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Audio Visual Lab provides  SEO services  specializing in On-page and Off-page SEO Techniques for websites to rank higher on web indexes like Google, Bing and Yahoo.

What is SEO?

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SEO Is Not A Cost But An Investment

An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.

Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.

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SEO Turns The Spotlight On Your Sales Rockstar

And who would that be? Your website!

Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.

Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.

Proper optimization not only means better rankings, it means a better user experience

There’s no question that user experience is now a significant ranking factor. The search engines want to see a mobile-friendly design, good user signals (high time on site, low bounce rates, etc.) and good integration of relevant photos and videos.

These elements are all important for providing a great experience for your visitors as well; in other words, by optimizing your site for SEO, you’re automatically also improving your user experience. And a great user experience means higher conversion rates, more trust, and increased brand loyalty.

Learn More:https://www.forbes.com

Organic search may account for as much of 64% of all website visits

study by Conductor of over 310 million visits to 30 different websites showed that organic search accounted for 64% of all referral traffic. While other research seems to indicate that social media has now overtaken search slightly in terms of referrals, there’s no question that search remains a critical source of traffic for most businesses.

SEO leads tend to have higher close rates than outbound leads

According to this article at Search Engine Journal, SEO leads result in an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads. While I can’t verify the original source of this statistic, it wouldn’t surprise me if this were true; it makes sense that searchers who are looking for specific products or services are more likely to make a purchase from businesses who they seek out through search, rather than those who attempt to attract them using outbound marketing strategies (i.e. cold leads).

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