How to Make Money Blogging for Beginners

How to Make Money Blogging for Beginners [Free Guide for 2019]

There are lots of guides about how to make money blogging,

Are you looking for the best ways to make money online from that is not FRAUD? WordPress is the largest publishing platform on the planet and powers over 30% of all websites.

You can use WordPress and blogs by doing what you love to make money online. You can work from home, right now, and there is no limit to how much money you can make.

In this article, we will share good ways on how to make money blogging with WordPress.

How to Make Money Blogging (Free Guide for 2019)



how to make money online blogging

First and foremost, warning: there are no "Be Rich" schemes. If you are looking for ways to make money online, you are in the wrong place.

Don't be fooled by expensive cars, palaces or the beach. Each of these is a scam, and you waste your time and money on the courses or training you buy from these guys.

Unlike other "online money" articles, this is a comprehensive guide to legitimately making money at home, using blogs and WordPress.

Many of these methods require you to invest time and/or money to get started. If you are keen to make efforts, you will receive the prize.


Before you start using any of these methods, you must have your own WordPress blog. We need to get started on how to start a WordPress blog for beginners.

The process is really easy whether you are 20 or 60 years old. However, if you need help, our expert team can help you set up your blog for free. → Click here to set up a Free WordPress Blog! ←

Once you have set up your blog, you are ready to follow this guide.

As a long article, we created a table of contents below for easy navigation


Monetize Your Blog Content

Monetize Your Blog ContentWhen you think about money on the blog, advertising is the first thing that comes to mind.

Yes, you can make money with WordPress ads, but there are other ways to make money for your blog content. Here are some of the methods that work:

1. Make Money With Affiliate Marketing

affiliate marketing

Affiliate marketing is done when you recommend a specific product or service to track your audience and then click on that link to get a commission every time someone buys it.

A real life example of support marketing would be when you help a friend open a bank account. Usually, they give you a gift card or a voucher of some kind.

The online products and services you make can be similar to the affiliate programs you can join. There are affiliate programs available in all industries (niches).

If you want to get started with affiliate marketing, you can start thinking about products that readers might also be interested in. Then you can see if they have a membership program that you can sign up for.

You can find a huge list of products to promote from:

Once you have selected the products to promote, then you can use a WordPress plugin like PrettyLinks to manage your affiliate links.

It allows you to quickly insert links into posts, create branded links, auto-replace keywords in links, and see how each link is performing on your site.

Affiliate marketing is the easiest way to make money because you can promote different types of products. Every popular store like Walmart, Bestbuy, Amazon and others has an affiliate program.

To learn more, see  beginner’s guide to affiliate marketing and also check out these affiliate marketing tools and plugins which will help you increase your earnings.


2. Display Google AdSense on WordPress

Google Adsense is an easy way to make money from your blog. All you need to do is add Google Scripts to your website and start showing ads.

Every time a user clicks on an ad, you get paid. These are called CPC advertisements.

What is CPC? The cost-per-click represents a "cost-per-click". By using Google Adsense to display cost-per-click ads, you'll be charged a fee each time a visitor clicks on your ad.

CPC is set by the advertiser. (This is the opposite of CPM ads. In CPM ads, you pay for ad views instead of clicks. CPM means "CPM," where M is a Roman numeral of 1,000.)

When you first started your business, Google Adsense was a great way to start making money online.

You can find a guide on how to monetize your WordPress blog with Google AdSense and this tutorial on how to optimize your AdSense earnings for more tips.

Looking for a replacement for Google AdSense? Try They also have a large number of advertisers, and their spending is good.


3. Sell ads directly using the WordPress ad plugin

selling online


Google AdSense is easy to set up, but the money you can earn is limited. The revenue per click on your ad will vary.

It may be more profitable to sell banner space directly on your website. You don't have to rely on intermediaries to make money, you can negotiate prices and terms yourself.

Above we mentioned the difference between CPC and CPM ads, which charge you by click or per thousand views. Although you can use one of these modes to sell banner ads, most blogs charge a flat fee instead. It’s easier to charge a flat fee than to track views or clicks.

Still, direct sales ads require more work to manage than using Google AdSense. Not only do you need to add some code to the site, but you also need to negotiate prices, make agreements and terms, and do administrative work such as billing.

However, using the WordPress ad management plugin can make this process easier. We recommend using AdSanity, which allows you to manage Google AdSense and your own ads.

For more information, see the guide on how to sell ads on WordPress blogs.

4. Sell sponsored blog posts


sponsored blog posts


Some bloggers are not interested in showing ads to their audience and want to know how to monetize their blogs without ads.

With the ad network, you won’t be able to control what’s displayed on your site. Some readers are annoyed or offended by ads, and more and more people are using ad blockers, which can affect your revenue potential.

Another way to monetize your blog is through sponsorship.

Sponsorship is like in sports, TV shows or other industries. Basically, a company will pay you a product that represents them, talk about it, and promote it to your readers.

First, it's a good idea to put together a one-page media kit that details your traffic statistics, social media attention, demographics, and any other data that makes your site more attractive to advertisers. You can then negotiate a sponsorship agreement with the company.

When posting sponsored posts, it is important to understand the laws regarding disclosure in your area.

For example, in the United States, bloggers who post sponsored posts must follow the FTC's Endorsement Guide. This includes making the post public when the post is sponsored. You can do this by adding a sponsor post prefix to your WordPress title.

5. Get paid to write reviews

get paid for writing reviews

Similar to sponsored posts, you can also make money by writing paid reviews on the site.

As mentioned above, this is a slightly different way of monetizing a review site with a member link.

Instead, you can try out products related to your niche for free, or even get paid by writing a review.

The process of doing this may be similar to getting a sponsorship position. You need to look at products related to your niche market and your audience may be interested in them.

You can contact the company to ask if you want to make a paid comment. There are also sites like PayPerPost that can help you connect with companies you might be interested in.


6. Make money online by flipping the website



If you know how to build a WordPress site, you will be ahead of most people. Sometimes entrepreneurs like to buy an established website for their own business.

If you can build a WordPress blog and start attracting traffic, you can sell it and make money for your efforts.

