List of 25 great inbound marketing blogs

List of 25 great inbound marketing blogs in 2019

These business-changing gems have made our list of 25 great inbound marketing blogs. In our opinion, these blogs are well, for lack of a better word, addictive.

Whether you're a CEO, blogger, office manager or content writer, here is our list of inbound marketing blogs you just can't miss!

25 Great Inbound Marketing Blogs:

 

List of 25 great inbound marketing blogs in 2019

1.HubSpot

HubSpot's website is without a doubt the mother ship for all inbound marketing. The company’s blog is packed with content that most marketers we know, including the team here at IMPACT, religiously read.

Just one of the best inbound marketing blogs out there!

HubSpot

 

2. Ann Handley

Ann Handley is a writer, digital marketing pioneer and the best-selling author of the Wall Street Journal, writing and talking about how companies can escape market agility through their content. We love Ann's blog for both her in-depth marketing advice and insight, as well as the knowledge and humour Ann brings to her articles.

 

Ann Handley

3. DigitalMarketer

DigitalMarketer is a leading online community for digital marketing professionals. The company’s mission is to double the size of 10,000 businesses in the next five years, and it does this by showing marketers, entrepreneurs and business owners how to run effective digital marketing campaigns that drive more traffic, sales and profits. The company's blog contains practical training articles on all aspects of digital marketing, with many of the techniques already tested by the company's own team of marketing experts.

DigitalMarketer

4. PR 20/20 blog

The PR 20/20 blog spins fresh content daily from various authors. The topics covered include strategy, content, SEO, social, PR, email and marketing technologies. The leadership team behind PR 20/20 is the same group that created the Marketing Artificial Intelligence Institute, so it's no surprise that the company's blog is one of the best purchases in the inbound marketing industry for news, updates and insights on AI.

This is a great blog to subscribe to if you are aiming to stay ahead of marketing technology but would also like to delve deeper into more traditional topics such as PR and social media.

The PR 20/20 Blog

5. Kuno Creative

Kuno Creative is a top inbound marketing agency that regularly publishes articles on inbound marketing, demand generation, brand experience and inbound sales and activation. With well-written and researched articles and content that is generally aimed at medium-sized businesses, this is a great blog to add to your list.

Kuno Creative

6. Lynton

Lynton is an agency specializing in HubSpot and WordPress, and the company's blog includes articles on marketing, web design and custom software integrations.

If you use HubSpot or WordPress for your business, Lynton's blog is a great resource to help you make the most of your investment in these platforms.

 

Lynton

7. MOZ

The description of the Moz blog explains it all. "The industry's top wizards, doctors and other experts offer their best advice, research, guidance and insight - all to help you level your SEO and online marketing skills."

The content that Moz publishes has long been considered the gold standard for marketers who want to delve into topics related to search engine optimization, and it includes popular features such as founder Rand Fishkin's Whiteboard Friday videos.

Moz

 

8. Weidert Group

This Appleton, Wisconsin-based agency specializes in inbound marketing for complex industries and businesses that sell "considered purchases." The company's blog reflects its expertise with the content on topics ranging from inbound marketing to sales strategy and business growth.

 

Weidert Group

 

9. Danny Brown

HubSpot listed Brown as the No. 1 marketing blog, so we had to take a look. And yes, he is there for a reason. We love how it looks like he's talking directly to you. He provides advice and information through the art of storytelling. Very effective!

Danny Brown

10. Trust Insights

Led by Christopher S. Penn and Katie Robbert, the Trust Insights blog is the go-to resource for articles on data science, analytics, machine learning and AI for marketing. Come here to geek out on their in-depth articles, news updates and podcasts. We promise you to leave feeling much smarter!

 

Trust Insights

11. Chris Brogan

Chris has been blogging ever since it was called "journaling" and his experience shows. Today, he offers business and marketing consulting for medium to large businesses and publishes articles aimed at helping businesses navigate the evolving cultural effects of the digital landscape. The fact that he casts videos and humour makes this informative blog even more fun!

 

Chris Brogan

 

12. Problogger

Problogger describes himself as "home to those who want to start a blog, create great content and expand their blogs, and then go professionally to make money blogging." This site is the brainchild of a professional blogger (name) Darren Rowse and is about helping readers monetize their blogging efforts. If you need blogging tips and tricks, come here.

ProBlogger

 

13. Top Rank Marketing Blog

Created by Susan Misukanis and Lee Odden, TopRank Marketing helps major brands such as McKesson, Dell and LinkedIn address the most difficult issues of digital marketing and PR. The corporate blog includes content marketing, marketing of influential workers, SEO and social media.

 

Top Rank Marketing blog

 

14. Jeff Bullas

Jeff Bullas named Forbes as “Best CMO Influencer” and one of the “50 Online Marketing Entrepreneurs” to be tracked. SEO, business and personal growth.

 

JEFF BULLAS

 

15. Seth Godin

Don't let the old school blog design fool you- Seth Godin is considered the godfather of marketing bloggers. His incredibly short but surprisingly thought provoking daily (yes, daily!) Posts are on top of the list of marketing subscribers of most marketers.

 

Seth Godin Blog

16. Daily Blog Tips

This no-brainer site is packed with useful content for bloggers and website owners, and AdvertisingAge has been ranked among the 100 best marketing blogs in the world.

 

Daily Blog Tips

17. ClickZ

ClickZ was founded in 1997 and has become one of the largest digital marketing communities in the world. The site helps leading marketers and business leaders navigate digital marketing technologies transforming their industries by providing the latest news, statistics and intelligence.

 

ClickZ

18. Orbit Media Studios

Orbit Media Studios is known as a top agency for web design and the corporate blog is a great source of information about web design, SEO, digital content and analytics.

Orbit Media

 

19. John Chow

John Chow broke into the blogging scene when he showed his blog from zero to over $ 40,000 a month in just two years showed revenue. And it worked only 2 hours a day. In number 16 on AdAge Power 150 and number 1 in Canada's Top 50 Internet Marketing Blogs, John Chow's blog is full of useful marketing articles.

John Chow

20. Web Ink Now

Dave Meerman Scott is a prolific writer, public speaker and marketing thought leader who promoted concepts such as news and fanocracy. Read this blog to keep up with its latest thinking and the top of the marketing world.

DAVID MEERMAN SCOTT

21. CopyBlogger

Named the “Bible of Content Marketing” by VentureBeat, Copyblogger has been publishing educational articles to teach people how to create great content since 2006. If you want to know what's working with content marketing, from details to the big picture strategy Things, this blog is full of information you will find valuable.

list of 25 great inbound marketing blogs

 

22. Duct Tape Marketing

John Janstch is a well known small business and brains expert behind Duct Tape Marketing. His coaching system is for people who have a specific need or problem to know, such as trust, to trade with you, and to refer you to others who have the same need or problem. The Duct Tape Marketing blog, aimed primarily at small business audiences, is full of advice, knowledge and articles that any business or marketer can use to achieve better results.

list of 25 great inbound marketing blogs

23. Search Engine Journal

Search engine journal covers the marketing world with detailed guides, news reports, argumentation and observational articles from expert guests. The focus of the blog is digital marketing, SEO, content marketing and paid search. If you're a tough businessman hungry for the best tools, tips and strategies, it's a blog for you.

 

list of 25 great inbound marketing blogs

24. Social Media Examiner

The Social Media Examiner is widely regarded as the largest online source of information about social media marketing in the world. These are comprehensive articles, expert interviews, original research and news, a blog for marketers looking for their social media game.

 

list of 25 great inbound marketing blogs

25. Outside the Jar (Hotjar)

The Hotjar blog, Outside the Jar, keeps you updated on the latest content on user statistics, digital marketing strategy and UX design.

list of 25 great inbound marketing blogs

Conclusion

So there it is; our list of some of the best inbound marketing blogs that can be found on the web. Make sure you review them all if you haven't already. And as always, if you’re interested in learning how to get better results from your inbound marketing, feel free to contact us.

Everything content marketing! That's all we really need to say. If you need blogging tips and tricks, come here.


ways to increase traffic to your website

Ways to Increase Traffic To Your Website 2019

The best ways to increase traffic to your website from organic traffic is to increase the number of pages on your website that can rank for your important keyword terms. Look at where you can add new category pages, new blog posts, or new pieces of attractive content (visuals, quizzes, etc) to target specific keywords.

48 Ways to Increase Traffic To Your Site in 2019

1. Optimize Old Content

 

ways to increase traffic to your website

 

Because you are tracking your keyword rankings (you are, right? If you’re not, use SEMrush), you can find the keywords that you rank near the bottom of the first page and go add useful content to those pages to help them rank better. Google also prefers updated and new content over old stale content.

2. Launch New Products

A great way to attract new users to your company or website is to launch products that meet their needs. The great part is that you can often charge for these as well and make money will getting new users into your full conversion funnel.

3. Create Online Courses

 

Online cource

 

The great thing about the Internet is that you can publish any type of content you want. By creating longer-form content like courses that are targeted around both user needs and specific keyword phrases (don’t forget keyword research!), you can drive more traffic to your site and convert them into email addresses that you can then take down your funnel.

Plus, online course websites exist in plenty so you can put them on places like Lynda.com to further your reach.

4. Write Guest Posts

By using a site like SimilarWeb, you can find sites related to yours. If they have your audience, you can usually get content onto their site that helps them build traffic while at the same time getting access to their new audience.

5. Accept guest posts

Similarly, many sites want links for SEO purposes and access to your customers. If they’re not a direct competitor, let them guest post on your site! Then they are invested in your company and will promote the content that they’ve produced, which also gets you in front of their own audience. Double win!

6. Launch Infographics

 

Infographics

If you have a designer in your company or can find one online, create useful graphics that tell a story and help people see your content in a new way. Do outreach for links, promote on Pinterest, etc.

7. Give Podcast Interviews

Podcasting is HUGE these days, and one of the best ways to grow a podcast audience is to invite influential people onto your podcast. Think about it like audio version guest posts. So, get one or two podcasts under your belt (or launch your own) then start targeting podcast producers to get onto their shows.

8. Social advertising

 

https://www.youtube.com/watch?v=iR6ATUw0BIU&t=920s

 

 

Social advertising on Facebook, Twitter, and other networks is still relatively cheap today as compared to Adwords. Many of them also allow you to segment down by demographics or target by keywords so that you hit your ideal audience.

