List of 25 great inbound marketing blogs

List of 25 great inbound marketing blogs in 2019

These business-changing gems have made our list of 25 great inbound marketing blogs. In our opinion, these blogs are well, for lack of a better word, addictive.

Whether you're a CEO, blogger, office manager or content writer, here is our list of inbound marketing blogs you just can't miss!

25 Great Inbound Marketing Blogs:

 

List of 25 great inbound marketing blogs in 2019

1.HubSpot

HubSpot's website is without a doubt the mother ship for all inbound marketing. The company’s blog is packed with content that most marketers we know, including the team here at IMPACT, religiously read.

Just one of the best inbound marketing blogs out there!

HubSpot

 

2. Ann Handley

Ann Handley is a writer, digital marketing pioneer and the best-selling author of the Wall Street Journal, writing and talking about how companies can escape market agility through their content. We love Ann's blog for both her in-depth marketing advice and insight, as well as the knowledge and humour Ann brings to her articles.

 

Ann Handley

3. DigitalMarketer

DigitalMarketer is a leading online community for digital marketing professionals. The company’s mission is to double the size of 10,000 businesses in the next five years, and it does this by showing marketers, entrepreneurs and business owners how to run effective digital marketing campaigns that drive more traffic, sales and profits. The company's blog contains practical training articles on all aspects of digital marketing, with many of the techniques already tested by the company's own team of marketing experts.

DigitalMarketer

4. PR 20/20 blog

The PR 20/20 blog spins fresh content daily from various authors. The topics covered include strategy, content, SEO, social, PR, email and marketing technologies. The leadership team behind PR 20/20 is the same group that created the Marketing Artificial Intelligence Institute, so it's no surprise that the company's blog is one of the best purchases in the inbound marketing industry for news, updates and insights on AI.

This is a great blog to subscribe to if you are aiming to stay ahead of marketing technology but would also like to delve deeper into more traditional topics such as PR and social media.

The PR 20/20 Blog

5. Kuno Creative

Kuno Creative is a top inbound marketing agency that regularly publishes articles on inbound marketing, demand generation, brand experience and inbound sales and activation. With well-written and researched articles and content that is generally aimed at medium-sized businesses, this is a great blog to add to your list.

Kuno Creative

6. Lynton

Lynton is an agency specializing in HubSpot and WordPress, and the company's blog includes articles on marketing, web design and custom software integrations.

If you use HubSpot or WordPress for your business, Lynton's blog is a great resource to help you make the most of your investment in these platforms.

 

Lynton

7. MOZ

The description of the Moz blog explains it all. "The industry's top wizards, doctors and other experts offer their best advice, research, guidance and insight - all to help you level your SEO and online marketing skills."

The content that Moz publishes has long been considered the gold standard for marketers who want to delve into topics related to search engine optimization, and it includes popular features such as founder Rand Fishkin's Whiteboard Friday videos.

Moz

 

8. Weidert Group

This Appleton, Wisconsin-based agency specializes in inbound marketing for complex industries and businesses that sell "considered purchases." The company's blog reflects its expertise with the content on topics ranging from inbound marketing to sales strategy and business growth.

 

Weidert Group

 

9. Danny Brown

HubSpot listed Brown as the No. 1 marketing blog, so we had to take a look. And yes, he is there for a reason. We love how it looks like he's talking directly to you. He provides advice and information through the art of storytelling. Very effective!

Danny Brown

10. Trust Insights

Led by Christopher S. Penn and Katie Robbert, the Trust Insights blog is the go-to resource for articles on data science, analytics, machine learning and AI for marketing. Come here to geek out on their in-depth articles, news updates and podcasts. We promise you to leave feeling much smarter!

 

Trust Insights

11. Chris Brogan

Chris has been blogging ever since it was called "journaling" and his experience shows. Today, he offers business and marketing consulting for medium to large businesses and publishes articles aimed at helping businesses navigate the evolving cultural effects of the digital landscape. The fact that he casts videos and humour makes this informative blog even more fun!