This requires understanding the types of sites you need and how to price and sell them. A website like Flippa can be used as an auction site or as a broker for a sales website.


7. Get Public Speaking Gigs as an Influencer

an Influencer


If you promote your brand with a blog, you will get a good return over time as you become an influential person in your field.

You can use this recognition to get some public speaking positions. Many bloggers made a lot of money by speaking at the conference.

Giving a speech at the event, whether you are paid or not, can help you promote your blog and personal brand. If you're good at networking and public speaking, you'll be able to find many new opportunities in the process.

Here are some general tips you need to keep in mind if you want to make money as a paid public speaker.

  • Be an expert in your field. If you don’t have enough knowledge/skills at the moment, then start learning right away.
  • Be consistent – You need to continuously promote your expertise on the topic through your blogging and social media activities.
  • Let people know that you are available. You can announce on social media or privately reach out to event organizers.

You may not find paid public speaking gigs right away. Many successful speakers start their public speaking career from smaller, more casual, and free community events and meetups

8. Create restricted member content

Your most loyal readers are big fans and may be willing to pay if you want to read more of your work. You can only create areas for them where only in-depth blog posts, downloads, videos, audio content, and more can participate.

Membership sites can be a big time investment because you have to constantly create premium content for your paying members. However, they can be very profitable as they generate recurring revenue (orders).

You can easily create a membership site using the WordPress membership plugin. We recommend using MemberPress, the most friendly and robust membership plugin for WordPress.

We have a complete guide to creating a WordPress Membership Website with step-by-step instructions to help you get started.

9. Create a private forum



Another way to create a paid membership site is to create private forums that users have to pay to access. Forums are a great way for your audience to get one-on-one advice from you. Other community members can also interact and help each other.

While forum moderation can be a lot of trouble, a paid forum is a great way to earn repeat revenue from your WordPress site.

You need to set up a forum on your site to get started. Here are our top 9 forum-based plugins for WordPress.

10. Create a Q&A community



The Q&A communities like Stack Exchange and Quora are huge. They help you create a web environment that is motivated, motivated and highly engaged.

Like forums, you need to spend some time building a large community. After that, you can monetize user-generated content on your website with ads, affiliate advertising, and other methods.

Popular Q&A websites receive direct advertising and sponsorship deals from advertisers in their industry. This will help them negotiate a much higher tariff and additional benefits.

See our guide to launching a Q&A website using WordPress.

Create a directory website with WordPress


Another way to make money with WordPress online is to create a directory or listing website. You can then charge visitors to promote their ads on their site.

Here are some different directory ideas to get you started.


11. Create a paid business directory

business directory



Business directories can make you think about the beginnings of the web before robots started to automatically index everything, but they are not completely outdated.

General business directories are no longer needed, but local or niche directories can be extremely useful.

Directories can gather reviews of local businesses, share the best podcasts on the topic, or list the best products in a particular niche.

You can easily create a web directory in WordPress following our tutorial. There are also many directory extensions for WordPress to choose from, many of which allow you to accept payment acceptances.


12. Create a WordPress desktop with paid submissions


Another option is to create a paid desktop. Companies that want to promote an open position for your audience can pay you to submit a listing.

Creating a successful desktop is easier than narrowing down a specific niche. That way, you can become a site looking for work in the industry with minimal competition.

This is great for a well-established niche for established blogs. For example, ProBlogger is now famous for its professional bloggers desktop.


With WordPress, creating a paid job board is easy. See our tutorial on how to create a job board in WordPress with WP Job Manager for a step-by-step walkthrough. You can use the WooCommerce Paid Listings addon to charge for job post submissions.


13. Create a WordPress Event Calendar With Paid Submissions


Instead of a job board, you could create an event calendar where you charge people to advertise their events. This also works well if you already have an established audience, because businesses will be willing to pay to reach your audience.

A paid event calendar is a good monetization method for local or industry-specific websites. You might choose to advertise events in your local city, conferences in a certain industry, or even webinars or live streaming events.

To set this up on your site, see our guide on the best WordPress event calendar plugins.

Sell Digital Products With WordPress

sell online


If you’re looking for a more low-maintenance way to make money online blogging with WordPress, then selling your own digital products may be a good choice. While you do have to invest the time to create the product upfront after it’s created your work is very minimal.

Here are a few digital products you can create and sell on your website.


14. Sell Ebooks on WordPress

Ebooks are an obvious choice for creating digital products. They are relatively simple to write and produce. If you’ve been blogging for a while, then you can collect some of your old blog posts and turn them into chapters of a book.

Once your book is written, you can design a cover using a tool like Canva and create a PDF of your ebook.

Selling digital products on WordPress is easy with a plugin. To get started, you can see a guide on the best WordPress eCommerce plugins compared.

For digital downloads, we recommend Easy Digital Downloads. It’s relatively easy to use and includes all the features you need to create your online store.


15. Sell Online Courses

Sell Online Courses


Selling an online course is another great way to make money online.

Courses usually sell for a much higher price point than ebooks. You can charge a premium for your expertise.

You’ll need to create the lessons for your course, plus any supporting materials that you want to include such as downloads, slides, checklists, templates, etc.

You will also need to decide whether you want to offer personalized support for your course. Some sites offer two tiers of each course: a basic version without support, and a premium version with email support.

Once your course is ready, you can use a learning management system (LMS) plugin to deliver the course to your audience.

We recommend using LearnDash with MemberPress.


16. Host a Paid Webinar

Webinars are a great way to build your audience, share your experience, and grow your business. But did you know they’re also a smart way to make money online?

Webinars are similar to online courses, but a webinar is live and often includes a question and answer section.

WordPress makes it easy to host a paid webinar. Whether you’re using your site to actually host the webinar, or just to advertise your webinar and register participants, it’s crucial for your webinar success.

For more details on how you can host a paid webinar, see our list of the 9 best webinar software for WordPress users.


Sell of online services through WordPress

If you are looking for easy ways to make money online, selling services is the fastest way to get started. There is no early investment to create a product or invest in inventory.

