how to make a website

How To Make A Website [Step-by-Step Guide]

How to Create a Website

If you have been wondering how to make a website on your own from scratch but just didn’t have a clue where to begin, then you have landed in the right place…

Step 1: Buy a web hosting and register domain name.

In order to set up your WordPress (or any other type of website), you’re going to need two things:

  • Domain Name (a web address like YourSiteName.com)
  • Web Hosting (a service that connects your site to the internet)

In order to store your images, content and website files, you are going to need web hosting. Without web hosting, your website will not be visible on the Internet.

Owning your own domain name looks far more professional than having your site on someone else’s domain (like yourbusiness.my-free-website.com), and it’s super affordable, too. Most hosting providers offer domains FREE for one year (usually ~$15/year).

In a nutshell – without web hosting and a domain name, your website will NOT exist.

Where Do I register a Domain Name and Get Web Hosting?

Here are some of the well-known hosting companies:

Full disclosure: We earn a commission if you end up purchasing Bluehost through our referral links in this guide. This helps us to keep WebsiteSetup up and running and up-to-date. Thanks for your support.

We’ve mostly used Bluehost as a web hosting and domain registrar.

Use this link to get a free domain (for the first year) with your hosting.

Their price tag starts at $ 2.75 / mo and they are currently throwing out a free name (first year) - which is why I should get them out.

They are also one of the most popular hosting providers on the market, so it is well-established and secure enough to be able to host your site.

Even though most of their servers are in the US, they can chase many people around the world. And it is probably cheaper than locally. As someone who lives in South Africa, we still love to use it.

Here are Bluehost’s key features:

  • FREE Domain Name for 1st Year
  • FREE SSL Certificate Included
  • 1-Click WordPress Install
  • 24/7 Support

So if you want to save money on your hosting, click on this link and purchase your hosting now.

You also want to choose a hosting that provides free SSL certificates. Without an SSL certificate, your website will have this ugly “Not Secure” label at the top:

 

 

Already have a domain name and hosting? Go ahead and skip ahead to step 2, where we’ll explain how you can set up your website.

Here’s how to sign up with a web hosting provider (and register a domain name if you don’t have it yet).

 

1. Go To www.Bluehost.com(or Any Other Web Host)

Remember: Since we’re using Bluehost ourselves, we’ve negotiated a small discount for websitesetup.org visitors. Use this link to activate it.

 

How to start blog

2. Choose Your Website Hosting Plan

Once you click “get started now,” you’ll be taken to a page to select the hosting plan of your choice.

  • Basic
  • Plus
  • Choice Plus
  • Pro

If you are on a budget, you can use their “basic” plan. It’s great for smaller sites with low or no traffic.

However, if you want to scale or expect more traffic to your website, we recommend choosing their “choice plus” plan. It’s truly unlimited.

Whichever you choose, you can later upgrade or downgrade based on your needs.

 

How to start blog

 

3. Choose a Domain Name

If you don’t have a domain name yet, here’s an easy starting point:

  • If you’re making a website for your business, your domain name should match your company name. For example YourCompanyName.com
  • If you’re planning to set up a website for yourself, then YourName.com can be a great option.

How to start blog

 

For this site (Website Setup), we chose websitesetup.org because WebsiteSetup.com was taken at that time.

Domain names usually end with .com, .org or .net, but in recent months, a huge amount of domain extensions (the end part of the web address, like .com) have come out, ranging from .agency to .pizza.

Our best advice? Avoid the weird extensions and go with .com, .net or .org unless they perfectly describe what you have to offer – and even then, see if you can find a more common name.

If you’ve already got a domain name, just enter it in and click “Next” on the “I have a domain name” form.

If you aren’t ready to choose a domain right off the bat, you can do it at a later point in your website setup.

4. Fill In Your Account Details

To create your account, just enter your personal information on the “create your account” page.

You’ll need to add in your first name, last name, country, street address, city, zip code, phone number, and email address. Your receipt will be sent to the email address you enter here.

It’s optional to also add in your business name within this form.

how to create a websiteEnter your payment information to continue.

5. Check Your “Package Information” and Finish Registration

The next step in registering for a Bluehost account is to select your plan and package.

These are the last steps you’ll go through before your account creation is complete, so you are almost there…

Simply choose the length of your web hosting registration and you’re good to go.

If you chose their “Choice Plus” plan you’ll already have the Domain privacy and Codeguard basic included. Otherwise, we recommend getting a domain privacy protection.

This keeps your registration information fully hidden from the public. No-one can find out that you are the owner of your domain.

6. Create Your Password and Log Into Bluehost

Once paid and registered, you’ll be able to create your password:

STEP 2 Set Up Your Website

Once you’ve bought your domain name and set up your hosting, you’re well on your way!

Now it’s time to get your website up and running. The first thing you’ll need to do is install WordPress to your domain.

Installing WordPress

There are two possible ways to install WordPress, one MUCH easier than the other.

1. To create a website with WordPress (or Joomla and Drupal), use the “one-click installation”:

Almost every reliable and well-established hosting company has integrated 1-click-installation for WordPress, which makes getting going a snap.

If you signed up with Bluehost or any other similar hosting company, you should find your “1-click-installation” in your account control panel.

Here are the steps you should follow (should be similar/same on all the major web hosting companies):

  1. Log in to your hosting (Bluehost) account.
  2. Go to your control panel.
  3. Look for the “WordPress” or “Website” icon.
  4. Choose the domain where you want to install your new website.
  5. Click the “Install Now” button and you will get access to your new WordPress website.

2. … OR MANUAL INSTALL (For those who don’t use Bluehost or any similar host)

If for some odd reason (some hosting companies don’t provide one-click-install for WordPress) you don’t have the option to install WordPress automatically, look this manual guide below:

Installing WordPress ManuallyPssst – if they don’t have 1-click-installation, maybe you’re dealing with a bad host!

 

STEP 3 Design Your Website

 

Once you have successfully installed WordPress to your domain, you’ll see a very basic yet clean site.

But you don’t want to look like everyone else, do you?

That’s why you need a theme – a design template that tells WordPress how your website should look. See an example of a free WordPress theme that you can install:

How to start blog

 

Here’s where it gets fun:

There are 1500+ of awesome, professionally designed themes you can choose from and customize for your own site.

Most of the WordPress themes are free to use and highly customizable. 

Here’s How To Find a Theme You Like

1. Log into your WordPress dashboard

If you’re not sure how to type in: https://yoursite.com/wp-admin (replace “yoursite” with your domain).

This is what the WordPress dashboard looks like:

how to create a website

 

Everything is easily labelled. If you’re feeling a bit overwhelmed, don’t sweat it – we’re going to show you where to go next.

2. Access FREE themes

Once you’re on the dashboard, you’ve got access to over 1500 free themes! Just search the sidebar for “Appearance”, then click “Themes”.

We highly recommend Elementor this is a 100% free tool and easy to use.

If you want to buy professional or elegant than what you find here, you can head over to ThemeForest.net where there’s a big library of themes to pick from at varying costs.

But before you do that, we really suggest you at least try spending some time browsing the free themes. Many of them are actually really professional and well made; so don’t write them off.

 

How to create a website

 

As you can see above, installing a new theme for your website is very easy.

You can search for specific keywords and/or use filters to find themes that suit your style. Finding the perfect theme can take a while, but it’s worth it.

You should also look for themes that are “responsive”, as this means they will look good on any mobile device.

Just punch it in as one of your keywords, and you’ll be all set!

3. Install your new theme

Once you have found a theme you like, installing it is as simple as clicking “Install” followed by “Activate”.

Installing WordPress theme

 

IMPORTANT: Changing themes won’t delete your previous posts, pages, and content. You can change themes as often as you want without having to worry about losing what you’ve created.

 

STEP 4 Add Content To Your Website

With your theme installed, you’re ready to start creating content. Let’s quickly run through some of the basics:

Adding and editing pages

Want a “Services” page, or an “About Me” page (like we have on our menu at the top of the site)?

1. Look along the sidebar in the WordPress Dashboard for “Pages” -> “Add New”.

2. You’ll find a screen that looks a lot like what you’ve maybe seen in Microsoft Word. Add text, images and more to build the page you want, then save it when you’re done.

how to create a website

Adding pages to the menu

If you want your new page to be linked to your navigation bar,

1. Save any changes you’ve made to the page by clicking “Update”

2. Click “Appearance” -> “Menus” in the sidebar of the WordPress Dashboard

3. Find the page you created and add it to the list by clicking the checkbox next to it and then “Add to Menu”.

 

WordPress navigation

Adding and editing posts

If you have a blog on your website, “Posts” will be where you turn to next. You can use different categories to group similar posts.

WordPress categoriesIf you want to add a blog to your website, you can use different categories and posts. Let’s say you want to create a category named “Blog”. Simply add it to your menu and start making posts.

Here’s what you need to do:

a. Create a new category by going to “Posts -> Categories”

OR

b. Create a blog post by going to “Posts -> Add New”. Once you’ve finished writing your blog post, you need to add the right category for it.

Once you’ve created your category, simply add it to the menu, and you’re in business!

Customization & Endless Tweaks…

In this section, we’ll cover some of the basic things we’ve asked about all the time that will help you tweak your website.

Changing Your Title and Tagline

Page titles explain to searchers what your website is about. They’re also a big part of how search engines determine your rankings. You want to be sure they’ve got the keywords you want to have targetted (but in a natural way, written for real people).

You should use a unique title on every page of your site. For example, our site’s title is “How to Make a Website”.

(Can’t find it? Just hold your mouse over the tab at the top of your web browser).

Taglines are added at the end of titles across every page. Our site’s tagline is “Step by Step Guide”

In order to change the title and tagline on your website, go to “Settings -> General” and fill in the form below:

 

Site title, tagline and settings

Disabling Comments for Posts & Pages

Some websites (business/organization sites mostly) don’t want their visitors to be able to comment on their pages.

Here’s how to shut comments off on WordPress pages:

1. While you are writing a new page, click “Screen Options” in the top right corner.

2. Click the “Discussion” box. The “Allow Comments” box will appear at the bottom.

3. Untick “Allow Comments”.

Want to disable comments on every new page by default?

1. Go to “Settings -> Discussion” and untick “Allow people to post comments on news articles”

Website comments settings

Setting Up a Static Front Page

Some people contact me saying they’re frustrated that their home page looks like a blog post. You can fix that by making your home page “static”.

A static page is a page that doesn’t change. Unlike a blog, where the first new article will show up at the top every time, a “static” page will show the same content every time someone comes to the site – like a home page you’ve designed.

To set up a static front page:

1. Go to “Settings -> Reading”

2. Choose a static page that you have created. “Front Page” denotes your home page. “Posts page” is the front page of your blog (if your entire site isn’t a blog).

If you don’t choose a static page on your own, WordPress will take your latest posts and start showing them on your homepage.

Static homepage

Editing sidebar

Most WordPress themes have a sidebar on the right side (in some cases it’s on the left).

If you want to get rid of the sidebar or edit out items you do not need like “Categories”, “Meta” and “Archives”, which are usually pointless, here’s how:

1. Go to “Appearance -> Widgets” in the WordPress Dashboard.

2. From here, you can use drag and drop to add different “boxes” to your sidebar or remove the items you don’t want.

There’s also an “HTML box” – a text box where you can use HTML code. For beginners, don’t worry about this – just drag and drop the elements you’d like in your sidebar.

Installing Plugins to Get More out of WordPress

What is a plugin?

“Plugins” are extensions that are built to expand WordPress’ capabilities, adding features and functions to your site that don’t come as built-in.

They’re shortcuts to getting your site to do what you want to, without having to build the features from scratch.

You can use plugins to do everything from adding photo galleries and submission forms to optimizing your website and creating an online store.

How do I install a new Plugin?

To start installing plugins, go to “Plugins -> Add New” and simply start searching.

Keep in mind that there are over 25,000 different plugins, so you’ve got a LOT to choose from!

Installation is easy – once you find a plugin you like, just click “Install”.

BUT – before you go and install every single one, we suggest you read this article: Things you need to know about using WP plugins.

To save you some time, we’ve put together a list of the most popular plugins that webmasters find useful:

  • #1 Contact form 7: Our website has a contact form on my About Us page. It’s an awesome feature to have, as people (like you!) can fill in the form and send me an email without logging into their own email provider. If you want to do something similar, definitely get this plugin. P.S. Here’s a step-by-step guide for setting it up.
  • #2 Yoast SEO for WordPress: If you want to make your WordPress site even more SEO-friendly, this plugin is a must-have. It’s free, and it’s awesome. You’ll be able to edit your title tags, meta descriptions and more, all from within the page itself – no more fussing with WordPress settings.
  • #3 Google Analytics: Interested in tracking your visitors/traffic and their behaviour? Just install the plugin, connect it with your Google account and you’re ready to go.

Of course, this is just the tip of the iceberg! Here’s a list of recommended plugins.

Step 5. Secure your website.

It’s also crucial for a business website to be as secure as possible from possible hacking and identity theft schemes. The fact of the matter is some of you might be vulnerable to cyberattacks due to weak passwords, plugin vulnerabilities, and outdated software. These things leave a hole to your website, and you need to find a way to block these holes.

The best WordPress plugin I’ve found so far that does this is iThemes Security. The free version of this plugin already offers you strong security features, and you can activate it just one click.

To install iThemes Security, head over to Plugins Add New then search for iThemes Security.

 

install ithemes

 

Once it’s activated, you will see a new option in the sidebar called Security. Go to Security Settings and you should see a message about the different features that iThemes can do for you.

 

secure site ithemes

 

Enabling all of these features takes just one click of the blue Secure Site button. Once you click that button, you will see this message:

 

activate network brute force protection

 

The Network Brute Force Protection is a feature where users who tried breaking into other sites that are members of this network are automatically banned from breaking into yours. This is a pretty good feature that only iThemes has, so to activate this just provide your email address and click Activate Network Brute Force Protection.

