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The Ultimate Guide to Social Media Marketing in 2019
In this article, you will learn all the social media marketing tips.
What Is Social Media Marketing
It is an online marketing (internet form of marketing) that implicates creating and sharing information on social media platforms to accomplish your branding and marketing goals. This may involve activities such as posting text and image updates, paid social media product advertising, videos and other social media content that involves/enhances audience participation.
What are the benefits of Social Media Marketing?
Social media has become such an integral part of a brand’s marketing efforts, that over 97% of marketers are using it.
Unfortunately, not all businesses seem to understand the benefits social media can bring. Recent studies show that about 50% of small businesses aren’t using social media marketing to promote their products/services.
Begin with a well-established plan
Note that, Social media marketing is not something that you can just wake up one morning and you immediately achieve your goals. Before you start thinking about creating your social media marketing campaign, you need to consider your business goals. Failure to do so will make you fail terribly despite the fact of having many followers.
As you strategize, you need to ask yourself certain important questions that will help you define your social media marketing objectives. Here are some of them.
• What do you want to accomplish through social media marketing?
• Who is your specific target audience?
• How would your specific target audience use social media and where would they hang out most?
• What message do you purpose to send to your target audience with social media marketing?
Your type of business should drive and inform your social media marketing plan(strategy/tips)
Travel or an e-commerce type of business, for instance, being visual would get much value from a presence on Pinterest or Instagram. A marketing company or rather business to business may find success in LinkedIn or on Twitter.
Ways through which social media marketing can help you accomplish your goals
It can assist you with a wide range of goals that are not limited to the following.
• Increase your website audience/traffic
• Build and create conversions
• Raising/improving your brand awareness
• Creating a positive brand association and your brand identity
• Improve interaction and communication with your key audiences
It is important to appreciate the fact that, the more engaged and bigger your followers are on social media platforms, the easier it will be for your business to accomplish its marketing goals.
Effective and tangible Social media marketing tips
1. Social media content planning
2. Great social content consistent with other centres of internet form of marketing
3. Consistent brand image
4. Social media for content promotion
5. Sharing your curated links on social media
6. Tracking your competitors
7. Measuring success through twitter analytics
8. Social media crisis management
Selecting the best and most effective social media networks for marketing.
Various social media marketing platforms need different approaches. Therefore you need to create a unique plan meant for each site.
Facebook needs an active social media marketing technique. You can begin by developing a Facebook fan page for your business. You will have to focus on its layout. Keep your tone friendly and light. Always consider a cost-effective strategy on Facebook that can create an impact on your audience.
On this platform, you can share videos, photos, links and even upload some. It provides privacy option(Google+ circles)where you can only share certain information(like exclusive offers and special discounts) to a specific audience.
When you use this platform for social media marketing always be keen on what you tweet, share, and retweet. It usually revolves around communication and dialogue. So you have to interact and participate fully with your audience as you build and nurture your following.
This platform allows you to create a network with your colleagues and enables you to enter into a professional dialogue with people. Always encourage your customers to provide your business with recommendations on your profile. This will make your business look more reliable, trustworthy and credible.