Instead, you can only create a "contract me" page on your website and start searching for the first client.

Here are some ideas to get you started.


17. Offer freelance services

Freelance Online


As a blogger, you are an expert in your niche. You can start earning income by offering your skills and knowledge as a freelancer.

The freelancer is a popular way to earn money online because it does not necessarily require any initial investment of time or money. You can simply start offering your services to your current audience.

Once you start the freelancer, you must have a way to bill and collect the payments of your clients. We recommend using FreshBooks, but there are also other billing add-ons for WordPress.

If you are interested in the self-employed to earn serious money online, check out our list of the main tools for self-employed, designers and WordPress developers to help you get started.


18. Start your own consulting business



Checking is another way to make money online from your blog and share your experience.

Instead of offering your services, a consultant offers advice and strategy so that your clients can be more effective.

As in the self-employed, there is no initial investment. You can start offering consulting services in your existing blog. All you need is to create a page with a form so that users can request more information.

To easily create a professional and mobile form, we recommend WPForms. You can see this tutorial on how to create a budget request form in WordPress to get started.


19. Become a coach

If the "consultant" does not look like the right title for you, you can consider it as a technician.

A vital coach offers advice, guidance and responsibility to set goals and improve your life. There are also other types of coaches, such as blog coaches, writing coaches and much more.

Regardless of your area of ​​expertise, you can provide individual help to your session with training sessions.

To save time and make things comfortable for your customers, you can set up a reservation form so that readers can schedule coaching sessions directly from your WordPress blog.

Check out the list of the 5 best add-ons and WordPress reservation options to get started.

Sell ​​physical products online through WordPress

While selling digital products or services can be an easy way to start making money online, there is nothing like the sale of real physical products. Here are some ways to start selling products with WordPress.


20. Start an e-commerce business with WooCommerce



Do you have an idea for your own product? Why not start your own online store?

WordPress facilitates the creation of a store or even the possibility of adding a store to the existing block through the free add-on for WooCommerce.

Starting an online store can be a lot of work since you need to create or buy the products and send them by yourself.

But selling physical products can be a rewarding experience, and sometimes a physical product is exactly what your audience wants.

To get started, check our tutorial on how to start an online store with WooCommerce.

You can also use Shopify or BigCommerce as a WooCommerce alternative.


21. Create an online store of T-shirts with WordPress

Creating your own t-shirt store is easy with WordPress. Almost everyone wears t-shirts, so opening a t-shirt store is an excellent way to generate money with any type of blog. T-shirt design allows you to be creative and offer something unique to your audience.

It's easy because there are services that allow you to load your own designs and print them out and send it to you. Get a benefit fee.

You can create your own T-shirt store on your WordPress site using WP-Spreadplugin by Spreadshirt.




If you want a faster solution, you can use a Shopify store that connects with dozens of T-shirt printing companies.


Multi-vendor add-ons

For step-by-step instructions, see the guide on how to create an eBay like auction website using WordPress.

22. Create a WooCommerce Dropshipping Store



Dropshipping is another way you can create an eCommerce store on your WordPress website without having to handle inventory or ship items yourself.

With dropshipping, you create the store, manage the website, and customer service. But a dropshipping service will take your orders and ship them out to your customers. They’re an invisible third party that your customers don’t even know about.

You can use the WooCommerce plugin to create a dropshipping store. There’s also a WooCommerce Dropshipping addon plugin that allows you to automate the process.


23. Create an Amazon Affiliate WordPress Shop

One downside of dropshipping is that you have to find a good supplier, which can be a challenge, and sometimes you have to place a large order upfront. This can make it difficult to get started without investing a lot of money.

If you want an easier way to set up an ecommerce site without having to ship products yourself, then you may want to try an Amazon Affiliate shop.

As with many of the items on this list, this works best if you specialize in a niche. If you offer everything, it’s impossible to compete with a big shop like Amazon. But in a small niche, you can differentiate yourself and really stand out.

For complete instructions, see our tutorial on how to create an Amazon affiliate store using WordPress.

Offering Platform as a Service

WordPress comes with some incredibly powerful plugins that are actually full-fledged platforms in their own right.

You can add such a platform to your blog or e-commerce store and offer it as a paid service. You get a cut from each sale, which allows you to earn passive income from user activity on your website.


24.Create an Online Marketplace Website

An online marketplace is like an eCommerce store where users cannot just buy but also sell their own products. Normally, WooCommerce assumes that you run a single vendor website.

You will need a plugin like WC Vendors to turn WooCommerce into a multi-vendor capable platform. After that, vendors will be able to register on your site and start selling.

You can make money by charging a commission on each sale, or you can allow vendors to buy membership packages for their listings.

For more details, see our guide on how to make an online marketplace using WordPress.

25. Make an Auctions Website

auction website



An auctions website allows users to bid on products to purchase them. This allows the sellers to maximize their profits and customers to find unique deals.

eBay is probably the best example of an online auctions marketplace.

You can run auctions on your WordPress website and even allow third-party vendors to list their products as well. You can make money by charging for the listing or by getting a cut on each sell.

To build an auctions marketplace with WordPress, you will need the following add-ons.

  • WooCommerce (for shopping cart and payment features).

  • An auctions add-on

  • A multi-vendor add-on

For step by step instructions, see our guide on how to build an eBay like auctions website using WordPress.


26. Create a Job Marketplace Website

Unlike a regular job listing website, a job market allows you to make money on each job listing. Fiverr and Upwork are probably the best examples of online job marketplace websites.

You can promote your job market as a micro-job platform for people who work in the same niche as your blog. You can select a very specific niche to make your platform more competitive.

This will help you easily find customers and professionals who are unable to use the larger platform due to very irrelevant competition.

You can get a small fee for a job listing or when a job is finished. More successful completion of the job will bring you more customers and freelancers in the future.

Become a WordPress Designer or developer

Mobile development


If you are more tech-savvy, you can become a WordPress developer or designer to make money online. It will take more technical skills, but it is not too difficult to get started.


27. Develop WordPress Plugins

Plugins are what makes WordPress so flexible and powerful. Plugins act like applications and allow you to extend and modify any feature of your WordPress site.