In just a few clicks, your website is now secure. You can do so much more with this plugin, and if you want to learn more about it, you can watch my iThemes Security review and setup tutorial here.


Step 6. Backup your website.

You also have to back up your website to save yourself from the possible unfortunate event of losing any of your data. For this, we’re going to use UpdraftPlus Backup.

To install this plugin, go to Plugins Add New and search for UpdraftPlus Backup. Install and activate it.

install updraftplus

 

Once it’s activated, it will create a new option under Settings called UpdraftPlus Backups. Click on it to start configuring your backup settings.

 

updraftplus backups in settings

 

Once you’re inside, click Settings. Here, we will set it up so that offsite automatic backups are being made regularly. For the Files backup schedule, I recommend setting it to weekly and retaining one backup. Files don’t change often so that’s good enough.

As for the Database backup schedule, since this changes often, set it to daily and retain 7 backups.

Once you’ve set the schedules, scroll down and hit Save Changes. Then scroll back up again to choose where you want to store your backups. I usually recommend Dropbox because it’s very easy to use, but you can use anything and as many as you like.

 

setting up updraftplus backups

 

Click your preferred remote storage and click Save Changes again. You will then see this message:

 

remote storage authentication

 

You have to click this link to authorize UpdraftPlus Backups to store backups to your selected storage. In this example, since I chose Dropbox, clicking this link will lead me to the Dropbox sign-in page. Once I sign in, I will see this message:

 

complete setup updraftsplus backups

 

I just have to click Complete setup, and I will be taken back to UpdraftsPlus backend in WordPress with this confirmation message at the top:

 

authentication complete updraftplus

 

If I wanted to make a backup, all I have to do is click the blue Backup Now button. UpdraftPlus will also create backups according to the schedule I made earlier and push those into DropBox.

If you want to restore a backup, just click on Existing backups and click the Restore.

Congratulations – You’re Ready to Launch!

 

 


How to Start a Blog

How to Start a Blog - The Ultimate Step by Step Guide

How to Start a Blog: The Ultimate Step by Step Guide

Want to learn how to start a blog?

If you’re looking for a free, easy and step-by-step guide to follow on how to start a blog, then you’ve come to the right place. I’m here to help guide you through this.

Don't fear, starting a blog will be easy even if you have no technical experience - and I'm here to guide you through every step of the way. In about ten minutes from now, you have a brand new blog to call your own.

So, how do you start a blog?

What is a Blog?

How to Start a Blog

A blog is a type of website where the content is presented in reverse chronological order (newer content appear first). Blog content is often referred to as entries or “blog posts”.

Blogs are typically run by an individual or a small group of people to present information in a conversational style. However, now there are tons of corporate blogs that produce a lot of informational and thought-leadership style content.

 

What can you write about in a blog?

Ask yourself “What do you love doing?”.

I like finding new ways of marketing online. I have been studying great ways to market products and services online for small businesses for over 3 years now, so I wanted to help others.

That’s when my blog got kicked off. You should always blog about what you love. So, try to brainstorm what you are good at.

  • Are you good at making desserts or cooking?
  • Do you just love talking about your lifestyle and your mum life?
  • Are you good at selling?
  • Do you love travelling?
  • Are you a fashion junkie?
  • Are you an expert in Photography?

 

Do you need to spend a LOT of money to start a blog?

Absolutely NOT. You can start a blog for a price as low as $2.95 per month (only through my link for a limited time!) That’s almost equal to nothing when compared to the possible income you can get from your blog.

You can start a profitable blog for that price which can earn more than that.

Bluehost is the hosting provider which I recommend, and you can start your blog quickly for this low price and get a FREE domain as well. Bluehost also has a money back guarantee, so you are stress-free.

Let’s get into the details of how to start a blog and make money,

 

1. Brainstorm a Good Domain Name

It is the first step you take when you start a blog. A domain name is pretty much like your address on the web. For example, my domain name is audiovisuallab.co.za.

Choose a domain name which relates to your niche, and this might take some brainstorming because not all domain names you want might be available.

You can register your domain name with any registrar such as A2 Hosting, iPage Hosting or you can register the domain name directly with Bluehost.

I would suggest you go with Bluehost so that it’s not too complicated for you and you have both your domain name and hosting with one company.

You get a domain name FREE if you sign up with Bluehost for a 36 month plan.

There are free web hosting options like WordPress.com and Blogger.com, but if you are serious about making money from your blog, then you need to go with a self-hosted option.

With a self-hosted blog, you monetize it fairly quickly, and you own all your content. If you want to start your blogging journey on the right foot, then go with self-hosted.

I have hosted my blog with Bluehost, and I never had any issues with it. It offers the lowest price for hosting, and I am very pleased with their support.

 

2. Get started

After you go to the homepage of Bluehost you will see this screen, click on ‘Get Started now.’

How to start blog

 

Then you will come to the web page below, where you have three options for hosting namely Basic, Plus and Prime. I am with the Basic plan and that is more than enough for me. You can always update the plan later if you need.

How to start blog

Another reason why I recommend the 36 month plan is, you save a lot of money when compared to paying month by month.

It covers many things along with a FREE domain when you sign up for a 36 month plan, and this is just for $2.95/month!

 

3. Register or Connect your Domain name

How to start blogNow is the time to register the domain name that you chose earlier. If you have your domain name with other hosting providers, you can always transfer it here.

4. Choose your Package

After you have given your details, you come to this screen where you have to choose your package. I started off with a 36-month plan at $2.95 per month. If you don’t want to go for a long-term plan, then you can go with a 12-month plan. It saves a lot of money.

How to start blogAs a beginner blogger, you don’t need to worry about the extras. If you need them, you can always update them later.

 

5. Install WordPress

And now for the best part, Bluehost automatically installs your WordPress after you sign up for hosting so that you don’t need to any techie stuff!

How to start blog

You just have to login with your WordPress credentials.

How to start blog

Your blog is ready!!

You need themes to make your blog look good. You have to log into WordPress and then go to ‘Themes’. There will be some free ones that are available to you.

 

How to start blog

 

You can always use free themes to design your blog, but if you want to go with paid themes, then I suggest Uncode. My blog is with Uncode theme and I highly recommend it if you want to go for a paid one.

 

Time to Start Writing for Your New Blog

The important thing I did and would advise you is, have rough drafts of at least ten posts before you launch your website.

That way you have your content ready, and you can work on the promotion when the launch happens.

Try to understand what your readers want, read their comments and know what they need. Writing and promoting go hand in hand.

Writing a post can be relatively easy when you know a lot about your niche but trying to solve a reader’s problem is something which is going to get returning traffic.

One thing I do is, go to forums and places like RedditQuora. There are discussions here, and they can be a gold mine for your blog post ideas. You can also sign up for Google Trends, you will get top trending news about your niche, which can be good post topics.

 

How to write a blog post & publish it

Now that your blog is up and running it’s time to actually do some blogging!

Go to the left menu and click on “Posts”.

You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.

To begin writing a new post, click the “Add New” link.

You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.

If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.

Once you have finished your post just click the “Publish” button on the top right side of the screen to publish it.

Publishing Your Blog

Even after you have written a post your blog may still be showing a “Coming Soon” page.

When you are ready to make your blog public just click the “BlueHost” menu at the top left of the menu in your administrator area then click the blue “Launch” button to remove the “Coming Soon” page.

Congratulations! You now know how to start your own blog and publish content!

Step 6: Promote your blog

Creating a well-designed blog and writing great content is just the start. In order to get readers for your blog, you will need to spend some time promoting it, especially when you first start.

One of my favourite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.

In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.

Email marketing is too big a topic to cover well here, so I created a separate guide to email marketing for those who are interested (hint: every blogger who wants more readers needs to read this guide).

For more tips on promoting your blog make sure to check out my in-depth guide to blog promotion.

Step 7: Make money blogging

Once you have put in the effort of creating great blog content and promoting your blog, making money from your blog is actually the easy part.

There are several ways you can make money blogging, from selling your own products or services, to getting paid to write reviews of products on your blog. But the easiest way to make money from your blog is to sell advertising space.

Once you have a popular blog, advertisers will be hounding you for the opportunity to advertise. The best way to take advantage of this situation is to use Google Adsense. They find the advertisers for you and all you have to do is place the Google Adsense code on your blog to start running ads. Google Adsense takes all of the hard work out of the process and just cuts you a check.

For more information see my full guide to making money blogging here.

Find a sponsor for your web site. Get paid for your great content. shareasale.com.


List of 25 great inbound marketing blogs

List of 25 great inbound marketing blogs in 2019

These business-changing gems have made our list of 25 great inbound marketing blogs. In our opinion, these blogs are well, for lack of a better word, addictive.

Whether you're a CEO, blogger, office manager or content writer, here is our list of inbound marketing blogs you just can't miss!

25 Great Inbound Marketing Blogs:

 

List of 25 great inbound marketing blogs in 2019

1.HubSpot

HubSpot's website is without a doubt the mother ship for all inbound marketing. The company’s blog is packed with content that most marketers we know, including the team here at IMPACT, religiously read.

Just one of the best inbound marketing blogs out there!

HubSpot

 

2. Ann Handley

Ann Handley is a writer, digital marketing pioneer and the best-selling author of the Wall Street Journal, writing and talking about how companies can escape market agility through their content. We love Ann's blog for both her in-depth marketing advice and insight, as well as the knowledge and humour Ann brings to her articles.

 

Ann Handley

3. DigitalMarketer

DigitalMarketer is a leading online community for digital marketing professionals. The company’s mission is to double the size of 10,000 businesses in the next five years, and it does this by showing marketers, entrepreneurs and business owners how to run effective digital marketing campaigns that drive more traffic, sales and profits. The company's blog contains practical training articles on all aspects of digital marketing, with many of the techniques already tested by the company's own team of marketing experts.

DigitalMarketer

4. PR 20/20 blog

The PR 20/20 blog spins fresh content daily from various authors. The topics covered include strategy, content, SEO, social, PR, email and marketing technologies. The leadership team behind PR 20/20 is the same group that created the Marketing Artificial Intelligence Institute, so it's no surprise that the company's blog is one of the best purchases in the inbound marketing industry for news, updates and insights on AI.

This is a great blog to subscribe to if you are aiming to stay ahead of marketing technology but would also like to delve deeper into more traditional topics such as PR and social media.

The PR 20/20 Blog

5. Kuno Creative

Kuno Creative is a top inbound marketing agency that regularly publishes articles on inbound marketing, demand generation, brand experience and inbound sales and activation. With well-written and researched articles and content that is generally aimed at medium-sized businesses, this is a great blog to add to your list.

Kuno Creative

6. Lynton

Lynton is an agency specializing in HubSpot and WordPress, and the company's blog includes articles on marketing, web design and custom software integrations.

If you use HubSpot or WordPress for your business, Lynton's blog is a great resource to help you make the most of your investment in these platforms.

 

Lynton

7. MOZ

The description of the Moz blog explains it all. "The industry's top wizards, doctors and other experts offer their best advice, research, guidance and insight - all to help you level your SEO and online marketing skills."

The content that Moz publishes has long been considered the gold standard for marketers who want to delve into topics related to search engine optimization, and it includes popular features such as founder Rand Fishkin's Whiteboard Friday videos.

Moz

 

8. Weidert Group

This Appleton, Wisconsin-based agency specializes in inbound marketing for complex industries and businesses that sell "considered purchases." The company's blog reflects its expertise with the content on topics ranging from inbound marketing to sales strategy and business growth.

 

Weidert Group

 

9. Danny Brown

HubSpot listed Brown as the No. 1 marketing blog, so we had to take a look. And yes, he is there for a reason. We love how it looks like he's talking directly to you. He provides advice and information through the art of storytelling. Very effective!

Danny Brown

10. Trust Insights

Led by Christopher S. Penn and Katie Robbert, the Trust Insights blog is the go-to resource for articles on data science, analytics, machine learning and AI for marketing. Come here to geek out on their in-depth articles, news updates and podcasts. We promise you to leave feeling much smarter!

 

Trust Insights

11. Chris Brogan

Chris has been blogging ever since it was called "journaling" and his experience shows. Today, he offers business and marketing consulting for medium to large businesses and publishes articles aimed at helping businesses navigate the evolving cultural effects of the digital landscape. The fact that he casts videos and humour makes this informative blog even more fun!

 

Chris Brogan

 

12. Problogger

Problogger describes himself as "home to those who want to start a blog, create great content and expand their blogs, and then go professionally to make money blogging." This site is the brainchild of a professional blogger (name) Darren Rowse and is about helping readers monetize their blogging efforts. If you need blogging tips and tricks, come here.

ProBlogger

 

13. Top Rank Marketing Blog

Created by Susan Misukanis and Lee Odden, TopRank Marketing helps major brands such as McKesson, Dell and LinkedIn address the most difficult issues of digital marketing and PR. The corporate blog includes content marketing, marketing of influential workers, SEO and social media.

 

Top Rank Marketing blog

 

14. Jeff Bullas

Jeff Bullas named Forbes as “Best CMO Influencer” and one of the “50 Online Marketing Entrepreneurs” to be tracked. SEO, business and personal growth.

 

JEFF BULLAS

 

15. Seth Godin

Don't let the old school blog design fool you- Seth Godin is considered the godfather of marketing bloggers. His incredibly short but surprisingly thought provoking daily (yes, daily!) Posts are on top of the list of marketing subscribers of most marketers.

 

Seth Godin Blog

16. Daily Blog Tips

This no-brainer site is packed with useful content for bloggers and website owners, and AdvertisingAge has been ranked among the 100 best marketing blogs in the world.