 

Chris Brogan

 

12. Problogger

Problogger describes himself as "home to those who want to start a blog, create great content and expand their blogs, and then go professionally to make money blogging." This site is the brainchild of a professional blogger (name) Darren Rowse and is about helping readers monetize their blogging efforts. If you need blogging tips and tricks, come here.

ProBlogger

 

13. Top Rank Marketing Blog

Created by Susan Misukanis and Lee Odden, TopRank Marketing helps major brands such as McKesson, Dell and LinkedIn address the most difficult issues of digital marketing and PR. The corporate blog includes content marketing, marketing of influential workers, SEO and social media.

 

Top Rank Marketing blog

 

14. Jeff Bullas

Jeff Bullas named Forbes as “Best CMO Influencer” and one of the “50 Online Marketing Entrepreneurs” to be tracked. SEO, business and personal growth.

 

JEFF BULLAS

 

15. Seth Godin

Don't let the old school blog design fool you- Seth Godin is considered the godfather of marketing bloggers. His incredibly short but surprisingly thought provoking daily (yes, daily!) Posts are on top of the list of marketing subscribers of most marketers.

 

Seth Godin Blog

16. Daily Blog Tips

This no-brainer site is packed with useful content for bloggers and website owners, and AdvertisingAge has been ranked among the 100 best marketing blogs in the world.

 

Daily Blog Tips

17. ClickZ

ClickZ was founded in 1997 and has become one of the largest digital marketing communities in the world. The site helps leading marketers and business leaders navigate digital marketing technologies transforming their industries by providing the latest news, statistics and intelligence.

 

ClickZ

18. Orbit Media Studios

Orbit Media Studios is known as a top agency for web design and the corporate blog is a great source of information about web design, SEO, digital content and analytics.

Orbit Media

 

19. John Chow

John Chow broke into the blogging scene when he showed his blog from zero to over $ 40,000 a month in just two years showed revenue. And it worked only 2 hours a day. In number 16 on AdAge Power 150 and number 1 in Canada's Top 50 Internet Marketing Blogs, John Chow's blog is full of useful marketing articles.

John Chow

20. Web Ink Now

Dave Meerman Scott is a prolific writer, public speaker and marketing thought leader who promoted concepts such as news and fanocracy. Read this blog to keep up with its latest thinking and the top of the marketing world.

DAVID MEERMAN SCOTT

21. CopyBlogger

Named the “Bible of Content Marketing” by VentureBeat, Copyblogger has been publishing educational articles to teach people how to create great content since 2006. If you want to know what's working with content marketing, from details to the big picture strategy Things, this blog is full of information you will find valuable.

list of 25 great inbound marketing blogs

 

22. Duct Tape Marketing

John Janstch is a well known small business and brains expert behind Duct Tape Marketing. His coaching system is for people who have a specific need or problem to know, such as trust, to trade with you, and to refer you to others who have the same need or problem. The Duct Tape Marketing blog, aimed primarily at small business audiences, is full of advice, knowledge and articles that any business or marketer can use to achieve better results.

list of 25 great inbound marketing blogs

23. Search Engine Journal

Search engine journal covers the marketing world with detailed guides, news reports, argumentation and observational articles from expert guests. The focus of the blog is digital marketing, SEO, content marketing and paid search. If you're a tough businessman hungry for the best tools, tips and strategies, it's a blog for you.

 

list of 25 great inbound marketing blogs

24. Social Media Examiner

The Social Media Examiner is widely regarded as the largest online source of information about social media marketing in the world. These are comprehensive articles, expert interviews, original research and news, a blog for marketers looking for their social media game.