Plugins come in all variations, from very simple code editing to complex software applications. If you have a basic overview of how WordPress works and some simple PHP knowledge, you can create your own WordPress plugin.

As a plug-in developer, you can distribute your plug-ins in many ways. Anyone can submit a free plugin to the plugin directory as long as they follow the WordPress plugin instructions. It's a great way to gain experience and build a reputation for WordPress plugin developers.

When you're ready to start selling premium plugins, you can choose to sell them on a website like MOJO Marketplace or on your own WordPress site.

If you use your existing WordPress blog to sell plug-ins, you should make sure that the plug-in you create directly matches the needs of your audience. You can investigate them to see what problems they need to solve on your WordPress site, and then create a plugin to solve the problem.

You can then sell the plugin on your site using Easy Digital Downloads.


28. Sell WordPress Themes


sell website themes


If you like web design and development, you can start creating your own WordPress themes for sale.

This requires both design and technical skills. You need to know how to create a good looking design, as well as how to encode it for WordPress.

Using a WordPress thematic framework, such as Genesis, can give you a head start. Then you have to design and encode a beautiful child's theme.

29. Sell graphics on your WordPress site


Mobile development


If you love to design more than coding, another option is to design and sell graphics on your WordPress site.

You can create graphics, such as images or logos, and sell them on your site using the eCommerce plugin. You can also connect to online marketplaces and sell your graphics.


30. Accept Donations

How to Make Money Blogging for Beginners


Last but not least, one way you can make money from your WordPress blog is simply to ask for it.

You can begin accepting donations in a few different ways. You could add a Paypal donate button or a Stripe donate button to your website. Or for a more professional look and advanced features like email marketing integration, you could use WPForms to create a donation form on your WordPress site.

Donations are last on the list because of their limited effectiveness, since you have to rely on the generosity of your readers. It’s usually more lucrative to offer them something in return.


FAQs about making money blogging with WordPress?

At Audio Visual Lab, we have helped hundreds of beginner bloggers get started. We've heard almost every question you can think of. Here are the top questions for beginners about how to make money from us through the blog.

1. Which of these proven avenues for me is appropriate?

Your hobby and your method would work best for your blog topics.

For example, if you run a blog about photography, affiliate marketing, advertising, and paid memberships may work well for your blog.

Use useful attention to provide quality content that will make money for your users and make money. Or as the saying goes, do what you love and the money will continue.

2. How much money can I make from the blog?

It really depends on the effort you make and the time you are ready to invest. Truth be told, many beginner bloggers lose interest and give in quickly.

You will earn money on how much traffic you get, the monetization methods you use, and the work you do. Many successful bloggers earn six and even seven figures.

3. How long before you start making some serious money?

Making money online is not a "rich-quick" scam. Anyone else telling you is trying to cheat. If you want to make money starting a blog, you will have to work hard and spend a lot of time on it.

There is no easy way to tell if you were going to start making money soon. Some bloggers start making small amounts soon after starting their blogs. Others are trying to get rid of blogs.

However, those who are constantly working and adhering to a planned strategy are very good at driving early results.

4. How to get started

Getting started with your WordPress blog is easy. However, make sure you are using the right platform.

Basically, there are two types of WordPress available. is a hosted solution, and, also known as WordPress headquarters.

We recommend using because it will allow you to start making money without any restrictions. For more details, see our comparison of vs

You will need a domain name and a web hosting account to start blogging with Typically, a domain costs $ 14.99 per year, and hosting $ 7.99 per month, usually pays for an entire year.



Corporate  Video Production Company

Why You Need to Hire a Corporate  Video Production Company

Why You Need to Hire a Professional Corporate Video Production Company


Corporate Video Production Company

It is clear that the benefits of corporate video production cannot be denied in modern businesses. If your company does not take advantage of this means of communication, you miss an excellent opportunity to reposition your brand. The industry is in transition by adopting the corporate strategy. Easy access to hardware and software means more and more companies are discovering the power of this tool. With globalization, it is possible to outsource services around the world.

What is corporate video production?

Corporate video production is an effective way to present your products and services to potential customers as well as current customers. It's also the best tool for promoting your organization, your views, your goals, and your accomplishments to the target audience. That involves a lot of creative work and the use of the latest technologies.

Corporate videos can vary according to need and from one company to another. It can be used to produce training, introductions, welcome speeches, introductory videos, promotional videos and many other types of videos. Enterprise video production is not just about creating high-quality videos, and it's about creating memorable and useful videos.

What is corporate video used for?

Every profitable company looks for improved productivity, effective from the start and in times of change. With the marketing bank services available on the Internet and the company's messaging methods, lots of companies are searching for answers in corporate video production. The entire production of corporate videos has emerged when companies in the new era have become aware of the effectiveness of a well-designed and conceptualized corporate video production.

Many have applied it in company initiation training, and updating the junior knowledge base or high-level employees or simply motivational messages. Online businesses sector have also realized that successful corporate video production is also part of effective and well-researched marketing. Therefore, it is vital to choose the right video production companies in South Africa to the company's ethos and profitability.

How much does corporate video cost?

The cost may vary depending on corporate video production packages, the complexity of the graphics used, ranging from a moderate amount of R 8,800 to R 12,000 per day to a higher amount if you want to use 3D animations or new high-tech equipment to achieve effects spectacular movies. Most corporate video graphics will be created with your direct involvement in design and impact.

Corporate video production Durban expert understand that you are investing in a promotional video and will inform you if your product or service requires these elements. Your corporate video production packages, ideas, vision, and budget will determine whether animated graphics, animations, and additional post-production are needed for your project. The use of graphics and textual iconography is a widely accepted and effective way of attracting your audience.

How to write a corporate video script


In a way, writing a script for a corporate video can be more difficult than writing a script for a feature film. In general, there is a lot of information that has to be transmitted in a corporate video and a lot less time to do it. Since your script must include and convey the personality of a company, there is also much less room for a license or creative interpretation. However, if you consider these three tips for writing a business video script, you will be ahead of the game.

