ways to increase traffic to your website

Ways to Increase Traffic To Your Website 2019

The best ways to increase traffic to your website from organic traffic is to increase the number of pages on your website that can rank for your important keyword terms. Look at where you can add new category pages, new blog posts, or new pieces of attractive content (visuals, quizzes, etc) to target specific keywords.

48 Ways to Increase Traffic To Your Site in 2019

1. Optimize Old Content


ways to increase traffic to your website


Because you are tracking your keyword rankings (you are, right? If you’re not, use SEMrush), you can find the keywords that you rank near the bottom of the first page and go add useful content to those pages to help them rank better. Google also prefers updated and new content over old stale content.

2. Launch New Products

A great way to attract new users to your company or website is to launch products that meet their needs. The great part is that you can often charge for these as well and make money will getting new users into your full conversion funnel.

3. Create Online Courses


Online cource


The great thing about the Internet is that you can publish any type of content you want. By creating longer-form content like courses that are targeted around both user needs and specific keyword phrases (don’t forget keyword research!), you can drive more traffic to your site and convert them into email addresses that you can then take down your funnel.

Plus, online course websites exist in plenty so you can put them on places like Lynda.com to further your reach.

4. Write Guest Posts

By using a site like SimilarWeb, you can find sites related to yours. If they have your audience, you can usually get content onto their site that helps them build traffic while at the same time getting access to their new audience.

5. Accept guest posts

Similarly, many sites want links for SEO purposes and access to your customers. If they’re not a direct competitor, let them guest post on your site! Then they are invested in your company and will promote the content that they’ve produced, which also gets you in front of their own audience. Double win!

6. Launch Infographics



If you have a designer in your company or can find one online, create useful graphics that tell a story and help people see your content in a new way. Do outreach for links, promote on Pinterest, etc.

7. Give Podcast Interviews

Podcasting is HUGE these days, and one of the best ways to grow a podcast audience is to invite influential people onto your podcast. Think about it like audio version guest posts. So, get one or two podcasts under your belt (or launch your own) then start targeting podcast producers to get onto their shows.

8. Social advertising





Social advertising on Facebook, Twitter, and other networks is still relatively cheap today as compared to Adwords. Many of them also allow you to segment down by demographics or target by keywords so that you hit your ideal audience.

9. PPC

PPC is usually best used for conversion-oriented keywords, which is great because it gets you a new audience that is also ready to convert.



10. Create and Sell Courses

What better way to show your expertise and get people reading all of your content than to teach what you already know? If you have a craft, create a course to teach it then sell it on places like Udemy while simultaneously selling it on your site from a page targeted towards a high volume keyword for SEO.

11. Create Pinterest boards

Pinterest is a super-strong domain and your Pinterest boards can rank very well. Do your typical keyword research for your website, then take some of those keywords and target them on Pinterest. A pro tip is to use your other online resources (website, Instagram, etc) to get them indexed faster and ranking better.


Pintrest boards

12. Promote pins on Pinterest

In this day and age, it’s not just enough to create content and expect it to rank and drive traffic. Rankings are influenced by engagement stronger than ever before, so use some budget to promote pins on Pinterest to your target audience.

13. Partnerships

Especially in B2B spaces, partnerships can be gold for customer acquisition. Build out referral programs with complementary companies to yours and try to funnel some of their traffic back to your site, either through website mentions or even their email marketing.

14. Link acquisition

This feels like an old school tactic, but it’s still true that the more links you have to your site, the better your site will rank. So acquire links to your site from content, from relevant resource pages on other sites, and from outreach that you do.


Ways to Drive Traffic To Your Site

15. Promote content via Outbrain/Taboola

Content promotion is so cheap these days that you’d be silly not to do it. I know people with content sites making literally thousands of dollars a day all from promoted content.




16. Create satellite websites

If your main website is around one niche yet you operate in many niches, you can build out websites specifically targeted at those other niches and use them to funnel traffic to your other sites. You need to disclose that you own those other sites, but this is a great way to spread the organic reach.

17. Speed up your website

A fast site not only converts better but on a big site, you will also get more organic traffic because the search engines are able to crawl your site faster and find more content. Start with switching hosts then optimizing your code, all while making sure you are using aggressive caching and a content delivery network (CDN).


Content promotion is so cheap these days that you’d be silly not to do it. I know people with content sites making literally thousands of dollars a day all from promoted content.


18. Do new keyword research

If you’re really struggling to increase traffic to your site, go do new keyword research to get new content ideas, then go back to point 1 above and create new content!

19. Target the longtail of keywords for SEO

If you don’t have a very strong website, you can target longer tail keywords (<50 searches a month) which are often much easier to rank for. From this, you can start building up a base of content that you can then use to earn links and propel rankings for more competitive terms.

20. Target HackerNews/Reddit/relevant forums with content

If you can get content or a product to go hot on a site like Hacker News, Reddit, or ProductHunt you can literally get tens of thousands of visitors and often signups and sales. I (John) personally make over $70k from my site sitting on the first page of ProductHunt for a day, and I’ve seen Reddit drive tens of thousands of visits to sites.


Ways to Drive Traffic To Your Site


21. Run competitions/giveaways

One of the best ways to build an email list and therefore a new audience is through giving away high-value items and incentivizing your entrants to share as well in order to get more entries. I use the Kingsumo Giveaways plugin for this.

22. Speak at conferences

If you enjoy speaking, conferences can be a great way to get in front of a targeted audience. If you encourage them to tweet about it (put your Twitter handle on the bottom of every slide), you also get in front of their social media audience.


Ways to Drive Traffic To Your Site



23. Advertise at conferences

While speaking is the best way to get in front of your audience at conferences, advertising is second best. You can leverage advertising for brand recognition, offer discounts to those at the conference, get links from people doing roundups, and more. It’s a big win especially if you can tie revenue directly back to your company.

24. Free swag at conferences

I have constantly been amazed at how well quality swag works for advertising your brand, and what better place to give away swag than at conferences to your customers? You’ll build brand recognition and goodwill.

25. Create content for Slideshare specifically

Slideshare is its own content social network. By creating content for Slideshare specifically and promoting it, you can also land on the popular content sections of their homepage which drive great traffic. Make sure you link back to your site from Slideshare too.

26. Create videos for YouTube

If you can create videos in a cost-effective manner, YouTube is a great distribution platform. It takes time to build the channel but has a huge audience if done well.

27. Run YouTube Ads

Can’t create videos, but there are videos on YouTube that your target audience watches? You can run YouTube videos.


Youtube ads


28. Run webinars

Webinars can drive a new audience for you when you invite guests or do advertising, that has an audience that they will promote your webinar too. Try to bring on guests who already have a large audience.

29. Use HARO to acquire contributors

Help A Reporter Out is a great way to find great sources for stories you are writing. While this won’t directly get you a new audience, by including their quotes and tagging them on social media you can access their audience.

30. Teach a class

Teach people how to do what you do, put your content on Slideshare, rinse, repeat.

31. Mentor a startup

Mentoring startups is a great way to build goodwill within your industry. Often you can also then get guest posts or leverage their name to get content elsewhere or to be quoted as an expert/source.