 

list of 25 great inbound marketing blogs

25. Outside the Jar (Hotjar)

The Hotjar blog, Outside the Jar, keeps you updated on the latest content on user statistics, digital marketing strategy and UX design.

list of 25 great inbound marketing blogs

Conclusion

So there it is; our list of some of the best inbound marketing blogs that can be found on the web. Make sure you review them all if you haven't already. And as always, if you’re interested in learning how to get better results from your inbound marketing, feel free to contact us.

Everything content marketing! That's all we really need to say. If you need blogging tips and tricks, come here.


inbound marketing

Inbound Marketing VS Outbound Marketing

Inbound marketing is promoting your website and your business with various forms of quality content through blogs, search engine optimization, social media, videos, infographics, newsletters, podcasts, whitepapers, eBooks, and more.

The Difference Between Inbound Marketing And Outbound Marketing

Inbound marketing is a term that was coined in 2006 by Brian Halligan and Dharmesh Shah, founders of HubSpot, one of the leading providers of marketing solutions.

What is Inbound Marketing?

Inbound marketing is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which motivate people to identify themselves and request more information or make a purchase. Inbound marketing is closely aligned with content marketing, Search Engine Optimization (SEO) and social marketing because each of these programs focuses on attracting unknown prospects to your business.

It is our professional duty as B2B Generation staff to ensure that all our customers are able to make leads that are of the highest quality and those that are sales-ready. This way, our customers are able to get huge returns on the capital invested in marketing strategies. To ensure that this happens, there is a need for a combination of different activities outsourced from both the outbound and inbound perspectives of marketing that will lead to the most desirable results possible. To be able to come up with such a program, therefore, it is paramount that you understand the difference between the two marketing perspectives.

 

https://www.youtube.com/watch?v=4Y1y1-Xo1wc

 

What inbound marketing is all about

In simple words, inbound marketing can be described as the use of content and incentives that are related to the services and goods you are trying to sell. This is important because it places the potential buyers in a position that they can relate to your products, inquire more about it and even make purchases. Other perspectives on marketing including social marketing and content marketing, which involves the use of SEO, are closely linked with inbound marketing. This is because they focus on bringing new traffic to your site, and this is the reason why the inbound marketing technique is very important for business success.

 

 

Inbound marketing

What is outbound marketing?

Outbound marketing differs from inbound marketing in that as a marketer, you are required to study your potential customers and design programs and tools that will help you to educate this audience on the specific products you deal with. Traditional methods like the use of emails, email marketing and telemarketing are the most common ways of accomplishing outbound marketing. While there is a difference between outbound and inbound marketing, the line may appear to be blurred sometimes. For instance, inbound marketing can be used to initiate long term marketing campaigns by gathering data while outbound marketing will come up with ideas to educate the target group to a position where they are willing to make purchases.

 

 

outbound marketing

Conclusion

Due to the dynamic of these two strategies, outbound and inbound marketing strategies can be used for the successful program for long term benefits. To ensure that your B2B lead generation is successful, you have to be able to effectively use the outbound and inbound marketing techniques.


10 Video Marketing Ideas for Real Estate Agents

The Benefits of Real Estate Video Marketing

Real estate relies heavily on visual motivators. There is no better way to show off the virtues of a home than through video (apart from doing an actual, in-person walk-through, of course!). Video gives the prospective buyer the feeling of moving through the home and is far more descriptive of the space than still, images can ever hope to be. Real estate video marketing conveys information effortlessly and quickly. Viewers can see how rooms and spaces connect and get a feel for the flow of the house or property. Video is also a great way to show accurate room size and home features.

A picture may be worth a thousand words, however, did you know that one minute of video is worth 1.8 million words and creates 4x all the more posting enquiries?

Real Estate Video Marketing

 

That is the reason it's essential that you use video in your land promoting procedure. To enable you to out, we've thought of 10 basic land video advertising thoughts:

10.The most effective method to and list-style recordings

 

As of late, looks for how-to recordings on Youtube have developed 70% year on year while list-style recordings stay well known as they tap into our intrinsic want to sort data.