9. PPC

PPC is usually best used for conversion-oriented keywords, which is great because it gets you a new audience that is also ready to convert.

 

PPC

10. Create and Sell Courses

What better way to show your expertise and get people reading all of your content than to teach what you already know? If you have a craft, create a course to teach it then sell it on places like Udemy while simultaneously selling it on your site from a page targeted towards a high volume keyword for SEO.

11. Create Pinterest boards

Pinterest is a super-strong domain and your Pinterest boards can rank very well. Do your typical keyword research for your website, then take some of those keywords and target them on Pinterest. A pro tip is to use your other online resources (website, Instagram, etc) to get them indexed faster and ranking better.

 

Pintrest boards

12. Promote pins on Pinterest

In this day and age, it’s not just enough to create content and expect it to rank and drive traffic. Rankings are influenced by engagement stronger than ever before, so use some budget to promote pins on Pinterest to your target audience.

13. Partnerships

Especially in B2B spaces, partnerships can be gold for customer acquisition. Build out referral programs with complementary companies to yours and try to funnel some of their traffic back to your site, either through website mentions or even their email marketing.

14. Link acquisition

This feels like an old school tactic, but it’s still true that the more links you have to your site, the better your site will rank. So acquire links to your site from content, from relevant resource pages on other sites, and from outreach that you do.

 

Ways to Drive Traffic To Your Site

15. Promote content via Outbrain/Taboola

Content promotion is so cheap these days that you’d be silly not to do it. I know people with content sites making literally thousands of dollars a day all from promoted content.

 

https://www.youtube.com/watch?v=qR-TtPSU1ho

 

16. Create satellite websites

If your main website is around one niche yet you operate in many niches, you can build out websites specifically targeted at those other niches and use them to funnel traffic to your other sites. You need to disclose that you own those other sites, but this is a great way to spread the organic reach.

17. Speed up your website

A fast site not only converts better but on a big site, you will also get more organic traffic because the search engines are able to crawl your site faster and find more content. Start with switching hosts then optimizing your code, all while making sure you are using aggressive caching and a content delivery network (CDN).

 

Content promotion is so cheap these days that you’d be silly not to do it. I know people with content sites making literally thousands of dollars a day all from promoted content.

 

18. Do new keyword research

If you’re really struggling to increase traffic to your site, go do new keyword research to get new content ideas, then go back to point 1 above and create new content!

19. Target the longtail of keywords for SEO

If you don’t have a very strong website, you can target longer tail keywords (<50 searches a month) which are often much easier to rank for. From this, you can start building up a base of content that you can then use to earn links and propel rankings for more competitive terms.

20. Target HackerNews/Reddit/relevant forums with content

If you can get content or a product to go hot on a site like Hacker News, Reddit, or ProductHunt you can literally get tens of thousands of visitors and often signups and sales. I (John) personally make over $70k from my site sitting on the first page of ProductHunt for a day, and I’ve seen Reddit drive tens of thousands of visits to sites.

 

Ways to Drive Traffic To Your Site

 

21. Run competitions/giveaways

One of the best ways to build an email list and therefore a new audience is through giving away high-value items and incentivizing your entrants to share as well in order to get more entries. I use the Kingsumo Giveaways plugin for this.

22. Speak at conferences

If you enjoy speaking, conferences can be a great way to get in front of a targeted audience. If you encourage them to tweet about it (put your Twitter handle on the bottom of every slide), you also get in front of their social media audience.

 

Ways to Drive Traffic To Your Site

 

 

23. Advertise at conferences

While speaking is the best way to get in front of your audience at conferences, advertising is second best. You can leverage advertising for brand recognition, offer discounts to those at the conference, get links from people doing roundups, and more. It’s a big win especially if you can tie revenue directly back to your company.

24. Free swag at conferences

I have constantly been amazed at how well quality swag works for advertising your brand, and what better place to give away swag than at conferences to your customers? You’ll build brand recognition and goodwill.

25. Create content for Slideshare specifically

Slideshare is its own content social network. By creating content for Slideshare specifically and promoting it, you can also land on the popular content sections of their homepage which drive great traffic. Make sure you link back to your site from Slideshare too.

26. Create videos for YouTube

If you can create videos in a cost-effective manner, YouTube is a great distribution platform. It takes time to build the channel but has a huge audience if done well.

27. Run YouTube Ads

Can’t create videos, but there are videos on YouTube that your target audience watches? You can run YouTube videos.

 

Youtube ads

 

28. Run webinars

Webinars can drive a new audience for you when you invite guests or do advertising, that has an audience that they will promote your webinar too. Try to bring on guests who already have a large audience.

29. Use HARO to acquire contributors

Help A Reporter Out is a great way to find great sources for stories you are writing. While this won’t directly get you a new audience, by including their quotes and tagging them on social media you can access their audience.

30. Teach a class

Teach people how to do what you do, put your content on Slideshare, rinse, repeat.

31. Mentor a startup

Mentoring startups is a great way to build goodwill within your industry. Often you can also then get guest posts or leverage their name to get content elsewhere or to be quoted as an expert/source.

32. Sponsor Meetups

Meetup.com is one of the most popular websites online for organizing groups of people to get together. Many of them accept sponsors, who do things like give free meeting space or pay the bar tab. This can be a great way to get your company or product in front of your ideal target audience.

 

way to increase traffic to your website

 

33. Do outreach to get included in email newsletters

Some companies do daily, weekly, or monthly newsletters that curate content from around their industry, and many of these have a lot of subscribers. If you have content that fits their audience, reach out to them and see if they’ll include your article in their next edition.

email newsletters

 

34. Add “Share Triggers” To Your Content

In my experience, content largely succeeds or fails based on one factor:

Whether or not the content has Share Triggers.

What are Share Triggers?

They’re things you include in your content that push people to share it.

A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.

viral-marketing-research-study

 

And they’ve proven in the lab what I discovered through trial-and-error:

When you include Share Triggers in your content, people are significantly more likely share and link to it.

For example:

One of the most powerful Share Triggers is Social Currency.

Social Currency is the idea that we share things that make us look good. And this Share Trigger is a large part of the reason that The Shrinking Dollar infographic I mentioned earlier did so well.

 

35. Dominate Organic Search

Fighting to claim our share of organic search rankings is the first step in every piece of content we produce.
Creating evergreen content that is updated regularly is one of the easiest ways to keep new users coming back to your site. We have some posts that are over two years old that still hold number one rankings on Google.

Tip 1: Use a keyword research tool like Moz or Ahrefs to find out what competitors are ranking for, then create similar content that is more robust. Keyword tools tell you exactly what a URL ranks for and how people are finding it, so there’s no reason to publish content hoping it will work. Using a research tool is by far the easiest way to decide what type of content to produce.

 

36. Reduce Your Bounce Rate

A high bounce rate damages your site’s pageviews, conversions… and it can even hurt your SEO.

(In fact, thanks to Google’s RankBrain algorithm, bounce rate is now a super important ranking signal).

That’s the bad news.

The good news is that improving your bounce rate is insanely easy.

I walk you through the entire process in this short video:

https://www.youtube.com/watch?v=shbhQfbfFgA

37. Promote Blog Posts and Videos on Quuu

Quuu is a dead-simple way to get people to promote your content on social media.

All you need to do is submit your best content…

…and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn and more.

I recently promoted one of my posts on Quuu. And got a handful of shares from influential people in the digital marketing space:

 

38. Landing Pages

Looking at the entire behaviour flow of the user is how best to sell your business.

A lot depends on where the user lands after finding your website.

Sending people to a page that makes sense based on how they found the website in the first place has a tremendous impact on if they convert to the action you want them to take.

Sending people to product pages that sell or pages that have a high likelihood of filling out a form can garner strong results based on the actions you want the user to make.

Any landing page should be relevant with a clear call to action and with a focused goal. It’s often best to go with a simple and straightforward design

mobile landing page

 

39. Facebook Groups

 

Facebook Groups

Facebook groups are filled with people looking to create and exchange information about specific topics and providing them with this information
is a very powerful way to drive traffic to a blog.

Join a few groups related to your niche, then establish a reputation as a thought leader in the space. Once you’ve done that, post a few links in the group.

Tip 1: Engage in insightful conversations with group members before posting links to your content. Spammers are easy to spot, and you’ll likely be
called out for it if you don’t provide real value to the groups.

Tip 2: Actively engage with members who respond to your post. When Facebook’s EdgeRank algorithm sees a high level of engagement, it considers
the post highly relevant and will show the post to more members of the group.

 

40. Use a “Question Analyzer” To Create Insanely Useful Content

This strategy is an AWESOME way to make your content better.

(As you know, the better content = more traffic)

All you need to do is:

  1. Find questions that your target audience asks online.
  2. Answer those questions in your content.

Here’s how to do it…

First, use a tool like Buzzsumo’s Question Analyzer or Answer the Public to find questions that people ask:

 

Then, either create entire posts to answer these questions…

…or incorporate the answers into your content.

Simple.

 

41. Email Marketing

Email Marketing to increase traffic
Traffic is worthless to me unless it converts.

I would much rather have 10,000 visitors per month with 1,000 that convert than to have 100,000 visitors per month with only 500 converting.

With that said, my advice is rather unorthodox in the internet marketing space, but here it is… the absolute BEST source of qualified traffic for me has been direct mail.

Yes, it’s expensive, but if you have a good list then it will pay for itself many times over.

Here’s what I do: I take a sales letter pitching my products and services and send it to my leads.

Then in the same mailing I include another sales letter promoting a free download that they can get by visiting a specific URL.

Nearly every single person who receives that letter ends up going to the URL.

They see a high-priced offer and then the ability to get something for free that’s highly relevant to them and they take it.

From there, I have an autoresponder that continually brings them back to my site, getting more qualified traffic.

It’s insanely effective.

 

42. Domain Authority

 

Increase your site’s domain authority so that it ranks higher in Google search.

This makes it more likely to be seen by people when they search for keywords related to your content.

The top 3 positions in a Google search is where most of the search traffic goes.

You can increase your site’s domain authority by building backlinks to your site from other sites with high domain authorities through a variety of strategies, such as guest posting, earning spots on lists, or creating content that people like to link back to (such as a valuable resource for niche industries).

 

43. Video Marketing

According to research videos are more popular than plain text content.

People love videos; videos helps an audience to understand the concept immediately.