 

Daily Blog Tips

17. ClickZ

ClickZ was founded in 1997 and has become one of the largest digital marketing communities in the world. The site helps leading marketers and business leaders navigate digital marketing technologies transforming their industries by providing the latest news, statistics and intelligence.

 

ClickZ

18. Orbit Media Studios

Orbit Media Studios is known as a top agency for web design and the corporate blog is a great source of information about web design, SEO, digital content and analytics.

Orbit Media

 

19. John Chow

John Chow broke into the blogging scene when he showed his blog from zero to over $ 40,000 a month in just two years showed revenue. And it worked only 2 hours a day. In number 16 on AdAge Power 150 and number 1 in Canada's Top 50 Internet Marketing Blogs, John Chow's blog is full of useful marketing articles.

John Chow

20. Web Ink Now

Dave Meerman Scott is a prolific writer, public speaker and marketing thought leader who promoted concepts such as news and fanocracy. Read this blog to keep up with its latest thinking and the top of the marketing world.

DAVID MEERMAN SCOTT

21. CopyBlogger

Named the “Bible of Content Marketing” by VentureBeat, Copyblogger has been publishing educational articles to teach people how to create great content since 2006. If you want to know what's working with content marketing, from details to the big picture strategy Things, this blog is full of information you will find valuable.

list of 25 great inbound marketing blogs

 

22. Duct Tape Marketing

John Janstch is a well known small business and brains expert behind Duct Tape Marketing. His coaching system is for people who have a specific need or problem to know, such as trust, to trade with you, and to refer you to others who have the same need or problem. The Duct Tape Marketing blog, aimed primarily at small business audiences, is full of advice, knowledge and articles that any business or marketer can use to achieve better results.

list of 25 great inbound marketing blogs

23. Search Engine Journal

Search engine journal covers the marketing world with detailed guides, news reports, argumentation and observational articles from expert guests. The focus of the blog is digital marketing, SEO, content marketing and paid search. If you're a tough businessman hungry for the best tools, tips and strategies, it's a blog for you.

 

list of 25 great inbound marketing blogs

24. Social Media Examiner

The Social Media Examiner is widely regarded as the largest online source of information about social media marketing in the world. These are comprehensive articles, expert interviews, original research and news, a blog for marketers looking for their social media game.

 

list of 25 great inbound marketing blogs

25. Outside the Jar (Hotjar)

The Hotjar blog, Outside the Jar, keeps you updated on the latest content on user statistics, digital marketing strategy and UX design.

list of 25 great inbound marketing blogs

Conclusion

So there it is; our list of some of the best inbound marketing blogs that can be found on the web. Make sure you review them all if you haven't already. And as always, if you’re interested in learning how to get better results from your inbound marketing, feel free to contact us.

Everything content marketing! That's all we really need to say. If you need blogging tips and tricks, come here.


How to Make Money Blogging for Beginners

How to Make Money Blogging for Beginners [Free Guide for 2019]

There are lots of guides about how to make money blogging,

Are you looking for the best ways to make money online from that is not FRAUD? WordPress is the largest publishing platform on the planet and powers over 30% of all websites.

You can use WordPress and blogs by doing what you love to make money online. You can work from home, right now, and there is no limit to how much money you can make.

In this article, we will share good ways on how to make money blogging with WordPress.

How to Make Money Blogging (Free Guide for 2019)

 

 

how to make money online blogging

First and foremost, warning: there are no "Be Rich" schemes. If you are looking for ways to make money online, you are in the wrong place.

Don't be fooled by expensive cars, palaces or the beach. Each of these is a scam, and you waste your time and money on the courses or training you buy from these guys.

Unlike other "online money" articles, this is a comprehensive guide to legitimately making money at home, using blogs and WordPress.

Many of these methods require you to invest time and/or money to get started. If you are keen to make efforts, you will receive the prize.

 

Before you start using any of these methods, you must have your own WordPress blog. We need to get started on how to start a WordPress blog for beginners.

The process is really easy whether you are 20 or 60 years old. However, if you need help, our expert team can help you set up your blog for free. → Click here to set up a Free WordPress Blog! ←

Once you have set up your blog, you are ready to follow this guide.

As a long article, we created a table of contents below for easy navigation

 

Monetize Your Blog Content

Monetize Your Blog ContentWhen you think about money on the blog, advertising is the first thing that comes to mind.

Yes, you can make money with WordPress ads, but there are other ways to make money for your blog content. Here are some of the methods that work:

1. Make Money With Affiliate Marketing

affiliate marketing



Affiliate marketing is done when you recommend a specific product or service to track your audience and then click on that link to get a commission every time someone buys it.

A real life example of support marketing would be when you help a friend open a bank account. Usually, they give you a gift card or a voucher of some kind.

The online products and services you make can be similar to the affiliate programs you can join. There are affiliate programs available in all industries (niches).

If you want to get started with affiliate marketing, you can start thinking about products that readers might also be interested in. Then you can see if they have a membership program that you can sign up for.

You can find a huge list of products to promote from:

Once you have selected the products to promote, then you can use a WordPress plugin like PrettyLinks to manage your affiliate links.

It allows you to quickly insert links into posts, create branded links, auto-replace keywords in links, and see how each link is performing on your site.

Affiliate marketing is the easiest way to make money because you can promote different types of products. Every popular store like Walmart, Bestbuy, Amazon and others has an affiliate program.

To learn more, see  beginner’s guide to affiliate marketing and also check out these affiliate marketing tools and plugins which will help you increase your earnings.

 

2. Display Google AdSense on WordPress

Google Adsense is an easy way to make money from your blog. All you need to do is add Google Scripts to your website and start showing ads.

Every time a user clicks on an ad, you get paid. These are called CPC advertisements.

What is CPC? The cost-per-click represents a "cost-per-click". By using Google Adsense to display cost-per-click ads, you'll be charged a fee each time a visitor clicks on your ad.

CPC is set by the advertiser. (This is the opposite of CPM ads. In CPM ads, you pay for ad views instead of clicks. CPM means "CPM," where M is a Roman numeral of 1,000.)

When you first started your business, Google Adsense was a great way to start making money online.

You can find a guide on how to monetize your WordPress blog with Google AdSense and this tutorial on how to optimize your AdSense earnings for more tips.

Looking for a replacement for Google AdSense? Try Media.net. They also have a large number of advertisers, and their spending is good.

 

3. Sell ads directly using the WordPress ad plugin

selling online

 

Google AdSense is easy to set up, but the money you can earn is limited. The revenue per click on your ad will vary.

It may be more profitable to sell banner space directly on your website. You don't have to rely on intermediaries to make money, you can negotiate prices and terms yourself.

Above we mentioned the difference between CPC and CPM ads, which charge you by click or per thousand views. Although you can use one of these modes to sell banner ads, most blogs charge a flat fee instead. It’s easier to charge a flat fee than to track views or clicks.

Still, direct sales ads require more work to manage than using Google AdSense. Not only do you need to add some code to the site, but you also need to negotiate prices, make agreements and terms, and do administrative work such as billing.

However, using the WordPress ad management plugin can make this process easier. We recommend using AdSanity, which allows you to manage Google AdSense and your own ads.

For more information, see the guide on how to sell ads on WordPress blogs.

4. Sell sponsored blog posts

 

sponsored blog posts

 

Some bloggers are not interested in showing ads to their audience and want to know how to monetize their blogs without ads.

With the ad network, you won’t be able to control what’s displayed on your site. Some readers are annoyed or offended by ads, and more and more people are using ad blockers, which can affect your revenue potential.

Another way to monetize your blog is through sponsorship.

Sponsorship is like in sports, TV shows or other industries. Basically, a company will pay you a product that represents them, talk about it, and promote it to your readers.

First, it's a good idea to put together a one-page media kit that details your traffic statistics, social media attention, demographics, and any other data that makes your site more attractive to advertisers. You can then negotiate a sponsorship agreement with the company.

When posting sponsored posts, it is important to understand the laws regarding disclosure in your area.

For example, in the United States, bloggers who post sponsored posts must follow the FTC's Endorsement Guide. This includes making the post public when the post is sponsored. You can do this by adding a sponsor post prefix to your WordPress title.

5. Get paid to write reviews

get paid for writing reviews

Similar to sponsored posts, you can also make money by writing paid reviews on the site.

As mentioned above, this is a slightly different way of monetizing a review site with a member link.

Instead, you can try out products related to your niche for free, or even get paid by writing a review.

The process of doing this may be similar to getting a sponsorship position. You need to look at products related to your niche market and your audience may be interested in them.

You can contact the company to ask if you want to make a paid comment. There are also sites like PayPerPost that can help you connect with companies you might be interested in.

 

6. Make money online by flipping the website

Flippa

 

If you know how to build a WordPress site, you will be ahead of most people. Sometimes entrepreneurs like to buy an established website for their own business.

If you can build a WordPress blog and start attracting traffic, you can sell it and make money for your efforts.

This requires understanding the types of sites you need and how to price and sell them. A website like Flippa can be used as an auction site or as a broker for a sales website.

 

7. Get Public Speaking Gigs as an Influencer

an Influencer

 

If you promote your brand with a blog, you will get a good return over time as you become an influential person in your field.

You can use this recognition to get some public speaking positions. Many bloggers made a lot of money by speaking at the conference.

Giving a speech at the event, whether you are paid or not, can help you promote your blog and personal brand. If you're good at networking and public speaking, you'll be able to find many new opportunities in the process.

Here are some general tips you need to keep in mind if you want to make money as a paid public speaker.

  • Be an expert in your field. If you don’t have enough knowledge/skills at the moment, then start learning right away.
  • Be consistent – You need to continuously promote your expertise on the topic through your blogging and social media activities.
  • Let people know that you are available. You can announce on social media or privately reach out to event organizers.

You may not find paid public speaking gigs right away. Many successful speakers start their public speaking career from smaller, more casual, and free community events and meetups

8. Create restricted member content

Your most loyal readers are big fans and may be willing to pay if you want to read more of your work. You can only create areas for them where only in-depth blog posts, downloads, videos, audio content, and more can participate.

Membership sites can be a big time investment because you have to constantly create premium content for your paying members. However, they can be very profitable as they generate recurring revenue (orders).

You can easily create a membership site using the WordPress membership plugin. We recommend using MemberPress, the most friendly and robust membership plugin for WordPress.

We have a complete guide to creating a WordPress Membership Website with step-by-step instructions to help you get started.

9. Create a private forum

seriousbloggersonly

 

Another way to create a paid membership site is to create private forums that users have to pay to access. Forums are a great way for your audience to get one-on-one advice from you. Other community members can also interact and help each other.

While forum moderation can be a lot of trouble, a paid forum is a great way to earn repeat revenue from your WordPress site.

You need to set up a forum on your site to get started. Here are our top 9 forum-based plugins for WordPress.

10. Create a Q&A community

Quora

 

The Q&A communities like Stack Exchange and Quora are huge. They help you create a web environment that is motivated, motivated and highly engaged.

Like forums, you need to spend some time building a large community. After that, you can monetize user-generated content on your website with ads, affiliate advertising, and other methods.

Popular Q&A websites receive direct advertising and sponsorship deals from advertisers in their industry. This will help them negotiate a much higher tariff and additional benefits.

See our guide to launching a Q&A website using WordPress.

Create a directory website with WordPress

 

Another way to make money with WordPress online is to create a directory or listing website. You can then charge visitors to promote their ads on their site.

Here are some different directory ideas to get you started.

 

11. Create a paid business directory

business directory

 

 

Business directories can make you think about the beginnings of the web before robots started to automatically index everything, but they are not completely outdated.

General business directories are no longer needed, but local or niche directories can be extremely useful.

Directories can gather reviews of local businesses, share the best podcasts on the topic, or list the best products in a particular niche.

You can easily create a web directory in WordPress following our tutorial. There are also many directory extensions for WordPress to choose from, many of which allow you to accept payment acceptances.

 

12. Create a WordPress desktop with paid submissions

 

Another option is to create a paid desktop. Companies that want to promote an open position for your audience can pay you to submit a listing.

Creating a successful desktop is easier than narrowing down a specific niche. That way, you can become a site looking for work in the industry with minimal competition.

This is great for a well-established niche for established blogs. For example, ProBlogger is now famous for its professional bloggers desktop.

 

With WordPress, creating a paid job board is easy. See our tutorial on how to create a job board in WordPress with WP Job Manager for a step-by-step walkthrough. You can use the WooCommerce Paid Listings addon to charge for job post submissions.

 

13. Create a WordPress Event Calendar With Paid Submissions

 

Instead of a job board, you could create an event calendar where you charge people to advertise their events. This also works well if you already have an established audience, because businesses will be willing to pay to reach your audience.

A paid event calendar is a good monetization method for local or industry-specific websites. You might choose to advertise events in your local city, conferences in a certain industry, or even webinars or live streaming events.

To set this up on your site, see our guide on the best WordPress event calendar plugins.

Sell Digital Products With WordPress

sell online

 

If you’re looking for a more low-maintenance way to make money online blogging with WordPress, then selling your own digital products may be a good choice. While you do have to invest the time to create the product upfront after it’s created your work is very minimal.

Here are a few digital products you can create and sell on your website.

 

14. Sell Ebooks on WordPress

Ebooks are an obvious choice for creating digital products. They are relatively simple to write and produce. If you’ve been blogging for a while, then you can collect some of your old blog posts and turn them into chapters of a book.

Once your book is written, you can design a cover using a tool like Canva and create a PDF of your ebook.

Selling digital products on WordPress is easy with a plugin. To get started, you can see a guide on the best WordPress eCommerce plugins compared.

For digital downloads, we recommend Easy Digital Downloads. It’s relatively easy to use and includes all the features you need to create your online store.