32. Sponsor Meetups

Meetup.com is one of the most popular websites online for organizing groups of people to get together. Many of them accept sponsors, who do things like give free meeting space or pay the bar tab. This can be a great way to get your company or product in front of your ideal target audience.


way to increase traffic to your website


33. Do outreach to get included in email newsletters

Some companies do daily, weekly, or monthly newsletters that curate content from around their industry, and many of these have a lot of subscribers. If you have content that fits their audience, reach out to them and see if they’ll include your article in their next edition.

email newsletters


34. Add “Share Triggers” To Your Content

In my experience, content largely succeeds or fails based on one factor:

Whether or not the content has Share Triggers.

What are Share Triggers?

They’re things you include in your content that push people to share it.

A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.



And they’ve proven in the lab what I discovered through trial-and-error:

When you include Share Triggers in your content, people are significantly more likely share and link to it.

For example:

One of the most powerful Share Triggers is Social Currency.

Social Currency is the idea that we share things that make us look good. And this Share Trigger is a large part of the reason that The Shrinking Dollar infographic I mentioned earlier did so well.


35. Dominate Organic Search

Fighting to claim our share of organic search rankings is the first step in every piece of content we produce.
Creating evergreen content that is updated regularly is one of the easiest ways to keep new users coming back to your site. We have some posts that are over two years old that still hold number one rankings on Google.

Tip 1: Use a keyword research tool like Moz or Ahrefs to find out what competitors are ranking for, then create similar content that is more robust. Keyword tools tell you exactly what a URL ranks for and how people are finding it, so there’s no reason to publish content hoping it will work. Using a research tool is by far the easiest way to decide what type of content to produce.


36. Reduce Your Bounce Rate

A high bounce rate damages your site’s pageviews, conversions… and it can even hurt your SEO.

(In fact, thanks to Google’s RankBrain algorithm, bounce rate is now a super important ranking signal).

That’s the bad news.

The good news is that improving your bounce rate is insanely easy.

I walk you through the entire process in this short video:


37. Promote Blog Posts and Videos on Quuu

Quuu is a dead-simple way to get people to promote your content on social media.

All you need to do is submit your best content…

…and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn and more.

I recently promoted one of my posts on Quuu. And got a handful of shares from influential people in the digital marketing space:


38. Landing Pages

Looking at the entire behaviour flow of the user is how best to sell your business.

A lot depends on where the user lands after finding your website.

Sending people to a page that makes sense based on how they found the website in the first place has a tremendous impact on if they convert to the action you want them to take.

Sending people to product pages that sell or pages that have a high likelihood of filling out a form can garner strong results based on the actions you want the user to make.

Any landing page should be relevant with a clear call to action and with a focused goal. It’s often best to go with a simple and straightforward design

mobile landing page


39. Facebook Groups


Facebook Groups

Facebook groups are filled with people looking to create and exchange information about specific topics and providing them with this information
is a very powerful way to drive traffic to a blog.

Join a few groups related to your niche, then establish a reputation as a thought leader in the space. Once you’ve done that, post a few links in the group.

Tip 1: Engage in insightful conversations with group members before posting links to your content. Spammers are easy to spot, and you’ll likely be
called out for it if you don’t provide real value to the groups.

Tip 2: Actively engage with members who respond to your post. When Facebook’s EdgeRank algorithm sees a high level of engagement, it considers
the post highly relevant and will show the post to more members of the group.


40. Use a “Question Analyzer” To Create Insanely Useful Content

This strategy is an AWESOME way to make your content better.

(As you know, the better content = more traffic)

All you need to do is:

  1. Find questions that your target audience asks online.
  2. Answer those questions in your content.

Here’s how to do it…

First, use a tool like Buzzsumo’s Question Analyzer or Answer the Public to find questions that people ask:


Then, either create entire posts to answer these questions…

…or incorporate the answers into your content.



41. Email Marketing

Email Marketing to increase traffic
Traffic is worthless to me unless it converts.

I would much rather have 10,000 visitors per month with 1,000 that convert than to have 100,000 visitors per month with only 500 converting.

With that said, my advice is rather unorthodox in the internet marketing space, but here it is… the absolute BEST source of qualified traffic for me has been direct mail.

Yes, it’s expensive, but if you have a good list then it will pay for itself many times over.

Here’s what I do: I take a sales letter pitching my products and services and send it to my leads.

Then in the same mailing I include another sales letter promoting a free download that they can get by visiting a specific URL.

Nearly every single person who receives that letter ends up going to the URL.

They see a high-priced offer and then the ability to get something for free that’s highly relevant to them and they take it.

From there, I have an autoresponder that continually brings them back to my site, getting more qualified traffic.

It’s insanely effective.


42. Domain Authority


Increase your site’s domain authority so that it ranks higher in Google search.

This makes it more likely to be seen by people when they search for keywords related to your content.

The top 3 positions in a Google search is where most of the search traffic goes.

You can increase your site’s domain authority by building backlinks to your site from other sites with high domain authorities through a variety of strategies, such as guest posting, earning spots on lists, or creating content that people like to link back to (such as a valuable resource for niche industries).


43. Video Marketing

According to research videos are more popular than plain text content.

People love videos; videos helps an audience to understand the concept immediately.

Create informative videos, product promotion videos, and you can publish it on your website along with all of your social media platforms too.

Nowadays many brands are creating their own YouTube channel to create and promote their videos.

You may ask your client for better feedback through video, and you can share it.


44. Remarketing

Once you’ve accomplished having someone visit your site, it can be really effective to use remarketing to target them.

This can be done by using cookies with your website visitors, which will allow you to follow them online with ads and remind them of your business.

It’s all about the follow-up and staying relevant.

These six inbound marketing strategies can help customers find your business online and build an excited and loyal fan base.


45. Improve Your Organic Click-Through-Rate

I have some good news:

If you want more traffic from Google, you DON’T need higher rankings.


Instead, you can focus on improving your click-through-rate (CTR).

For example, let’s say you rank #3 for your target keyword. And your CTR is 4%.


And let’s say that you double that CTR to 8%.


Well, you just doubled your organic traffic… without improving your rankings.

But wait, there’s more…

CTR is now an important ranking signal in Google’s algorithm.

So when you get a higher CTR, you’ll ALSO improve your search engine rankings.

SERP CTR rankings

So… how do you actually improve your CTR?

Here are a few tips that work great:

  • Add a number to your title (like “21” or “98%”)
  • Write a compelling meta description
  • Test different titles and see which one gets the best CTR
  • Use titles that are highly emotional
  • Include your keyword in your URL


46. Steal Your Competitors’ Traffic Sources

Imagine that you could see the EXACT places that send your competitors traffic.

That would be a goldmine, right?

Well, your competitors aren’t about to send you their Google Analytics password.

Fortunately, you don’t need it.


You can see all of their top traffic sources for free with SimilarWeb.

SimilarWeb not only shows you a sweet overview of a site’s traffic…

traffic overview

…but exactly where they get that traffic from.

referring sites



47: Find More Keywords With “Keywords Everywhere”

Keyword research is THE most important part of SEO.