Create informative videos, product promotion videos, and you can publish it on your website along with all of your social media platforms too.

Nowadays many brands are creating their own YouTube channel to create and promote their videos.

You may ask your client for better feedback through video, and you can share it.

 

44. Remarketing

Once you’ve accomplished having someone visit your site, it can be really effective to use remarketing to target them.

This can be done by using cookies with your website visitors, which will allow you to follow them online with ads and remind them of your business.

It’s all about the follow-up and staying relevant.

These six inbound marketing strategies can help customers find your business online and build an excited and loyal fan base.

 

45. Improve Your Organic Click-Through-Rate

I have some good news:

If you want more traffic from Google, you DON’T need higher rankings.

(Seriously)

Instead, you can focus on improving your click-through-rate (CTR).

For example, let’s say you rank #3 for your target keyword. And your CTR is 4%.

SERP CTR 4

And let’s say that you double that CTR to 8%.

SERP CTR 8

Well, you just doubled your organic traffic… without improving your rankings.

But wait, there’s more…

CTR is now an important ranking signal in Google’s algorithm.

So when you get a higher CTR, you’ll ALSO improve your search engine rankings.

SERP CTR rankings

So… how do you actually improve your CTR?

Here are a few tips that work great:

  • Add a number to your title (like “21” or “98%”)
  • Write a compelling meta description
  • Test different titles and see which one gets the best CTR
  • Use titles that are highly emotional
  • Include your keyword in your URL

 

46. Steal Your Competitors’ Traffic Sources

Imagine that you could see the EXACT places that send your competitors traffic.

That would be a goldmine, right?

Well, your competitors aren’t about to send you their Google Analytics password.

Fortunately, you don’t need it.

Why?

You can see all of their top traffic sources for free with SimilarWeb.

SimilarWeb not only shows you a sweet overview of a site’s traffic…

traffic overview

…but exactly where they get that traffic from.

referring sites

Goldmine.

 

47: Find More Keywords With “Keywords Everywhere”

Keyword research is THE most important part of SEO.

Question is:

How do you find untapped keywords that everyone and their mom doesn’t already know about?

Keywords Everywhere.

keywords everywhere homepage

Keywords Everywhere is a Chrome extension that gives you keyword ideas, well…everywhere.

Once you install the extension, the next time you do a Google search, you’ll see search volume and CPC data on that keyword:

keyword data

Or the next time you’re shopping for a toothbrush on Amazon — BOOM — you see keyword data on the terms that Amazon suggests:

amazon search

48. Content Transformation

 Get More Traffic From Your Blog Posts With “Content Transformation”

Content Transformation is simple:

You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).

User Retention

Once you’ve attracted your customers to your site, whether to a piece of content via social or a conversion page via SEO, they’ll often leave your site and come back a few times before they actually convert. Sometimes they’re doing research, sometimes they get distracted by other sites, and sometimes they’re just not ready to buy or give you the information you so badly need from them to drive your business forward.


Video Maker

What Is The Best Free Online Video Maker?

What Is The Best Free Online Video Maker?

When you are looking for a free online video maker, it is important to understand that there are many options to choose from. To make things easier for you, we have managed to scour online and come up with one of the best online tools or programs for use when you need gif maker from videos, YouTube video maker, music video maker, etc. with movie Maker online, the best free online video editing program, you are guaranteed to deliver videos that not only appear but also sound great.
This online video editor is able to perform different basic actions like video splicing and cutting. You are able to upload videos, music, and images and by a simple drag and drop function combine them together.

Which Is The Best Video Making App?

 

https://www.youtube.com/watch?v=7P6OcMQ65tA

 

There are also numerous video-making apps for you to choose from. However, for you to edit your video like a pro you only need to use the best video making an app in the form of FilmoraGo. This video editor app for Android devices has primary functions such as adding themes, music, cutting, trimming, etc. This is a music video maker that you can also use as a YouTube video maker. There is a large collection of effects and templates and professional editing tools for its user.

How Do I Make Animated Videos For Free?

 

https://www.youtube.com/watch?v=48pwrr4gPOA

 

There are many tools you can use to make animated videos. One such top online tool you can use to make animated videos for free is Moovly. With Moovly, the process of creating animated videos has been made to be less strenuous and timesaving. There are numerous ready-made templates which with a simple drag and drop enables you to create animated videos.

How Do You Make A Video With Pictures And Music Software?

Video editing programs have the ability to make videos using just pictures and music. You will find that different programs have different ways of accomplishing this task even if generally the tasks performed are the same. For example, when you are using Movavi video editor, once you have downloaded and installed the app, to add pictures to the video, you are required to open the app and then go to create a project in full-feature mode, click the button labeled Add Media Files, and select the photos you want to use. Once you have added the photos, you can rearrange them in any preferred order. You can jazz up the video by adding music and this can be done through clicking the tab named Titles and dragging the music to the area titled Titles Track.

What Is The Best Movie Maker?

 

https://www.youtube.com/watch?v=fkJIaeWklIk

 

VirtualDub is a video maker program that is very simple to use and is suitable for performing many small tasks such as video retouching and editing. The program can be used to make and process audio and video data of up to 4GB. The program allows the addition of third-party filters such as contrast adjustments, brightness, blur, etc. via the plugin interface.
Every video editing enthusiast should get this tool.

What's The Best Free Video Editing Software?

 

https://www.youtube.com/watch?v=CgqMwiLw8ms

 

Blender is rated as the best free video editing software for a reason. The software is available for Linux, Mac, and Windows. It is entirely free to use this program, and you can perform basic tasks like video splicing and cuts and complex tasks such as video masking.
This program is suitable for both the beginner and advanced video editing software users.

What Editing Software Do Most YouTubers Use?

 

https://www.youtube.com/watch?v=gMgqheT1N14

 

A powerful video editing program is needed for having footage that is of high quality and able to enhance audience engagement. Adobe Premiere Pro CC is the most proffered video editing software used by YouTubers. It is easy to use the program with its user-friendly interface and tutorial overview. There is also the incorporation of touchscreen support.
The time-saving features and unparalleled customization options are the reasons for its preference by YouTubers.

Is Powtoon Really Free?

Powtoon

 

This solution for creating awesome presentations and videos is not entirely free. There is a free version having limited features, as expected. If you want to realize the full potential of this tool, you have various subscription packages to choose from.

How Much Does An Animator Make?

How much an animator makes depends on various things like skill, location, and seniority. The salary range is a wide one, from around $35,000to $80,000.

Facebook Video Maker: Create Animated Videos For Free!

https://www.youtube.com/watch?v=1wXALGfakkQ

 

You can use different platforms such a Motionden to create personalized animated videos for Facebook for your personal or business Facebook page. Video content is commanding about 82% of all internet traffic and thus the importance of creating Facebook animated videos cannot be overstated here.

Conclusion

You should always personally research more about any video editing software to ensure that the one you choose is able to deliver what you are looking for. You should compare the various features offered with the pricing. If you need more help please contact us


health and safety videos

Why you need health and safety videos in the workplace

Why you need health and safety videos in the workplace

In this article, we will talk about why you need health and safety videos in the workplace and why you need to choose experienced health & safety video production company. We are all aware of the fact that a risk-free working environment is imperative for ensuring the well-being and health of the workers. Apart from aiding in enhancing their efficiency and productivity, it will also play an important role in improving the overall productivity of the organization since it will be possible for your employees to work without any risk of getting injured or becoming sick.

 

https://www.youtube.com/watch?v=9sjAuUdldyo

Fortunately, it will be possible to create a safe workplace for your employees by means of delivering top-quality health and safety induction video training. It will help to make them aware of industrial safety and also provide them with the skills and knowledge so as to abide by the safety procedures in the best possible way.

How is it feasible to deliver good health and safety videos in the workplace? What is required for educating your employees on the safety aspects irrespective of their location and educational levels in an enjoyable manner? For this, it is imperative to opt for video-based learning. Below, we’ll take a look at the benefits of health and safety videos.

1. Significance of health and safety induction videos can be underestimated

On many occasions, it might appear to the workers that safety training videos are being provided to them only for fulfilling some statutory specifications. They might think that types of health and safety videos are actually a part of an organizational need rather than an essential part of the training. It is of prime importance to provide some specific examples of health and safety induction on how the employees will be benefitted so as to eliminate this sort of belief.

https://www.youtube.com/watch?v=v2FNbuPR01Y

Video clips will be the best way to do this. For instance, a medication production company might show genuine video footage in which the lab workers are at the risk of getting infected by live viruses in case they do not stick to certain specifications. In this way, the learners are able to comprehend the fact in their sub-conscious mind that they could be more secure by taking part in the health and safety induction video program.

2. It is possible to impart health and safety induction video even in far-off places

On many occasions, employees working in far-off locations like any industrial facility or sea-based oil rig ought to get the training on safety regulations. In the majority of the cases, it will not be a sensible idea to gather all these workers in a classroom for showing them the safety procedures. However, online lessons which are based on videos will be the ideal solution to this problem since it is possible to access them at any place, on any device, and also according to one’s convenient time.

https://www.youtube.com/watch?v=pE72kAanlfY

 

Video clips are utilized even in the mining sectors for imparting training to employees on safety procedures. For this, it will be a smart idea for the company to develop a curriculum which is actually video-based for workers working in the mines in far-off locations so that they can access all these videos on their mobile gadgets. In this way, it is possible to a great extent to deliver top-quality safety training videos to the employees. Apart from this, it also helps in solving another significant issue - given that the majority of the employees were not literate these video-based curricula were effectual in training them in the best possible way.

3. It is possible to impart training to workers of all education levels

It is a fact that lots of employees working in the manufacturing industries out there are not properly educated, and consequently, they might find it rather difficult to understand what a “regular“ e-learning course wants to deliver them. However, it is possible to overcome this issue by making use of induction videos for new employees. These video lessons are visual in nature which will make those the appropriate tool for demonstrating the safety lessons. There is no need to be a college graduate in order to understand the contents of a safety training video.

https://www.youtube.com/watch?v=QGkyYkx2NFY

 

4. The language will not prove to be an obstacle

It is a fact that we are living in an age which is globalized and many organizations are being shifted to foreign countries throughout the globe. This generates the requirement for providing training to the workers in a common language so that all are able to understand the lessons (given that many of them are speaking in different languages in different countries on the planet); otherwise, the query, “What is health and safety induction videos?” will creep up in their minds. However, this problem can be solved easily by providing them with video lessons without any audio which will overcome the hurdle of linguistic problems and deliver the safety procedures in an effectual manner.