 

15. Sell Online Courses

Sell Online Courses

 

Selling an online course is another great way to make money online.

Courses usually sell for a much higher price point than ebooks. You can charge a premium for your expertise.

You’ll need to create the lessons for your course, plus any supporting materials that you want to include such as downloads, slides, checklists, templates, etc.

You will also need to decide whether you want to offer personalized support for your course. Some sites offer two tiers of each course: a basic version without support, and a premium version with email support.

Once your course is ready, you can use a learning management system (LMS) plugin to deliver the course to your audience.

We recommend using LearnDash with MemberPress.

 

16. Host a Paid Webinar

Webinars are a great way to build your audience, share your experience, and grow your business. But did you know they’re also a smart way to make money online?

Webinars are similar to online courses, but a webinar is live and often includes a question and answer section.

WordPress makes it easy to host a paid webinar. Whether you’re using your site to actually host the webinar, or just to advertise your webinar and register participants, it’s crucial for your webinar success.

For more details on how you can host a paid webinar, see our list of the 9 best webinar software for WordPress users.

 

Sell of online services through WordPress

If you are looking for easy ways to make money online, selling services is the fastest way to get started. There is no early investment to create a product or invest in inventory.

Instead, you can only create a "contract me" page on your website and start searching for the first client.

Here are some ideas to get you started.

 

17. Offer freelance services

Freelance Online

 

As a blogger, you are an expert in your niche. You can start earning income by offering your skills and knowledge as a freelancer.

The freelancer is a popular way to earn money online because it does not necessarily require any initial investment of time or money. You can simply start offering your services to your current audience.

Once you start the freelancer, you must have a way to bill and collect the payments of your clients. We recommend using FreshBooks, but there are also other billing add-ons for WordPress.

If you are interested in the self-employed to earn serious money online, check out our list of the main tools for self-employed, designers and WordPress developers to help you get started.

 

18. Start your own consulting business

 

 

Checking is another way to make money online from your blog and share your experience.

Instead of offering your services, a consultant offers advice and strategy so that your clients can be more effective.

As in the self-employed, there is no initial investment. You can start offering consulting services in your existing blog. All you need is to create a page with a form so that users can request more information.

To easily create a professional and mobile form, we recommend WPForms. You can see this tutorial on how to create a budget request form in WordPress to get started.

 

19. Become a coach

If the "consultant" does not look like the right title for you, you can consider it as a technician.

A vital coach offers advice, guidance and responsibility to set goals and improve your life. There are also other types of coaches, such as blog coaches, writing coaches and much more.

Regardless of your area of ​​expertise, you can provide individual help to your session with training sessions.

To save time and make things comfortable for your customers, you can set up a reservation form so that readers can schedule coaching sessions directly from your WordPress blog.

Check out the list of the 5 best add-ons and WordPress reservation options to get started.

Sell ​​physical products online through WordPress

While selling digital products or services can be an easy way to start making money online, there is nothing like the sale of real physical products. Here are some ways to start selling products with WordPress.

 

20. Start an e-commerce business with WooCommerce

woo-commerce-eshop

 

Do you have an idea for your own product? Why not start your own online store?

WordPress facilitates the creation of a store or even the possibility of adding a store to the existing block through the free add-on for WooCommerce.

Starting an online store can be a lot of work since you need to create or buy the products and send them by yourself.

But selling physical products can be a rewarding experience, and sometimes a physical product is exactly what your audience wants.

To get started, check our tutorial on how to start an online store with WooCommerce.

You can also use Shopify or BigCommerce as a WooCommerce alternative.

 

21. Create an online store of T-shirts with WordPress

Creating your own t-shirt store is easy with WordPress. Almost everyone wears t-shirts, so opening a t-shirt store is an excellent way to generate money with any type of blog. T-shirt design allows you to be creative and offer something unique to your audience.

It's easy because there are services that allow you to load your own designs and print them out and send it to you. Get a benefit fee.

You can create your own T-shirt store on your WordPress site using WP-Spreadplugin by Spreadshirt.

 

 

eCommerce

If you want a faster solution, you can use a Shopify store that connects with dozens of T-shirt printing companies.

 

Multi-vendor add-ons

For step-by-step instructions, see the guide on how to create an eBay like auction website using WordPress.

22. Create a WooCommerce Dropshipping Store

Dropshpping

 

Dropshipping is another way you can create an eCommerce store on your WordPress website without having to handle inventory or ship items yourself.

With dropshipping, you create the store, manage the website, and customer service. But a dropshipping service will take your orders and ship them out to your customers. They’re an invisible third party that your customers don’t even know about.

You can use the WooCommerce plugin to create a dropshipping store. There’s also a WooCommerce Dropshipping addon plugin that allows you to automate the process.

 

23. Create an Amazon Affiliate WordPress Shop

One downside of dropshipping is that you have to find a good supplier, which can be a challenge, and sometimes you have to place a large order upfront. This can make it difficult to get started without investing a lot of money.

If you want an easier way to set up an ecommerce site without having to ship products yourself, then you may want to try an Amazon Affiliate shop.

As with many of the items on this list, this works best if you specialize in a niche. If you offer everything, it’s impossible to compete with a big shop like Amazon. But in a small niche, you can differentiate yourself and really stand out.

For complete instructions, see our tutorial on how to create an Amazon affiliate store using WordPress.

Offering Platform as a Service

WordPress comes with some incredibly powerful plugins that are actually full-fledged platforms in their own right.

You can add such a platform to your blog or e-commerce store and offer it as a paid service. You get a cut from each sale, which allows you to earn passive income from user activity on your website.

 

24.Create an Online Marketplace Website

An online marketplace is like an eCommerce store where users cannot just buy but also sell their own products. Normally, WooCommerce assumes that you run a single vendor website.

You will need a plugin like WC Vendors to turn WooCommerce into a multi-vendor capable platform. After that, vendors will be able to register on your site and start selling.

You can make money by charging a commission on each sale, or you can allow vendors to buy membership packages for their listings.

For more details, see our guide on how to make an online marketplace using WordPress.

25. Make an Auctions Website

auction website

 

 

An auctions website allows users to bid on products to purchase them. This allows the sellers to maximize their profits and customers to find unique deals.

eBay is probably the best example of an online auctions marketplace.

You can run auctions on your WordPress website and even allow third-party vendors to list their products as well. You can make money by charging for the listing or by getting a cut on each sell.

To build an auctions marketplace with WordPress, you will need the following add-ons.

  • WooCommerce (for shopping cart and payment features).

  • An auctions add-on

  • A multi-vendor add-on

For step by step instructions, see our guide on how to build an eBay like auctions website using WordPress.

 

26. Create a Job Marketplace Website

Unlike a regular job listing website, a job market allows you to make money on each job listing. Fiverr and Upwork are probably the best examples of online job marketplace websites.

You can promote your job market as a micro-job platform for people who work in the same niche as your blog. You can select a very specific niche to make your platform more competitive.

This will help you easily find customers and professionals who are unable to use the larger platform due to very irrelevant competition.

You can get a small fee for a job listing or when a job is finished. More successful completion of the job will bring you more customers and freelancers in the future.

Become a WordPress Designer or developer

Mobile development

 

If you are more tech-savvy, you can become a WordPress developer or designer to make money online. It will take more technical skills, but it is not too difficult to get started.

 

27. Develop WordPress Plugins

Plugins are what makes WordPress so flexible and powerful. Plugins act like applications and allow you to extend and modify any feature of your WordPress site.

Plugins come in all variations, from very simple code editing to complex software applications. If you have a basic overview of how WordPress works and some simple PHP knowledge, you can create your own WordPress plugin.

As a plug-in developer, you can distribute your plug-ins in many ways. Anyone can submit a free plugin to the WordPress.org plugin directory as long as they follow the WordPress plugin instructions. It's a great way to gain experience and build a reputation for WordPress plugin developers.

When you're ready to start selling premium plugins, you can choose to sell them on a website like MOJO Marketplace or on your own WordPress site.

If you use your existing WordPress blog to sell plug-ins, you should make sure that the plug-in you create directly matches the needs of your audience. You can investigate them to see what problems they need to solve on your WordPress site, and then create a plugin to solve the problem.

You can then sell the plugin on your site using Easy Digital Downloads.

 

28. Sell WordPress Themes

 

sell website themes

 

If you like web design and development, you can start creating your own WordPress themes for sale.

This requires both design and technical skills. You need to know how to create a good looking design, as well as how to encode it for WordPress.

Using a WordPress thematic framework, such as Genesis, can give you a head start. Then you have to design and encode a beautiful child's theme.

29. Sell graphics on your WordPress site

 

Mobile development

 

If you love to design more than coding, another option is to design and sell graphics on your WordPress site.

You can create graphics, such as images or logos, and sell them on your site using the eCommerce plugin. You can also connect to online marketplaces and sell your graphics.

 

30. Accept Donations

How to Make Money Blogging for Beginners

 

Last but not least, one way you can make money from your WordPress blog is simply to ask for it.

You can begin accepting donations in a few different ways. You could add a Paypal donate button or a Stripe donate button to your website. Or for a more professional look and advanced features like email marketing integration, you could use WPForms to create a donation form on your WordPress site.

Donations are last on the list because of their limited effectiveness, since you have to rely on the generosity of your readers. It’s usually more lucrative to offer them something in return.

 

FAQs about making money blogging with WordPress?

At Audio Visual Lab, we have helped hundreds of beginner bloggers get started. We've heard almost every question you can think of. Here are the top questions for beginners about how to make money from us through the blog.

1. Which of these proven avenues for me is appropriate?

Your hobby and your method would work best for your blog topics.

For example, if you run a blog about photography, affiliate marketing, advertising, and paid memberships may work well for your blog.

Use useful attention to provide quality content that will make money for your users and make money. Or as the saying goes, do what you love and the money will continue.

2. How much money can I make from the blog?

It really depends on the effort you make and the time you are ready to invest. Truth be told, many beginner bloggers lose interest and give in quickly.

You will earn money on how much traffic you get, the monetization methods you use, and the work you do. Many successful bloggers earn six and even seven figures.

3. How long before you start making some serious money?

Making money online is not a "rich-quick" scam. Anyone else telling you is trying to cheat. If you want to make money starting a blog, you will have to work hard and spend a lot of time on it.

There is no easy way to tell if you were going to start making money soon. Some bloggers start making small amounts soon after starting their blogs. Others are trying to get rid of blogs.

However, those who are constantly working and adhering to a planned strategy are very good at driving early results.

4. How to get started

Getting started with your WordPress blog is easy. However, make sure you are using the right platform.

Basically, there are two types of WordPress available. WordPress.com is a hosted solution, and WordPress.org, also known as WordPress headquarters.

We recommend using WordPress.org because it will allow you to start making money without any restrictions. For more details, see our comparison of WordPress.com vs WordPress.org.

You will need a domain name and a web hosting account to start blogging with WordPress.org. Typically, a domain costs $ 14.99 per year, and hosting $ 7.99 per month, usually pays for an entire year.

 

affiliate_link


Video Maker

What Is The Best Free Online Video Maker?

What Is The Best Free Online Video Maker?

When you are looking for a free online video maker, it is important to understand that there are many options to choose from. To make things easier for you, we have managed to scour online and come up with one of the best online tools or programs for use when you need gif maker from videos, YouTube video maker, music video maker, etc. with movie Maker online, the best free online video editing program, you are guaranteed to deliver videos that not only appear but also sound great.
This online video editor is able to perform different basic actions like video splicing and cutting. You are able to upload videos, music, and images and by a simple drag and drop function combine them together.

Which Is The Best Video Making App?

 

https://www.youtube.com/watch?v=7P6OcMQ65tA

 

There are also numerous video-making apps for you to choose from. However, for you to edit your video like a pro you only need to use the best video making an app in the form of FilmoraGo. This video editor app for Android devices has primary functions such as adding themes, music, cutting, trimming, etc. This is a music video maker that you can also use as a YouTube video maker. There is a large collection of effects and templates and professional editing tools for its user.

How Do I Make Animated Videos For Free?

 

https://www.youtube.com/watch?v=48pwrr4gPOA

 

There are many tools you can use to make animated videos. One such top online tool you can use to make animated videos for free is Moovly. With Moovly, the process of creating animated videos has been made to be less strenuous and timesaving. There are numerous ready-made templates which with a simple drag and drop enables you to create animated videos.

How Do You Make A Video With Pictures And Music Software?

Video editing programs have the ability to make videos using just pictures and music. You will find that different programs have different ways of accomplishing this task even if generally the tasks performed are the same. For example, when you are using Movavi video editor, once you have downloaded and installed the app, to add pictures to the video, you are required to open the app and then go to create a project in full-feature mode, click the button labeled Add Media Files, and select the photos you want to use. Once you have added the photos, you can rearrange them in any preferred order. You can jazz up the video by adding music and this can be done through clicking the tab named Titles and dragging the music to the area titled Titles Track.

What Is The Best Movie Maker?

 

https://www.youtube.com/watch?v=fkJIaeWklIk

 

VirtualDub is a video maker program that is very simple to use and is suitable for performing many small tasks such as video retouching and editing. The program can be used to make and process audio and video data of up to 4GB. The program allows the addition of third-party filters such as contrast adjustments, brightness, blur, etc. via the plugin interface.
Every video editing enthusiast should get this tool.

What's The Best Free Video Editing Software?

 

https://www.youtube.com/watch?v=CgqMwiLw8ms

 

Blender is rated as the best free video editing software for a reason. The software is available for Linux, Mac, and Windows. It is entirely free to use this program, and you can perform basic tasks like video splicing and cuts and complex tasks such as video masking.
This program is suitable for both the beginner and advanced video editing software users.

What Editing Software Do Most YouTubers Use?