Question is:

How do you find untapped keywords that everyone and their mom doesn’t already know about?

Keywords Everywhere.

keywords everywhere homepage

Keywords Everywhere is a Chrome extension that gives you keyword ideas, well…everywhere.

Once you install the extension, the next time you do a Google search, you’ll see search volume and CPC data on that keyword:

keyword data

Or the next time you’re shopping for a toothbrush on Amazon — BOOM — you see keyword data on the terms that Amazon suggests:

amazon search

48. Content Transformation

 Get More Traffic From Your Blog Posts With “Content Transformation”

Content Transformation is simple:

You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).

User Retention

Once you’ve attracted your customers to your site, whether to a piece of content via social or a conversion page via SEO, they’ll often leave your site and come back a few times before they actually convert. Sometimes they’re doing research, sometimes they get distracted by other sites, and sometimes they’re just not ready to buy or give you the information you so badly need from them to drive your business forward.

How Important are Social Medias

It’s 2017 and social media is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never.

Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.

With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.

By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your online marketing easier.

According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

Here are some more social media statistics that prove beyond doubt that your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.

  • The number of social media-using adults has gone from 7% in 2005 to 69% just ten years later.
  • Social media use on mobile devices is seeing a 30% growth every year.
  • 2 million business today use Facebook advertising for promoting their products and services.

Let’s now look into the importance of social media in business by analyzing its advantages.

#1: Leverage Social Advertising

Social media advertising may be the new kid on the block, but it’s growing faster than imagined. Take Facebook Ads for example. Even though the social network launched ads in 2005, it managed to reach 9.16B in ad revenue in the first quarter in 2017. This just goes on to show that social advertising is here to stay — for a long, long time.

As more and more businesses successfully experiment with digital advertising, they’re realizing that taking the social media advertising route makes total sense. Here’s why:

  • Lower ad costs: When compared to traditional advertising methods such as print media, TV and radio advertising, social ads are not only dependable, but also cheaper. What’s more, you’re allowed to engage on various social media channels for free before scaling with paid ads. You’re free to grow on your own, at your own pace.
  • Targeted reach: Traditional advertising doesn’t give you the luxury to reach out to your target audience the way social media ads do. It simply doesn’t work that way. When you’re doing offline advertising, you’re taking the blind, shotgun approach where your returns are dismal even if you’re making big investments. Using social media ads you reach out to targeted prospects, increase your conversions and ultimately get a higher return on investment.
  • Real-time performance analysis: Knowing if your ad is working or not is integral in order to improve it. When you’re doing any type offline advertising, you’re unable to analyze the performance of your ad campaign. Which cripples massively cripples your efforts. Social media ads on the other hand allow you to constantly keep track of how well (or how bad) your ad is performing. You’re able to change your ad on the fly and instantaneously see the results.

Last but not the least, it’s important for businesses of all types to understand that social media ads are only getting bigger and smarter. Social media advertising is where the future is headed. It’s the new wave. The question is, are you a part of it?

#2: Boost Brand Awareness

Social media proves to be a powerful tool when it comes to growing your brand awareness. There are businesses who dismiss it as a way to build a brand, but by doing that, they’re leaving an open ground for competitors. On the other hand, many reputable chief marketing officers agree that social media has a definite impact on brand awareness.

Increasing your brand awareness via social media isn’t rocket science. Here are a few tips on how you can do so.

  1. Find Your Audience: Before you start focusing on a particular social platform, find out whether your target audience is on it. You can do this by searching for relevant conversations about your product or industry. For example, a B2B company may find their audience on LinkedIn rather than Facebook. Don’t just assume or follow other brands.
  2. Use Visuals: Once you know where your target audience is, it’s time to grab their attention by using eye-catching visuals with your content. Images and videos play a big role in helping you grow your brand awareness on social media channels. Because they not only increase engagement but also boost social shares.
  3. Create Conversations: Social media is all about building conversations. If you use these social platforms for one-way communication, you’ll only grab so much attention. Instead, talk and listen. Get involved. Showcase your personality by conversing, tagging and mentioning others.
  4. Measure Your Efforts: Don’t just aim in the dark. Use the tracking tools provided by the platforms (eg: Facebook Page Insights) along with other external tools such as URL shorteners, Google Analytics, etc. to measure your social media activity. Use the insights you gain to understand what’s working so that you can optimize your efforts and build a stronger brand with social media.
  5. Build Authority: If you want a higher engagement rate along with better brand awareness, then work on building your authority by sharing real value. Along with borrowed content, the content you post should also have something original, as it adds to your credibility.

Remember, every single step that you take to increase brand awareness with social media will impact the overall growth of your business in the long run.

#3: Increase Inbound Traffic

Inbound marketing is one of the most effective ways to generate targeted traffic to your website. It’s the kind of traffic that actually converts because it’s super relevant. However, if you leave you ignore the importance of social media in business, you will be limited to your inner circle of customers or the people that are already familiar with your market or brand.

By putting in more effort in social media promotion, you create a whole new channel to draw in laser targeted inbound traffic and get more inbound links.

For example, having an active blog makes it easy for you to connect with your audience with the help of fresh content. But by having them share this content (on the right time) on Twitter or Facebook increases your reach 10X. You’re suddenly reaching out to a bigger audience that may like plus share your content, follow your brand and ultimately become a customer.

Similarly, people that are already actively searching for keywords related to your product or service are a smaller percentage than those who aren’t. Social media helps you connect to this larger, untapped segment of the market.

To help you understand, here’s the amount of referral traffic social media management platform Buffer generates by creating and sharing quality content on some of the biggest social media networks:

By using social media, you diversify your marketing efforts in more than one way. You don’t reach out to just one type of crowd, but connect to a versatile customer base. Which is crucial to for your brand to make a mark in your niche.

For instance, serious professionals may find your website via LinkedIn while the younger crowd or the millennials may find you on Instagram. Each piece of social media content that you create is a new door for new customers to enter. It’s a different opportunity for you to connect.

Ultimately, it boils down to creating enough high quality content that you can post on social media sites, and in the process attract high-converting inbound traffic.

#4: Improve Search Engine Optimization

Every seasoned social media marketer knows that there is some connection between social media and search engine optimization. While Google has clearly stated that it does take “social signals” into consideration when ranking a page, there’s more to it.

Here’s how understanding the importance of social media in business and working on it can help improve your SEO.

  1. Higher Chances to be Found via Web Search According to Matt Cutts, the former spam head of Google, social shares have no impact on your website’s ranking. But, it’s a fact that social media properties do dominate the front of the search engine result pages for brand names. Which means, social media profiles indeed have the power to rank in the top 10 results. Social media profiles are a great way to connect to your prospects and customers. They work as a doorway to your business website because they show your human side. They not only inform the searcher about your business, but also help them become a part of your conversations.
  1. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web. You get more exposure. And you have multiple channels to draw people towards your business.
  2. Ability to Reach More People Via Social Media SearchPeople are no longer dependent on Google search when they need to connect to something or someone. Today, search is not limited to the mighty web search engines. It has moved beyond, which is why social media platforms such as Facebook and Twitter are the new search engines.
  1. There is massive amounts of content being created and shared on the social web. This content can easily be discovered by users with the help of keyword search, hashtags, etc. When people search for the type of content you’re publishing on your social media page, you may win new fans that want to follow, connect and do business with you.It’s just not about the content, but also about the content producer, which is you. When people see great content being created and shared, they’re curious about who’s behind it. This may lead them to look you up on LinkedIn and learn more about your business.Being a business it’s important that you take the necessary steps to stand out from other competing social media profiles and avoid have duplicate accounts.