For instance, while making use of any video-based lesson for demonstrating how to deal with a blow torch meticulously, one can make use of a “mute” video clip. This will help to demonstrate all the necessary steps to the workers irrespective of the language spoken by them.

5. Health and safety videos in the workplace are inexpensive

It is the fact that videos are quite inexpensive to produce, and quite simple as well. There are lots of companies out there which impart health and safety induction video without shelling out much money at all. It will be a smart idea to produce a sequence of short video clips for the workers with each of them showcasing a particular safety procedure that workers should follow while executing their jobs, for example, while repairing electric cables. The company can also create any playlist of these videos on the YouTube channel which will make sure that these are easily accessible by the employees out there. You simply need to capture these videos using your mobile device, and that’s all!

https://www.youtube.com/watch?v=IWBQwgQbotk

Conclusion:

Being a responsible employer, it is your duty to ensure the safety of your workers in the best possible way. This is possible by making sure that your workplace is risk-free where employers can perform the task without any risk of getting injured or sick. Try to take advantage of these video clips to the fullest so as to deliver safety measures to your workers effectively.


TOP PAYING ADSENSE KEYWORDS LIST 2019

Top Paying Adsense Keywords List 2019

List of Top Paying Adsense Keywords  2019

If you are aware of the fact of blogging, you might definitely hear about Google AdSense and Google Ad Words. Google AdSense is specially designed for webmasters and bloggers. They can make money by using it. Google Ad Words has so many tools that organize and handle the bidding competition between advertisers. It works as a solid platform for the advertisers who can give their ads by selecting their particular targeted audience. You will have to a successful AdSense publisher. And for this, you will need a lot of traffic and you will have to engage them with useful and bright ads. Google AdSense is the most trusted and reliable source of making money through your website.

Making money with AdSense:

 

https://www.youtube.com/watch?v=YN2YaBpcxr0

 

Google AdSense is an advertising programme that gives you the opportunity to make money by strategically and smartly placing ads on websites. There are various brands and online stores that give their ads on the website in order to gather valuable traffic. The advertisements should be relevant and appropriate as per the requirements of the websites. The advertisements are generally placed at varied locations on a blog post so that the people will easily find them out. There are many top paying AdSense keywords.

The list of top paying keywords:

There is a huge list of top paying keywords. You can use these keywords in order to get more traffic and earn good revenue.

  • Mesothelioma Law Firm ($179)

  • Donate Car for Tax Credit ($126.6)

  • Donate Cars in MA ($125)

  • How to Donate A Car in California ($111.21)

  • Sell Annuity Payment ($107.46)

  • Car Insurance Quotes Colorado ($100.9)

  • Annuity Settlements ($100.72)

  • Hard Drive Data Recovery Services ($98.59)

  • Donate a Car in Maryland ($98.51)

  • Motor Replacements ($98.43)

  • Best Criminal Lawyers in Arizona ($97.93)

  • Holland Michigan College ($95.74)

  • Online Colleges ($95.65)

  • Online Classes ($95.06)

  • World Trade Centre Footage ($95.02)

  • Donate Old Cars to Charity ($94.55)

  • Low Credit Line Credit Cards ($94.49)

  • Met Auto ($93.70)

  • Forensics Online Course ($93.51)

  • Donating Used Cars to Charity ($93.17)

  • PHD on Counselling Education ($92.99)

  • Car Insurance Quotes PA ($92.88)

  • Royalty Free Images Stock ($92.76)

  • Email Bulk Service ($92.55)

  • Webex Costs ($92.38)

  • Cheap Car Insurance for Ladies ($92.23)

  • Better Conference Calls ($91.44)

  • Car Donate ($88.26)

  • Online College Course ($78)

  • Car Accident Lawyers ($75.17)

  • Criminal lawyer Miami ($70)

  • Personal Injury Lawyers ($66.53)

  • Injury Lawyers ($60.79)

  • Personal Injury law Firm ($60.56)

  • Insurance Companies ($52)

  • Auto Mobile Insurance Quote ($50)

  • Health Record, Personal Health Record ($40)

  • Online Stock Trading ($35)

  • Forex Trading Platform ($20)

These are the highest paying AdSense keywords in 2019. You can also use Semrush and LongTailPro in order to choose the low competitive keywords and topic in order to enjoy the high AdSense CPC. Low competitive keywords are there to improve organic traffic. There are thousands of keywords you will get by using these two tools.

high AdSense CPC

Keep it simple:

You can make a lot of money through this. You will get after each and every click and that is called CPC. The counts of visitors and popularity play an important role here. You can increase the Google AdSense CPC and increase the overall revenue without any hassle. You can use the most relevant and required keywords from the above. Your content should be attractive and logical. Pure content can attract and gather visitors. You can also group keywords according to your particular topic. You will have to smartly use those keywords in your content wherever needed. There are many bloggers who continuously add keywords in the content without thinking much about the consequences. But irrelevant and illogical activity cannot give you profit. You will have to act smart and do your work accordingly.

Which Adsense ads pay the most?

In addition to picking the best niche for Adsense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.

In my own experiments, I’ve found higher click through rates with native in-article ads. Those ads perform the best on any of my sites.

The in-article ads will naturally blend with your content and display midway through your blog post. I like these types of ads because they are contextual and usually receive a good amount of clicks.

Sidebar ads are not as good since we are already trained to tune them out.

You can also try Matched Content if you have another content you’d like to promote.

Pro tip: Use Auto Ads by Google

Adsense Auto Ads take advantage of machine learning and place themselves automatically on your site where Google thinks they will perform well.

Google has been testing the Auto Ads feature as a beta since September of 2017 and recently (early March) released this feature to everyone.

Since Google has millions (if not billions) of sites to test, they will most likely be better than you or me when figuring out the right type and placement of the ads.

The only downside of this is that you won’t have much control of how many ads are shown or where they are placed, which if you are picky, might annoy you.

To set up Auto ads on your site, follow these steps:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click My ads.
  3. Click Auto ads.
  4. On the “Choose your global settings” page, use the controls to select the ad formats that you’d like to show.
  5. Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.
  6. Click Save.
  7. On the “Place code on your page” page, click Copy code.
  8. Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads. If you’re not sure how to do this, see Google’s Code implementation guide.

Bonus Keyword Industries/Niches

Here are other high paying keywords that you can target in your blog posts

  1. Treatment $37 CPC
  2. Software $35 CPC
  3. Classes $35 CPC
  4. Recovery $34 CPC
  5. Trading $33 CPC
  6. Rehab $33 CPC
  7. Hosting $31 CPC
  8. Transfer $29 CPC
  9. Cord Blood $27 CPC
  10. Claim $25 CPC

↓ Don’t forget about the bonuses at the end where I show you how to find the best kws ↓

Which exact keywords pay the most CPC on Adsense?

SEMrush did a nice study on some of the best keywords by country here.

If you are looking for exact top paying keywords such as mesothelioma which pays $1000+ per click, you can check out the list compiled of 1M+ AdSense keywords by GrepWords. For instance, they reported the ultimate top paying keyword “mesothelioma survival rates” at $1006.56 per click.

Here are a few of my favourite top paid keywords per industry found through SEMRush (data for 2017, 2018 and 2019, 2020):

Mesothelioma Keywords sorted by CPC

Mesothelioma is a type of cancer that lines the lungs, stomach, heart, and other organs, and unfortunately can’t be cured. Nevertheless, treatment can help reduce pain. People that contracted mesothelioma did so at their jobs so that is why you see searches like “mesothelioma attorneys”, “mesothelioma law firms” and “mesothelioma compensation”.

This is a very competitive keyword set so unless you can outrank WebMD and MayoClinic, I suggest you look for other industries.

KeywordVolumeKDCPC (USD)CompetitionResults
compensation mesothelioma1064.96568.670.91594,000
mesothelioma attorney houston3055.72545.840.74109,000
mesothelioma attorney california1055.3390.080.86223,000
mesothelioma compensation11064326.850.84596,000
pleural mesothelioma stages9071.76318.440.93148,000
mesothelioma lawyer directory2063.42290.340.86212,000
mesothelioma lawsuit settlements11061.8276.440.85139,000
statute of limitations on mesothelioma claims9053.98274.070.8264,000
lawyers for mesothelioma4058.43265.920.86537,000
mesothelioma settlement fund4059.3257.120.82262,000

*Competition of 1 means highly competitive.

Top Paying Keywords for the Lawyer Niche

Being a lawyer must be nice. You get to dress in a suit (which I love) and you also get to afford to spend exorbitant amounts of money for website traffic. Not too shabby.

KeywordVolumeKDCPC (USD)CompetitionResults
car accident lawyer moreno valley9052.02584.441112,000
ft lauderdale car accident lawyer1048.18566.171267,000
auto accident lawyers in chicago9059.03542.9512,280,000
car accident lawyer ny3053.89508.6211,320,000
car accident lawyer in phoenix2055.27504.5301,070,000
california motorcycle accident lawyer3047.51475.7815,410,000
car accident lawyer augusta9044.3463.711416,000
car accident lawyer in fort lauderdale5047.13462.9711,110,000
personal injury lawyer ft lauderdale1043.06429.361860,000
dallas truck accident lawyer9049.674261721,000

 

Doctors keywords CPC Adsense

In this list you will find a mix of people looking for Physicians and people looking for a PhD program.

KeywordVolumeKDCPC (USD)Com.Results
can you sue a doctor for wrong diagnosis4070.83250.960697,000
doctorate in security7074.61189.19125,000,000
doctor after car accident4060.59136.95129,200,000
doctors car insurance1066.17128.4613,100,000
car accident doctor atlanta7043.8122.421762,000
rehab doctors21059.77118.49022,900,000
business doctoral programs online3073.19118.1911,810,000
best doctoral programs in education3077.26114.31111,000,000
top online doctoral programs in business1071.32112.461995,000
educational leadership doctoral programs online2081.12108.971734,000

 

Best Attorney Adsense Keywords

I thought attorneys and lawyers were the same. Guess I was wrong.