1) Be brief

When writing a company video script, remember that less is more. Avoid clutter or irrelevant information. That may be more difficult to achieve because there may be people in a strong position who would insist on explaining everything to society. You must, of course, be open to their suggestions. After all, it's your corporate video. Try this method: For every part of the information, you insist on, including your good judgment, contend that another part of the stuffed section is excluded.

2) Stay structured

The structure not only gives its writing order but also helps to advance the story. Clearly define the beginning, middle, and end and make sure to provide intermediate transition points. If you started the script with a story, use the dialogue to advance the story. Then, to close the subject, you may be able to use testimonials for the transition. Depending on the length of your script, it may be necessary to have three or more transition points. It also helps keep your video script entertained. Direct communication of facts and figures can distract your audience.

3) Add style

When talking about your audience, it's helpful to know who they are before adding too many resources to your enterprise video script. Nobody wants to attend a dry powder presentation. On the other hand, your audience may not appreciate a great parody of your organization. That becomes even more crucial if you are writing a video script for an international company. Learn about specific words, concepts or images that may not translate well into cultural boundaries. If you know who your audience is, it's easier to introduce your writing style and stick to it as well.

Types of corporate videos

A business can benefit a lot from a professional video production made by experienced and efficient video production company like the Audio Visual Lab. There are lots of types of corporate videos including training videos, product or company videos, service videos, or informational videos for a smaller, more specific audience.


Benefits of using a corporate video

Why make a corporate video? The corporate video is used to teach continuing education or safety training to staff members of a company. It's a much more affordable choice than business owners who spend time and money travelling the country for an information meeting or to give company employees a quick training session. These corporate visualization tools save thousands of dollars in business results and help them reach more staff than ever before.


The production of corporate videos by a company specializing in production is also advantageous for companies because they can also be used to promote their online activities. When a person searches for products and services which are in the same domain, they can use corporate videos to create interest and get the word out to people.

Still, on the importance of corporate video, the videos are an essential part of all business operations: employee training and safety information, product and sales information for staff, and promotional and marketing videos for customers potential. These corporate videos can be created by a high-quality video production company Audio Visual Lab with the knowledge and talent to produce videos with the appropriate goals and to help advance the company's initiatives. If you hire Professional video production companies in South Africa like Audio Visual Lab, you’ll guide you on how to get corporate video clients.

How to shoot a corporate video


Corporate video shooting is a process that requires professional video production companies. The companies use different ways and means to make sure your corporate video is excellent. Here are some steps that the corporate video production agencies use to make sure they create a great video that can help your business tremendously.

a) Organizing thoughts

The first step is to organize your thoughts. They will help you decide and clearly explain the reason for the corporate video. You will be able to find answers to questions such as "What do I want to show through this video?", "What should I talk about and how long should I be?" It is imperative to find answers to these questions to have a clear goal.

b) Write a script

You cannot read it by ear while recording a corporate video. You must have the script ready before you turn it. Although some people retain the services of an external person to write the video script, it is recommended to choose a person within the organization who has excellent language skills to perform this work. A person within your organization can surely highlight all the positive aspects and create a solid script. In case you've no voice but to call for outside help, be sure to inform the person of any points you wish to address in the script and give them reference material to consult if necessary.

c) Choose the cameraman

Again, you have the option of choosing video production companies in South Africa. In this case, unlike the previous step, it is recommended to hire a professional corporate video production in Durban to do the work for you. Most companies, eager to reduce their costs, think it is advisable to recruit employees who can do the job. Remember that you are recording a corporate video and that your level of clarity and professionalism must be high. Renting Audio Visual Lab corporate video production packages to complete this task will be the right thing to do.

d) Choose the star cast

Then you have to decide who is included in the corporate video and who is not. You may want to involve the heads of all departments in the video, but do not forget to add employees because they are the backbone of your business. That gives your customers a concrete idea of your work environment and how your employees feel.

e) Review and edit

Finally, before approving the video, review it with other colleagues and you will see that any part needs to be changed. Once this is done, your video is ready to be used.

What makes an excellent corporate video?

Many companies today add a corporate video to their website. But what makes a video good and another less good? Many elements contribute to the creation of an effective and professional-looking video. As she represents your business and may be the first impression someone has, it is essential that you do it well.


A good corporate video should interest its audience, be attractive, educational and fun at the same time. It needs to concentrate on the most compelling points and not promote everything. The video also needs to be clean and aim for real videos that have an optimistic side. Moreover, an excellent corporate video requires to storyboard everything by having a well-written script, both dialogue, and images.

One of the essential elements for creating a good video of a business is to keep it professional. For the most professional video, consider working with a professional video company, such as Dream Engine, where we manage everything from concept to script to production. Working with a reputable corporate video production company, he gains the experience, hardware, and technology to create the best possible video.

What are the tips for corporate video production?


The nature of corporate video production has changed considerably since the arrival of this type of video in the early days, and it is the Internet that has by far the most significant impact on this process and the results of this process/activity. So, here are some tips to help you along with your journey.

1) Speak first, write last

You will be surprised at the results of the discussions with your employees. You must first determine the content of the video, then write a lot of questions that you can ask your employees. People like to talk, and you will be surprised at what you discover with this approach. Once you have spoken with your employees, you can start writing a script. Keep it simple; make sure your interviews are transcribed on paper and choose your favourite answers.

2) Capture more videos than needed

During the videos on the camera, instead of asking a small selection of questions, ask a lot and keep the camera moving. It can also be useful to attack tangents because you can capture something that could be used for viral video campaigns, a marketing slogan, or an audio podcast.

3) Be brief

Human has short periods of attention. That is a fact, especially concerning the visual elements. Our brains have a perfectly harmonized filtering system that activates after one minute. Based on the fact that corporate video production usually lasts between 2 and 3 minutes. However, all the projects are different. Therefore, if the duration is much longer, you should consider splitting the video into smaller, more manageable parts.

4) Talk to your audience/viewer

Your corporate video production is not about you, but about your views. Each question and photo in the video must reflect this and be relative to its target audience.