The social media world is evolving and is so is the SEO arena. And there are high chances that social signals may start having affect on your rankings. So why not be prepared by building your social media presence with valuable content?

#5: Increase Conversion Rates

Social media is great for capturing targeted leads for your business, but it doesn’t stop there. Getting quality leads is only one part of the equation. The other part is converting those into sales.

Can social media help you increase your conversion rates? Does it have the ‘x’ factor when it comes to giving you the ground to achieve more sales?

The answer is a resounding yes, but only, if you do it the right way. Here are some ways you can use social media for better conversion rates.

  1. Use It for Social Proof According to Wikipedia, “Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.” In simple terms, people do what others do. They like to believe what the majority likes to believe. The reason why social proof works is because it gives a sense of assurance to your prospects and lets them know about the benefits of your product, without any selling. Social media is brimming with activity that can be used for social proof. If someone commented on your Facebook post praising your company, use it. When someone tweets you about how your product changed their life, use it. When someone posts a happy Instagram picture of them enjoying your service, use it.Look at how KWFinder smartly embeds tweets from their customers on their site as social proof:

  1. Use it for User-Generated Content Creating quality content for social media is crucial. But what better way to create this content than have your loyal fans do it for you. People that follow you on social media may mention you in a positive note, which you can use to feature them on your social profile. The UGC acts like a social proof that indirectly helps you increase conversions. Also, this doesn’t need to happen by chance. In fact, you can engineer it by asking people to share specific content for a chance to get featured to a wide audience. Given that you have a decent audience size, most social media users would be thrilled to have such an opportunity. You need to get creative in your approach and ask people. When Belkin did the launch for their Lego iPhone cases, they tapped into the power of their social community. They asked customers to personalize their cases in their own unique way and share the pictures on Instagram.
  1. As you can see, a ton of customers were excited enough to share their personalized cases with the right hashtags. This helped Belkin gain targeted exposure and higher conversions at zero cost.

There are many ways that social media can impact conversions and help you increase sales. But for that, you need first to understand the importance of social media in business and take the necessary steps. We at Lyfe Marketing are committed to helping you do just that. Check out our pricing page to see how we can work together to help you get better conversions.

#6: Satisfy Your Customers

Losing a customer is hard, and gaining a new one is harder. But retaining an existing customer is 10 times easier. Which is why customer satisfaction should be your topmost priority.

By using social media to connect with your customers, you have the opportunity monitor what they want, the problems they’re facing and how you could serve them.

In order to truly satisfy your customers and make their life easier, you need to offer them customer service that is more personalized and effective. And social media helps you do just that.

Customers these days know that social media is a lot more approachable and friendly than a call center executive, thousands of miles away, who has a hard time resolving your problem. In other words, customers want superior service without the hassle.

Increasing customer satisfaction with social media includes:

  • Monitoring conversations to see if your customers are talking about your brand and in what context.
  • Broadcasting important messages, announcements and offers to customers via a social media platform such as Twitter.
  • Offering prompt customer service to customers who are facing genuine problems or need some help with the product or service.
    • Holding regular question & answer sessions with customers to understand their concerns, get real feedback and see how things can be improved.
    • Connect and build a relationship with power users or customer advocates so that they can help serve other customers.

    Regardless of what social media platform you’re using to help your customers, it’s important to speak their language, give them personalized service and respond to them without much delay.

    #7: Enhance Brand Loyalty

    A lot of businesses are stuck on their follower count, which is nothing but a vanity number. It doesn’t serve a real purpose if the followers aren’t loyal to your brand. There’s a difference between a random follower and loyal one, because the latter adds real value.

    If you want to get the most out of your social media marketing efforts, it’s crucial that you focus on increasing brand loyalty. Having a loyal following means better engagement and better conversations.

    Ask any loyal social media follower about their trusted brand, and they will speak positive about it without the need to push. Which leads to natural word of mouth marketing.

    You can enhance brand loyalty on social media by:

    1. Having a Solid Social Media StrategySocial media platforms are evolving, and each has its own personality. Facebook is not Twitter, and Twitter is definitely not LinkedIn. Which means, you can’t take the same old, outdated marketing and advertising methods and apply them to social media. You need to formulate a social media strategy that clearly aligns your goals with other areas such as content marketing, search engine optimization, etc. This should give you a fair idea of what type of value you can create for your loyal social media followers. It’ll allow you to not only retain them but also help them spread the word.
    2. Sharing Value-Oriented Content There’s a reason why your followers are loyal to you. They’re looking for value, which you will have to deliver at all times by sharing quality content. For example, sharing a detailed case study is much better than a 500 word article. The more useful and relevant the content you post, the better.Plan how and what type of content you would like to share with your following. By spending time on strategizing your content creation, your content will fetch you a higher ROI when you share it. So don’t rush. See what sets your content apart from others. For example, visual content gets more shares than regular social media content. Which means you’re free to use photos, videos, etc. as long as they add some value.
    3. Being Consistent Your brand has a personality, and certain aspects that are unique to it. By identifying these personality traits and by bringing them out, it gets easier to connect to your target audience. Your aim should be to be consistent in your approach and maintain the same voice throughout your interactions. The content that you create/share along with how you converse with others should reflect your brand’s personality.
    4. Responding to Queries You may not be a celebrity for your social media followers, but they do look up to you for answers. So when they approach you with a relevant query, you should get back to them with the right answers. This way they will know that you are the real deal. And that your business actually cares about others. But don’t limit your answering adventures to your loyal followers. Go out there and hunt for questions that have partial answers or no answers. You can search using targeted keywords and look for questions that need a response. By answering these questions, you establish yourself as an expert or an authority.
    5. Show the Human Side

    While it’s okay to automate your social media posting with a tool like Buffer, it’s not-so-okay to keep doing it. Personally interacting with other people and humanizing your brand will go a long way. It will keep your followers/fans keeping coming back for more.

    A lot of businesses try to present themselves as big corporations, which is a mistake. People need people, not auto bots. Which is why you need to connect to them on a more personal level and engage in real conversations. Even if it’s just for the sake of interacting.


    The importance of social media in business can only be understood once you start applying what we discussed.

    If done right, in the long run, social media marketing can prove to be really cost effective. Because as of today, even the paid social media campaigns, such asFacebook Ads, are cheaper than other advertising options such as search engine ads. Which means there’s a higher return on investment.

    Jumping on the social media bandwagon is no longer a matter of choice if you want to succeed. Your business needs it. Every business needs it. It’s more needed than ever.

    If you want the best social media marketing results without much hassle, be sure to check out our social media services page.