Here are some other keywords pertaining to attorneys:

KeywordVolumeKDCPC (USD)CompetitionResults
personal injury attorney cape coral fl7044.08573.710.79302,000
accident attorney rancho cucamonga9046.05548.48171,000
mesothelioma attorney houston3055.72545.840.74109,000
truck accident attorney san antonio5047.2432.950.85703,000
motorcycle accident attorney orange county3052.34404.050.832,180,000
auto accident attorney colorado springs7051.94396.780.66280,000
accident attorney riverside ca3043.12390.880.51331,000
mesothelioma attorney california1055.3390.080.86223,000
phoenix accident attorneys2054.24358.080.711,500,000
louisville accident attorney2046.44345.620.63674,000

 

Bitcoin CPC Adsense KWs

I threw this one in because the crypto space is just so hot right now. These keywords are not the highest paying on my article roundup but I expect their cost per click to rise in the coming years.

Aside: I personally just love blockchain and cryptocurrencies. Actually, I love it so much that with my company Flux Ventures we launched an entire division just to buy and sell bitcoin and alt-coins.

KeywordVolumeKDCPC (USD)CompetitionResults
bitcoin merchant account2056.0264.320.87217,000
bitcoin merchant services3062.3533.240.87336,000
bitcoin mining cloud computing1066.0532.650.73604,000
buy bitcoin australia3052.3621.470.32783,000
buy stocks with bitcoin5083.421.080.466,010,000
software mining bitcoin1065.7518.190.62936,000
bitcoin mining gpu7071.5918.190.36696,000
buy stock with bitcoin3081.9417.590.4864,000,000
bitcoin stock chart21073.8616.240.09
how to invest in bitcoin stock5077.6416.160.711,060,000

 

Top Paying Insurance Related Adsense Keywords

The insurance companies surely make a killing from those outrageous premiums they charge us. Otherwise, how could they afford all those TV commercials and these crazy spends on Adwords? If you are in the insurance blogging space, kudos to you. You’ve picked a winner.

KeywordVolumeKDCPC (USD)CompetitionResults
compare car insurance7078.04469.1215,720,000
auto insurance troy mi1066.48420.290.841,080,000
car insurance comparison quote1077.7342.540.882,400,000
cars with cheapest insurance rates4085316.470.893,200,000
best learner driver insurance1067.65300.260.77830,000
insurance quotes young drivers1076.73299.630.946,490,000
automobile club inter-insurance2084.42299.490.81783,000
car insurance personal injury1082298.540.952,210,000
auto insurance conroe tx4069298.080.82443,000
auto insurance philadelphia pa17063.03293.140.481,330,000

 

I actually took some of those keywords ^ and launched my site TheInsuranceNerd to attract those high paying clicks ?. So far, so good.

And lastly, how could I forget this…

Best Digital Marketing/SEO Adsense Keywords

If you are a regular reader of my blog, you are most likely interested in all things online marketing / SEO so this list is for you:

KeywordVolumeKDCPC (USD)Competition
seo explanation1073.3108.420.42
digital marketing degree florida3077.4100.480.96
online courses on digital marketing1073.8892.381
digital marketing certificate programs online2080.7487.560.91
digital marketing course review2067.7285.60.9
internet marketing classes online7074.3683.931
courses on online marketing1072.883.630.73
online marketing education3075.6580.560.91
email marketing wikipedia1079.376.140.71
digital marketing degree course2075.5672.711
digital marketing classes online3073.7870.720.94
seo marketing company9057.5258.440.65
search engine optimization articles2078.1358.320.54
seo companys2059.8954.770.87
types of seo services5044.3453.130.86
seo technology11072.0949.290.75
search optimization companies1061.6148.650.83
seo specialists21074.345.350.61
search engine optimization marketing services1060.444.830.59
seo company3059.6343.010.74

Keywords to target if you are in the ‘software for fitness’ niche

KeywordVolumeKDCPC (USD)Com.Results
fitness showrooms stamford ct1076.54138.60.322,000
ea fitness26068.984.160.03116,000,000
fitness barre cranberry3076.4172.410.89371,000
fitness center software1054.4967.10.814,240,000
fitness gym software4050.5463.030.5624,100,000
apogee fitness3069.760.030.16420,000
fit online classes1064.8259.650.39381,000,000
rpac group fitness classes4084.7957.80.1
fitness management software1052.852.730.5617,100,000

Aw man, you still forgot my industry…

No worries, you can find all these keywords (and more!) by going into SEMRush and clicking on Keyword Analytics > Phrase Match (or Related Keywords), typing the keyword(s) that you want and then sorting by cost-per-click.

Here are other ideas to do keyword hunting.

Now, onto my favorite part. The bonuses.

Bonus #1: Target these countries if you want to earn 10x more

Aiming for the right countries can really skyrocket your adsense earnings. Here are the top 10 countries to target:

No.CountryAvg. CPC ($)Max. CPC ($)Avg. CTR %Average RPM ($)
1United States (US)0.40 – 2.3>502-32.04
2Canada0.50 – 2>3021.83
3United Kingdom (UK)0.10 – 1.6>191-21.37
4Germany0.40 – 1>111-32.62
5Thailand0.30 – 1621.6
6United Arab Emirates (UAE)0.15 – 3.11142.07
7Japan0.20 – 0.85432.44
8Switzerland0.20 – 1632.35
9Italy0.10 – 0.5031-30.73
10China0.10-0.3041-20.9

If you take a look at this chart, you will notice that most of the countries on this list are first-world countries.

How do you target a particular country in your blog?

The easiest way is to blog in their native language. To get visitors from Canada, the US, UK or Australia, your blog must be in English. Similarly, write in German if you are looking for people from Deutschland.

You may also change your targeting settings under Search Console.

Bonus #2: Unlock even more revenue by blocking low CPC ads

As a publisher, you have a good amount of control as to which Ad Categories you want to show on your site.

If you are trying to raise the CPC, RPM or CPM of your Adsense ads, then I suggest you take a look at your ad performance and start blocking categories that are not paying well.

Here’s how you can do that.

  1. Go to Adsense and on the left-hand column click on “Blocking Controls > Content> All Sites”
  2. Click on “General Categories”
  3. Sort by % Earnings (Ascending).
  4. In there you can take a look at which ads are taking a good amount of impressions but generating relatively low earnings.
    • For instance, let’s say the “Hobbies Games & Leisure” category is taking 4% of impressions yet just making 0.7% of your revenue, you can try and block it, and see if your performance improves.

You may also experiment by blocking certain ad networks. I haven’t personally tried this, but some people claim it works.

A word of caution: Don’t block too many categories (or ad networks) or else you will significantly reduce the bid competition and will start driving your revenue down.

Pro tip: Run Optimization Experiments

You can always run an Experiment (found under Optimization > Experiments) and see if blocking your ads yields more revenue or not.

You can also test if showing 50% of your total ads vs. 100% of ads yields more revenue.

Google Adsense experiments typically last for 10-30 days, up to 100 days (depending on your experiment and traffic).

For instance, I am running the experiment of blocking certain categories, and as you can see below I already started to see some good results (unfortunately Adsense policies prevent me from sharing the exact numbers).

Bonus #3: Steal your competitor’s lunch (aka. find which keywords are driving the most revenue to them)

What if you could view which keywords gets your competition the most clicks and revenue?

I’ll show you how I do it.

The process is very simple and uses SEMRush. (7 day free trial)

All you have to do is:

  1. Find any authority site in your niche. (For the sake of example in online marketing, I will use my own site)
  2. Type that site on the search bar in SEMRush
  3. Scroll to “Top Organic Keywords” and click on “See Full Report”
  4. On that report, sort by CPC.
  5. Voilá, you have a list of potential keywords that you can now use.
  6. Rinse and repeat with other sites that you admire.

Once you do this process with 3-5 sites, you will have a good set of keywords that you can target. (By the way, you can hire someone on Fiverr or Freeeup [my favorite] to write quality articles for you so you don’t have to actually spend time doing it.)

Bonus #4: Find more high paying keywords using Search Console

Did you know that Google already provides you with the keywords that you rank for?

What if you could optimize your existing blog posts to target even better keywords?

Instead of spending tons of hours writing a thorough post, you could use update an old one and pick juicier keywords.

Here’s how.

  1. Install the Keywords Everywhere Chrome Extension
  2. Head to the Search Analytics under the Google Webmasters Tools
  3. Choose your website
  4. Be sure to check the Clicks, Impressions, CTR and Position boxes at the top
    google webmaster adsense keywords
  5. Filter by any specific page that you want keywords to show for: i.e. https://alejandrorioja.com/blog/high-cpc-adsense-keywords/
  6. Since you installed the Keywords Everywhere tool you will see an additional 3 columns on your list, namely: Monthly Volume, CPC and Competition
    how to find high cpc keywords
  7. Unfortunately, you can’t sort by CPC so you will have to copy all the data into a spreadsheet and sort it there. I suggest you hit the Show 500 rows at the bottom of Webmaster tools.
  8. I made a Google sheet for you that you can copy (File > Make a Copy..) to sort all your keywords.
  9. Copy and paste all your keywords, and then hit the arrow on the column of CPC and sort from Z->A

    top paying keywords adsense
  10. Voila, you will see all the keywords that your blog post ranks for, all ranked from highest CPC to lowest CPC.
    sorted cpc keywords top paying

As you can see this last trick will yield keywords that might not be applicable to your blog post. In my case, “mesothelioma lawyer directory” does not apply to this specific post so I will just ignore it.

However, it will also find keywords that I am already getting impressions like “top paying keywords” but for which I am still ranked on page #2. The secret here is now to extend my existing blog post to include that new keyword so that my page gets bumped to page #1.

Pro tip: You can also sort by Volume or competition to find other hidden gems.

(Remember that now with the new RankBrain algorithm you shouldn’t target each specific long tail keyword but rather target medium-tail keywords that cover a broader topic.)

Related: Remember you can also show ads on Youtube (here’s a fun guide to Youtube SEO). 

so, how can you make $100 a day with Adsense?

I don’t know about you, but 100 bucks a day on ads sounds like a good passive income to me ($3k/mo).

Let’s run some calculations to see what it would take to make $100/day on Adsense.

First, some assumptions.

  • You are targeting US readers (as we saw earlier, US ads pay the most on average)
  • Your CTR (click-through rate) is 1% (i.e. 1% of visitors click on ads)
  • Your CPC is $0.50 (your niche is strong but your site is just getting started)
  • Your RPM (revenue per 1000 impressions) is $2

With these numbers, we can now calculate how many visitors we need to earn our target amount.