5) Show passion

Videos are a fantastic way to convey emotions. We can see it, listen to it, share it and feel it sometimes. Without passion, you will lose your viewer, and your video will be lost among the millions of other non-memorable videos.

What to include in a corporate video

If you're making the promotional or exhibition video, you should think a lot more about the video. It should contain the vision and history of your business instead of just data and numbers that everyone can get from a fact sheet or PowerPoint presentation. That could include customer testimonials and employee experiences that tell your own story about your business. Finally, the colours of your company could enter the theme of the video. These colours would help reinforce the message of your company.

A corporate video must be well programmed and narrated, with a good score and sound editing. It should not contain long speeches or lengthy statistics, as they could be used anywhere and would be redundant in a promotional video. Tell the story of your business in an entertaining way, and your video will be a success.

What is corporate governance video?

Corporate governance video is a visual way of explaining company governance structures and principles which help explain the distribution of rights and responsibilities among the various company participants such as a board of directors, auditors, shareholders, creditors, regulators, directors and other interested parties. It also includes the rules and procedures to follow business decisions. It also explains the processes by which corporate objectives are established and pursued in the context of the social, regulatory and market environment.

Choosing the Right Camera for Your Corporate Video

You as a company do not need to buy a camera for corporate video shooting if you’re planning on hiring corporate video production, Durban. Corporate video production packages are quite expensive, but they are worth it since they are provided by video production companies in South Africa professionals and they use their professional camera for shooting the video.

However, if you plan on getting your camera, you might want to check your budget, camera resolution and the ease of use. Pick a camera that has a better resolution but which falls under your budget. You will be surprised to see some cameras cost more than $10000. Also, go for a camera that will be easier to use and operate. A video camera with too many controls might not be ideal for armature recording.

How Long Should A Corporate Video Be?

The human brain is by default set to concentrate on one thing for around 2-3 minutes. That means an excellent corporate video shouldn’t go beyond three minutes or else the audience will skip some sections as they tend to take their attention elsewhere.


A video produced for professional purposes must be compelling and well completed. Your business and your income depend on your image in the market. A poor quality video can degrade the image of your company in the minds of your customers. It is always better to use video production companies in South Africa like Audio Visual Lab to do the work of professionals. They have the knowledge and experience to produce corporate videos and can help you achieve your goals. They understand how to make a high-quality corporate video which stays true to the public's memory and which holds the audience until the whole message is delivered.

Digital Marketing Strategy Guide

Digital Marketing Strategy Guide

Digital Marketing Strategy: A Basic Guide for Business Professionals

Almost a decade ago, when the concept of internet marketing had just developed, it was quite easy to develop a website and make it viral among people. Even the word viral would not be appropriate because only a small fraction of people used the internet. No matter how the websites were made, the appropriate keywords would take it to the top lists. Today, when we think about the digital market, things have changed way faster than anyone could have imagined.



If we try to remember those moments, businessmen or analyst didn’t consider internet marketing to be making any effect on consumer behaviour. It was true as well because the internet was considered as an elite service. Not every common household or mobile device had any internet connection. Some would actually prefer those days back and get rid of the spam messages or emails.


The Shift of Technology


The sudden shift from traditional hoarders, brochures, pamphlets, or even letters to digital ads, mobile apps, spam on our inbox and even online marketing has overwhelmed us with a lot of data and information. Today, with 70% of the whole world’s population holding the modern technology of mobile devices and internet access, there is a huge plethora of space for digital marketing to flourish. But at the same time, each website faces a lot of competition about who gets to be viewed or clicked first.


Digital strategy is very important when it comes to making it to the top lists. Just inserting a few keywords into the portal and then launching it for the public doesn’t simply work. The strategy not just includes every possible way to make people gain interest in the ad or something else, but also includes the consumer’s market behaviour and influencing them to buy a product or service.


Since digital marketing is a highly competitive and a mind storming activity of the early 21st century, one needs to know the basics to understand how it works for the benefit of people and even the company. This basic guide would help amateurs and even professionals to know about the available options, creativity, motivating innovation among people, and in the end, teaching us how to move forward when stuck into a certain situation.

The Basics of Digital Marketing


Digital marketing, also known as internet marketing is a systematic procedure of making ads and showing it to people to influence their consumer behaviour. It is not just the internet where digital marketing plays a major role; instead, it covers all digital means of communications like television, smartphones, display advertisements and other digital means. In an age where almost every consumer’s behaviour is influenced through digital means, digital marketing can thus be categorized into smaller sections. They are-



Though there is a lot which can be added to the list, these are the topmost and the common categories of digital marketing.



Digital Marketing Strategy Guide



Digital marketing would gain and is even gaining every businessman’s interest because it is one of the fastest and cheapest means of sharing information to consumers in the market. We might find about a sale in a particular store only once we check the billboards or its advertisement in the newspaper, but many would actually get to know about it quickly if it is shared on a digital platform online. Moreover, one of digital marketing advantage is that it covers a wide variety of mass in the market with quiet less cost.


If a businessman is lucky enough or uses the correct set of strategists in digital market for advertisement, then they might actually get to advertise in front of a huge group of people with no money spent at all. The most fundamental rule to achieve this success is to know one’s customers well enough and even identify what they would like in their lives. It might actually sound easy and tough at the same time, but with proper knowledge and use of strategies, anyone can gain the top position on any digital platform.

A Brief History of Digital Marketing


digital marketing



Now that you have got an idea about what digital marketing is and what are its categories, let us dive into the history of this life changing phenomena.


To look back in time, the very first online digital marketing and advertisement started around the period of the 1990s. This is also the time period when Google, Yahoo and even the first web banner ads were gaining prominence all over the technological market and media. These media giants later went on to create one of the most successful firms in the whole wide world which manages a segment of digital marketing as well.


Later, The Web 2.0 literally changed the way people started looking at the internet, thus influencing digital marketing as well. Just before that period, businessmen or advertisement agencies were more focused on sharing information to the mass. After The Web 2.0, it became a matter of experience into which people wanted to be a part of.