How to Start Vlogging on YouTube for Money

YouTube vlogs are no longer simply hobbies or diversions. If you are serious about creating and marketing high-quality video posts for your small business on a regular basis, then you could start making money from the ads Google places on your videos. Building your vlog's reputation and viewership to the level where you are making serious money from Google's revenue sharing will take time. Starting down this path, however, is as simple as creating a Google account for your YouTube vlog, creating an AdSense account to handle your payments and uploading your first vlog post to YouTube.


1. Log on to YouTube and click "Create Account" in the top right-hand corner of the screen. This will lead you to the Google Accounts page, where you will fill in all the necessary fields to create a Google account that will also be your YouTube account. If you already have a Google account you want to use, then this step is unnecessary.

2. Return to YouTube and click "Sign In" in the upper-right corner of the screen. Enter your account credentials on the next page.

3. Click on "My channel" in the left side of the screen. Select the options you want to apply to your channel, then click "OK, I'm ready to continue." This will set up your account's YouTube channel, to which you will upload all your videos.

4. Click on your account name in the upper-right portion of the screen, then select "YouTube Settings." Click on "Monetization" from the list of sections on the left side of the screen, then click the blue "Enable Monetization" button.

5. Click "How will I be paid?" under "Guidelines and Information," then click the link text that says "Associate an AdSense account." Follow the instructions on the page that comes up to apply for the AdSense account through which Google will pay you for any money your videos make.

6. Record your video. When you are done, return to your channel page and click on the "Videos" tab. Click "Upload a Video" from the list of possible options, select your video from the window that pops up, then click "Open."

7. Click the box next to "Submit this video for revenue sharing," then answer the questions about its content. Google will not automatically approve every video you submit for monetization, but it will approve videos to which you drive significant viewership and that meet its quality guidelines.

8. Proceed to fill in descriptive information about the video under "Video information and privacy settings." Use a catchy title, and common tag words, to maximize your video's presence on search engines and YouTube search results. Choosing "Public" in your privacy options will maximize the video's visibility and its eventual number of viewers.

9. Market your video. Post the video's link on your different social media accounts as well as any blogs you maintain. You can also post the video's link on forums you frequent, as well as email the link to different bloggers and ask them to post it on their sites. The more places on the Internet you post the video's links, the more traffic you will drive to the video.

10. Continue posting videos and marketing them on a regular schedule.

Content Marketing In 2018: Trends And Tools For Success

As technology and search engines change, so do the strategies marketers use to engage their customers online. If you aren't staying on top of the newest trends in content marketing, your brand will be left behind, plain and simple.

But the average business owner or marketer can get overwhelmed trying to stay on top of all the newest, shiniest strategies. That is why I did the research for you, so you can quickly get up to date on the latest content marketing trends for 2018 and find out what tools you should be using to get the most for your efforts. 

Before we dig in, let's look at what content marketing is in 2018. 

According to Content Marketing Institute, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."

And it isn't just a fad — 89% of B2B marketers and 86% of B2C marketers report they are using content marketing to increase leads and drive their brand forward. But the content marketing landscape is changing to focus more on video and less on branded content. Staying ahead of those changes can give your company a competitive edge in a crowded market.

So, what content trends should you be paying attention to in 2018? 

Video Is Still A Big Deal 

If you have been holding off on doing video, now is the time. Video was expected to be huge in 2017, and that trend is not slowing down. HubSpot reports that video is a growing priority, with 48% of marketers planning to add YouTube to their marketing plan in the next year, and 46% plan to add Facebook video. 

You no longer need an expensive camera or high-tech editing software to make a professional-looking video. All you need is a smartphone, a phone tripod and a social media account to leverage live video on Facebook. Or, use a tool like Magisto, which uses AI to help you edit and market videos in just a few minutes.

After integrating their own Facebook Live strategy, team members at Search Engine Journal compiled analytics and found thattheir average Facebook Live engagement was 178% higher than their average post engagement. Additionally, the average reach of posts more than doubled for live videos. If you're interested in starting your own Facebook Live strategy, make sure to read through these tips first.

For all video content, whether on Facebook or another platform, influencer Sunny Lenarduzzi suggests in this beginner's guide starting with educational video content (versus inspirational or entertaining content) in order to create value for viewers and to gain momentum quickly.

Social Media Isn't Dead, But You Do Need To Diversify 

You have likely heard how Facebook's recent decline in organic reach means that social media is dead, at least as a method to distribute content.

The truth is, any time you use a third-party platform to distribute your content, you will be at the mercy of that third-party changing their rules. You should never rely too heavily on any third-party to distribute your content. Instead, work to build direct connections with your audience through email, membership sites or in-person events. In-person events and membership sites will only be successful for specific niches, but email campaigns can work for nearly every brand.

One of the best tools to help you automate your email marketing campaign is Drip, which allows you to create visual workflows that make it easy to create remarketing campaigns and keep customers engaged. But no matter what tools you choose to use, building upon and growing your email list is key. Figure out who your audience is, know where to target these potential consumers and get them to act — in this case, giving you their email contact information — by providing them value. If you find your subscriber numbers are dropping, it may be time to reassess and retarget your campaign.

Original Content That Doesn't Sell Is In

When you think of content marketing, what comes to mind? Creating a white paper? Writing a blog post about your latest acquisition? A viral video about a topic close to your brand? 

In 2018, content marketing is about creating interesting content people actually want to engage with. Stop talking about your brand, and start creating content people want to read, watch or listen to. Look at what the big brands are doing. Apple recently committed to spending $1 billion on original content for its streaming platform. PepsiCo opened a brand new content creation studio in downtown NYC with the aim of generating revenue and creating a vehicle for advertising their products. 

Sponsored posts, branded emails and traditional ads are no longer as effective as they once were. If you aren't looking to create useful, interesting content in 2018, your efforts are going to fall flat. Sure, that works for Pepsi, right? They have millions to spend. But what is a smaller brand without the budget to create a full-scale music studio to do in this new content world? 

You can start by leveraging tools that help you create polished, professional-looking content. Here are a few of my favorites:

• SkitchThis app from Evernote makes it easy to take and mark up screenshots so you can create polished how-to articles and ebooks.

• SnappaThis tool is similar to sites like Canva and PicMonkey but, in my opinion, much more intuitive to use. It also makes it easy to save templates so you can create images quickly. The "team save" function makes collaborating easy.

• Promo by SlidelyThis video creation tool makes it simple for small brands to create seriously professional-looking videos. Includes stock music and video clips and access to music and footage editors.

Final Thoughts

Content marketing isn't going away. You can no longer afford to put off content marketing until next year. In fact, 2018 is the best time to invest in content marketing. As the industry pivots away from branded content aimed at selling (even gently), to content as a vehicle, there are wide open opportunities for new brands to enter the market and grab the attention of consumers. 

If creating a plan and getting buy-in from stakeholders seems overwhelming, start small with a one-page content marketing planand build as you learn. 

It is time to stop asking how your content marketing can drive sales and start asking what your content can do for your audience. 

Optimizing your Website for Mobile Search

Mobile Optimization

Mobile optimization is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device.