The formula is = Visitors * CTR * CPC + Visitors/1000 * RPM 

So with 15,000 visitors per day we obtain around $100/day on Adsense.

(15,000 * 1% * $0.5 + 15,000/1000*$2 = $105/day)

But how do you obtain 15,000 page views per day? Is that reasonable?

Yes, it is reasonable. To do that, you can either

  • produce 15 articles that get 1000 page views (hard)
  • produce 150 articles that get 100 page views (much easier)

Learn how to start a blog?.

Want to learn how to increase traffic to your site? Check this out!

Conclusion:

These high paying keywords are very much useful and needed. The smart technique will surely give you the profit. There are some freemium tools. You can get the help of these tools in order to decide your useful and valuable keywords. Keywords are everything that you will need in order to shine and highlight your business. You will get audiences through the proper use of keywords. So, by using correct keywords, you can make money through a website. It is not any more difficult to make money on this platform. All you need to do is to follow these guidelines in order to make money.


explainer videos

10 Reasons To Use An Explainer Video To Pitch Your Services

Explainer videos are very helpful when trying to pitch your business. They help in explaining in clarity the services you offer. If you are trying to introduce a new product to the market, then you need to think about the explainer videos. They are among the best way you can make more people understand the services or products you offer. If you have introduced a new product to the market, then you need to let people know how it works. Investing in the right video making software where you can create outstanding explainer videos will help in making you achieve great success when trying to explain about the products and services you offer.

The History of Explainer Videos

An explainer video is a short animated video commonly used by businesses to quickly tell their brands’ stories in a memorable way. In 2007, these videos started gaining popularity when the company Common Craft created one explaining how to use the new social media platform Twitter.

 

[embedyt] https://www.youtube.com/watch?v=O-P8qrogVa4[/embedyt]

 

10 Reasons to Use an Explainer Video to Pitch Your Services

1.Increases conversion rates

 

increase retention rate

 

If you would like to make more people buy your product, you need to teach them how the product works. From research, more than 85% of people who visit your service or product page will likely buy the product after they watch the explainer videos. With the videos, you will as well know the number of people who are interested in a given product due to the number of people you will see watching the videos. The main aim of carrying out marketing service is to try and increase the conversion rate. With the explainer videos, you will always attract more people to the business.

2.Clarifies the objective of your product

Different people have different understandings. There are others who may not get the main idea of how the product works after they read the text messages. The videos will guide them from one step to the other which will contribute greatly towards helping you understand the products you offer. If you would like people to know what your business or products can do for them, and then you need to explain in videos. The explainer videos can help a lot in making people trust the products and services you offer.

3.Generates increased interest

Many people use social media to spread the news about their businesses. You can easily pass a lot of information to social media users if you can create marketing videos and post them on social platforms. Many people will like to access information easily. They will not read long texts but they can spare time to what your videos if they are interesting.

4.Ranks better in Google search

 

Ranks better in Google search

 

When you use videos on your website, they will tend to rank well and many people will access them online. People take less time to make decisions after they watch convincing videos about a given product. If you can create videos and post them on your website, they will rank and people seeing them will easily convert.

5.Increases web traffic

 

 

Increases web traffic

 

 

When you create marketing videos and post them on YouTube, they can easily attract traffic to your website. The videos will be viewed by several people who will then end up on your website after they click on the links. If you are trying to increase traffic to your website, which is necessary for increasing web traffic, you need to invest in the videos. There are several video sharing platforms where you can reach out to more people. Remember if you can attract more people to your business, it will be easy to make them convert in the long run. More traffic can as well contribute towards growing your brand.

6.Helps the audience to retain information

People retain more information when they see as opposed to what they hear. If you can create videos where you present your products and services, then you will make more people know about your products and services. You need to make more people retain information about your brand. When the audience is able to retain information, they will return to your business each time they develop a need for products or services you offer.

7.Liven up your pitch

When you use business videos to pitch your business, the whole idea becomes very interesting. People will be more eager to watch the videos and even retain the information. It is unlike when you will be creating boring papers which can be very hard to explain to potential customers.

8.Grabs the audience attention

 

https://www.youtube.com/watch?v=ewnB9DBYGwg

 

You need to make the audience engaged throughout your marketing process. The best way to make the audience stay engaged is to invest in business videos. If you will have a lot of information with different colours on your web page, it can end up confusing the clients. Try to create explainer videos and you will make people stay engaged till they convert. To easily sell your products and make other people consider you the best in the industry, you need to let them know how your products work. It is necessary to incorporate different ideas in your video which will make other people pay attention which can contribute towards growing your business.

9.Easily shareable

 

 

social media

 

There are several platforms where you can post videos with the aim of marketing your business. Some of the platforms which can allow you to share videos which people can then share with others. For instance, if you can share the videos on platforms such as Vimeo and YouTube, then you will make it easy for other people to share them. You need to try and make it easy for other people to spread the news about your business. Creating a shareable video makes it easy for other people to share news about the services and products you offer.

10.Showcases your personality

 

https://www.youtube.com/watch?v=5KLf_hapcm4

 

 

In a video, it will be very easy for you to let other people know more about your personality. You need to relate with other people in a professional manner so that you can make them become regular customers. You can easily boost your sales and even attract more customers if you can create an explainer video where you can make them know your level of expertise. Even if you are introducing a technical product which requires someone to have some form of introduction, it becomes very easy for you to introduce other people.

If you want to make an explainer video for your brand but don’t know where to start, begin by taking a look at explainer videos some of your competitors have done. This should help you find inspiration and direction for your own video so you can start jotting down ideas.

Then, you’ll need to find a means of video production, whether that’s scouting for an agency or trying your own hand at the task.


Website Redesign

Website Redesign [The Ultimate Resource & Guide]

Planning A Website Redesign? The Ultimate Resource & Guide

Today, social media and internet technology has become the centre of business. Many organizations are looking to solidify their online presence, and doing so requires a number of things. The first thing that businesses need is a website, where a lot of activities can be conducted without requiring physical contact. Websites are used by business owners to sell products, address issues raised by their customers, as well as advertise any new products. Sometimes, websites have to be redesigned to fit changing times and to repair any issues that may arise with the old website. Redesigning a website can take up a lot of time and resources, and website owners should take a number of things into consideration before beginning the process.

how to make a website

REASONS FOR REDESIGNING THE WEBSITE

Evaluating the reasons for which a website is being redesigned can help in determining how the process should be done. This will not only save on time, it also means that the redesigning will not have to be altered when it is discovered that it does not fit the purpose of the website.

Are there any website problems that need repairing?

Minor changes in how a website looks or works may not actually require a full redesign. Most of these alterations can be done on their own, without needing to change the entire website. For example, new company logos can be designed separately, then placed onto the specific pages of the site. However, other major website alterations need an entire overhaul, for example:

• How several pages are designed

• The software used for the site

• How clients move from one page to another on the website

The website should be performing at its optimum

 

Website Redesign

One of the most important purposes of a website is to attract new customers and obtain more product sales. Even with new designs, this may not always be the case, and that problem can warrant a website redesign. Some issues causing the problem may be:

 

1. New technological advancements

 

As technology evolves everyday, websites will often find that they have to adjust to accommodate changes. Minor adjustments can be done without needing to redesign the website, but if these alterations need to be made very often, then a complete change makes more sense.

2. Changing customer needs

 

The point of doing business online is almost always to make the process faster and easier, plus more efficient. Therefore, websites have to adapt in ways that make the customer's experience smooth and enjoyable. For example, online stores may want to expand their payment options, add delivery alternatives, and so on.

Some needs may also arise with time, and cannot be anticipated. The following posts cover other uncommon issues.

CREATING A STRATEGY

 

Website Redesign

For this, one can look at:

 

• The demographic of people visiting the website and how many they are
The device and browser used.

• Website keywords used for search engine optimization

MAKING A REDESIGN PROPOSAL

The SMART Goal Strategy can be used to go through the project while avoiding hitches.

Website Redesign

Specific 

It is important to provide details for what is to be achieved when the project is being carried out, and this also enhances accountability.

Measurable 

To make a project measurable, the designers can include clear guidelines on how success will be evaluated upon completion.

Agreed Upon 

Everyone involved in the process should be clear on their roles and what is expected of them.

Realistic

All the plans for the website should be achievable, otherwise, all the parties involved will be under too much pressure to perform. Unrealistic projects can also exceed the budget allocation.

Time Based

To avoid eating into the time allocated to other business activities, the project should have schedules and deadlines for all the changes.

The following blogs give more pointers on strategies for the web alterations:

FINANCIAL PLAN

The specific costs of a website redesigning process will depend on a variety of factors, but the approximate can be inferred before beginning the process. If the job has to make a lot of alterations, then it will cost more, and vice versa. This blog looks into the matter more deeply, and one can use it to get a detailed analysis of costs.

Website Redesign

 

CHOOSING WHO TO REDESIGN THE WEBSITE

The website can be designed by anyone, depending on whether they have the relevant skills and whether their services are within the budget. Each option below comes with its pros and cons.

Designing the website individually

While it would be wise to learn how to design a website before undertaking such a project, one can also look at tutorials as well as other learning spaces to see how a website is redesigned. Such websites include Weebly and SquareSpace.

Using a Freelancer's Services

A freelancing website designer is often a single person who works alone on design projects. Hiring a single person is usually best for those with small websites that encounter minimal traffic. Freelancers are good at designing a website that will suit the needs of the client, especially when it comes to appearance.

Contracting out to an agency

 

Website Redesign

The ideal scenario when considering a website redesign is to hire an agency. This is because:

Working with a web designing agency have a lot of advantages, and is often the most ideal option for websites with a lot of traffic and a variety of pages or services. Agencies come with the following pros;

The process will be worth the money it costs because the services are professional
Agencies are more likely to adhere to time limits because they have a large pool of professionals to work with, and every person has their own job description.
The different individuals each have something they are good at, so the designing will not rest on one person with skills that are not focused.

This also means that each aspect of the designing process will be done to perfection because a single person focuses all their energy on that area.

For more advantages and disadvantages of each option, the following guides provide additional details;

From the above pointers, it is apparent that the most important thing in the entire process is to always ensure that the needs of the business match the web redesigning process.


how content marketing works

How Does Content Marketing Work?