 

The way to an extraordinary how-to or list-style recordings is noteworthy bits of knowledge. In case you're ready to offer some incentive to your watchers, they're undeniably bound to see your office in a positive light and draw in with you. Thus, this will set up you as an expert and keep your image best of psyche.

9. Property listing videos

https://www.youtube.com/watch?v=Sz_1tkcU0Co

Property posting recordings exhibit property and it encompasses to feature its highlights and pleasantries. They additionally help move the potential way of life the occupant or purchaser could lead if they somehow happened to live in the property. Accordingly, property recordings must intrigue, drawing in and critical to leave an enduring impression and drive enquiries.

 

You can transfer property posting recordings to your site, web based life and property posting sites, for example, Space and Realestate.com.au. You can likewise make geo-focused on advertisements on Facebook to build your achieve, image mindfulness and posting enquiries. Take in more about how to develop your property the executives business utilizing Facebook.

 

After you've turned out to be progressively alright with property posting recordings, you can even take a stab at something increasingly innovative to emerge from the group. Here's an entertaining one that became a web sensation!

8. Agent profile videos

https://www.youtube.com/watch?v=WGmyvttTYwk

With regards to finding a property supervisor or land operator, prospects need to realize that you're reliable, informative and proficient. Extraordinary compared to other approaches to pass on this is by making a specialist profile video. Not exclusively can chilly prospects discover your identity yet hotter prospects can become more acquainted with you better too.

 

Your specialist profile video ought to incorporate a speedy, cordial presentation about your identity, how you can encourage your prospect and what separates you from different operators. When you've made it, you can utilize it again and again to advance yourself!

7. Behind-the-scenes videos

https://www.youtube.com/watch?v=zubwWBrFZgo

Off camera recordings are extraordinary land advertising resources as they help grandstand your image identity. They can be pre-recorded or communicate at the time utilizing Snapchat, Facebook Live, Vine or Periscope to give an easygoing sneak look into the everyday activities of your office.

 

Short, casual off camera recordings of your group setting up an open home and taking part in network occasions can help acculturate your image and fabricate trust. Then, off camera recordings of property photoshoots can help you feature a property before it's recorded and assemble expectation.

6. Client testimonial video

https://www.youtube.com/watch?v=Z5oW4OGyV4A

Tribute recordings from fulfilled clients are incredible from multiple points of view. Contrasted with content surveys, client tribute recordings are significantly more captivating, individual and convincing. In addition to the fact that they help provoke the enthusiasm of prospects they help fabricate your believability by giving social confirmation.

 

When you have a couple of client tribute recordings, you can cut up them for your site, points of arrival, messages, online networking stages and Google advertisements.

5. Suburb profile videos

https://www.youtube.com/watch?v=HZi7Yv3eVRM

What is your opinion about Blackburn in the wake of viewing the above video?

 

Suburb profile videos help move the way of life of an area and enable forthcoming purchasers and inhabitants to envision what their life could look like if they somehow managed to live there. They likewise exhibit your nearby mastery and can help fabricate your notoriety for being an educated land specialist.

 

You ought to incorporate film of nearby luxuries like schools, eateries and transportation. Furthermore, it may be worth referencing any fascinating history, tourist spots and attractions as well.

 

Suburb profile recordings advance to the two local people and those hoping to migrate to the region so make certain to transfer these recordings to Youtube and Vimeo to build your scope and make it less demanding to discover on web search tools, for example, Google and Hurray.

4. Market update videos

https://www.youtube.com/watch?v=MFRHs1kVeTE

In case you're now sharing business sector updates, for example, lodging patterns, property postings and bits of knowledge with your database, you've effectively done a large portion of the work! Presently you should simply change over those updates into brief recordings to additionally draw in your prospects and customers.

 

You can likewise utilize advertise refresh recordings to tempt watchers to agree to accept your email bulletins or tail you via web-based networking media. Along these lines, you can build your achieve, drive more traffic to your site and further set up yourself as an expert in the land business.