 

https://www.youtube.com/watch?v=gMgqheT1N14

 

A powerful video editing program is needed for having footage that is of high quality and able to enhance audience engagement. Adobe Premiere Pro CC is the most proffered video editing software used by YouTubers. It is easy to use the program with its user-friendly interface and tutorial overview. There is also the incorporation of touchscreen support.
The time-saving features and unparalleled customization options are the reasons for its preference by YouTubers.

Is Powtoon Really Free?

Powtoon

 

This solution for creating awesome presentations and videos is not entirely free. There is a free version having limited features, as expected. If you want to realize the full potential of this tool, you have various subscription packages to choose from.

How Much Does An Animator Make?

How much an animator makes depends on various things like skill, location, and seniority. The salary range is a wide one, from around $35,000to $80,000.

Facebook Video Maker: Create Animated Videos For Free!

https://www.youtube.com/watch?v=1wXALGfakkQ

 

You can use different platforms such a Motionden to create personalized animated videos for Facebook for your personal or business Facebook page. Video content is commanding about 82% of all internet traffic and thus the importance of creating Facebook animated videos cannot be overstated here.

Conclusion

You should always personally research more about any video editing software to ensure that the one you choose is able to deliver what you are looking for. You should compare the various features offered with the pricing. If you need more help please contact us


TOP PAYING ADSENSE KEYWORDS LIST 2019

Top Paying Adsense Keywords List 2019

List of Top Paying Adsense Keywords  2019

If you are aware of the fact of blogging, you might definitely hear about Google AdSense and Google Ad Words. Google AdSense is specially designed for webmasters and bloggers. They can make money by using it. Google Ad Words has so many tools that organize and handle the bidding competition between advertisers. It works as a solid platform for the advertisers who can give their ads by selecting their particular targeted audience. You will have to a successful AdSense publisher. And for this, you will need a lot of traffic and you will have to engage them with useful and bright ads. Google AdSense is the most trusted and reliable source of making money through your website.

Making money with AdSense:

 

https://www.youtube.com/watch?v=YN2YaBpcxr0

 

Google AdSense is an advertising programme that gives you the opportunity to make money by strategically and smartly placing ads on websites. There are various brands and online stores that give their ads on the website in order to gather valuable traffic. The advertisements should be relevant and appropriate as per the requirements of the websites. The advertisements are generally placed at varied locations on a blog post so that the people will easily find them out. There are many top paying AdSense keywords.

The list of top paying keywords:

There is a huge list of top paying keywords. You can use these keywords in order to get more traffic and earn good revenue.

  • Mesothelioma Law Firm ($179)

  • Donate Car for Tax Credit ($126.6)

  • Donate Cars in MA ($125)

  • How to Donate A Car in California ($111.21)

  • Sell Annuity Payment ($107.46)

  • Car Insurance Quotes Colorado ($100.9)

  • Annuity Settlements ($100.72)

  • Hard Drive Data Recovery Services ($98.59)

  • Donate a Car in Maryland ($98.51)

  • Motor Replacements ($98.43)

  • Best Criminal Lawyers in Arizona ($97.93)

  • Holland Michigan College ($95.74)

  • Online Colleges ($95.65)

  • Online Classes ($95.06)

  • World Trade Centre Footage ($95.02)

  • Donate Old Cars to Charity ($94.55)

  • Low Credit Line Credit Cards ($94.49)

  • Met Auto ($93.70)

  • Forensics Online Course ($93.51)

  • Donating Used Cars to Charity ($93.17)

  • PHD on Counselling Education ($92.99)

  • Car Insurance Quotes PA ($92.88)

  • Royalty Free Images Stock ($92.76)

  • Email Bulk Service ($92.55)

  • Webex Costs ($92.38)

  • Cheap Car Insurance for Ladies ($92.23)

  • Better Conference Calls ($91.44)

  • Car Donate ($88.26)

  • Online College Course ($78)

  • Car Accident Lawyers ($75.17)

  • Criminal lawyer Miami ($70)

  • Personal Injury Lawyers ($66.53)

  • Injury Lawyers ($60.79)

  • Personal Injury law Firm ($60.56)

  • Insurance Companies ($52)

  • Auto Mobile Insurance Quote ($50)

  • Health Record, Personal Health Record ($40)

  • Online Stock Trading ($35)

  • Forex Trading Platform ($20)

These are the highest paying AdSense keywords in 2019. You can also use Semrush and LongTailPro in order to choose the low competitive keywords and topic in order to enjoy the high AdSense CPC. Low competitive keywords are there to improve organic traffic. There are thousands of keywords you will get by using these two tools.

high AdSense CPC

Keep it simple:

You can make a lot of money through this. You will get after each and every click and that is called CPC. The counts of visitors and popularity play an important role here. You can increase the Google AdSense CPC and increase the overall revenue without any hassle. You can use the most relevant and required keywords from the above. Your content should be attractive and logical. Pure content can attract and gather visitors. You can also group keywords according to your particular topic. You will have to smartly use those keywords in your content wherever needed. There are many bloggers who continuously add keywords in the content without thinking much about the consequences. But irrelevant and illogical activity cannot give you profit. You will have to act smart and do your work accordingly.

Which Adsense ads pay the most?

In addition to picking the best niche for Adsense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.

In my own experiments, I’ve found higher click through rates with native in-article ads. Those ads perform the best on any of my sites.

The in-article ads will naturally blend with your content and display midway through your blog post. I like these types of ads because they are contextual and usually receive a good amount of clicks.

Sidebar ads are not as good since we are already trained to tune them out.

You can also try Matched Content if you have another content you’d like to promote.

Pro tip: Use Auto Ads by Google

Adsense Auto Ads take advantage of machine learning and place themselves automatically on your site where Google thinks they will perform well.

Google has been testing the Auto Ads feature as a beta since September of 2017 and recently (early March) released this feature to everyone.

Since Google has millions (if not billions) of sites to test, they will most likely be better than you or me when figuring out the right type and placement of the ads.

The only downside of this is that you won’t have much control of how many ads are shown or where they are placed, which if you are picky, might annoy you.

To set up Auto ads on your site, follow these steps:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click My ads.
  3. Click Auto ads.
  4. On the “Choose your global settings” page, use the controls to select the ad formats that you’d like to show.
  5. Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.
  6. Click Save.
  7. On the “Place code on your page” page, click Copy code.
  8. Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads. If you’re not sure how to do this, see Google’s Code implementation guide.

Bonus Keyword Industries/Niches

Here are other high paying keywords that you can target in your blog posts

  1. Treatment $37 CPC
  2. Software $35 CPC
  3. Classes $35 CPC
  4. Recovery $34 CPC
  5. Trading $33 CPC
  6. Rehab $33 CPC
  7. Hosting $31 CPC
  8. Transfer $29 CPC
  9. Cord Blood $27 CPC
  10. Claim $25 CPC

↓ Don’t forget about the bonuses at the end where I show you how to find the best kws ↓

Which exact keywords pay the most CPC on Adsense?

SEMrush did a nice study on some of the best keywords by country here.

If you are looking for exact top paying keywords such as mesothelioma which pays $1000+ per click, you can check out the list compiled of 1M+ AdSense keywords by GrepWords. For instance, they reported the ultimate top paying keyword “mesothelioma survival rates” at $1006.56 per click.

Here are a few of my favourite top paid keywords per industry found through SEMRush (data for 2017, 2018 and 2019, 2020):

Mesothelioma Keywords sorted by CPC

Mesothelioma is a type of cancer that lines the lungs, stomach, heart, and other organs, and unfortunately can’t be cured. Nevertheless, treatment can help reduce pain. People that contracted mesothelioma did so at their jobs so that is why you see searches like “mesothelioma attorneys”, “mesothelioma law firms” and “mesothelioma compensation”.

This is a very competitive keyword set so unless you can outrank WebMD and MayoClinic, I suggest you look for other industries.

KeywordVolumeKDCPC (USD)CompetitionResults
compensation mesothelioma1064.96568.670.91594,000
mesothelioma attorney houston3055.72545.840.74109,000
mesothelioma attorney california1055.3390.080.86223,000
mesothelioma compensation11064326.850.84596,000
pleural mesothelioma stages9071.76318.440.93148,000
mesothelioma lawyer directory2063.42290.340.86212,000
mesothelioma lawsuit settlements11061.8276.440.85139,000
statute of limitations on mesothelioma claims9053.98274.070.8264,000
lawyers for mesothelioma4058.43265.920.86537,000
mesothelioma settlement fund4059.3257.120.82262,000

*Competition of 1 means highly competitive.

Top Paying Keywords for the Lawyer Niche

Being a lawyer must be nice. You get to dress in a suit (which I love) and you also get to afford to spend exorbitant amounts of money for website traffic. Not too shabby.

KeywordVolumeKDCPC (USD)CompetitionResults
car accident lawyer moreno valley9052.02584.441112,000
ft lauderdale car accident lawyer1048.18566.171267,000
auto accident lawyers in chicago9059.03542.9512,280,000
car accident lawyer ny3053.89508.6211,320,000
car accident lawyer in phoenix2055.27504.5301,070,000
california motorcycle accident lawyer3047.51475.7815,410,000
car accident lawyer augusta9044.3463.711416,000
car accident lawyer in fort lauderdale5047.13462.9711,110,000
personal injury lawyer ft lauderdale1043.06429.361860,000
dallas truck accident lawyer9049.674261721,000

 

Doctors keywords CPC Adsense

In this list you will find a mix of people looking for Physicians and people looking for a PhD program.

KeywordVolumeKDCPC (USD)Com.Results
can you sue a doctor for wrong diagnosis4070.83250.960697,000
doctorate in security7074.61189.19125,000,000
doctor after car accident4060.59136.95129,200,000
doctors car insurance1066.17128.4613,100,000
car accident doctor atlanta7043.8122.421762,000
rehab doctors21059.77118.49022,900,000
business doctoral programs online3073.19118.1911,810,000
best doctoral programs in education3077.26114.31111,000,000
top online doctoral programs in business1071.32112.461995,000
educational leadership doctoral programs online2081.12108.971734,000

 

Best Attorney Adsense Keywords

I thought attorneys and lawyers were the same. Guess I was wrong.

Here are some other keywords pertaining to attorneys:

KeywordVolumeKDCPC (USD)CompetitionResults
personal injury attorney cape coral fl7044.08573.710.79302,000
accident attorney rancho cucamonga9046.05548.48171,000
mesothelioma attorney houston3055.72545.840.74109,000
truck accident attorney san antonio5047.2432.950.85703,000
motorcycle accident attorney orange county3052.34404.050.832,180,000
auto accident attorney colorado springs7051.94396.780.66280,000
accident attorney riverside ca3043.12390.880.51331,000
mesothelioma attorney california1055.3390.080.86223,000
phoenix accident attorneys2054.24358.080.711,500,000
louisville accident attorney2046.44345.620.63674,000

 

Bitcoin CPC Adsense KWs

I threw this one in because the crypto space is just so hot right now. These keywords are not the highest paying on my article roundup but I expect their cost per click to rise in the coming years.

Aside: I personally just love blockchain and cryptocurrencies. Actually, I love it so much that with my company Flux Ventures we launched an entire division just to buy and sell bitcoin and alt-coins.

KeywordVolumeKDCPC (USD)CompetitionResults
bitcoin merchant account2056.0264.320.87217,000
bitcoin merchant services3062.3533.240.87336,000
bitcoin mining cloud computing1066.0532.650.73604,000
buy bitcoin australia3052.3621.470.32783,000
buy stocks with bitcoin5083.421.080.466,010,000
software mining bitcoin1065.7518.190.62936,000
bitcoin mining gpu7071.5918.190.36696,000
buy stock with bitcoin3081.9417.590.4864,000,000
bitcoin stock chart21073.8616.240.09
how to invest in bitcoin stock5077.6416.160.711,060,000

 

Top Paying Insurance Related Adsense Keywords

The insurance companies surely make a killing from those outrageous premiums they charge us. Otherwise, how could they afford all those TV commercials and these crazy spends on Adwords? If you are in the insurance blogging space, kudos to you. You’ve picked a winner.

KeywordVolumeKDCPC (USD)CompetitionResults
compare car insurance7078.04469.1215,720,000
auto insurance troy mi1066.48420.290.841,080,000
car insurance comparison quote1077.7342.540.882,400,000
cars with cheapest insurance rates4085316.470.893,200,000
best learner driver insurance1067.65300.260.77830,000
insurance quotes young drivers1076.73299.630.946,490,000
automobile club inter-insurance2084.42299.490.81783,000
car insurance personal injury1082298.540.952,210,000
auto insurance conroe tx4069298.080.82443,000
auto insurance philadelphia pa17063.03293.140.481,330,000

 

I actually took some of those keywords ^ and launched my site TheInsuranceNerd to attract those high paying clicks ?. So far, so good.

And lastly, how could I forget this…

Best Digital Marketing/SEO Adsense Keywords

If you are a regular reader of my blog, you are most likely interested in all things online marketing / SEO so this list is for you:

KeywordVolumeKDCPC (USD)Competition
seo explanation1073.3108.420.42
digital marketing degree florida3077.4100.480.96
online courses on digital marketing1073.8892.381
digital marketing certificate programs online2080.7487.560.91
digital marketing course review2067.7285.60.9
internet marketing classes online7074.3683.931
courses on online marketing1072.883.630.73
online marketing education3075.6580.560.91
email marketing wikipedia1079.376.140.71
digital marketing degree course2075.5672.711
digital marketing classes online3073.7870.720.94
seo marketing company9057.5258.440.65
search engine optimization articles2078.1358.320.54
seo companys2059.8954.770.87
types of seo services5044.3453.130.86
seo technology11072.0949.290.75
search optimization companies1061.6148.650.83
seo specialists21074.345.350.61
search engine optimization marketing services1060.444.830.59
seo company3059.6343.010.74

Keywords to target if you are in the ‘software for fitness’ niche

KeywordVolumeKDCPC (USD)Com.Results
fitness showrooms stamford ct1076.54138.60.322,000
ea fitness26068.984.160.03116,000,000
fitness barre cranberry3076.4172.410.89371,000
fitness center software1054.4967.10.814,240,000
fitness gym software4050.5463.030.5624,100,000
apogee fitness3069.760.030.16420,000
fit online classes1064.8259.650.39381,000,000
rpac group fitness classes4084.7957.80.1
fitness management software1052.852.730.5617,100,000

Aw man, you still forgot my industry…

No worries, you can find all these keywords (and more!) by going into SEMRush and clicking on Keyword Analytics > Phrase Match (or Related Keywords), typing the keyword(s) that you want and then sorting by cost-per-click.