What is Mobile Optimization?

Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.

Mobile SEO Best Practices

If your site is already well optimized for search engines, there are only a few additional things that you need to think about when optimizing for mobile devices and Google's move to mobile-first indexing.

Page speed

Because of hardware and connectivity issues, page speed is even more important for mobile users than desktop users. Beyond optimizing images, you'll want to minify code, leverage browser caching, and reduce redirects. More information on page speed can be found on our SEO Best Practices for Page Speed page.

Don't block CSS, JavaScript, or images

In the old days, some mobile devices couldn't support all of these elements, so webmasters of mobile sites blocked one or all three. But for the most part that's no longer true, and the Smartphone GoogleBot wants to be able to see and categorize the same content that users do. So don't hide it. These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.

Site design for mobile

Mobile devices are simplifying and revolutionizing the ways sites are designed. "Above the fold" no longer has meaning in a world where we scroll endlessly

Don't use Flash

The plugin may not be available on your user's phone, which means they'll miss out on all the fun. If you want to create special effects, use HTML5 instead.

Don't use pop-ups either

It can be difficult and frustrating to try and close these on a mobile device. This might lead to a high bounce rate.

Design for the fat finger

Touch screen navigation can lead to accidental clicks if your buttons are too big, too small, or in the path of a finger that's trying to get the page to scroll.

Optimize titles and meta descriptions

Remember that you're working with less screen space when a user searches using a mobile device. To show off your best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when creating titles, URLs, and meta descriptions.

Use Schema.org structured data

Because of the limited screen space, a search result with rich snippets is even more likely to stand out than on a desktop. Read more about Schema.org structured data.

Optimize for local search

If your business has a local element, remember to optimize your mobile content for local search. This includes standardizing your name, address, and phone number and including your city and state name in your site's metadata. More information on local SEO can be found here.

Mobile site configuration

Probably the most important decision you'll make when setting up a site is deciding whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its advantages and disadvantages. Google prefers responsive design but supports all three options as long as you have set them up properly.

The Benefits of Business Blogs for Marketing

The Benefits of Business Blogs for Marketing


The benefits of blogging in marketing


First, if you don't know what a business blog is, this post, "What Is Business Blogging? [FAQs]" should get you up-to-date. (And if you've only recently started your business, check out this comprehensive guide on how to start a business, including marketing, sales, and customer service tips.)

On the same page? Cool. Let's move on to why you should use blogging as a marketing tactic.

1) Create Opportunities For Sharing

Raise your hand if you want more website visitors. Yeah, me too.

Now think about the ways people find your website:

  • They could type your name right in to their browser, but that's an audience you already have. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting.
  • You could pay for traffic by buying an email list (don't you dare!), blasting them, and hoping some people open and click through on the emails. But that's expensive and, you know, illegal.
  • You could pay for traffic by placing tons of paid ads, which isn't illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.

So, how can you drive any traffic? In short: bloggingsocial media, and search engines. Here's how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page, you know?)

Well, blogging helps solve both of those problems.

Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.

Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet.

Blog content also helps keep your social media presence going -- instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, if I do say so myself.

So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.

2) It helps convert that traffic into leads.


drive traffic to your website


Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials ... basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it's as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
  • Visitor fills out form, submits information, and receives the free offer

If you scroll down in this blog post, you'll see a call-to-action button. In fact, 99.9% of the blog posts we publish have call-to-action buttons ... and yours should, too. That is how you turn that traffic coming to your blog into leads for your sales team.

Note: Not every reader of your blog will become a lead. That's okay. No one converts 100% of the people who read their blog into leads. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourselfand strive to improve that each month.

3) It helps establish authority.


drive traffic to your website


The best business blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.

Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?

"Establishing authority" is a fluffy metric -- certainly not as concrete as traffic and leads, but it's pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. Because at the end of the day, that's what many of your blog posts are. Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they're much more likely to come into the sales process trusting what you have to say because you've helped them in the past -- even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
  • Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.

4) It drives long-term results.


drive traffic to your website


You know what would be cool? If any of the following things helped you drive site traffic and generate new leads:

  • Trip to Hawaii
  • Going to the gym
  • Sleeping

Good news, though! That's what blogging does -- largely through search engines. Here's what I mean:

Let's say you sit down for an hour and write and publish a blog post today. Let's say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you've netted 150 views and 15 leads.

It's not done.

That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may feel like day one or bust, in reality, blogging acts more like this:

So while you're hitting your snooze alarm, surfing in Hawaii, and pumping iron, you're also driving traffic and leads. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.

In fact, about 70% of the traffic each month on this very blog comes from posts that weren't published in the current month. They come from old posts. Same goes for the leads generated in a current month -- about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago.

We call these types of blog posts "compounding" posts. Not every blog post will fit into this category, but the more evergreen blog posts you write, the more likely it is that you'll land on one of those compounding blog posts. In our own research, we've found that about 1 in every 10 blog posts end up being compounding blog posts.

To me (and hopefully to you), this demonstrates the scalability of business blogging. While you might not see immediate results, over time, you'll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment -- the work to generate that traffic and those leads is already done.

If you'd like to learn more about the long-term impact of blogging and how to reap even more benefits from the blog posts that are ranking in organic search for your business, check out this blog post, "The Blogging Tactic No One Is Talking About: Optimizing the Past".

Secondary Benefits of Business Blogging


drive traffic to your website


There are other reasons businesses might want to blog, but I think they're smaller and stray from the core benefits of blogging.

For instance, I love to use our blog to test out big campaigns on the cheap -- before we invest a lot of money and time into their creation. I also love to use our blog to help understand our persona better. And while this shouldn't be their primary use, blogs also become great outlets through with marketers can communicate other PR-type important information -- things like product releases or event information. It's certainly easier to get attention for more company-focused initiatives if you've built up your own audience on your own property, as opposed to pitching your story to journalists and hoping one of them bites.

These are all great side effects or uses of a business blog, but they're secondary benefits to me.

If you're looking to start a business blog or get more investment for one you've already started, the reasons above are a great place to start arguing your case.

Are you already well underway when it comes to business blogging? Just starting out? Share your thoughts on business blogging below and what you're looking to get out of it.


For more information on company blogs and how to create or manage your own blog, contact FirstPage Marketing at www.audiovisuallab.co.za

website design

Make Users Fall in Love With Your Website

Your website is all about attracting more visitors. And if these visitors like, or even love your website, they will not only stay more and visit it more often, but they will also most probably recommend it to their friends.

All this means that when you are building your website, you need to consider how to make people love it. There isn’t a single formula to do that. Some sites attract visitors because they have stunning designs. Others look outdated but they are so unique that they just don’t need a modern design to make people fall in love with them.

However, there are several common characteristics of websites that attract lots of traffic. Here is what we suggest you do.

Make it mobile-friendly

A big chunk of the internet traffic today comes from mobile devices. This trend is going to become even bigger in the next few years. For many people smartphones are the primary if not the only access point to internet which means that they associate a website with its mobile version rather than its desktop one.

And how are they supposed to fall in love and recommend a website that looks terrible on a mobile device? Not a single chance.