Web 2.0



Businessmen were no more interested in just sharing or conveying information, but actually luring or manipulating people into buying a service or commodity. Back then, the main focus was to make them realize that with the help of a particular thing or service, the consumer’s life would become easier. Digital advertisement focused less on spam and more on making an impression in just a glance.


But along with this shift in the pattern of digital marketing, it was actually the consumers and not the company which took control of the marketing trends. The user generated contents like blogs, social networking sites, active vlogs like on YouTube took over on what was worth sharing or consuming. This made most businessmen prioritize their marketing strategies for the new generation of millennials.

Digital Marketing Practices


Let us look into each of those categories of digital marketing in detail and understand how every platform influences the trends of digital marketing.


  • Website


The company website is considered one of the core components of digital marketing strategies. Using a website for digital marketing purposes is also known as inbound marketing. Through the use of the official website, any businessman can connect directly with the consumers by sharing their ideas, aims, details of the products and even services.


The company website is considered important because it is what creates the company’s credibility and branding. Consumers would prefer to know more about the company from the company itself.


  • Search Engine Marketing (SEM)


Digital Marketing Strategy Guide


Search Engine Marketing is a form of digital marketing through which a company increases its products or service’s visibility on the search engine itself. To explain it in simple terms, if a user or consumer type for any product or service on Google, then Search Engine Marketing would work by showing the company’s products on the front page of the search engine. It has been estimated that there is a change of 70% click rate if the company’s information is found on the first page of Google search engine.


It should also be noted that most of the SEM strategies are paid advertisement. Moreover, Search Engine Marketing doesn’t just work alone since this result is also determined by Search Engine Optimization (SEO).


  • Search Engine Optimization (SEO)


Digital Marketing Strategy Guide



Search Engine Optimization is another form of digital marketing through which a company increases its visibility on the search engine with the use of particular keywords. These results are mostly unpaid results and together with SEM and SEO can increase the visibility to any consumer. This system of strategy is also known as natural, organic or earned results.


When a consumer types something on search engines like Google, Bing or Yahoo, they scan to whole internet database to find which keywords, terms or phrases matches with the search and are more relevant. The important aspect of Search Engine Optimization is that the keywords and relevance are mostly typed in HTML format and along with it, there are other factors that determine the page’s visibility. Those factors are –


  • Secured sites (HTTP vs HTTPs)
  • Mobile friendly websites
  • Schema Markup
  • Content quality
  • Webpage content length
  • The speed of the website
  • Social signals
  • Quality backlinks
  • Properly optimized images
  • Age of the domain



  • Pay-Per-Click Advertising (PPC)



Pay-per-click advertising is a form of paid digital marketing strategy where pop up advertisements or any forms of advertisements are used to direct consumers to that page. While browsing through the internet, you must have noticed advertisements popping on the edges or sides of the screen for a particular product or website you must have looked up through that device. By clicking on those advertisements, a consumer is directed to the official website.


Pay-per-click advertisement is usually paid advertisement on the internet where the advertiser pays the publisher every time an advertisement is being clicked. The more the clicks, the more the website gets more prominence and viewership.


  • Remarketing





Remarketing, also known as behavioural retargeting is a technique of digital marketing, where targeted advertisements are being shown to the consumers based on their search history. This is also a form of pay-per-click, but the advertisements are more specific, targeted towards particular audience members and more refined. You must have come across such advertisements when you have visited a particular website and then sense that most advertisements are again based on that website, and more specifically on the products or services which have been viewed.


When a user visits a particular website, the webpage automatically leaves a cookie on the web browser of the user device. This cookie sends data to the tools like Google Adwords and shows specific products, services or websites as an advertisement after you leave that website.



  • Email Marketing and Marketing Automation



Digital Marketing Strategy Guide


Email marketing or marketing automation is a form of digital marketing where marketing is done through emails or messages to specific consumers. Though this might seem to be a backward technique of marketing, in reality, email marketing attracts most of the audience viewership to the website. This technique is effective because most of the emails sent to people are based on a particular pattern, where emails are sent to a specific audience, mostly high profile accounts, or accounts which have subscribed to certain web pages, or to consumers who show a trend of visiting a website often.


It has been estimated that email marketing has a higher chance of web viewership with a return of almost $45 or every $1 given for advertisement. In this whole technique of digital marketing, marketing automation works by automatically sending messages or emails to visited or subscribed consumers.


  • Social Media Marketing


Digital Marketing Strategy Guide


Social Media Marketing is one of the most successful, cheap and trending modes of marketing. As the term mentions, social media marketing is usually done on social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest or other sites. It should be noted by all businessmen that most of the consumers prefer a company’s presence on Facebook, Instagram or on Twitter with a good viewership and audience.


Social media marketing can be both paid and unpaid marketing since the viewership will be based on the number of likes the page or post have, number of shares and even comments. Along with it, marketing strategists and businessmen must have sufficient knowledge about which social media site would gain more attention on a particular website.


  • Video Marketing


Video marketing is a form of digital marketing through the use of promotional videos and ads. Most of the video marketing is done through YouTube, social media sites and websites. Video marketing strategies have a far wide viewership if it is made attractive and interests the audience.


Moreover, a video is likely to get 50% more organic results on search engines since it is more attractive than a basic advertisement. Through the use of videos, the businessman or a company can share more inputs about a product or a service, making consumers feel confident enough to buy those things.





Digital marketing techniques have taken all over the online and offline marketing worlds. If used properly and efficiently with proper strategies, it can create a fortune for any business owner.

How I Improved My Local SEO In One Easy Lesson

What is Local SEO?

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practised in standard SEO.

Audio Visual Lab’s Local SEO services will increase your website’s traffic and connect you with more qualified local prospects through selected keywords and geographic targeting. The top Benefits of Local SEO:

  • Your marketing budget is being spent (and tracked) against your growth and progress in your local business environment
  • The strategy is focused on ensuring that your business service area is optimized for your target market
  • Successfully executed Local SEO also allows you to stand out in local search results and allows your business to be found in local directories and by prospective customers using mobile devices

A solid understanding of your ideal customer, competitor analysis, and keyword research play a major role in executing a successful Local SEO Strategy. Audio Visual Lab’s Local SEO will help grow your business by having your company and its services are known to more people! Not only will Audio Visual Lab’s SEO services increase your companies overall search engine ranking on major search engines, but our services will focus on reaching high ranks for critical search results for your business.