Here are other ideas to do keyword hunting.

Now, onto my favorite part. The bonuses.

Bonus #1: Target these countries if you want to earn 10x more

Aiming for the right countries can really skyrocket your adsense earnings. Here are the top 10 countries to target:

No.CountryAvg. CPC ($)Max. CPC ($)Avg. CTR %Average RPM ($)
1United States (US)0.40 – 2.3>502-32.04
2Canada0.50 – 2>3021.83
3United Kingdom (UK)0.10 – 1.6>191-21.37
4Germany0.40 – 1>111-32.62
5Thailand0.30 – 1621.6
6United Arab Emirates (UAE)0.15 – 3.11142.07
7Japan0.20 – 0.85432.44
8Switzerland0.20 – 1632.35
9Italy0.10 – 0.5031-30.73
10China0.10-0.3041-20.9

If you take a look at this chart, you will notice that most of the countries on this list are first-world countries.

How do you target a particular country in your blog?

The easiest way is to blog in their native language. To get visitors from Canada, the US, UK or Australia, your blog must be in English. Similarly, write in German if you are looking for people from Deutschland.

You may also change your targeting settings under Search Console.

Bonus #2: Unlock even more revenue by blocking low CPC ads

As a publisher, you have a good amount of control as to which Ad Categories you want to show on your site.

If you are trying to raise the CPC, RPM or CPM of your Adsense ads, then I suggest you take a look at your ad performance and start blocking categories that are not paying well.

Here’s how you can do that.

  1. Go to Adsense and on the left-hand column click on “Blocking Controls > Content> All Sites”
  2. Click on “General Categories”
  3. Sort by % Earnings (Ascending).
  4. In there you can take a look at which ads are taking a good amount of impressions but generating relatively low earnings.
    • For instance, let’s say the “Hobbies Games & Leisure” category is taking 4% of impressions yet just making 0.7% of your revenue, you can try and block it, and see if your performance improves.

You may also experiment by blocking certain ad networks. I haven’t personally tried this, but some people claim it works.

A word of caution: Don’t block too many categories (or ad networks) or else you will significantly reduce the bid competition and will start driving your revenue down.

Pro tip: Run Optimization Experiments

You can always run an Experiment (found under Optimization > Experiments) and see if blocking your ads yields more revenue or not.

You can also test if showing 50% of your total ads vs. 100% of ads yields more revenue.

Google Adsense experiments typically last for 10-30 days, up to 100 days (depending on your experiment and traffic).

For instance, I am running the experiment of blocking certain categories, and as you can see below I already started to see some good results (unfortunately Adsense policies prevent me from sharing the exact numbers).

Bonus #3: Steal your competitor’s lunch (aka. find which keywords are driving the most revenue to them)

What if you could view which keywords gets your competition the most clicks and revenue?

I’ll show you how I do it.

The process is very simple and uses SEMRush. (7 day free trial)

All you have to do is:

  1. Find any authority site in your niche. (For the sake of example in online marketing, I will use my own site)
  2. Type that site on the search bar in SEMRush
  3. Scroll to “Top Organic Keywords” and click on “See Full Report”
  4. On that report, sort by CPC.
  5. Voilá, you have a list of potential keywords that you can now use.
  6. Rinse and repeat with other sites that you admire.

Once you do this process with 3-5 sites, you will have a good set of keywords that you can target. (By the way, you can hire someone on Fiverr or Freeeup [my favorite] to write quality articles for you so you don’t have to actually spend time doing it.)

Bonus #4: Find more high paying keywords using Search Console

Did you know that Google already provides you with the keywords that you rank for?

What if you could optimize your existing blog posts to target even better keywords?

Instead of spending tons of hours writing a thorough post, you could use update an old one and pick juicier keywords.

Here’s how.

  1. Install the Keywords Everywhere Chrome Extension
  2. Head to the Search Analytics under the Google Webmasters Tools
  3. Choose your website
  4. Be sure to check the Clicks, Impressions, CTR and Position boxes at the top
    google webmaster adsense keywords
  5. Filter by any specific page that you want keywords to show for: i.e. https://alejandrorioja.com/blog/high-cpc-adsense-keywords/
  6. Since you installed the Keywords Everywhere tool you will see an additional 3 columns on your list, namely: Monthly Volume, CPC and Competition
    how to find high cpc keywords
  7. Unfortunately, you can’t sort by CPC so you will have to copy all the data into a spreadsheet and sort it there. I suggest you hit the Show 500 rows at the bottom of Webmaster tools.
  8. I made a Google sheet for you that you can copy (File > Make a Copy..) to sort all your keywords.
  9. Copy and paste all your keywords, and then hit the arrow on the column of CPC and sort from Z->A

    top paying keywords adsense
  10. Voila, you will see all the keywords that your blog post ranks for, all ranked from highest CPC to lowest CPC.
    sorted cpc keywords top paying

As you can see this last trick will yield keywords that might not be applicable to your blog post. In my case, “mesothelioma lawyer directory” does not apply to this specific post so I will just ignore it.

However, it will also find keywords that I am already getting impressions like “top paying keywords” but for which I am still ranked on page #2. The secret here is now to extend my existing blog post to include that new keyword so that my page gets bumped to page #1.

Pro tip: You can also sort by Volume or competition to find other hidden gems.

(Remember that now with the new RankBrain algorithm you shouldn’t target each specific long tail keyword but rather target medium-tail keywords that cover a broader topic.)

Related: Remember you can also show ads on Youtube (here’s a fun guide to Youtube SEO). 

so, how can you make $100 a day with Adsense?

I don’t know about you, but 100 bucks a day on ads sounds like a good passive income to me ($3k/mo).

Let’s run some calculations to see what it would take to make $100/day on Adsense.

First, some assumptions.

  • You are targeting US readers (as we saw earlier, US ads pay the most on average)
  • Your CTR (click-through rate) is 1% (i.e. 1% of visitors click on ads)
  • Your CPC is $0.50 (your niche is strong but your site is just getting started)
  • Your RPM (revenue per 1000 impressions) is $2

With these numbers, we can now calculate how many visitors we need to earn our target amount.

The formula is = Visitors * CTR * CPC + Visitors/1000 * RPM 

So with 15,000 visitors per day we obtain around $100/day on Adsense.

(15,000 * 1% * $0.5 + 15,000/1000*$2 = $105/day)

But how do you obtain 15,000 page views per day? Is that reasonable?

Yes, it is reasonable. To do that, you can either

  • produce 15 articles that get 1000 page views (hard)
  • produce 150 articles that get 100 page views (much easier)

Learn how to start a blog?.

Want to learn how to increase traffic to your site? Check this out!

Conclusion:

These high paying keywords are very much useful and needed. The smart technique will surely give you the profit. There are some freemium tools. You can get the help of these tools in order to decide your useful and valuable keywords. Keywords are everything that you will need in order to shine and highlight your business. You will get audiences through the proper use of keywords. So, by using correct keywords, you can make money through a website. It is not any more difficult to make money on this platform. All you need to do is to follow these guidelines in order to make money.


Website Redesign

Website Redesign [The Ultimate Resource & Guide]

Planning A Website Redesign? The Ultimate Resource & Guide

Today, social media and internet technology has become the centre of business. Many organizations are looking to solidify their online presence, and doing so requires a number of things. The first thing that businesses need is a website, where a lot of activities can be conducted without requiring physical contact. Websites are used by business owners to sell products, address issues raised by their customers, as well as advertise any new products. Sometimes, websites have to be redesigned to fit changing times and to repair any issues that may arise with the old website. Redesigning a website can take up a lot of time and resources, and website owners should take a number of things into consideration before beginning the process.

how to make a website

REASONS FOR REDESIGNING THE WEBSITE

Evaluating the reasons for which a website is being redesigned can help in determining how the process should be done. This will not only save on time, it also means that the redesigning will not have to be altered when it is discovered that it does not fit the purpose of the website.

Are there any website problems that need repairing?

Minor changes in how a website looks or works may not actually require a full redesign. Most of these alterations can be done on their own, without needing to change the entire website. For example, new company logos can be designed separately, then placed onto the specific pages of the site. However, other major website alterations need an entire overhaul, for example:

• How several pages are designed

• The software used for the site

• How clients move from one page to another on the website

The website should be performing at its optimum

 

Website Redesign

One of the most important purposes of a website is to attract new customers and obtain more product sales. Even with new designs, this may not always be the case, and that problem can warrant a website redesign. Some issues causing the problem may be:

 

1. New technological advancements

 

As technology evolves everyday, websites will often find that they have to adjust to accommodate changes. Minor adjustments can be done without needing to redesign the website, but if these alterations need to be made very often, then a complete change makes more sense.

2. Changing customer needs

 

The point of doing business online is almost always to make the process faster and easier, plus more efficient. Therefore, websites have to adapt in ways that make the customer's experience smooth and enjoyable. For example, online stores may want to expand their payment options, add delivery alternatives, and so on.

Some needs may also arise with time, and cannot be anticipated. The following posts cover other uncommon issues.

CREATING A STRATEGY

 

Website Redesign

For this, one can look at:

 

• The demographic of people visiting the website and how many they are
The device and browser used.

• Website keywords used for search engine optimization

MAKING A REDESIGN PROPOSAL

The SMART Goal Strategy can be used to go through the project while avoiding hitches.

Website Redesign

Specific 

It is important to provide details for what is to be achieved when the project is being carried out, and this also enhances accountability.

Measurable 

To make a project measurable, the designers can include clear guidelines on how success will be evaluated upon completion.

Agreed Upon 

Everyone involved in the process should be clear on their roles and what is expected of them.

Realistic

All the plans for the website should be achievable, otherwise, all the parties involved will be under too much pressure to perform. Unrealistic projects can also exceed the budget allocation.

Time Based

To avoid eating into the time allocated to other business activities, the project should have schedules and deadlines for all the changes.

The following blogs give more pointers on strategies for the web alterations:

FINANCIAL PLAN

The specific costs of a website redesigning process will depend on a variety of factors, but the approximate can be inferred before beginning the process. If the job has to make a lot of alterations, then it will cost more, and vice versa. This blog looks into the matter more deeply, and one can use it to get a detailed analysis of costs.

Website Redesign

 

CHOOSING WHO TO REDESIGN THE WEBSITE

The website can be designed by anyone, depending on whether they have the relevant skills and whether their services are within the budget. Each option below comes with its pros and cons.

Designing the website individually

While it would be wise to learn how to design a website before undertaking such a project, one can also look at tutorials as well as other learning spaces to see how a website is redesigned. Such websites include Weebly and SquareSpace.

Using a Freelancer's Services

A freelancing website designer is often a single person who works alone on design projects. Hiring a single person is usually best for those with small websites that encounter minimal traffic. Freelancers are good at designing a website that will suit the needs of the client, especially when it comes to appearance.

Contracting out to an agency

 

Website Redesign

The ideal scenario when considering a website redesign is to hire an agency. This is because:

Working with a web designing agency have a lot of advantages, and is often the most ideal option for websites with a lot of traffic and a variety of pages or services. Agencies come with the following pros;

The process will be worth the money it costs because the services are professional
Agencies are more likely to adhere to time limits because they have a large pool of professionals to work with, and every person has their own job description.
The different individuals each have something they are good at, so the designing will not rest on one person with skills that are not focused.

This also means that each aspect of the designing process will be done to perfection because a single person focuses all their energy on that area.

For more advantages and disadvantages of each option, the following guides provide additional details;

From the above pointers, it is apparent that the most important thing in the entire process is to always ensure that the needs of the business match the web redesigning process.


how content marketing works

How Does Content Marketing Work?

HOW DOES CONTENT MARKETING WORK?

So, exactly how does content marketing work? What are the benefits of building and executing a content marketing strategy?

What Is Content Marketing?

Content marketing is a marketing program that centres on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customer.

One important way is to keep your marketing strategy current, if not ahead of the curve.

 

https://www.youtube.com/watch?v=tRXT58fDzjg

 

Why Businesses Need a Content Marketing Strategy

Content marketing is more than a buzzword—it’s a vital part of a successful marketing strategy. Today’s buyers demand creative, relevant and compelling content from the brands that are important to them.

Content marketing fills this need by creating impactful content and optimizing its distribution across a wide range of channels and customer touch points, engaging specific market segments at precise points in the buying process.

Producing good content on a consistent basis is the best marketing strategy for businesses in this generation. Content marketing is smart because the content is the currency of the internet.

Why Content Is the Most Important Part of  Your Digital Marketing Strategy

 

https://www.youtube.com/watch?v=UQkLWg82BsM

3. Content Drives Social Media Strategies

Your social media platforms are one of the best ways to connect with your target audience. As a powerful tool for establishing genuine relationships with your customer base, social media gives you a direct pathway to have conversations, get feedback, and push new leads to your website. However, this is all fueled by strong content creation.

1.  Have a plan.

This may seem like a no-brainer, but having a plan before you do anything else in your content marketing will make your content more targeted and its production more consistent.