Make them feel unique

A lot of IT professionals say that there are so many websites nowadays that only those that are unique can stand out. We would like to add something to that by saying that only those that make their visitors feel unique can stand out.

The secret behind making your visitors feel unique is personalized as many things as possible. People don’t like generic things. They prefer personalized experience. If you send newsletters, make them as personalized as possible. If you send free gifts, make them personalized too. Learn as much as possible about your customers and make that information work for you.

Make it simple

Don’t underestimate the power of simplicity. When it comes to user experience, simplicity is often a great advantage. Sometimes when we build a website, we want to include as much elements and functionalities as possible. Then we end up in a situation that it takes too much time for people to find what they are looking for.

Make things as simple as possible. After all, the minimalistic approach is a big trend for a reason.

Make them feel you are useful

Most marketing experts will say that you need to produce useful and unique content in order to attract more traffic and engage your visitors. In our opinion, being unique these days is very hard, but at least you need to do everything to make your visitors feel that you are such.

Of course, this doesn’t mean to just pretend being useful and unique. Just don’t be like the others. Do things differently. Don’t copy other people’s design. Integrate your own ideas in it. People will appreciate that.

Redesign, but not too often

Making changes is a good thing. Redesigning your website can do wonders for your traffic. If you feel that things are not going well perhaps the problems come from your design. Giving a fresh look to your site indicates that you are still present, evolving and you care about your visitors’ experience.

However, if you redesign your site too often, let’s say more than once every two years, this will show a bit of inconsistency. Imagine how you feel every time you change your smartphone or update your operating system. It takes a few days to get used to the new look and feel. It’s the same with your website. If you change your design too often, people will give up getting used to it again and again.

Have the right design

Having expertise in web design means not only to be able to create beautiful websites, but to also make them user-friendly. Not every type of design is suitable for every type of website. For example, long scrolling websites are a good fit for sites that will be primary viewed on mobile devices, as well as sites with user-generated content (such as Facebook and Twitter) and landing pages. In the same time, sites with multiple pages are usually used by companies.

The bottom line:

Making your visitors fall in love with your website, means that you have totally win the game for yourself. If people are willing to share your site and recommend it to their friends, you have succeed to create a community around your brand that is way more effective than any marketing budget.

To sum it, we can say that this goes way beyond bounce rate, time spent on site and other metrics. A hundred people that will spread the word about your site are more than thousands of visitors that will come and never return.Want to create the perfect website for you? Why not start now!


Choosing the Right Email Marketing Software

Email marketing is one of the most effective ways you can share your message, sell your services, and build a relationship with your customers.

In fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue.

In short, email marketing is a big deal, and if you're in charge of engaging with existing customers or new prospects, you need an email marketing tool that will help you effectively manage your lists, connect, campaign.

Read on to find out the key factors you should consider when choosing your email marketing platform and our recommended email marketing solutions.

What to consider when choosing email marketing software

As we know, email marketing isn't about sending random promo emails to people, hoping that they'll become profitable conversions overnight. It's about communicating with people in a humanized fashion, using targeted content to deliver your message.

That said, using an Excel spreadsheet coupled with Outlook to manage your lists and send emails no longer cuts the mustard. In the modern age, you need something far more efficient.

According to a recent survey, 60% of marketers state that email marketing is producing a significant ROI and 32% state that it eventually will. That means that choosing the right email marketing software for the job is crucial to your efforts.

When choosing your platform, these are three things you should consider...


When you work in digital marketing, your CRM (Customer Relationship Management Software) is your best friend. Updating lists and sending emails manually is time-consuming, so choosing an email marketing platform that integrates seamlessly with your CRM will provide you with a hassle-free solution for managing valuable content and customer data, as well as providing you with an overview of key metrics (open rates, click-through rates) to see which campaigns are performing the best.

Reading and Viewing options

43% of people now check their emails on their smartphone every single day.

In today's world, fewer and fewer people are opening their emails from a traditional desktop setting, which means choosing an email marketing tool with functionality and mobile-optimized templates is essential. If someone opens an email on their mobile device and it can’t display correctly, they'll bounce immediately, and your efforts will be redundant.

Response handling

Whether your business is small, medium or colossal — email response handling is of vital importance. If you are part of a smaller business sending out a newsletter or email series to around 1,500 people per month, you'll require less sophistication regarding automation and response handling, and you'll be able to handle some of the work manually. But, if you're handling mass amounts of emails, choosing email marketing software that will allow you to send automated responses or aggregate customer responses into tickets will be beneficial.

Email marketing options

Now that you understand what you're looking for in your email marketing software, let's look at the some of the best tools available for the job.

1. MailChimp

MailChimp is one of the most accessible email marketing platforms in the world today, with around seven million users worldwide. For small to medium-sized business managing weekly or monthly newsletters, alongside regular campaigns, with a strong social media focus, this tool is ideal. Regarding Analytics, MailChimp integrates with the likes of Salesforce, WordPress and GA. The platforms also work seamlessly with Hootsuite, Facebook, Twitter Pinterest and Instagram.

The platform allows you to automate templates, customise emails, and add designs with ease. Although effective and visually pleasing across all platforms, if you're looking for a tool that allows for a little more backend development, MailChimp is somewhat limited. According to a recent benchmark report, MailChimp shows an average open rate of around 22% across all the key industries.

2. GetResponse

GetResponse is a scalable email marketing tool which offers an excellent return on investment as your price plan will depend on the size of your company and how many contacts you have at the time of sign up.

With 500 pre-designed templates powered by user-friendly editing software plus intuitive list-building tools, it's possible to create fully-integrated, interactive campaigns with limited technical knowledge. GetResponse has some of the best Salesforce integration software on the market and has been praised for its 24/7 customer report and tutorial user seminars. If you're building campaigns based on assets from some sources, GetResponse will allow you to export files from several formats and offer in-built statistics including best-performing emails and cart abandonment rate.

3. SendinBlue

For an e-commerce business, SendinBlue is particularly effective. The platform offers user-friendly email design tools as well as plenty of backend scope for developers looking to add extra functionality to your email campaigns. One of the most useful features of SendinBlue is the fact that it allows you to synchronize contact lists from most major platforms, meaning if you're dealing with a broad target audience, you can manage your content with ease.

Detailed analytics include insights on where emails have been opened as well as device type, and the transactional email options are more advanced than most email marketing tools available. These functions include targeted SMS messages that work in conjunction with your emails, in addition to tailored messages to customers including 'make a purchase', 'remember your password, and 'you left items in your shopping cart'.

A little technical know-how is needed to open up SendinBlue's full potential, but with a little internal collaboration, this could well be a powerful asset for your e-commerce business.

4. ActiveCampaign

The ActiveCampaign drag and drop interface is a great way of building content rich email campaigns with speed and accuracy.

The platform boasts a range of sophisticated market and sales automation features as well as a huge library of free stock images, image hosting, and real-time analytics so you can monitor campaign performance as it’s happening.

One of the main selling points for larger or more active businesses is its A/B testing tool. The functionality is easy to setup and coupled with the real-time analytics; it can prove very effective for optimization of campaigns that will offer maximum ROI.

