

• Increased video views and watch time

• Higher chances of reaching new audiences

• Better search engine and YouTube rankings

• More engagement, shares, and subscribers

Now let’s dive into how you can actually promote your videos after publishing.

1. Share Immediately on Social Media

The first 24 hours are critical for video performance. As soon as you publish, share your video across your social media platforms.

Facebook, Instagram, Twitter, LinkedIn 

Use platform-specific captions, hashtags, and tag relevant people or pages. Instagram Stories and LinkedIn articles are great for added reach.

Subtle Tip 

Use a short teaser clip or thumbnail with a compelling hook to grab attention instantly.

2. Create a Blog Post Embedding the Video

Google loves rich media. Writing a blog post that embeds your video not only boosts SEO but provides more context.

• Target related keywords alongside your focus keyword.

• Provide value by expanding on the video content.

• Share the blog post in communities and forums.

3. Add Video to Your Email Marketing Campaigns

Email remains one of the most effective ways to reach your core audience.

• Embed the video thumbnail with a play button overlay.

• Use subject lines like “Watch This Before You Miss Out!”

• Add CTAs encouraging users to watch, like, and share.

4. Optimize Video Titles and Descriptions

A powerful title makes a huge difference. Include your focus keyword—“promote your videos after publishing”—early in the title.

• Use power words: “Ultimate,” “Insane,” “Proven”

• Include numbers: “5 Secrets,” “Top 10”

• In descriptions, include:

  • Focus keyword

  • Links to your website/socials

  • A summary of the content

  • Timestamps

5. Use Hashtags Strategically

On platforms like YouTube, TikTok, and Instagram, hashtags help categorize your video content.

• Use a mix of broad and niche hashtags

• Include #PromoteYourVideosAfterPublishing to build consistency

• Limit to 5–15 hashtags per platform for best results

6. Repurpose the Content for Other Platforms

Not everyone consumes video the same way. Repurposing increases reach:

• Turn your video into a podcast episode

• Extract quotes or stats for LinkedIn

• Post short clips on TikTok, YouTube Shorts, and Reels

Subtle benefit: Repurposing boosts brand recognition and maximizes ROI from a single video.

7. Collaborate with Other Creators

Cross-promotion is a fantastic way to tap into new audiences.

• Reach out to creators in your niche

• Offer value first—promote their work too

• Plan joint videos or shoutouts

Always ensure your content and theirs are aligned in tone and quality.

8. Embed the Video on High-Traffic Web Pages

Already have a popular webpage or blog post? Embed your new video there.

• It improves page SEO

• Increases average time-on-site

• Strengthens content authority

9. Schedule Video Reminders and Reshares

Promoting once is not enough. Keep your video alive by:

• Scheduling weekly reshares across social platforms

• Creating countdowns or polls to keep interest up

• Using platforms like Buffer or Hootsuite

Reshare with fresh captions or updated angles to avoid repetition.

10. Comment and Engage on Related Videos

Be active in your niche by commenting on trending or related videos.

• Provide valuable insight, then subtly mention your video

• Never spam; authenticity wins

• Use a branded account for better recognition

11. Submit to Video Directories

Video directories help syndicate your content:

• Vimeo

• Dailymotion

• MetaCafe

• Reddit video subreddits

These platforms can provide new viewers with minimal extra work.

12. Host a Giveaway or Contest

Engagement spikes when there’s something to win. Promote your video by offering:

• A free resource

• Product/service giveaway

• Entry via watching, commenting, or sharing the video

This also boosts algorithmic visibility.

13. Add a Strong Call-to-Action (CTA)

Tell your audience exactly what to do next.

• “Like this video if you agree…”

• “Comment with your opinion below…”

• “Subscribe for more videos like this…”

CTAs should appear mid-video and at the end. Pin a CTA comment too.

14. Create a Playlist of Related Videos

Grouping similar videos into playlists keeps viewers engaged longer.

• Improves session time (great for YouTube)

• Increases video visibility in YouTube’s algorithm

• Helps viewers find more of your content easily

15. Track Video Analytics & Optimize

Use YouTube Studio, Google Analytics, and social media insights to:

• Identify traffic sources

• Improve thumbnails and descriptions

• Track retention and exit points

Subtle action: A/B test thumbnails or titles for maximum impact.

Conclusion: Take Charge of Your Video’s Success

Publishing your video isn’t the end—it’s just the beginning. When you promote your videos after publishing using smart, proven strategies, you multiply your reach, boost engagement, and create a lasting impact.

Each of the 15 methods listed here can be tailored to fit your brand and audience. You don’t need to use all at once—but consistency is key. Start with a few, track your results, and double down on what works best.

Promoting your videos effectively is how your content turns from just another upload into a powerful brand asset.

Frequently Asked Questions (FAQs)

Q1: How soon should I promote my video after publishing?

Immediately. The first 24–48 hours are crucial for performance. Share across platforms and email lists right away.

Q2: Can I promote old videos too?

Yes! Evergreen videos benefit from ongoing promotion. Use the same strategies to revive and re-share them.

Q3: What’s the best social platform to promote on?

It depends on your audience. YouTube is great for search and discovery, while TikTok, Instagram, and LinkedIn offer viral and niche-specific reach.

Q4: How many times should I promote a single video?

Multiple times over weeks or months. Use different captions, highlights, and strategies for each promotion to keep it fresh.

Q5: Do I need to use paid ads to promote my video?

Not necessarily. Organic strategies work well if done consistently. But if budget allows, targeted ads can significantly boost exposure.