Know what your company’s overall objective is for the content, know what the purpose of each kind of content will be and its value to readers. After researching your target audiences, you’ll have a clearer picture of what content to write, the tone of the content, and when and where it should be posted.

When distributing content, different platforms require different frequency of posting. Twitter, for instance requires multiple posts a day while with Facebook, you can get away with once a day. Building an editorial content calendar will be an important part of this pre-content plan.

|Get a free website report and use it as the foundation of your plan.|

2.  Know your audience.

 

https://www.youtube.com/watch?v=rbxza1K9czw

 

You won’t get many sales and conversions if the content you share with your customers are on subjects they could care less about or identify with.

When writing for your audience, keep your content relevant to the industry you’re in and focus on how your company’s products or services can help solve a consumer’s problem. You can use different analysis tools such as Google Analytics and Facebook Insights to get an idea of the demographics of your website visitors.

Armed with an idea of the people who visit your company’s website, you can better judge what kinds of topics and what style you can use in blog posts, social media posts, and website content.

Going a step further, you can create consumer personas that represent each of your company’s demographic groups. Write content pieces addressing the questions and concerns and interests of each persona. Your personas will also help you identify what tone and messaging in the content will most resound with them.

3.  Know when and where to post.

You can write the best blog post of your life, but if it is posted on a site or social media platform your audience doesn’t use or at a time when most of your audience is offline, it will likely disappear into the noise and information of the Internet.

Your social media manager should know, for instance, that most of your company’s Facebook fans are online Friday afternoons from 2-4pm. If your company doesn’t have a dedicated social media manager or department, most website and social media analytics tools will have a feature where you can see the most and least popular time's people visit your site and social media channels and where people are coming from to get your site.

Knowing your audience will also give you an idea as to what websites and industry/business blogs they regularly visit and what social media channels they utilize to engage with each other on.

4.  Quality over quantity.

It can be tempting to continuously pump out content. Your audience, however, doesn’t want more content, they want quality content that is interesting, valuable and informative.

Visitors to your site come because they trust you and believe you’ll answer their question or address their concerns. An abundance of low-quality content will only take up space and viewers won’t bother reading it.

Nobody doesn’t want their content not read. High-quality posts will get more attention, engagement and shares which should be the goals of a solid content strategy.

5.  Mix up content.

There are many ways you can share content online. The text is the most popular and most expected form of content, but there are a lot of things you can do with images and video.

 

 

how content marketing works

 

Video is becoming a popular content medium that companies are starting to utilize more. By having a variety of content, you increase your company’s chances of reaching more people in your diverse target audiences.

6.  Experiment.

What type of content gives you the most traffic? Again, you can use an analytics program to determine which type and subject of content get the most attention.

Does your audience love “how-to” articles, inspirational stories, videos? Focus on producing content that draws the most eyeballs. Don’t forget to still vary the content.

7.  Focus on people, not search engines.

Answering your readers’ questions needs to be the goal of everything you write.

When you take the time to craft quality content that is of value to the reader, your audience will appreciate it and share it with others. They’ll also be more likely to trust your company and take the desired actions.

While implementing keywords into content is still an essential part of getting your website some online exposure, they should be used appropriately. Keyword-stuffed content will do you no good. Not only will your audience see right through your promotional plug, but search engines will also be on the look-out for such content and will penalize you.

8.  Optimize your content.

As the previous point brought up, it would be amiss to not discuss using keywords to optimize your company’s content.

Content, like other aspects of internet marketing, is enhanced when it is correctly optimized for search engines. To make your content more effective, try to target one or two keywords in a piece of content.

For text content, this is easy to do. For images and videos, however, more work is involved. For posts with videos and images, use keywords in the title, headings and topic introduction or summary. Keywords should also be inserted into the ALT tags, file names and meta descriptions.

9.  Test, analyze and improve.

As mentioned earlier, it is important to experiment and test which content gets you the most traffic and generates the most conversions.

Regular analysis of your content will enable you to see the patterns in what content clicks with your audience. You can then use this as inspiration for additional content ideas. Then, when you see what works, you will also see the kind of content that doesn’t work.

If your content isn’t as effective as you’d like it to be, some revamping and revising of your content strategy may be in order. Knowing where your content is falling short will equip you to make the necessary improvements.

Your content marketing strategy can take many forms, and your company goals and your audience will play the biggest parts in dictating your tactics.

A strong content marketing strategy is a long-term process that involves much hard work and time to properly implement. At Audio Visual Lab, we have a team of content specialists and social media managers who can write and distribute effective content for your organization. We have experience in website content creation, SEO blogging, business blogging, social media content distribution, Facebook advertising and content optimization. Give us a call today to learn how we can take the burden of creating effective content off your hands so your business can keep running.

 

 

how content marketing works

Why?

Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories

But content marketing been around far longer than the Internet.

Conclusion

I know that was a lot to take in and you might feel a bit overwhelmed at this point.

All you have to worry about for now is mastering the fundamentals of content marketing — you can always refer back to this article for guidance.

 

 

 


social media marketing strategy

Why You Really Need Social Media Marketing Strategy

Why You Really Need Social Media Marketing Strategy

Social Media Marketing: Start With a Plan

Before you begin growing social media marketing campaigns, reflect on consideration on your business’s goals. Starting a social media marketing campaign without a social strategy in idea is like wandering around a forest except for a map—you would possibly have fun, however, you may in all likelihood get lost.

What is social media?

Social media is the collective of online communications channels devoted to community-based input, interaction, content-sharing and collaboration.

Websites and applications dedicated to forums, microbloggingsocial networkingsocial bookmarkingsocial curation, and wikis are among the different types of social media.

 

Social Media Marketing

 

Here are some prominent examples of social media:

  • Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
  • Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.
  • Google+ (pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.”
  • Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001.
  • LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
  • Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.
  • Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.

Brands must be completely put resources into their social media showcasing procedures and spotlight on commitment. Else, you'll miss out on genuine clients, which implies genuine impacts on your primary concern.

 

We're not here to terrify your image into the universe of social media. Rather, we need to give your advertising group the correct strides to take toward an effective social methodology so your image isn't left in the residue.

 

Here are the seven stages to make a triumphant social media showcasing technique in 2019:

 

7 Steps in Creating a Winning Social Media Marketing Strategy in 2019

 

1. Make Social Media Showcasing Objectives That Tackle Your Greatest Difficulties

The initial step to any procedure is to comprehend what you look for from your endeavours. Social media marketing isn't tied in with flipping a switch and considering it daily. Rather, social media arranging ought to be seen like cooking your most loved dish.

 

When you have your fixings, you pursue a formula and presto! Be that as it may, that is not generally the situation. Imagine a scenario where you have visitors and need to nourish more individuals. Imagine a scenario where somebody is adversely affected by one of the fixings. All of a sudden, your objective goes from making a dinner to guaranteeing it will encourage enough individuals and be eatable by all.

 

That is the reason making objectives is so basic to the initial segment of your social media system. In the meantime, it's best to set objectives that you know are achievable. Requesting 1 million new Instagram devotees in 2018 is doubtful. With reachable objectives, you're bound to adhere to the first arrangement and keep on going up against new obstacles as you finish old ones.

 

 

This is a similar motivation behind why brands ought to never go up against each social media divert conceivable in their present advertising technique. Attempt to pick the channels that have the most significance dependent on your image's objectives. Dodge over confounding a technique with an excessive number of targets and goals. Effortlessness can take you far.

 

And furthermore, keep in mind to record your social media objectives. In addition to the fact that it is vital to help you benchmark where you are, it likewise enhances your odds of accomplishing them. As indicated by a few measurements, individuals who record their objectives are multiple times increasingly effective.

 

Social Media Objectives to Consider in 2019

 

Objective setting is a staple of all promoting and business procedures. Social media is no special case. Obviously, with a scope of social capacities, it very well may be hard to decide precisely what your goals ought to be. For direction, here are some regular social media objectives to consider:

 

Increment mark mindfulness: To make bona fide and enduring brand mindfulness, maintain a strategic distance from a large number of limited-time messages. Rather, centre around important substance and solid brand identity through your social channels.

 

Higher nature of offers: Burrowing through your social channels is almost unimaginable without checking or tuning in to explicit watchwords, phrases or hashtags. Through increasingly proficient social media focusing on, you achieve your centre gathering of people a lot quicker.

 

Drive face to face deals: A few retailers depend on social media advertising endeavours to drive in-store deals. Is your image elevating enough on social to compensate the individuals who come to you? Shouldn't something be said about alarming clients to what's happening in your stores?

 

Enhance return on initial capital investment: There's not a brand on social media that wouldn't like to build its arrival on the venture. Be that as it may, on social, this objective is explicit to playing out an intensive review of your channels and guaranteeing the cost of work, commercials and configuration remain on track.

 

Make a dedicated fanbase: Does your image advance client created content? Do your devotees respond emphatically with no commencement? Getting to this point requires some investment and exertion with making a constructive brand persona on social.

 

Better heartbeat on the business: What are your rivals doing that is by all accounts working? What techniques would they say they are utilizing to drive commitment or deals? Having a heartbeat on the business could just enable you to enhance your endeavours and take a few hints from those doing admirably.

2.Research Your Social Media Audience

 

Around 79% of grown-ups use Facebook– yet are your clients effectively captivating with your image there? Understanding your crowd is important to learn things like who purchases your items, what age gather is the hardest to move and what salary level makes up the greater part of your returning clients? With respect to social media, it's similarly as basic to know your group of onlookers.

 

In the first place, your image should investigate the socioeconomics of your most significant social channels. Like we referenced previously, you ought to have an objective at the top of the priority list for your social media showcasing system. This is the reason you have to look into the channels that correspond the most with your objectives.

 

To enable you to discover your centre channels: how about we investigate the fundamental socioeconomics information for each significant system:

  • Facebook’s most popular demographics include:
    • Women users (89%)
    • 18-29 year olds (88%)
    • Urban- and rural-located users (81% each)
    • Those earning less than $30,000 (84%)
    • Users with some college experience (82%)
  • Instagram’s most popular demographics include:
    • Women users (38%)
    • 18-29 year olds (59%),
    • Urban-located users (39%)
    • Those earning less than $30,000 (38%)
    • Users with some college experience (37%)social media marketing strategy
  • witter’s most popular demographics include:
    • Women users (25%)
    • 18-29 year olds (36%)
    • Urban-located users (26%)
    • Those earning $50,000-$74,999 (28%)
    • Users with college experience or more (29%)
  • LinkedIn’s most popular demographics include:
    • Men users (31%)
    • 18-29 year olds (34%)
    • Urban-located users (34%)
    • Those earning $75,000 or more (45%)
    • Users with college experience or more (50%)
  • Snapchat and other auto-delete app’s most popular demographics include:
    • Men users (24%)
    • 18-29 year olds (56%)
    • Those earning less than $50,000 (27%)
    • Users with some college experience (27%)The best advertisers you'll run over don't rest until the point that they have a superior thought on their group of onlookers and division technique. Peruse More …

      Recognizing Client Demographics

       

      While the socioeconomics information above gives you knowledge into each channel, shouldn't something be said about your very own clients? Further investigation must be finished before you can really know your client socioeconomics on social media.

       

      That is the reason numerous brands utilize a social media dashboard that can give a review of who's tailing you and how they communicate with you on each channel. Most brands today are utilizing probably a type of dashboard. Nonetheless, does your dashboard address your particular objectives?

       

      Regardless of whether you're an office giving bits of knowledge to your customers or a venture organization finding your own socioeconomics, an across the board dashboard arrangement is basic.

       

      grow social gathering patterns and group of onlookers socioeconomics

      social media marketing strategy

      3.Build up Your Most Essential Measurements

 

While you're focused on social media measurements may be the most critical advance of a procedure, it's frequently the spot most veer off the way. Vanity measurements like supporter tally and likes are in every case great to quantify, however, does it reveal to you the entire story of your image on social media?

 

We regularly get enveloped with review adherents and likes as reality to a battle, yet it's keen to make a stride back and assess the social measurements related with your general objectives.

 

Commitment measurements here and there paint a superior picture, in light of the fact that as we've referenced commonly here, building enduring connections chips away at social. Vast groups of onlookers and amiable substance is totally extraordinary, however here are some different measurements you should need to seek after in 2018:

 

Achieve: Post reach is the quantity of one of a kind clients who saw your post. How far is your substance spreading crosswise over social? Is it really achieving client's feeds?

 

Snaps: This is the measure of snaps on your substance, organization name or logo. Connection clicks are basic toward seeing how clients travel through your showcasing pipe. Following snaps per crusade is fundamental to comprehend what drives interest or urges individuals to purchase.

 

Commitment: The aggregate number of social associations isolated by number of impressions. For commitment, it's tied in with seeing who interfaced and on the off chance that it was a decent proportion out of your aggregate reach. This reveals insight into how well your gathering of people sees you and their ability to cooperate.

 

Hashtag execution: What were your most utilized hashtags all alone side? Which hashtags were most connected with your image? Or on the other hand what hashtags made the most commitment?

 

social media marketing strategy

  • Sentiment: This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.
  • Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.

 

 

Engage in social listening

Social listening is another way to keep an eye on the competition. Here’s how to use Hootsuite streams for social listening and monitoring competitors:

 

https://www.youtube.com/watch?v=sIjUfy6ysK8

As you track your competitors' records and important industry keywords, you may see vital moves in the manner in which contenders utilize their social accounts. Or then again, you may detect an explicit post or crusade that truly hits the check, or absolutely bombs. Watch out for this data and use to it assess your own objectives and plans.