Choosing the best email marketing tool for your needs can be tricky, but by asking yourself the right questions, setting clear measurable goals, and taking the time understand your options, you’ll be sure to make the right decision.

Ultimately, one of the most important elements to any campaigns is planning and content. If you want to strengthen your digital skills, our Professional Diploma in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. 




5 Reasons You Should Be Advertising on Facebook

As a modern-day marketer, I get how easy it is to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects, the options are endless.

The reality is that we cannot do it all. We must choose which channels to put our heart and soul into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.

That said, there is one force dominating modern-day society: social media. We all know this because you (like me) likely check your Facebook, Instagram, and Twitter feeds several times a day. Well, guess what? Your customers do the same.

This isn’t surprising, but this also doesn’t mean you should be throwing all of your spend into every social platform out there. Yet, there is one social network that ALL marketers simply cannot ignore, which is Facebook. Don’t believe me? Well, check out five reasons why you should.

MORE: Does Facebook Advertising Work?

#1: Your Audience Is On Facebook

Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere – it’s just a matter of finding them (which I’ll get into in reason #3), but if you have doubts just re-read those stats because they are quite telling, my friend.

#2: Facebook Ads Are Cheap

Seriously, they’re practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. Just take a look at the graph below, which unfortunately proves that the days of organic reach are long gone; your posts just aren't showing up in your fans' Facebook newsfeed:


On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels cost. For instance, WordStream’s Paid Acquisition Coordinator, Brett McHale, ran a Facebook remarketing campaign for his sister’s small business and was able to reach 200 people who visited her site with just $5 per day. Pretty impressive.

If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.

“It’s not a question of how much Facebook costs, but how far your money will go,” says Brett. “If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.”

The graph below from Brian Carter’s Moz article really says it all. In terms of cost to reach a thousand people, Facebook is far less expensive than all other channels (online and offline):


“If you spend $1 per day on Facebook ads, you will get in front of 4,000 people that wouldn’t have seen you otherwise,” says Brian. “If you can’t spare $30 per month, you shouldn’t be in business.”

#3: The Targeting Capabilities of Facebook Are Exceptional

Along with tons of different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief to me. You can literally target President Obama or the Prime Minister of France. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.

#4: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel

Still nervous? Try out remarketing on Facebook through custom audiences.

This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level. If you’re already doing paid search, try out “The Savvy Social Stalker” hack. With this technique, you’ll give your PPC leads a push by remarketing to the non-converters via Facebook ads.

#5: Facebook Allows You to Find New Qualified Leads Easily

Once you’ve found an audience that converts like crazy, you can clone them. I kid you not! The feature is called “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.

Lookalike audiences can also be built with conversion pixels (for instance, the conversion pixels from your paid search ads!), install data from mobile apps, or simply from fans of your Facebook page. You can also further define the size and targeting options to ensure your lookalike audience is an accurate reflection of your target buyers.

“This approach takes the guesswork out of targeting for user acquisition, leading to increased revenue,” says Content Marketing Manager at Nanigans, Julianna Casale. “Wine ecommerce company Club W saw a 5X increase in revenue when they ‘paired’ their video ads with Lookalike Audience target.”

If you want to keep up and beat your competitors, follow my advice and hop on the Zuckerberg bandwagon – it isn’t bad! (Bonus: Find 10 more smart Facebook marketing ideas here.)

This post was originally published on socailmediatoday.com

Mobile-Oriented PPC Campaigns

Mobile-Oriented PPC Campaigns


Mobile PPC Keywords



Mobile devices are playing a larger and larger role in the life of a paid search marketer and it is projected that a quarter of all paid clicks on Google will come from mobile devices by the end of the year. That’s basically a 500% increase from the beginning of 2011! Silently but surely, Google has a mobile product portfolio readied for the burgeoning mobile search market.

This wouldn’t be such a big deal if all you had to do was make sure that high-end mobile devices are enabled for your campaigns. However, you and I (and everyone else with a smart phone) knows that searching on a mobile device is a vastly different experience than searching on a desktop.

The format of the results page is different. The keyword is different. User intentions are different. Competition is different. And though this may seem obvious, the device itself is quite different (unless your computer has a built in GPS!). Put all of these differences together and you get a whole new set of best practices that you should employ when targeting mobile PPC searchers.

Here are some guidelines that you can use when building out your mobile campaigns:



Take advantage of ad extensions when building out a mobile PPC campaign. Specifically, the call and location extensions take advantage of smart phone devices by allowing users to click-to-call and easily get directions.

To learn more about using Google’s various ad extension options, check out our Ultimate Guide to Google Ad Extensions.

Mobile PPC Keywords


Google Ads Extension


Between thumb-typing and voice searching, keywords on mobile can be tricky. Here are some things to keep in mind:

  • Broad match keywords perform well in mobile campaigns, as mobile users frequently mistype their search queries. Also be sure to allow close variants if using phrase and exact match.
  • Average search query length is actually similar on mobile devices and desktops, so don’t limit yourself to shorter keywords.
  • Use action-oriented keywords – mobile users are looking to make a decision quickly.

Bidding on Mobile PPC


Bidding on Mobile PPC


The condensed search engine results page (only two ads on top and three ads on the bottom) makes achieving a high position imperative. Monitor your position closely to make sure that people are actually seeing your ad. You may have to raise your bid, but keep in mind that costs per click on mobile are generally lower than regular desktop search. (As an added bonus, click-through rates are higher!)

Mobile Text Ads

Mobile users are generally looking to take immediate action (as opposed to conduct research). Here are some best practices to employ when writing text ads:

  • Tailor your offers for mobile searchers by incentivizing users who call or click from their phones. Make sure that your offers and calls-to-action speak to mobile users. For example, use phrases like “From Your Phone” and “Call Now.”
  • Watch your phone numbers – You don’t need to include your phone number in the ad text if you are already using call or location extensions; it will appear automatically. Also, you also can’t use your phone number in the headline of a mobile ad or as a sitelink.

Mobile Landing Pages


mobile landing page


You want to direct searchers to mobile-optimized landing pages or else Google may penalize your Quality Score. Follow these guidelines to ensure that mobile searchers have a good experience on your website.

  • Landing pages should be lightweight and load quickly. This is a general best practice, but mobile users are especially impatient and may have slower internet connections.
  • Be very direct and concise; don’t use a lot of text as this can be hard to read on mobile devices.
  • Use large text and big buttons that can easily be clicked by a thumb.
  • Include a phone number on the page if you are set up to receive phone calls.
  • Include your address, if you are a local business, to make it easy for people to get directions.
  • Use as few fields in forms as possible.

Let’s be clear: Mobile PPC is coming. Google is pushing mobile adoption and searchers are becoming more and more dependent on their smart phones. It may seem like a pain in the rear end to create new campaigns tailored specifically for smart phones, but in reality, mobile PPC advertising represents a great opportunity for paid search marketers to engage with searchers in a way they’ve never been able to before. And as my friend’s long-time girlfriend is fond of saying, “more engagement equals more happiness.”