Top 7 Benefits of Local SEO

  • You can be seen before your competitors.
  • Many of your competitors don't optimize for local SEO.
  • You can learn about your customers' intent.
  • You can learn about gaps in your business' services.
  • Your business' reputation will improve.
  • Your website traffic will improve.
  • You will get new customers.

1.Build Local Citations

Where to Get Citations

We’ve defined citations as any web-based reference of your local business’ name, address, and phone number, and we’ve explained how they affect search engine visibility and rankings. Now, let’s outline a plan for building and earning these vitally important references.

1). Google comes first

Google is such a fundamental local business asset that many local SEO experts don’t term it a “citation.” That being said, your Google My Business listing is the most important listing to develop and manage well. Google’s domination of local search makes your listing there incredibly valuable.

Check out our easy to use a list of top 10 free South African business directories for your business' success.

HOTFROG. Hotfrog is an international business directory which operates in 38 countries around the globe. ...











2.Google My Business Listings

Now that we’ve covered the importance of NAP and local citations for local SEO, let’s move onto the almighty Google My Business (GMB). Google My Business is perhaps the most influential factor in local SEO success. Using GMB is absolutely necessary if you want your local business to rank high in organic Google search results and on Google Maps. GMB will also provide you with data insights on how customers found you for free. Make sure you do the same for Bing Places for Business.

  • Enter complete data including NAP, business hours, and categories
  • Verify your location(s)
  • Keep your hours accurate
  • Manage and respond to reviews
  • Add photos of your business

google reviews



Do reviews help SEO

There are three main benefits of getting customer reviews; first, to acquire testimonials you can use in marketing your business: second, to better understand what you are doing right and/or wrong as a business; and third, to improve the visibility of your business on Google. In regards to the latter, the importance of accumulating genuine and honest reviews of your services online is ever increasing. Although you may have all the other elements of your local search strategy covered, the power of review data should not be underestimated.


  1. 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
  2. 46% of all searches on Google are seeking local information.
  3. 97% searched online to find a local business  (Source: Hubspot)
  4. As of June 2018, Google accounted for over 72.47%of all global desktop search traffic, followed by Baidu at 13.47%, Bing at 7.64%,  and Yahoo at 4.74%. (NetMarketShare)
  5. 86% of people look up the location of a business on Google Maps
  6. 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
  7. 97% of people find out more about a local company through the internet in 2017. (BrightLocal)
  8. Among these consumers, 12% search for a local business on a daily basis. This is a slight increase from 2016, where 11% searched for local businesses daily.
  9. 92% of searchers will pick businesses on the first page of local search results.
  10. 46% of all Google searches are local. The same article revealed that 60%)of the people who search for local business use smartphones.  (Hubspot)
  11. During holiday seasons, 76% of consumers prefer shopping in physical stores. (Geo Marketing report)
  12. 70% of customers visit a store based on information found online.
  13. 56% of local stores are yet to claim their local listing on Google. It is free to list business in either Bing Places for Business or Google My Business.
  14. More than 50% of ‘near me’ searches result in a store visit. (Mediapost)
  15. Between 20% and 25% of organic traffic converts to a lead.
  16. Search beats social media by more than 300% as a traffic source. (imForza)


Local SEO Stats Infographics

local seo stats infographic


3. Know the audience well

Don’t you wish to read your clientele in detail, so that you can offer the best of services that you have? Besides, there is always an option to show empathy by putting yourself into their shoes. If they require an idea to transform their halted business area into a cash flow machine, you will be able to give them better insights on SEO, PPC and other marketing tricks, only if you know how to influence the client. This would make them interested in knowing more about you and your business. Let us make you remember some points on your fingertips. Below questions would help you understand your clients better:

  • What is your customer’s expectation?
  • What’s your customer’s budget?
  • Are your services available at the price proposed by the customer?
  • Observe if the client is associating with you for a short term business or long term business.
  • Give options to your customers to choose from.


Optimize Website Pages and Content for Local Keywords

Let’s say you’re hungry and looking for a pizza place. You’re going to include the name of your city in your search to make sure Google only shows you listings that are relevant. For example, “pizza restaurant in San Diego.” Your potential customers do this, too. Therefore, it’s important to include your city’s name in your:

  • Title tag
  • Meta description
  • H1 tag
  • Body text
  • URL structure
  • Alt text on relevant images


Embedded Maps

Embedding a Google Map on your website’s contact page is another simple, yet effective way to help boost your local rankings. Not only does this give your potential customers a visual idea of where your business is located, but it also tells Google to pull clues from both your content and the map, making it more likely that your website will rank high in organic search results and on Google+ Local.

local seo

High-Quality Backlinks from Authoritative Websites

High-quality backlinks from authoritative sites can give you an enormous boost in rankings. They’ll give you an increase in referral traffic while building your reputation with Google. Just liked with the user reviews, getting backlinks is more evidence for Google to view your website as a credible business. Put on your PR hat and try to get media attention through local news and publications, or by sponsoring an event or partnering up with local businesses in a similar industry to get other websites to link back to yours.

How do I rank well in local search?

So now you know what local SEO’s all about, you’ll probably be wondering how to actually achieve success in it! First, we’d recommend familiarizing yourself with the three core elements of local search ranking

  • Proximity: How close is your business to the searcher?
  • Relevance: How relevant to the search query are your products and services?
  • Prominence: What do other consumers say about your products and services?


Closing Thoughts on SEO For Local Businesses

Developing a local search engine strategy is no longer an issue for debate. Local SEO has the potential of bringing you more customers.

Going by these statistics, it is clear that millions of consumers use local searches on a daily basis to find local products and services. So, if you haven’t optimized your business for Google local search, you are failing to take advantage of this significant opportunity. The above trend suggests that more consumers are looking for local businesses.

What other stats are driving your 2019 digital marketing strategy?

Share them in the comments!