4. Conduct a social media audit

Evaluate your contemporary efforts
If you’re already using social media tools, you need to take a step back and seem to be at what you’ve already done and accomplished. Ask yourself the following questions:

What’s working, and what’s not?
Who is connecting with you on social?
Which social media websites does your goal market use?
How does your social media presence evaluate to that of your competitors?
Once you accumulate all these facts in one place, you’ll have a proper beginning factor for planning how to improve your results.

 

social media marketing strategy

 

Your audit ought to provide you with a clear picture of what reason each of your social accounts serves. If the cause of an account isn’t clear, assume about whether or not it’s really worth keeping. It may be a treasured account that simply wants a strategic redirection, or it can also be an out of date account that’s no longer well worth your while.

To help you decide, ask yourself the following questions:

  1. Is my audience here?
  2. If so, how are they using this platform?
  3. Can I use this account to help achieve meaningful business goals

Asking these tough questions now will help keep your social media strategy on track as you grow your social presence.

5. Build & Curate Engaging Social Media Content

Did somebody say content? It's no lie– social media content is critical to your showcasing technique. Be that as it may, it's best to pursue the past strides previously arranging out substance (we got you, blog captains!) so you can begin assembling progressively compelling topics.

First off, we prescribe making content that fits to your image's personality. This implies you ought to keep away from things like connecting with your disliked socioeconomics without a total procedure set up.

social media marketing strategy

It's important to locate the ideal harmony between target content and being excessively special too. Truth be told, 46% of clients state they'll unfollow a brand if there's such a large number of special messages. Furthermore, 41% of clients state they'd unfollow a brand that common an excessive amount of superfluous substance.

Video Content or Nothing

How vital is a video to your social media advertising procedure? Extremely– roughly 90% of online customers trust item recordings enable them to settle on an acquiring choice. Moreover, the normal online video is totally watched end to end by 37% of watchers.

These sort of details should just implement your thinking to put resources into social media video content. Brands can achieve clients through Instagram Stories, Facebook Live and other in-the-minute media.

https://www.youtube.com/watch?v=ZUG9qYTJMsI

Construct Content Topics

One of the hardest difficulties to visual substance is making it on an everyday premise. A Venngage infographic demonstrated 36.7% of advertisers said their No.1 battle with making visual substance was doing as such reliably.

This genuinely indicates how critical very visual substance is to advertisers and the general population they need to reach. That is the reason building content subjects is an extraordinary way to deal with segmenting out your substance. Instagram is one of your head diverts to work off visual subjects.

Anthropologie Instagram model

Anthropologie works admirably at keeping their Instagram feed steady, brilliant and eye-popping. Work in substance topics to guarantee you have a predictable calendar of fantastic substance to distribute.

6.Engage With Your Audience & Don’t Ignore

Social media channels are worked as systems. This implies their fundamental intention is to be a space to talk, examine points and offer substance. Your image can't overlook these centre components of "systems administration" and it requires exertion to guarantee discussions or commitment openings aren't left unattended.

Through social media, you gain regard as a brand by simply being available and conversing with your group of onlookers. That is the reason social client care is so essential to brands needing to build crowd mindfulness. It's about commitment.

social media marketing strategy

 

7.Create a social media content calendar

Sharing magnificent content is essential, of course, however, it’s equally essential to have a graph in the vicinity for when you’ll share content to get the maximum impact. Your social media content calendar additionally desires to account for the time you’ll spend interacting with the audience (although you want to permit for some spontaneous engagement as well).

social media marketing strategy

Create a posting schedule

Your social media content calendar lists the dates and times at which you will put up types of content material on each channel. It’s the best area to plan all of your social media activities—from images and link sharing to weblog posts and videos. It includes each your day-to-day posting and content for social media campaigns. Your calendar ensures your posts are spaced out accurately and posted at the most fulfilling times.

Plot your content mix

Make sure your calendar reflects the mission statement you’ve assigned to each social profile so that everything you post is working to support your business goals. For example, you might decide that:

  • 50 percent of content will drive traffic back to your blog
  • 25 percent of content will be curated from other sources
  • 20 percent of content will support enterprise goals (selling, lead generation, etc.)
  • 5 percent of content will be about HR and company culture

Placing these different post types in your content calendar will help ensure you maintain the ratio you’ve planned. If you’re starting from scratch and you’re simply not sure what types of content to post, try the 80-20 rule:

  • 80 percent of your posts should inform, educate, or entertain your audience
  • 20 percent can directly promote your brand.
  • You could also try the social media rule of thirds:
    • One-third of your social content promotes your business, converts readers, and generates profit.
    • One-third of your social content shares ideas and stories from thought leaders in your industry or like-minded businesses.
    • One-third of your social content involves personal interactions with your audience.

    Once you have your calendar set, use scheduling tools or bulk scheduling to prepare your messaging in advance rather than updating constantly throughout the day. This allows you to craft the language and format of your posts rather than writing them on the fly whenever you have time.


digital marketing agency Durban

The 5 Steps Needed For Putting Digital Marketing Into Action.

The 5 Steps Needed For Putting Digital Marketing Into Action.

What Is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

 According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

  1. Define your audience.

The best way to start with any marketing strategy of any kind is to think about your audience. After all, if you don’t know who you’re marketing to, how can you market to them effectively? This is a common mistake made by anyone new to marketing: you just think about reaching “people”, not WHICH people. It’s time to think critically about and define your audience before you try to reach them.

What is a Buyer Persona?

If you’ve never created a buyer persona before, you may be wondering, what is a buyer persona and why is it important for your business?

buyer persona

Buyer Persona Definition

buyer persona (a.k.a. “customer avatar”) is a fictional person who represents a particular company’s ideal customer.

 

2. Have a digital marketing strategy

Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.

 

digital marketing strategy

3. Identify Your Goals

It’s a smart business practice to start with goal setting before all new plans, and social media marketing’s no different. After all, you can be the best bicycle salesperson in the state, but still fail if you are supposed to be selling ice cream.

Use the SMART goal setting strategy to create the foundation for successful social media marketing.

  • Specific. Vague goals like “get more business” doesn’t help companies pinpoint their objective and create measures of success. Goals must nail down exactly what is expected of the initiative.
  • Measurable. Being able to definitively answer “yes, we hit the goal” or “we missed the goal by 20%” is a good goal standard.
  • Attainable. Out of reach goals are demoralizing and frustrating. Having to stretch to hit a goal is productive, but don’t go overboard with expectations.
  • Relevant. A social media marketing goal needs to tie in to marketing’s overall goal. Is it to build an audience? Increase website traffic? Strengthen branding? Make sure the goal relates to the bigger picture.
  • Timely. Dates and times keep companies accountable to their goals. Stay on track by breaking up a large project like this into mini-goals that each have their own deadline.

Once companies set the goal, which is basically the “why”, they need to decide on the “who”.

4.CHOOSE THE BEST SOCIAL MEDIA PLATFORMS

social media marketing

Facebook

The world’s biggest social media platform. As of the third quarter of 2018, Facebook had 2.27 billion monthly active users. So in my honest opinion, having a Facebook presence for your business is not an option.

It’s a must!

Why do you ask?

Think of Facebook as another Google.

If people want to find out more about your or your business, there is a very high possibility they will search on Facebook first!

Demographics

  • Age-based, the largest user demographic is those aged 25–34
  • Facebook users are 53% female and 47% male
  • 56% of online seniors aged 65+ are on Facebook and 63% are between age 50–60

What Facebook Does Best

Facebook connects people, business and brands.

It is also hands down the most targeted digital advertising platform in the world.

Facebook is where you set up your social media ‘home base’, just like your website is your digital ‘home base’.

Best features for your business include:

  • The ability to connect with a vast number of people and prospects
  • Live streaming capabilities
  • The most targeted digital advertising platform in the world
  • eCommerce integrations

What Works Best for Facebook

  • Long form written content in posts in the news feed
  • Facebook hosted video is given preference over other forms of content
  • Live streaming is currently given preference above all content, period

Instagram

Instagram is owned by Facebook and spent most of 2016 unleashing updates, none more popular or controversial than its ‘Stories’ function which was Snapchat’s main feature!

With Instagram, it has always been about beautiful images.

Now that includes video, stories and direct messaging.

Demographics

  • Instagram users are 49% female and 51% male
  • 55% of all online 18 to 29 year olds in the U.S. are using Instagram
  • The next largest Instagram age demographic is 30 to 49 years old at 28% usage

What Instagram Does Best

‘Insta’ is perfect for businesses that have a visual or physical product.

Best features for your business include:

  • The ability to showcase your products or story tell in a visually appealing way
  • Document and take people behind the scenes with the Stories feature
  • Communicate with people on a deeper level via direct messaging

What Works Best On Instagram

  • High quality images draw peoples eye and their attention
  • Quote and motivational images generally see high levels of engagement
  • Using hashtags with your posts is vital for their searchability and high engagement levels
  • Giving people a more immersive experience by posting images & using Instagram stories

Snapchat

In the beginning, Snapchat was a disappearing photo app used by teenagers with a reputation for circulating ‘inappropriate’ material.

In March 2017, Snapchat launched on the stock exchange and closed its first day being a more valuable company than Ferrari and United Airlines!

Today, Snapchat has over 150 million MAU’s and has a younger demographic than most of the other top platforms.

Demographics

  • 60% of all users are under 25 years of age
  • Largest Snapchat age demographic is 18- to 24-year-olds

What Snapchat Does Best

Snapchat allows you to communicate in a way that is the most realistic to humans.

The content you post has a limited lifetime of 24 hours before it disappears!

Best features for your business include:

  • The ability to reach a younger but highly engaged audience
  • Content that creates a sense of urgency because it doesn’t last forever
  • A ‘snapcode’ which can be scanned to easily allow people to connect people to your account
  • Direct messaging, audio messaging and voice calling all inside the platform itself

What Works Best On Snapchat

  • Being authentic and transparent
  • Content that is not highly produced. Don’t overthink it and try to make it perfect.
  • Consistent content helps to build a loyal audience.
  • Show your audience ‘behind the scenes’…feed people’s curiosity.

Twitter

Gary Vaynerchuck calls Twitter the “water cooler of our society”.

Twitter is where you go for trending topics and news, to share short updates, communicate with people and search for things that you might need answers too.

Twitter can be a great tool in business for finding people you have a problem that your business can solve.

Demographics

  • 32% of internet users aged 18 to 29 continue to use Twitter
  • 13% of those aged 50 to 64 use Twitter
  • Almost half of girls aged 15 to 17 (49%) use Twitter, compared to 34% of boys
  • While only 19% of online moms use Twitter, 27% of online dads embrace the service

What Twitter Does Best

Twitter provides you and your business a real-time communication channel with the rest of the world.

There has been a lot of talk over recent years about Twitter’s lack of innovation and issues with the way they deliver content in the feed.

But there has been a gradual revival in recent months, which is seeing Twitter’s value start to climb.

Best features for your business include:

  • The ability to communicate and engage on trending topics and events worldwide
  • Digital advertising (can be rather pricey compared to Facebook for example)
  • Provide real time customer service

What Works Best On Twitter

  • Multiple posts or ‘tweets’ per day is recommended due to each post’s short timespan
  • Tweets with images or video show higher levels of engagement
  • Tweets with 2 hashtags perform better that posts with none or multiple hashtags.

Youtube

Youtube was founded in 2005 by three former Paypal employees.

Today, it is the second biggest search engine in the world behind Google.

More than 100 hours of video is uploaded to Youtube every minute!

Demographics

  • 33% of all internet users also use Youtube.
  • User percentage by age 18–24–11%, 25–34–23%, 35–44–26%, 45–54–16%, 50–64–8%, 65+ — 3%, unknown age — 14%.

What Youtube Does Best

Youtube is one of the best places in the world to house your video content and share it with the world.

There are many other video hosting platforms that are amazing in their own right including Wistia and Vimeo, each with their own pro’s and con’s.

Youtube however, has the volume of traffic and eyeballs with nearly one third of all internet users on the platform.

It is also free to create an account and add as much video content as you can!

Best features for your business include:

  • An unlimited amount of video hosting
  • High levels of traffic and viewers
  • All content is searchable via Youtube and Google
  • Monetisation options are also offered (however they plan to change the threshold to 10k views)

What Works Best On Youtube

  • The length of video doesn’t matter, it’s the quality and value of the content that counts
  • Thumbnails that are vibrant and catch people’s eye will generally lead to more views overall
  • Using a tool like TubeBuddy, will allow you to add tags and optimise your videos for better engagement and searchability.

LinkedIn

People often refer to LinkedIn as the ‘professional’ version Facebook.

LinkedIn was started in 2003 and is one of the older social networking sites having survived many ups, downs and technology changes over the years.

In 2016, Microsoft purchased LinkedIn for $26.2 billion with plans to integrate the platform with its Windows software.

Best features for your business include:

  • An engaged community of people with a business mindset and focus while using the platform
  • A more professional setting for your business to be ‘social active’.
  • The ability to create both personal and company pages for greater brand awareness
  • The ability to share and promote job vacancies, promotions, and share career opportunities
  • Digital advertising (can be rather pricey compared to Facebook for example)

Demographics

What Works Best On LinkedIn

  • Posting a range of content from white papers, ebooks, video and case studies
  • Posting multiple times per day and being socially active!
  • Publish written content on Publisher with is linked to your profile
  • Joining groups and engaging with other people’s content

5.TEST, MEASURE, REPEAT.

At the end of the day, these are just some of the top social media platforms.

Creative is the variable for success.

What you do and the value you provide determines the overall results you have with social media.

Remember that while each platform has certain functions, doing things differently is what helps you stand out!

There is not always one ‘perfect’ social media platform for your business.

Like many things, it is about testing, measuring and repeating.

Try things and if they don’t work, try something else!

Remain authentic. Provide value. Be socially active.

At the end of the day, being true to yourself, your brand and caring about the person at the other end is the most important thing.

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