3.Company profile videos

https://www.youtube.com/watch?v=pR2UOSYgXmw

An easy decision land video showcasing thought is one that advances your organization. Organization profile recordings are an extraordinary method to give social evidence and convey your office's central goal, administrations and accomplishments. Beam White Menai and Sutherland's video (above) does this extremely well and even has a clever montage of the properties they've sold toward the end.

 

Then again, you can recount the account of how your land organization came to fruition or exhibit the general population and identities behind your office. This is an extraordinary method to draw in watchers, make an individual association and manufacture trust from the get-go.

2.Question and answer videos

https://youtu.be/DuPDNwrmPao

Place yourself in the shoes of your customers and prospects. What questions do they have about the leasing, purchasing and moving procedure? What data do they require before drawing in with you or utilizing your administrations?

 

These inquiries can be utilized to make a convenient inquiry and answer recordings to support your quality on Youtube, Google and Hurray. You can likewise install them in blog entries, present them via web-based networking media, transform them into advertisements or make a progression of messages to impart to your database.

1. Just for fun videos

https://www.youtube.com/watch?v=5YulTyk8srM

While only for the sake of entertainment recordings aren't actually fundamental land advertising recordings, they can significantly expand your image mindfulness and feature your image identity when done right. They can be farces of tunes or motion pictures, land parody dramas or some other inventive idea you can consider.

 

The video above is a farce of Taylor Quick's "Shake It Off" that has just about 30,000 perspectives on Youtube. It has likewise been highlighted on sites like Inman and Realestate.com.au. Simply consider all the free attention and site traffic they more likely than not arrived with that one video!

 

To recap…

 

Here are the best 10 basic land video advertising thoughts:

10. Step by step instructions to and list-style recordings

 

9. Property listing videos

 

8. Agent Profile videos

 

7. Behind-the-scenes videos

 

6. Client testimonial videos

 

5. Suburb profile videos

 

4. Market update videos

 

3. Company profile videos

 

2. Question and answer videos

 

1. Just for fun videos

 

Ideally, this blog entry on fundamental land video advertising thoughts has given you some motivation.

Hopefully this article on essential real estate video marketing ideas has given you some inspiration.

 


video production

How Much Should You Be Spending on Video Marketing?

How Much Should You Be Spending on Video Marketing?

What is Video Marketing?

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

Video Marketing Budget Breakdown

It’s important for companies to benchmark and plan a decent budget for online video, comparable to organizations similar in size. The following data is based on research conducted by 50Wheel and experience by represented parties. The video marketing budget breakdown is from a company with 135 employees and $25-50MM in revenue.

6 month video spend

video marketing

The Benefits of Video Marketing

Video is a Gold Mine for SEO

It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

Video Boosts Conversion Rates

A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.

Video is Easily Accessible 

There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

Video is Effective

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video is Emotional 

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.

Videos come in many shapes and sizes, from a simple iPhone video all the way up to major Hollywood films. For most videos, there are too many moving parts to leave your process to chance.

What is video production?

Video production is more than simply pressing the record button on your video camera. It is the process of story selection, video capture, and creative editing that will ultimately be combined together to create a final video.

Explaining the Video Production Process

While the video production process will vary based on the style, content, timeline, effort, and budget, there are some basic building blocks that are common among successful video producers.

 

video production process

Phase One: Pre-Production

The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it's essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.

The pre-production phase includes:

  • Video strategy/goals
  • Budget/scope
  • Story selection
  • Project timeline
  • Script creation
  • Talent/characters
  • Production team/equipment needs
  • Location Scouting

In order to identify all of these elements, it's important to conduct a series of meetings. Again, this process will vary based on the team and the scope of your project, but here are some basics to help you get started.

