83% of marketers believe that video is growing in importance

Video Marketing Service

Our video marketing service helps global brands tell their stories with creative content that engages, entertains and activates audiences.

Once your video has been created we can help you get the right eyeballs on it with a cost-effective, targeted video marketing strategy.  We have expertise in promoting videos on social media including YouTube, Twitter and Facebook.

Our team at Audio Visual Lab is comprised of professionals with real experience and a genuine love for filmmaking and the creative storytelling process. We’re proud of that because we believe it’s that passion that comes through in all of the videos we make and ultimately what sets us apart from other video production companies.

Behind Audio Visual Lab’s award winning work is a team that comes from various backgrounds in film, television and commercial production, all of whom are ready to work on your next video. No matter your time or budget restraints, we will make sure to bring your unique vision to life so that you walk away from us with a dynamic production each and every time.

Lights, camera, action.

Video marketing not only helps you connect with your audience but boosts information retention as well, meaning more people will remember your brand.

Why we recommend video marketing so strongly.

1. Videos Do Increase Conversions and Sales

Videos lead to sales directly and we have already given the stats which proves the fact. Sellers who have videos explaining the details of the product or services are getting better sales. Than those who are simply relying on content for their marketing.

It is so because out of all the sense, vision is the one which rules. Buyers depend on what they see and do videos increase conversion rates.

Video Drives More Sales

2. Videos Have A Direct Impact On ROI

Conversions, sales, and ROI are interrelating. They all have their impact from videos. Which are responsible for the waves in the final result- ROI. Different tools available even the smartphone is capable of making a perfect video. This means that the investment to make a tutorial or a simple conversation video is much less.

The ROI is, therefore remaining high with video marketing.


We’re a highly creative, experienced and professional video production company with bases in Durban, Johannesburg and Cape Town.

At Audio Visual Lab, we pride ourselves on our creative concepts, talented crew and fast turnaround times. Our team will help you inject creativity into your film. From online content to TV Commercials and everything in between, we’ll help you find the perfect balance between entertainment and information to engage your audience.

With our agency having teams strategically placed in Durban, Johannesburg and Cape Town, we can help your brand achieve your marketing objectives with our fresh and professional take on video production and content creation.

88% of marketers are satisfied with their social media video marketing ROI

It’s no secret that people watch videos online. It’s become mainstream to receive our news and entertainment through videos and with new devices coming out on a daily basis, videos are now at everyone’s fingertips. Watching video anytime anywhere has become a reality so to help keep your business relevant, it’s important to promote yourself with videos.

Now you can make an entire series of videos that lives forever for only a fraction of the cost. They can be as long as you want them so creativity and premise are never limited.  It’s a very exciting time because without restrictions, creativity and approach is limitless. Whether you’re selling a product, your company or yourself using video is essential to reach a broader audience.



72% prefer video over text when learning about a product or service

When text and video are presented on the same page, 72% of people prefer to learn about a service or product via video. While watching a video may not necessarily be quicker than reading a text description, it offers a chance to see the benefits of what is on offer.

On top of this preference, 83% of consumers said they would consider sharing a video they enjoyed with friends, helping to increase brand awareness, engagement and ROI even more.

Embedding your videos on your website to provide additional product or service insights, as well as sharing them on social media could be a beneficial strategy, especially since videos could offer higher engagement rates than text alone.

Video Usage

  • 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.)

    91% of video marketers consider video an important part of their marketing strategy. That’s an increase from 82% in 2017 and 85% in 2018.

    83% of marketers say video gives them a good ROI (up from 78% in 2018.)

    90% of video marketers feel the level of competition and noise has increased in the past year.

    But despite this – 99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years.

Video Marketing Effectiveness

  • 94% of video marketers say video has helped increase user understanding of their product or service.84% of marketers say video has helped them increase traffic to their website.81% of marketers say video has helped them generate leads.80% of marketers say video has increased dwell time on their website.41% of marketers say that video has helped them reduce support calls.

The Benefits Of Video

96% of people say they’ve watched an explainer video to learn more about a product or service.

79% of people say a brand’s video has convinced them to buy a piece of software or app.

68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).

Our video marketing service team has experience creating video campaigns for our clients that have been seen by MILLIONS of people. In the span of a two-minute video you can get people to understand who you are, what you do and why you are better then your competition. The question now is not “why should you make a video?” But “Why shouldn’t you make a video?”

If you or your company is looking for a creative and affordable Durban video production company, please contact Audio Visual Lab anytime to receive a free quote.

Business video communications can play a significant role to help you achieve your objectives. Give us a call or send us an email and let us show you how.

Check Out Some Of Our Marketing Video Service

View our portfolio