HOW DOES CONTENT MARKETING WORK?

So, exactly how does content marketing work? What are the benefits of building and executing a content marketing strategy?

What Is Content Marketing?

Content marketing is a marketing program that centres on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customer.

One important way is to keep your marketing strategy current, if not ahead of the curve.

 

https://www.youtube.com/watch?v=tRXT58fDzjg

 

Why Businesses Need a Content Marketing Strategy

Content marketing is more than a buzzword—it’s a vital part of a successful marketing strategy. Today’s buyers demand creative, relevant and compelling content from the brands that are important to them.

Content marketing fills this need by creating impactful content and optimizing its distribution across a wide range of channels and customer touch points, engaging specific market segments at precise points in the buying process.

Producing good content on a consistent basis is the best marketing strategy for businesses in this generation. Content marketing is smart because the content is the currency of the internet.

Why Content Is the Most Important Part of  Your Digital Marketing Strategy

 

https://www.youtube.com/watch?v=UQkLWg82BsM

3. Content Drives Social Media Strategies

Your social media platforms are one of the best ways to connect with your target audience. As a powerful tool for establishing genuine relationships with your customer base, social media gives you a direct pathway to have conversations, get feedback, and push new leads to your website. However, this is all fueled by strong content creation.

1.  Have a plan.

This may seem like a no-brainer, but having a plan before you do anything else in your content marketing will make your content more targeted and its production more consistent.

Know what your company’s overall objective is for the content, know what the purpose of each kind of content will be and its value to readers. After researching your target audiences, you’ll have a clearer picture of what content to write, the tone of the content, and when and where it should be posted.

When distributing content, different platforms require different frequency of posting. Twitter, for instance requires multiple posts a day while with Facebook, you can get away with once a day. Building an editorial content calendar will be an important part of this pre-content plan.

|Get a free website report and use it as the foundation of your plan.|

2.  Know your audience.

 

https://www.youtube.com/watch?v=rbxza1K9czw

 

You won’t get many sales and conversions if the content you share with your customers are on subjects they could care less about or identify with.

When writing for your audience, keep your content relevant to the industry you’re in and focus on how your company’s products or services can help solve a consumer’s problem. You can use different analysis tools such as Google Analytics and Facebook Insights to get an idea of the demographics of your website visitors.

Armed with an idea of the people who visit your company’s website, you can better judge what kinds of topics and what style you can use in blog posts, social media posts, and website content.

Going a step further, you can create consumer personas that represent each of your company’s demographic groups. Write content pieces addressing the questions and concerns and interests of each persona. Your personas will also help you identify what tone and messaging in the content will most resound with them.

3.  Know when and where to post.

You can write the best blog post of your life, but if it is posted on a site or social media platform your audience doesn’t use or at a time when most of your audience is offline, it will likely disappear into the noise and information of the Internet.

Your social media manager should know, for instance, that most of your company’s Facebook fans are online Friday afternoons from 2-4pm. If your company doesn’t have a dedicated social media manager or department, most website and social media analytics tools will have a feature where you can see the most and least popular time's people visit your site and social media channels and where people are coming from to get your site.

Knowing your audience will also give you an idea as to what websites and industry/business blogs they regularly visit and what social media channels they utilize to engage with each other on.

4.  Quality over quantity.

It can be tempting to continuously pump out content. Your audience, however, doesn’t want more content, they want quality content that is interesting, valuable and informative.

Visitors to your site come because they trust you and believe you’ll answer their question or address their concerns. An abundance of low-quality content will only take up space and viewers won’t bother reading it.

Nobody doesn’t want their content not read. High-quality posts will get more attention, engagement and shares which should be the goals of a solid content strategy.

5.  Mix up content.

There are many ways you can share content online. The text is the most popular and most expected form of content, but there are a lot of things you can do with images and video.

 

 

how content marketing works

 

Video is becoming a popular content medium that companies are starting to utilize more. By having a variety of content, you increase your company’s chances of reaching more people in your diverse target audiences.

6.  Experiment.

What type of content gives you the most traffic? Again, you can use an analytics program to determine which type and subject of content get the most attention.

Does your audience love “how-to” articles, inspirational stories, videos? Focus on producing content that draws the most eyeballs. Don’t forget to still vary the content.

7.  Focus on people, not search engines.

Answering your readers’ questions needs to be the goal of everything you write.

When you take the time to craft quality content that is of value to the reader, your audience will appreciate it and share it with others. They’ll also be more likely to trust your company and take the desired actions.

While implementing keywords into content is still an essential part of getting your website some online exposure, they should be used appropriately. Keyword-stuffed content will do you no good. Not only will your audience see right through your promotional plug, but search engines will also be on the look-out for such content and will penalize you.

8.  Optimize your content.

As the previous point brought up, it would be amiss to not discuss using keywords to optimize your company’s content.

Content, like other aspects of internet marketing, is enhanced when it is correctly optimized for search engines. To make your content more effective, try to target one or two keywords in a piece of content.

For text content, this is easy to do. For images and videos, however, more work is involved. For posts with videos and images, use keywords in the title, headings and topic introduction or summary. Keywords should also be inserted into the ALT tags, file names and meta descriptions.

9.  Test, analyze and improve.

As mentioned earlier, it is important to experiment and test which content gets you the most traffic and generates the most conversions.

Regular analysis of your content will enable you to see the patterns in what content clicks with your audience. You can then use this as inspiration for additional content ideas. Then, when you see what works, you will also see the kind of content that doesn’t work.

If your content isn’t as effective as you’d like it to be, some revamping and revising of your content strategy may be in order. Knowing where your content is falling short will equip you to make the necessary improvements.

Your content marketing strategy can take many forms, and your company goals and your audience will play the biggest parts in dictating your tactics.

A strong content marketing strategy is a long-term process that involves much hard work and time to properly implement. At Audio Visual Lab, we have a team of content specialists and social media managers who can write and distribute effective content for your organization. We have experience in website content creation, SEO blogging, business blogging, social media content distribution, Facebook advertising and content optimization. Give us a call today to learn how we can take the burden of creating effective content off your hands so your business can keep running.

 

 

how content marketing works

Why?

Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories

But content marketing been around far longer than the Internet.

Conclusion

I know that was a lot to take in and you might feel a bit overwhelmed at this point.

All you have to worry about for now is mastering the fundamentals of content marketing — you can always refer back to this article for guidance.

 

 

 


video marketing

Top 8 Video Marketing Trends For 2019

Full Guide to Video Marketing Trends for Businesses in 2019

For the past two years, video content has encountered a remarkable ascent in prominence as a tool for advertising. Regardless of whether you are doing your week by week online shop, playing Candy Crush or investigating the speediest method to venture out to your close relative's home, it's there. Have you at any point signed on to Facebook to make up for lost time with your companions, and logged off an hour later having spared a delicious new formula and purchased another, innovative combine of socks? You're not alone. Such is the unquestionable intensity of Video Marketing.

Check out the full list of trends in the video below:

 

https://www.youtube.com/watch?v=3-Q70-3syQY

 

1. Video is Turning 360:

The ongoing appearance of 360-degree video content empowers watchers to control their point of view for a progressively vivid intuitive experience.

360 degree recordings are on the ascent, close by computer generated reality.

https://www.youtube.com/watch?v=hwG8OD3e1vY

 

By furnishing clients with a more 3-Dimensional, vivid experience through video, they nearly feel like they are in that spot, despite the fact that they may be in their PJs, eating Jerky on the couch.

These sorts of recordings are especially helpful apparatuses for those in the movement and the travel industry. Following quite a while of sightseers griping "it's not at all like it was in the pamphlet", they would now be able to get the full picture. Truth be told, if a goal or lodging doesn't stay aware of this pattern, potential clients may start to ponder what they are stowing away.

2. Video is Getting Search-Friendly:

AI and the utilization of shut subtitles are making video content increasingly accessible. Man-made intelligence can decipher the soundtracks of video with voice acknowledgement to make video accessible. Google even as of late announced the expansion of video sneak peaks to the video merry go round that shows up in indexed lists.

3. Narrating Hooks the Audience

  • To get results with your video showcasing, you have to realize how to snare the gathering of people, and narrating is an unquestionable requirement nowadays.
  • In reality, 92% of clients need brands to make promotions feel like a story. In addition, recounting your image story well, you inspire an opportunity to expand the estimation of an item or administration by more than multiple times. Not exclusively will narrating snare your clients, however, it will likewise refine your image.
  • Obviously, there's nobody measure fits-all strategy to make stories that reason a buzz around your image. Be that as it may, being inventive is a demonstrated method to trial and discover what functions admirably for your image. For instance, McDonald's knows the speciality of stories that move, so its recordings bring a large number of perspectives inside a brief timeframe.

4. The Rise of Vertical Video and IGTV

As indicated by eMarketer, 78.4% of computerized video watchers use cell phones to watch recordings. These days, there are 270 million cell phone clients in the United States and 94% of the time we hold our telephones vertically, so the vertical video is on its ascent. For brands, it implies the interest for a vertical video to address clients' issues.

 

https://www.youtube.com/watch?v=sWeeGAj61dA

 

Since Instagram realizes organizations need to fulfill their clients' needs, it's no big surprise IGTV, a long-frame in-application video centre point, was propelled. With IGTV, brands can transfer recordings that last up to an hour, so there's no compelling reason to utilize the two channels, Instagram and Youtube, to accomplish advertising objectives.

While private ventures don't hurry to utilize this element, huge docs like MAC Cosmetics plunge into IGTV to connect with clients and assemble mark mindfulness.

5. Invite the world to your party

Broadcasting live? Indeed. It might appear to be overwhelming a few, however, in the event that your business is to stay aware of the pattern, it's something you will need to consider.

The proceeded with advancement of Social Media stages is driving this. Take a gander at Instagram's dispatch of Live Streaming toward the start of 2018. Indeed, with 50 million a larger number of clients than Snapchat, Instagram is driving numerous patterns in Video Marketing and is unquestionably one to watch. Likewise, Facebook Live communicates have multiplied year on year since its dispatch in 2016. On the off chance that you are yet to grasp the intensity of Social Media, it's a great opportunity to get on board, make companions with it and treat it like an accomplice.