  1. Fact Finding: Bring your company stakeholders and video production team together to discuss the purpose, strategy, and goals for your video and how it will be used after it is finalized. If you are planning to work with an external video production company, this is the part of the process where you'll want to communicate things like branding, target audience, and the tone and feel for the piece.
  2. Pre-Production Meeting: This meeting is typically held between your video producer and the primary point person for the project. Make sure to set the timeline, identify the characters, and finalize any location details. This meeting can be done over the phone or in person.
  3. Site Visit (Optional): Depending on the complexity of the shoot, it can be helpful to do a site visit to your location, especially if neither the producer or videographer has seen it.
  4. Shoot Preparation: Prior to showing up on-site for your video shoot, your video producer should ensure that scripts have been reviewed and approved, interview questions discussedcharacters are vetted, schedule is finalized and locations are confirmed. All these details will help ensure that the production phase goes smoothly.

Phase Two: Production

The meetings are over, the preparation is complete. Now, it's time to have some fun! The production phase is where you capture all the interviews and footage for your video. This is the part where the story begins to come to life.

The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.

The production phase includes:

  • Setting up the sound/lighting/video equipment
  • Conducting interviews
  • Recording voiceovers (if they are needed for your project)
  • Capturing b-roll (extra footage that is used to support your story)

Especially if you are using an external video team, we recommend the primary point person is on location to act as the conduit between the video producer and your brand.

Phase Three: Post-Production

After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.

Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.

The production phase includes:

  • Logging the interviews
  • Producing the final story
  • Music selection
  • Video editing
  • Reviews/approvals
  • Final Delivery

Your video production team will handle all the nuts and bolts of making your project come to life. So, just sit tight and wait for the magic to happen. This process takes some time and creativity, so don't expect that it will happen overnight.

Every production company will have different timelines for the post-production phase, but you can plan for it to take approximately 6-8 weeks unless you've discussed another plan with your company.

Note: if you are looking for a project with shorter turnaround time, be sure to mention that to your video team. Many companies have the ability to work within your timeline if you make that clear from the beginning of the project.

Once your video team has created a draft of the video project, it'll be time for your project point person and key stakeholders to step back into the mix:

  • Initial approval and revisions: Once the initial version of the video is edited, it's time to review the work. Assuming there are some changes that need to be made, the revision process can begin. If you are working with a video company, there may be a pre-defined number of revisions or hours set aside for revisions.
  • Final Delivery: Once the video is finalized and approved, it's time to export the video to its final format. If you are planning to use the video on a specific platform (or platforms) be sure to communicate that with your video team. All platforms (YouTube, Facebook, etc) have slightly different specifications for optimal video playback.

Why is a video production process important?

  • Dependability: Whether you're shooting on location, in a studio, at your office, or at a friend's home, there are a lot of moving pieces that have to come together. Does the time and place work for all members of the crew? How about actors or spokespeople? Identifying all of these details is crucial, and and it is essential to do it in a logical, systematic fashion.
  • Predictable Timeline: Video production takes time. For anything more than an iPhone video, you don't just pick up a camera one day and have a video in your hands the next. So, how much planning time do you need before the shoot and how much editing time afterwards? It's only guesswork unless you have a real process. An established and tested video process can help you go from an educated guess to an accurate prediction.
  • Accurate Pricing: Speaking of pricing, most production rates are based on time. The more hours required to plan, shoot, and edit the project, the more it costs. And when you add extra days or crew members, that obviously adds to the total time (and price).
  • Fewer Revisions: When you nail down your objectives, discuss the details in pre-production, and then execute to match your vision, you shouldn't end up with many revisions at the end of your project. On the other hand, if you go through that whole project without a real process, you may end up with problems that require extra editing and time to resolve.

Different production companies and videographers may have different processes, but the bottom line is that process allows video teams to have a predictable pace, dependable results, ensures quality and accountability.

Conclusion

While every production company and video project are different, there are some key elements that will help your video project go as smoothly as possible. Whether you are working with your internal video team or a video production company, make sure that you have an established video production process that helps account for all the different variables of your project.