The longing for live substance is without a doubt developing in quality. Actually, upwards of 13% of web traffic from video originates from live recordings. Here are a couple of reasons why:

  • Economical

Broadcasting live gets rid of whenever and venture recently utilized underway and altering. The video at that point stays on the stage, prepared to be shared and reposted.

  • Authentic

Target groups of onlookers are bound to confide in live spilling. They realize it hasn't been doctored and it overflows credibility.

  • Compelling

Users spend three times longer observing live videos online contrasted with their pre-recorded partners. The immediacy and saw peril engaged with a live communicate is enormously convincing.

6." Vlogging" for business

 

https://www.youtube.com/watch?v=qLX5m5J19vs

 

Vlogging has turned out to be colossal on Youtube. Vloggers film different parts of their day by day lives whether they be everyday, such as getting ready breakfast, or energizing, such as taking some time off. Organizations and business visionaries have gradually been attacking the vlogging worldlately; and in 2019, you can anticipate that this training should turn out to be considerably increasingly mainstream. Reason? Vlogging gives your watchers a look into your life and can enable you to shape a superior association with your group of onlookers.

7. It’s still cool to be slick

Recordings don't just need to concentrate on offering and advancement to receive money related benefits. E-learning recordings can profit the two customers and representatives.

Preparing days can be a bad dream for representatives. Removing multi day from their bustling timetable to sit in a heartless space to tune in to somebody talk at them about the significance of spreadsheet support is a long way from engaging.

Video can pass on far beyond words, especially on the off chance that it is a dubious or, might we venture to state, dull subject. In only a couple of edges, liveliness can say unmistakably in excess of an entire day in a stuffy preparing room can. Likewise, by utilizing video, you can prepare more workers at any one time – they can even learn in the solace of their own home, setting aside some cash for the business on all fronts.

For customers, E-learning keeps on being an adaptable, available choice for those with occupied ways of life need to learn new aptitudes. You can even incorporate substance preparing and showcasing by offering a course as a reward for clients who consent to share their information. Win-win!

8. 6-Second Video Ads

Vine may have kicked the bucket in mid-2017, yet the legend of its six-second recordings lives on in mainstream culture through uncontrollably well known YouTube arrangements. There's no uncertainty this super-short organization caught our consideration, so it bodes well that it's finding new life in publicizing.

 

https://www.youtube.com/watch?v=mEh5GiQ4_Yk&list=PLlXZh4sJtb8FeCuXyZ90OyUCkpfzs1GtI&index=2

 

Prodded as right on time as 2017 from brands, for example, Google and Youtube, the six-second video advert is balanced for an out and out upset in 2019. Studies have proposed that nine out of 10 six-second advertisements drive promotion review and a healthy 61 percent lift mark mindfulness. Nibble measured promotions have even made it communicate TV with systems like FOX executing split-screen breaks to demonstrate 6-second adverts in their National Football League communicates.

 

Conclusion

For video producers and advertisers, the push towards shorter substance isn't amazement. As rivalry for buyer consideration expands, the interest has been for shorter, more intelligent narrating; six-second advertisements are only the following cycle in the pattern of snackable substance. Be that as it may, with these promotions assuming a job in substantially paid crusades, there's a major spotlight on ROI, and more brands will work to figure out the code of the ideal short shape advertisement.

The medium presents evident difficulties for narrating and altering. Notwithstanding, for video advertisers with the correct frame of mind the balanced canvas estimate just opens new innovative chances, as you would already be able to find in probably the best six-second promotions to date.


How I Improved My Local SEO In One Easy Lesson

What is Local SEO?

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practised in standard SEO.

Audio Visual Lab’s Local SEO services will increase your website’s traffic and connect you with more qualified local prospects through selected keywords and geographic targeting. The top Benefits of Local SEO:

  • Your marketing budget is being spent (and tracked) against your growth and progress in your local business environment
  • The strategy is focused on ensuring that your business service area is optimized for your target market
  • Successfully executed Local SEO also allows you to stand out in local search results and allows your business to be found in local directories and by prospective customers using mobile devices

A solid understanding of your ideal customer, competitor analysis, and keyword research play a major role in executing a successful Local SEO Strategy. Audio Visual Lab’s Local SEO will help grow your business by having your company and its services are known to more people! Not only will Audio Visual Lab’s SEO services increase your companies overall search engine ranking on major search engines, but our services will focus on reaching high ranks for critical search results for your business.

Top 7 Benefits of Local SEO

  • You can be seen before your competitors.
  • Many of your competitors don't optimize for local SEO.
  • You can learn about your customers' intent.
  • You can learn about gaps in your business' services.
  • Your business' reputation will improve.
  • Your website traffic will improve.
  • You will get new customers.

1.Build Local Citations

Where to Get Citations

We’ve defined citations as any web-based reference of your local business’ name, address, and phone number, and we’ve explained how they affect search engine visibility and rankings. Now, let’s outline a plan for building and earning these vitally important references.

1). Google comes first

Google is such a fundamental local business asset that many local SEO experts don’t term it a “citation.” That being said, your Google My Business listing is the most important listing to develop and manage well. Google’s domination of local search makes your listing there incredibly valuable.

Check out our easy to use a list of top 10 free South African business directories for your business' success.

HOTFROG. Hotfrog is an international business directory which operates in 38 countries around the globe. ...

ENTREPO

ACTIVEWEB

CYLEX BUSINESS DIRECTORY

YELLOSA

VISUAL BIZZ

JUNKMAIL

BRABYS

SAYELLOW

BEST DIRECTORY

 

2.Google My Business Listings

Now that we’ve covered the importance of NAP and local citations for local SEO, let’s move onto the almighty Google My Business (GMB). Google My Business is perhaps the most influential factor in local SEO success. Using GMB is absolutely necessary if you want your local business to rank high in organic Google search results and on Google Maps. GMB will also provide you with data insights on how customers found you for free. Make sure you do the same for Bing Places for Business.

  • Enter complete data including NAP, business hours, and categories
  • Verify your location(s)
  • Keep your hours accurate
  • Manage and respond to reviews
  • Add photos of your business

google reviews

 

 

Do reviews help SEO

There are three main benefits of getting customer reviews; first, to acquire testimonials you can use in marketing your business: second, to better understand what you are doing right and/or wrong as a business; and third, to improve the visibility of your business on Google. In regards to the latter, the importance of accumulating genuine and honest reviews of your services online is ever increasing. Although you may have all the other elements of your local search strategy covered, the power of review data should not be underestimated.

GOOGLE LOCAL SEARCH STATISTICS 2019

  1. 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
  2. 46% of all searches on Google are seeking local information.
  3. 97% searched online to find a local business  (Source: Hubspot)
  4. As of June 2018, Google accounted for over 72.47%of all global desktop search traffic, followed by Baidu at 13.47%, Bing at 7.64%,  and Yahoo at 4.74%. (NetMarketShare)
  5. 86% of people look up the location of a business on Google Maps
  6. 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
  7. 97% of people find out more about a local company through the internet in 2017. (BrightLocal)
  8. Among these consumers, 12% search for a local business on a daily basis. This is a slight increase from 2016, where 11% searched for local businesses daily.
  9. 92% of searchers will pick businesses on the first page of local search results.
  10. 46% of all Google searches are local. The same article revealed that 60%)of the people who search for local business use smartphones.  (Hubspot)
  11. During holiday seasons, 76% of consumers prefer shopping in physical stores. (Geo Marketing report)
  12. 70% of customers visit a store based on information found online.
  13. 56% of local stores are yet to claim their local listing on Google. It is free to list business in either Bing Places for Business or Google My Business.
  14. More than 50% of ‘near me’ searches result in a store visit. (Mediapost)
  15. Between 20% and 25% of organic traffic converts to a lead.
  16. Search beats social media by more than 300% as a traffic source. (imForza)

 

Local SEO Stats Infographics

local seo stats infographic

 

3. Know the audience well

Don’t you wish to read your clientele in detail, so that you can offer the best of services that you have? Besides, there is always an option to show empathy by putting yourself into their shoes. If they require an idea to transform their halted business area into a cash flow machine, you will be able to give them better insights on SEO, PPC and other marketing tricks, only if you know how to influence the client. This would make them interested in knowing more about you and your business. Let us make you remember some points on your fingertips. Below questions would help you understand your clients better:

  • What is your customer’s expectation?
  • What’s your customer’s budget?
  • Are your services available at the price proposed by the customer?
  • Observe if the client is associating with you for a short term business or long term business.
  • Give options to your customers to choose from.

 

Optimize Website Pages and Content for Local Keywords

Let’s say you’re hungry and looking for a pizza place. You’re going to include the name of your city in your search to make sure Google only shows you listings that are relevant. For example, “pizza restaurant in San Diego.” Your potential customers do this, too. Therefore, it’s important to include your city’s name in your:

  • Title tag
  • Meta description
  • H1 tag
  • Body text
  • URL structure
  • Alt text on relevant images

local-seo

Embedded Maps

Embedding a Google Map on your website’s contact page is another simple, yet effective way to help boost your local rankings. Not only does this give your potential customers a visual idea of where your business is located, but it also tells Google to pull clues from both your content and the map, making it more likely that your website will rank high in organic search results and on Google+ Local.

local seo

High-Quality Backlinks from Authoritative Websites

High-quality backlinks from authoritative sites can give you an enormous boost in rankings. They’ll give you an increase in referral traffic while building your reputation with Google. Just liked with the user reviews, getting backlinks is more evidence for Google to view your website as a credible business. Put on your PR hat and try to get media attention through local news and publications, or by sponsoring an event or partnering up with local businesses in a similar industry to get other websites to link back to yours.

How do I rank well in local search?

So now you know what local SEO’s all about, you’ll probably be wondering how to actually achieve success in it! First, we’d recommend familiarizing yourself with the three core elements of local search ranking

  • Proximity: How close is your business to the searcher?
  • Relevance: How relevant to the search query are your products and services?
  • Prominence: What do other consumers say about your products and services?

 

Closing Thoughts on SEO For Local Businesses

Developing a local search engine strategy is no longer an issue for debate. Local SEO has the potential of bringing you more customers.

Going by these statistics, it is clear that millions of consumers use local searches on a daily basis to find local products and services. So, if you haven’t optimized your business for Google local search, you are failing to take advantage of this significant opportunity. The above trend suggests that more consumers are looking for local businesses.

What other stats are driving your 2019 digital marketing strategy?

Share them in the comments!